ConversionXL, Johnathan Dane – Google Ads Intermediate

While Google’s own tools are great, you can use external tools to increase your targeting footprint and find new opportunities, audiences, and keywords to target to gain

ConversionXL, Johnathan Dane – Google Ads Intermediate

Execution and prioritization that is ruthless “recipes” They are vital Google Ads It was a great success

Marketers know this. Google Ads It is a great platform to drive business success, regardless of industry.

But if you’ve ever struggled with understanding how to make this channel work for your specific business needs…you’re not alone.

Learn a ruthless prioritization framework and get a full suite of execution recipes to follow so you’re always running ads that hit the right targets and get you the results you need.

I’ve been doing Google Ads This course has been available for quite some time, and I have learned so much. It gave me confidence. It changed everything.

Luiz Coelho, Product Owner @ Projeto#Colabora
Introduction video (1 minute)
After taking this course, you’ll…

Learn how to make realistic goals Google Ads Goals – to prioritize the most important things first
Focus on granularity principles to validate ideas and conduct research that is insanely productive
Understanding PPC temperatures is important so that you can comply with the law of conversion intent.
Navigate the entire area with ease Google Ads Interface – So you can diagnose and locate opportunities as you go
Learn how to master split testing and target.
So you can get faster improvements and spend less time optimizing.
Be able to scale all types of campaigns – so that you can grow conversion volume after you’ve achieved as ROAS and CPA you’re satisfied with

For maximum impact, know exactly which levers you should pull Google Ads

Google Ads could be your business’ best growth lever…you just need to know how to execute your campaigns properly.

This course will teach you a proven, industry agnostic framework that’s guaranteed to help you drive consistent revenue growth at your company.
This course is right for you if you…

Do you want to increase revenue for your business?
Wish to cut through most of the BS out there and optimize for what’s important
The strongest? Google Ads Foundation possible

This course is NOT for you if you…

Do you want a magic bullet that will make your millions of dollars?
You are not prepared to invest the time and execute correctly to achieve the desired results
Be more concerned with vanity metrics than you are about business metrics

Before you can take this course, here are some skills that you need.

This is an intermediate-To-Advanced course students should be familiarized with Google Ads The basics of how to Google’s auction systems work, the fundamentals of online advertising, and the importance of bringing value to targeted prospects. Most importantly, they should be curious and open to learning.

If you have the experience and skills described above, this course may be a good fit.

Make sure you have a budget in place to put the ideas from this course into practice.
Want to further yourself and your company’s ROI potential
Are willing to learn more and open to trying new approaches

It’s not often I come across people who truly understand performance marketing and acquisition – KlientBoost/Kite does.

They are more successful than most other marketers who focus only on retention and LTVs.

Sean Ellis, Founder & CEO @ GrowthHackers

KlientBoost isn’t your typical crap-shoot, dime a dozen PPC agency. They are able to understand quality traffic, and even more important, how vital it is for conversion. If you have a chance to work with them, take it, They’re marketing unicorns.

Oli Gardner, Co-Unbounce Founder
About
Johnathan Dane

Johnathan Dane KlientBoost and Kite were founded by Mark, a PPC agency and a software solution that helps clients increase their revenue and performance.

The past six years have been a great experience. Johnathan Over two fifty-plus person agencies have been built. He has also spoken at schools and conferences (including Stanford) about digital marketing and served as a paid acquisition mentor for 500 Startups.

He has contributed to hundreds of blog posts, podcasts and webinars. While sharing knowledge, he is also working on Kite, his software which he believes will help power many future PPC accounts.

Learn the entire course curriculum
Google Ads

Lesson 1
Meaningful Metrics

Deep into the Google Ads ocean, you’ll find that there are tons of pretty (yet meaningless) metrics to stare at.

It’s important you understand which metrics to sacrifice in order to achieve your ultimate goals.

These are the topics covered

Learn the basics of the metrics offered within Google Ads
Learn the differences between SaaS and eCommerce metrics for lead generation
Customizing your Google Ads You can design your interface so it works best for you

Lesson 2
Accuracy in Goal Setting

Many new advertisers believe that online advertising can be simple. They fail to realize that success is often a result of stronger execution.

A 10X return on ad spend is achievable, but you may have to be okay with lower conversion volume – this is why it’s important to discuss the differences in traffic performance and what each type can help you achieve.

These are the topics covered

Don’t ignore industry averages
With actual business impact, goal focus is key

Lesson 3
Understanding The Iceberg Effect

The simpler your campaign and ad group structure, the quicker you’ll learn what works and what doesn’t.

By not using layers of targeting, you’re able to isolate and pivot at a faster pace to achieve the numbers you want.

