ConversionXL (Simo Ahava) – Advanced Google Tag Manager

Mastering SEO can transform your website into an effective tracking tool. Google Tag Manager. Google Tag Manager This is more than just about deploying tags or remarketing buttons. Understanding the interactions between triggers, tags and variables is essential. You also need to learn how to use GTM API, the data layer, and events.

ConversionXL (Simo Ahava) – Advanced Google Tag Manager

Mastering SEO can transform your website into an effective tracking tool. Google Tag Manager

Google Tag Manager This is more than just about deploying tags or remarketing buttons. Understanding the interactions between triggers, tags and variables is essential. You also need to be able to use GTM API, the data layer, and events. This course will help you.

Are you feeling like you know everything? Google Tag Manager, but there’s a lot more to know?

Here’s your chance to master Google Tag Manager’s complexities with Google Developer Expert Simo Ahava.

Once you’re ready to move past the basics, you need to realize that GTM is a javascript deployment machine. Advanced GTM users will need to understand how to use APIs, the data layer, and event track.

This is the essence of this course.

This 6-class training program, you’ll learn

• Understanding GTM and GTM’s data model, Javascript skills, as well as how to automate tasks using GTM’s programmatic API, are all important.
• GTM custom event tracking allows you to track interaction on a site
• Customizing your Google Analytics using Tasks API, hitCallback and the Google Analytics Settings Regular expressions, and variable expressions
• The dataLayer: What it is and how to use it
• GTM can be a real powerhouse in your data organisation.

The web’s technology stack gives you more assurance

Google Tag Manager sits firmly in the fascinating interface between different parts of the organization: marketing, IT, HR, sales, and products & services.

To understand this interplay between the different departments of an organization and the systems they use to communicate data to and from the website, it’s important to understand the web browser and how GTM is firmly entrenched in the capabilities and limitations that the browser technology stack imposes.

This course will explain JavaScript’s dynamic nature and show you how DOM manipulation and event tracking work together for and against your benefit.

Learn the intricacies of Data Layer

It’s not hyperbole to say that the Data Layer is what makes GTM tick. Data Layer, to many, is simply a JavaScriptArray that feeds data into. Google Tag Manager. But, this is just a small part of the overall picture.

In this course, you’ll learn about the multiple faces of the Data Layer. You’ll understand how the Array is actually just a message bus, feeding messages to Google Tag Manager’s internal data model. You’ll learn how Google Tag Manager Introduces imitation of “state” How to use the browser to your advantage when sending data to and from websites

Understanding the relationship between the website and Data Layer. Google Tag Manager It is crucial to use the tool effectively.

How to understand Google Tag Manager Works under the hood

The course will focus on how. Google Tag Manager Under the hood. It’s not just a theoretical exercise, though, as the learning curve of GTM is very steep and necessarily involves understanding how things like GTM’s data model, event tracking, and end-To-End debugging work. These lessons can easily be translated into real-world use cases. You can also use this knowledge to make your container more than the sum of its parts.

JavaScript is always available-When talking about “advanced” Google Tag Manager. GTM gets more fuzzy the further you dive into it. Google Tag Manager JavaScript has become. At some point, you’ll find yourself coding more JavaScript than using the GTM UI in your daily work. The tips and tricks shared in this course will help you get a better grasp of the JavaScript paradigm you’ll need to subscribe to if you want to make the most of Google Tag Manager.

This course is right for you if…

• Learn how to make the most of GTM and JavaScript to customize web analytics tracking.
• Want to learn how the API makes GTM management more efficient?
• Need help with GTM and web tracking JavaScript issues?

This course is probably not for you if…

• JavaScript is unfamiliar to you. You don’t even have the motivation to learn.
• You’re looking for deep understanding.-Explore mobile GTM and the GTM programmatic API
• You are only just starting with GTM and don’t like technical descriptions, live coding, or browser developer tools
• If you don’t think web analytics deployment or implementation is important, or if you think GTM will replace your IT department or developers

You should have the skills you need

• Intermediate understanding of GTM, including how tags, triggers and variables interact
• Basic scripting skills and understanding of JavaScript, especially DOM manipulation (you’ve taken Codecademy’s intro course or equivalent).
• Basic understanding of how the web browser works, especially when it comes to event tracking, the Data Layer, and Chrome’s developer tools

Your instructor Simo Ahava

Simo Ahava is an expert in customizing web analytics and tag-management solutions to improve the whole. “life cycle” Data collection, processing and reporting. His core areas of expertise include Google Analytics Google Tag Manager. Google He was appointed to the position of a Google These are the fields of a Developer Expert.

