Optimize your forms to improve UX and increase conversions
Forms that are simple to fill out and easy to use have skyhigh potential-High conversion rates. Optimizing your form design can make a significant difference to your conversion rates. This course will show you how to avoid common pitfalls in form design.

ConversionXL (Tom New) – Form Optimization

 

Optimize your forms Better UX and conversions

Forms that are simple to fill out and easy to use have sky-high potential-High conversion rates

Optimizing your form design can have a significant impact on conversion rates. This course will teach you how to avoid the common pitfalls of form design so you’re always getting the best conversion rate possible.

After taking this course, you’ll…

• Learn how to design highly performing forms.
• You should be able to use user feedback to optimize your site based on that interaction.
• Reduce cart abandonment and recover buckets of revenue
• Design for mobile, usability, accessibility and improved user experiences.

Optimize closest for the money (or why it is important to care about forms).

A web form is at the bottom of nearly every website experience.

To convert visitors into customers, subscribers, advocates, customers or leads, web forms can be used. They represent the closest element to the conversions – they’re already ready to fill out their information. Research has shown that for some reason, however, they don’t convert. almost 70% of people don’t complete online forms.

What would it look like for your business if you could only recover 5% of these conversions? 10%? Depending on your conversion value, that’s a whole lot of ROI for what amounts to be a surprisingly little amount of work.

Pick the low hanging fruit

You see, most forms are so bad that you don’t even need to implement advanced targeting, behavioral science, or any other psychological trickery to get a conversion lift. It is enough to make it easier to fill out.

Forms are among the most persistently ill.-Marketers often overlook the importance of properly designed elements on websites. The smart marketer will see form optimization as a valuable investment. We can get clear conversions and revenue increases for very little work.

If ROI is something you’re after, you’ll get a lot from this course.

Form optimization: Recover lost money

An easy funnel analysis will reveal that your users are falling off when it comes time to complete forms. What would it be like to recover even a small portion of your users?

Pink Gellac was able to answer that question with a resounding yes “a lot.”

By making simple changes to their checkout process – things that don’t require weeks of development work or management deliberation – they reduced cart abandonments by 14%. In terms of revenue, that translated to an increase of €5 million over 12 months.

Small changes, big results.

Form Design can also be taught. It’s not something that you need a background in data science, engineering, or behavioral science to do right. Just put in the effort, follow the processes and learn the guidelines. You’ll impress your bosses and stakeholders with higher forms completion rates, conversion rates and revenue growth.

This course is right for you if…

• A website uses forms to generate leads or sales, registrations, subscribers, or other information.
• You’re dissatisfied with the conversion rate of those forms. You believe they could perform better.
• You have the tools to modify your forms.

This course is probably not for you if…

• Your website doesn’t generate leads or revenue for you. You don’t use forms.
• You can not make site changes or use resources to do so (even though it is your wish!)

Concerning your instructor Tom New

Tom New, Co-founder @ Formisimo

Al Mackin, Tom New’s business partner, and Formisimo were the first to launch Formisimo in 2014. Formisimo is a SaaS analytics platform which uses behavioral data to help market participants.-leading insights into people’s online shopping habits, and in particular how people interact with online forms and checkouts.

Capital One, DFS Travelex, Uber Travelex, Travelex and Unicef are their clients. They recently launched Nudgr, their second product that uses machine learning to predict when visitors will abandon a purchase journey.

Formisimo, a Manchester-based startup, is located at MediaCity. It has gone through the Seedcamp accelerator and raised two rounds of funding. Formisimo also won many awards.

The complete course curriculum

Form Optimization

Lesson 1

Form Design basics and best practices

This class will focus on basic form design concepts such as layout design, labels and help text. It will also cover navigation and calls to actions. This class will give you a foundational knowledge in web form optimization, which is surprising for 95% of those who create online forms.

These topics are:

• Layout design – What should your form look? Multi-step vs. single page?
• Labels, help text and microcopy
• Navigation and Calls for Action

Lesson 2

Handling User Inputs

This class will focus on user interaction and design principles that are usable and accessible. We’ll also dive deep on mobile form optimization, something almost all marketers struggle with.

These topics are:

• Form Validation, error messages and user corrections
• Accessibility, UX and usability
• Designing for mobile

Lesson 3

Real Life Form OptimizationInteractive Workshop

In this session, we’ll step away from theory and show you specifically and concretely how to execute form design best practices and optimization in real life. To do that, we’ll review three live sites and critique where they’re going wrong, what they could improve on, and also what they’re doing well.

 

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