ConversionXL, Lindsey Christensen – Marketing Strategy

It can be added to your resume, LinkedIn profile, or simply put it in your own words.-earned raise you’ve been waiting for.
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ConversionXL, Lindsey Christensen – Marketing Strategy

Every instructor at CXL Institute is a hand-picked, top 1% practitioner. To be the best, learn from the best.
Make your marketing department a profitable profit center

Marketing strategy can seem like a black box to many companies.

Because there’s no one-Size-Fits-Every approach is different, and even the most savvy marketers are unsure where to start. Junior and mid-level marketers-For level marketers, especially, the task of bridging the gap from individual contributors to strategic leaders can seem impossible.

It’s time we change that.

You can turn your marketing efforts into a major growth engine by using the right approach and following a few key frameworks.
Introduction video (approximately 2 minutes)
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After taking this course, you’ll:

Prioritize marketing efforts. You can use frameworks to help you identify which of many options are important.
You can make a real impact by learning how to measure and organize marketing experiments.
Recognize and earn respect from management.

Understanding marketing strategy will make you more valuable

Whatever your role, Marketing Strategy This is a valuable business skill. As a strategist, you’ll be leveling up your leadership abilities – you’ll become a key team member who can provide focus, guidance, and clear communication across yout organization.
Laura B.

Director of Media & Digital Strategy Mandala Agency

US

The content is practical, actionable, and insightful.

I enjoy the variety of topics presented and the talent and expertise displayed by the presenters. I’ve grown more as a marketer in the last several months than I had in years before.
Alex B.

Download immediately ConversionXL, Lindsey Christensen – Marketing Strategy

ConversionWhale – Paid Search Analyst

US

CXL Institute has been a tremendous help in my quest to be the best digital marketer that I can.

It has shown me the possibilities of Google Sheets, GTM, and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!
Ap S.

Account Manager @ ePPC Digital

Estonia

CXL offers the most effective place to grow as a marketer. CXL taught me more than I could have learned in 8 to 9 months by myself.
This course is essential for you if …

You are looking to grow your career and take on leadership roles.
You’re looking to join a startup as a first marketer or head of marketing, and starting from scratch.
You want to be confident when pitching or discussing new strategies with your team of marketing professionals and during interviews.

This course is NOT for you if …

You’re unwilling to challenge yourself, or expand your logical and creative thinking outside your comfort zone.
You can’t move quickly. Marketing strategy success is dependent on rapid iteration and quick learning cycles.
You’re not ready to own your results. Business responsibility-It should excite you to make critical decisions.

This course is suitable for middle-aged and younger students.-Level marketers who are looking to contribute to and ultimately lead strategic marketing initiatives. This course is designed for beginners and teaches you how to think about marketing strategy and implement it in your company.

Students should be able to comprehend the basics of B2B marketing. This includes concepts such as buyer personas and campaigns.
About
Lindsey Christensen

Lindsey ChristensenThoughtbot is a product development and design consultancy that has studios in the US, UK, and Canada.

Before thoughtbot Lindsey Marketing at the top: Led by marketing-GrabCAD is one of the fastest growing startups. She also held various marketing positions at PTC, an engineering software company. She’s been named a Top Woman in Boston Tech.
Learn the entire course curriculum
Marketing strategy
1
Marketing’s role in business

Lesson 1 will cover core marketing concepts as they relate to product and service companies. Even if you’re familiar with these concepts, you’ll be challenged to look at things from a new perspective, seeing them as part of as an integrated whole.

You’ll learn:

The 8 core marketing areas and how they contribute to business objectives.
Marketing myths and the traps they fall for.
How to effectively partner with sales, and why it’s critical to success in a for-Profit company

2
Create a research plan
3
Interviewing, analyzing and augmenting
4
Strategy driven by insights
5
A cohesive strategy
6
Executing your plan
Take pride in your new skills by obtaining a certificate of completion

Pass the final exam to receive your CXL certificate.

It can be added to your resume, LinkedIn profile, or simply put it in your own words.-earned raise you’ve been waiting for.
CXL Institute is an approved LinkedIn education provider

Your education, certificates and badges can be added to your profile in the Education section.
How to locate CXL Institute via LinkedIn

Register for CXL Institute and get this course, plus 50+ more

The CXL Institute subscription includes this course and all other courses – complete list here

CXL Institute offers online courses in growth, optimization, analytics and persuasion.

World’s leading practitioners teaching you their best stuff.
50+ Online Courses on Data-driven marketing
Each month new courses are added

Register for CXL Institute to get access to

50+ courses on data (full list available here)-Marketing driven (new courses added each month)
4 Minidegrees that will give you advanced-level skills

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