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Increase your productivity SaaS Product sales can help companies grow faster-Strategy for growth leadership Fastest growing SaaS Businesses are using the PLG strategy to make their product the main source for demand generation and save a lot of money. Find out how you can do the same.
ConversionXL (Wesley Bush) Product-Led SaaS Growth
Increase your productivity SaaS Companies grow faster Product-Strategy for led growth
Fastest growing SaaS Businesses are using the PLG strategy to make their product the main source for demand generation and save a lot of money. Find out how you can do the same.
Ever wonder how Trello and Dropbox became unbeatable juggernauts of their industries?
It’s because they executed on a product-Lead growth strategy
Growing is a key aspect of life SaaS Companies, most people follow a traditional, top approach.-Demo requests are a great way to get new business.
This course will help you adopt a bottomless mindset.-Up your marketing strategy and create a product that is sustainable.-Led growth engine
In 8 sessions you’ll learn how to…
- Create a product that is successful-A leader-led growth strategy that will allow you to quickly win before the course is over
- Avoid the worst bottlenecks in activating and activating free trial or freemium users
- Let more people know the core value of your product, and they will (actually!) want to upgrade.
This course will help you adopt a bottomless mindset.-Up your marketing strategy and create a product that is sustainable.-The engine of growth.
This course is right for you if…
- You are offering a free trial, or a premium service. Want more customers to become paid customers?
- Are you interested in a free trial offer or a freemium program for your business? You want to do it quickly-Keep track of the time it takes you to create a winning strategy
- You have tried to implement a free trial or freemium offer, but maybe it didn’t work out for you.
This course is probably not for you if…
- A free trial user should be treated in the same manner as a demo request.
- It seems that you can convince trial users to upgrade by bombarding them daily with automated messages.
- You aren’t curious about how to make a new user of your product successful.
Skills you should have before taking this course…
This course is for all levels of experience, however it’s helpful to have:
- In a software-As-A-Service (SaaS) business in the past
- Optimizement requires experience
- A base-Digital marketing: A basic understanding
Concerning your instructor Wes Bush
Wes would rather learn about skydiving than jump out of a plane. Similar to Wes, he would rather read a whitepaper on how software works than test out a promising product. “life-changing” The product is going to.
Last time Wes checked, he has generated well over 130,000 free trial users since founding Traffic Is Currency, an agency that specializes in this kind of thing.
The complete course curriculum
Product-led SaaS Growth
Show, don’t tell
Learn about the components that go into making a product-The engine of growth.
These topics are:
- When deciding between a trial and a subscription, there are several things to consider
- Core differences between a traditional and product-Model of led growth
- Three core principles are required to convert new users into paid customers
MQLs gone
If you’ve used Marketing Qualified Leads (MQLs) in the past, you need to dramatically change the way you approach lead qualification when building a product-Led growth strategy. You will need Product Qualified leads (aka PQLs), as your lead scoring should be based on user behavior tied to value.
What Topics are Covered?
- MQLs for a product are meaningless-Strategy for led growth
- Why you shouldn’t track everything in your product
- How to make a proactive dashboard of metrics and what metrics to monitor
Segment & conquer
You can find your best customers by using two frameworks.
What Topics are Covered?
- How to find your most loyal customers among a sea o data
- Here are some questions you should ask your favourite customers. You will need to actually talk to them.
- This is a different way to make people interested in your product.
Identify your product’s aha moment
Find out what you should look for in the user journeys of your favourite customers.
What Topics are Covered?
- Identify your product’s aha moment without pulling your hair out
- Why you need to know your product’s “job-to-be-done” How to define it for your company
- Understand the fundamental elements that go into your customer’s upgrading
Optimize to maximize value
Learn how to eliminate “busy work” Include your product in your existing onboarding process (if it exists) to help more people see the value of your product.
What Topics are Covered?
- What to look for when trying to find your product’s aha moment
- How to make your onboarding process more user-friendly and help them have an “aha!” moment with your product
- When you should & shouldn’t add friction in your onboarding
Initiate an onboarding process
Learn how to build several onboarding tracks that will help you get new users experiencing your product’s core value.
What Topics are Covered?
- What is the top 1%? SaaS Companies do things differently when it comes to onboarding
- Avoid the most difficult mistakes when creating an onboarding track
- How you can create an onboarding sequence that will help more users experience your product’s core value
Customer success
Software is quickly becoming a commodity and as a result, it’s more important than ever before to help your users become successful or you risk a competitor stealing your hard-They won customers.
What Topics are Covered?
- Why your free trial & freemium content engagement strategy shouldn’t be too different than inviting people to dinner
- Why you need a behavior-based content engagement campaign
- Every message you send to your users should have a benefit-Driving
Converting additional trial users to paying customers
In this final class, we’ll cover a battle-You can use this checklist to fine tune your work.-You can tune your onboarding experience. This is a timeless method that you can use in order to identify bottlenecks in your onboarding process.
What Topics are Covered?
- How to analyze onboarding experiences in order to find conversion opportunities
- What you can do to get your team on board with product-Led growth
- Apply core principles to increase your growth
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 0
- Assessments Yes