Simo is the Senior Data Advocate at Reaktor. Simo also blogs about all things. Google Analytics Google Tag Manager development at www.simoahava.com.

Simo is an experienced speaker and prolific blogger. He can be found at conferences, product forums support communities, developer meet, and other events.-Ups and downs.

The complete course curriculum

Advanced Google Tag Manager

Lesson 1

JavaScript Google Tag Manager

We’ll go over some necessary JavaScript concepts you’ll need to understand to make the most of Google Tag Manager. These are mostly related to manipulating the Document Object Model.

You’ll also get a refresher on function syntax, closures, callbacks, good coding practices, and how these all tie in with Google Tag Manager. It won’t be just a coding lesson–we’ll also learn some cool tips, tricks, and custom variables you can use to power up your container.

The following topics are covered:

• Basic JavaScript concepts: Boolean logic, functions, closures, variable hoisting, global namespace, etc
• Handling race conditions, asynchronous loading and jQuery
• How to debug JavaScript using a browser.
• How to execute JavaScript Google Tag Manager.
• Here are some good practices for JavaScript writing Google Tag Manager.

Lesson 2

Event Tracking

One of the most important features of Event Tracking is Google Tag Manager. Using GTM’s native listeners, you can track user interactions on the site with great accuracy. However, there are pitfalls you need to be aware of, and we’ll cover these in this lesson.

We’ll also go over the steps to create your own custom listeners, talk a bit about event propagation, and discover how other JavaScript on the site can easily mess up your event tracking via GTM.

The following topics are covered:

• How GTM’s triggers work.
• How to debug GTM’s triggers and the underlying mechanisms.
• Event propagation is often broken.
• How to create custom event listeners

Lesson 3

The Data Layer

Another important feature of the Data Layer is Google Tag Manager. It serves multiple functions, including acting as a message queue and delivering data from the website. Google Tag Manager (and back), as well as structures the data in GTM’s own internal data model. There are ways to manipulate the data in the data model, and we’ll take a look at these methods in this class. You’ll learn about Data Layer messages and events, about the interface to GTM’s data model, how to manipulate the data in the data model, and how this all relates to GTM’s core features like tag sequencing.

The following topics are covered:

• The dataLayer array
• In Google Tag Manager
• Debugging the Data Layer Google Tag Manager
• Google Tag Manager’s internal data model
• Recursive merge and Version 2 of Data Layer Variable

Lesson 4

Advanced Google Analytics tracking

Google Analytics is the reason many migrate to. Google Tag Manager. In this class, we’ll take a look at how you can use GTM to manipulate the data collection of GA, by focusing on advanced features like hitCallback, customTask, and the “transport” field. We’ll also go over things like cross-Domain tracking and how GTM interacts avec the tracker object created using analytics.js

The following topics are covered:

• Google Tag Manager Tracker object and the tracker
• Cross-GTM allows domain tracking
• Advanced configuration can be done with customTask
• Tips and tricks for enhanced Ecommerce

Lesson 5

The API, Tips and Tricks

In this final class, we’ll first do a live walkthrough of the GTM API, by programming a Google Sheets can be added-on, which pulls data from Google Tag Manager. You will not only learn about, Google’s APIs and their authentication methods, but you’ll also have a good grasp on how to use these APIs to automate your own tasks. We’ll wrap up the whole course with a handful of tips and tricks learned after using Google Tag Manager since day 1.

The following topics are covered:

• A quick overview of the Google Tag Manager API
• Live coding lesson on how to pull data from API into a. Google Sheets document
• 30 Hand-Tips gleaned from five years of experience working with Google Tag Manager

Lesson 6

Bonus session

Simo will be participating in this bonus session:

• Attendees may have lingering questions from previous classes or FB.
• Recite some of the lessons learned in the five previous classes
• You can go through any material he didn’t have time to see during the five classes.

Learn more http://archive.is/eAx5R