How to market a product from positioning to design to launch a product.-Functional powerhouse for your company.
ConversionXL, Lucas Weber – Product Marketing For Technology
Product marketing is your company’s best growth lever.
So why aren’t more marketers upskilling in this area?
How to market a product from positioning to design to launch a product.-Functional powerhouse for your company.
Course Overview
Becoming a product marketer
A product marketing manager’s role is to be the glue between product and marketing teams.
However, it is difficult to navigate the confusion between two different teams with often competing goals.
This course will teach you how to become a product marketing manager, winning sales and driving results.
What this course will teach you …
- How to coordinate product marketing launches to increase sales and customer retention.
- Framework for measuring and evaluating product marketing’s effectiveness on business growth.
- How to use flowcharts and battlecards to gather data-Driven decisions and internal buy-in.
After taking this course, you’ll:
- You will be able to launch and build high.-Your company can make a difference with product marketing launches
- Create positioning and messaging frameworks that help your product stand out, and increase sales.
- How to convert product marketing into a sales engine for you company.
- Make high-Converting content to align messaging with customer values.
Sneak preview: Lesson 1
The Hybrid Role
Lucas can bridge the gap between the technical and the non-technical.-Technical world is made to be understandable by anyone.-Technical people.
He is a great person to work for and I highly recommend him.
This course is right for you if …
- You’re thinking about a career as an analyst. Product Marketing Manager
- You work already as a Product Marketing You are a manager in a SaaS or B2B company and are looking to upskill to improve your results.
- You have years of experience in this role and are seeking new ideas and strategies.
This course is probably not for you if…
- You are a developer and have little or no experience in sales or marketing.
These are the skills you need to have in order to take this course.
- A basic understanding of marketing and sales, and their roles within the company.
- Understanding the marketing funnel, lead nurturing and customer retention is essential.
- Basic understanding of product management and developers as well as your company’s chosen development methodologies and tools.
Get your instant download ConversionXL, Lucas Weber – Product Marketing For Technology
Your instructor Lucas Weber
Lucas Weber As a Software Engineer, he began his career. Product Manager until he discovered his calling in software development Product Marketing Manager who uses his talents to communicate development “tech talk” In marketing and sales messaging, and to position a product for success within companies of all sizes.
Learn the entire course curriculum
Product Marketing for technology companies
The Hybrid Role
Lesson Objectives:
- Your company’s key component in building your product positioning is your ability to receive and accept important information.
- To ensure your message reaches your target audience, craft your story using best practices
- Your organization can bridge the gap between marketing, development, and sales
The following topics are covered:
- Communication
- Storytelling
- Public Speaking
- Leadership
- Hybrid Role
Marketing
Lesson Objectives:
- Align with the marketing team’s objectives and enable the team to reach them by supporting the marketing funnel
- Four key elements are essential to build customer success/case studies.
- Ask the right questions to customers and prospects to help you build the right messaging and positioning for your products. You can also empower your development team by providing valuable feedback.
The following topics are covered:
- Define and distinguish Product Marketing Manager’s role within Marketing
- Building Case Studies
- Visiting Customers & Prospects
- Events in the Internal Company
- Analyst Relations
Product Management and Development
Lesson Objectives:
- Define the different types of product launches that are widely recognized by marketing and product.
- Organise and lead the production of a product-From beginning to end, a focused marketing campaign
- Different forms of in can increase sales and stickiness.-Marketing products
The following topics are covered:
- Development Methodology & Tools
- Product Launches
- Product-Focused Campaigns
- Product Roadmaps
- Technical Support and User groups
- In-product Marketing
Sales Enablement
Lesson Objectives:
- Convert important information into key lessons for a sales team
- All business units should be enrolled in various workshops, exams, and exercises to ensure a smooth start.
- You can set up and manage a Learning Management System that allows for interactive, standardized training sessions. This will ensure that your company’s employees are current on all product marketing information.
The following topics are covered:
- Sales Team Structure and Goals
- Training
- Learning Management Systems
- Playbooks and Battlecards for Onboarding
- Continuous Learning
- Microlearning
Product Positioning and Messaging
Lesson Objectives:
- Make short and longer versions of buyer personas for B2C or B2B.
- Map out the buyer’s journey and align it with sales enablement activities and material
- You can conduct research to find out how to improve your positioning by analysing competitor positioning and collecting feedback from your company, prospects, customers, and employees.
- Develop your product positioning and deploy multi-productively.-Layered messaging
The following topics are covered:
- Buyer Personas
- Buyer’s Journey
- Research for companies
- Competitor Positioning
- Prospect and Customer Research
- Your Positioning and Messaging
Collaborating with Lucas Every product launch is a success.
Lucas Very customer-oriented-Professional, organized, creative, efficient, and professional. He can always set a clear product strategy, and then reach his targets. He can communicate the product benefits to technical and non-technical audiences.-Our marketing team needed technical support in order to create high quality marketing material that would support our sales.
Show off your new skills. Certificate of Completion
Pass the final exam to receive your CXL certificate.
This information can be added to your resume or LinkedIn profile.-earned raise you’ve been waiting for.
CXL Institute is an approved LinkedIn education provider
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
How to Find CXL Institute On LinkedIn
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 0
- Assessments Yes
