ConversionXL (Jacob Schafer) – Google Tag Manager for Intermediate Level

What exactly is GTM? GTM can be described as a simple term. Tag Manager can lead to confusion as to what a “Tag” Is and what a Tag Manager’s role Is. We will seek to remove some of this ambiguity and attempt to give a better picture of what is going on with GTM ‘under the hood”

ConversionXL (Jacob Schafer) – Google Tag Manager for Intermediate Level

What is GTM?
GTM is as easy as calling it a Tag Manager can lead to confusion as to what a “Tag” Is and what a Tag Manager’s role Is. We will seek to remove some of this ambiguity and attempt to give a better picture of what is going on with GTM ‘under the hood”
These topics are:
• • What is an Analytics Tag (and why it is called a Tag?)
•    What role does a Tag Management system is an important part of the codebase
•    dataLayer “under the hood”

Class 2: In-depth variables
If used correctly, variables can increase the power and efficacy of your GTM strategy. This class will explore how variables can be used to populate dynamically data more efficiently and effectively.
These topics are:
•    Variable strategies
•    Seldom used variables and their use cases

Class 3: in-Depth triggers
Triggers allow your tags to send data. We’ll be discussing advanced triggers and common pitfalls.
These topics are:
•    Overview of triggers
•    Advanced triggers and common pitfalls
•    Seldom used triggers and how to put them to work

Advanced tag settings for Class 4
Advanced tag settings are essential if you want to maximize the benefits of your tags and track. This session is an immersive on how to do just that.
These topics are:
•    Fields to set
•    Advanced Google Configuration of analytics
•    Advanced tag settings

Class 5: Debug and Workflow
To minimize errors and maximize time efficiency, it is important to order your updates in GTM.
These topics are:
•    Workflow when setting up new Google Analytics tags
•    Workflow when setting up new Custom HTML marketing tags
•    Debugging workflows

Class 6: Creating custom libraries
Custom HTML tags can be used to enhance the functionality and usability of GTM. This class will demonstrate how to create custom scroll tracking solutions in GTM. This lesson will be practical and applicable immediately, and you’ll be able get dirty and implement it.
These topics are:
•    How Custom HTML tags work
•    Scroll Tracking Solution Example
•    Browser security and avoiding errors in the browser

Class 7: GTM API
This class will unlock your potential. Google Tag Manager API for you. The GTM API allows you to make faster and more efficient changes if you have the right knowledge and skills.
These topics are:
•    Best Use Cases for The GTM API
•    Examples of updates that can be made
•    Resources to get started

Class 8: mobile GTM
This class will take you deep into Mobile Apps GTM containers, and what the differences are from Web GTM containers.
These topics are:
•    Flrebase vs. Legacy Containers
•    Difference between Web and Mobile
•    AMP Containers

You’ll also receive 10 Introductory Video Lessons

You’ll also have access to snacks, in addition to classes-You can watch videos in small sizes to get up-to-speed on course topics. These topics are:
1.    What is a tag manager?
2.    What’s the difference between GTM & GA?
3.    How to create a GTM account
4.    How to install GTM on your website
5.    What are tags?
6.    What are triggers?

7. What are variables?
8.    What is the? “dataLayer”?
9.    What is a workspace?
10.    What are folders?

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