These are the topics covered

The Iceberg Effect
Granularity is a benefit

Lesson 4
Native Google Ads Research Tools

Google’s own data is unparalleled compared to other “off-the-shelf” There are numerous tools. This tool just provides more accurate data.

And while you won’t get any silver bullets (they don’t exist), you’ll get amazing insights you can use right away.

Download it immediately ConversionXL, Johnathan Dane – Google Ads Intermediate

These are the topics covered

Google Keywords Planner
Google Display Planner (now part Display campaign creation
Use what you see in the planners

Lesson 5
External Research Tools

While Google’s own tools are great, you can use external tools to increase your targeting footprint and find new opportunities, audiences, and keywords to target to gain higher conversion volume.

These are the topics covered

SpyFu and SEMRush
WhatRunsWhere

Lesson 6
Search & Shopping Temperatures

Many people believe that all conversion intent is the exact same in regards to Google Search – but that’s far from the truth.

Learn how to use the law PPC temperatures to create campaigns that achieve greater ROI.

These are the topics covered

The search’s four pillars
These are the three main categories of shopping
The display conversion scale

Lesson 7
Display & YouTube Temperatures

Many people believe that YouTube and Display are used to increase brand awareness and impressions. However, many smart advertisers have made Display and YouTube more lucrative than Shopping and Search.

These are the topics covered

The best performing YouTube and Displays
Arsenal of ready-to-use actions
Smoke testing

Lesson 8
Search & Shopping Targeting Options

Targeting is a key aspect of your success. It’s important to know the basics and more advanced options.

This understanding will help you prioritize build outs or optimizations.

These are the topics covered

Keyword match types
Negative keywords
Remarketing List for Search Ads (RLSA)
Dynamic Search Ads (DSA)
In-Market audience layers
Keyword mining campaigns

Lesson 9
Display & YouTube Targeting Options

Search has fewer options for targeting than YouTube and display. This also means that you have a higher chance of not getting results.

By understanding which targeting options to prioritize, you’ll have an easier and quicker time getting conversion traction.

These are the topics covered

Remarketing
Similar audiences
Placements
Keyword contextual
Audiences
Topics
Demographics

Lesson 10
The Bells & Whistles

While you won’t be spending too much time here, it’s important to know all the bells and whistles.

This will allow you to troubleshoot problems faster and accelerate your time to reach your goals.

These are the topics covered

Recommendations
Tools
Reports
Shared Libraries

Lesson 11
The Main Dashboard

This is where you’ll be spending most of your time. This dashboard contains all of the data, analytics, and optimization procedures.

These are the topics covered

Views customized
Tabs
Columns
Filters

Lesson 12
Campaign Build

Campaign settings are what determine the reach and momentum of your campaigns. While not difficult to set up, it’s important you understand the different options you have.

These are the topics covered

Types of campaigns
Campaign goals
Campaign settings

Lesson 13
Ad Group Buildings

Your targeting and creative are housed in your ad groups. How you set them up is crucial for your success. It all boils down to the principle of granularity.

These are the topics covered

Ad creative
Targeting variety
Single keyword ad groups/single layer ad groups

Lesson 14
Filters, Scripts, Rules, & Software

Before you start making adjustments to your campaigns and ad groups, it’ll be smart to have some safety nets that help you catch issues and help you make changes with ease.

These are the topics covered

Google Ads Filters
Google Ads Scripts
Google Ads rules
Google Ads Editor
Kite Software

Lesson 15
Weekly Optimization Routines

To make your manual changes more efficient and prioritized in your Google Ads account, it’s important you know which things matter most and which things don’t.

These are the topics covered

Ad testing
Bid adjustments
Negative keywords
Keyword expansion
Automated placements

Lesson 16
Monthly Optimization Routines

Doing work for the sake of doing it isn’t fun, so to simplify your life even more, here are some of the bigger needle movers that will help you achieve your Google Ads goals.

These are the topics covered

Adjustments to device bids
Adjustments to bids based on time
Geographic bid adjustments
Performance of search partners
Micro conversion tracking

Lesson 17
Keyword, Audience, & General Expansion

When you’re in a great spot with your cost per conversion and ROAS is looking good, it’s time to scale your volume to grow your overall profit and revenue.

These are the topics covered

Keyword expansion
Display & YouTube expansion
Expanding geographically
Creation of a new offer/CTA

Take pride in your new skills by obtaining a certificate of completion

After the course, you can pass a test and earn your CXL certification.

It can be added to your resume, LinkedIn profile, or simply put it in your own words.-earned raise you’ve been waiting for.
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Here’s what you’ll get in ConversionXL. Johnathan Dane – Google Ads Intermediate