Copy That – E-Marketer Master Plan

A complete break-down of everything it takes to maximize your earning potential with the simple fundamentals of marketing.

File Size: 6.4 GB.

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Copy That – E-Marketer Master Plan

Break Through Your “Earning Ceiling” as a Copywriter

How to use Marketing Strategy to double your rates, secure more clients, and make yourself invaluable.

Unlock the “E-Marketer Master Plan”

Understanding GOOD marketing strategy is the most reliable way to smash through income roadblocks.

In fact, this is something all four of Copy That!’s hosts agree on…

So we’ve ALL pooled together the best fundamentals, secrets, and tactics of marketing strategy that we can.

After over 40 years of combined experience in the copywriting world, we’ve discovered a hard truth…

There’s A REASON Some Copywriters Earn So Much More Than Others:

It’s true that a few copywriters manage to hit the big time with financial promos and constant sales letters, but like we always say: barely 1% of copywriters will ever join that club.

Becoming an “old school” financial copywriter (or something similar) is rare.

And to a lot of us, it just isn’t appealing in the first place.

We want the option to make a lot of money with ANY business we want.

So it’s a good thing there’s still a far more reliable way to command higher rates than most “old school” copywriters ever will…

How?

EMBRACE MARKETING STRATEGY.

To make loads of money in marketing, you don’t need to write copy for a classic direct-response agency and bash out homerun after homerun.

All you need to do is convince clients or in-house businesses that you’re worth paying a lot of money for.

But in almost every case… you can’t do that with copywriting alone.

BUT!

If you incorporate even a handful of these ‘marketing strategy fundamentals’ into your arsenal, you’ll quickly change from “copywriter” to “marketing consultant” in the eyes of your prospects.

And believe us, on average “marketing consultants” earn much more than “copywriters.”

Because look, we’re gonna level with you…

If you’re ONLY interested in writing words to make money, then this course isn’t for you.

But if you’re instead interested in making more money however you can (with copywriting still forming the core of how you do it) then this is going to blow open a whole new world for you.

And best of all, it’s so much simpler than you’d think.

(Which is why most copywriters never even attempt to learn about this.)

Which is good for you.

That’s 99% of the competition out of the way already.

The remaining 1% of us will happily sweep up the clients and business deals that are desperate to get a decent “marketing consultant” on board with them.

And we’ll earn a lot more than most other “copywriters” as a result.

All This Must Be Pretty Hard To Learn Then, Right?

Nope.

In fact, the only reason people think it’s hard is because it seems like there MUST be loads to it.

But just wait until you see the reality…

(You can see what the universal truth of marketing strategy is at 25:41 of the “Missing Piece of the Puzzle” masterclass included in this course.)

The point is: Marketing strategy becomes second nature when you uncover just a few simple fundamentals.

Right now, you’re either at stage 1 or stage 2.

By the end of this course, you’ll have everything you need to be at stage 3.

And nothing feels better than having the confidence to stroll onto a pitch call and say:

“Your current strategy isn’t working because of X. Instead, you should be doing Y. I can do Y for you.”

Boom.

You’ve just doubled your earning potential.

Let’s Cut To The Chase. What Are We Selling Here?

If you watched our livestream about marketing strategy, you now hopefully understand the importance of questions like…

• ​“How will I KNOW what strategy to build for clients?”
• ​“What kinds of offers should I help businesses build?“
• “How do I decide on the right aims and targets to set expectations when I’m pitching?“
• ​“Why would a client pick me over 99 other copywriters?”
• ​​“How much more money should I expect for being a ‘marketing consultant?’”

At Copy That! we always strive to give you the most practical copywriting, freelancing, marketing, business-building, and money-earning advice.

This course goes a step further.

The four of us have teamed up to bring you all-new content that lays out everything you need to know about marketing strategy.

(That includes distilling the core of every good strategy ever into one repeatable blueprint.)

We’ll show you:

• ​The fundamentals of GOOD marketing strategy (WARNING: NOT what you’d learn at university…)
• ​”Swiping” the best ​funnels that are already working in the real world!
• ​How to apply each core concept in an easily repeatable, step-by-step way​.
• ​What selection of marketing skills are worth learning (because they almost always earn the most money.)
• ​A FULL list of the terms, tactics, metrics, and strategy-flows you’ll most need to know – it’s kinda like a shortcut for any project you work on…
• ​And a ton more…

From absolute ZERO, this course is all you need to know about marketing strategy.

Introducing: Copy That!’s…
“E-Marketer Master Plan” (EMP)

A complete break-down of everything it takes to maximize your earning potential with the simple fundamentals of marketing. 3 in-depth masterclasses. 28 mini-lessons. Dozens of actionable blueprints. Step-by-step guides for each core concept. PLUS free bonuses because you’re cool and we like you.

Here’s Everything You’ll Get:

Video Masterclass | 1 hour 39 minutes

The Missing Piece of the Puzzle: Building Marketing Strategies That Work

Join Alex as he reveals the most important concept you need to know for building strategies from scratch.

It’s universally applicable and once you know it, you will NEVER look at marketing the same way again.

From Macro Strategy to the “3 Goals” of marketing, this gives you more knowledge on marketing strategy than 95% of copywriters/marketers in just 2 hours…

• Why Alex Has Never Been Satisfied with Any Marketing Course Online (Until Now)
• ​Why Most Marketers Want You to FAIL By Making You Believe Marketing Is Harder Than It Really Is
• ​When Products Die by “Marketing Strategy Overgrowth”… and How to Revive Them
• ​Your 3 North Stars: How to Orient Your Planning Around 3 Main Profit-Driving Goals
• ​Why The Best Marketers I Know Call This Masterclass Better Than “Two Years’ Worth of Marketing School”
• ​Macro vs. Micro Strategy Planning: Use This Two-Tier Approach to Drive All Your Campaigns
• ​The 3-Step Precursor to Setting a Successful “Macro” Marketing Strategy
• ​M.M.A.P.: Alex’s Markers for Identifying What Your Client Really Needs
• ​The O.O.A. Grid: Alex’s Stupid Simple Structure for Setting A Macro Marketing Strategy

Video Masterclass | 1 hour 50 minutes

Funnel Hacking: How to Ethically Spy On Your Competition (& Find Ideas)

Sean and Lindsey will take you through the simplest way to access a limitless supply of good marketing ideas.

Our step-by-step funnel hacking guide means you’ll never be lost for where to start.

If you want to shortcut your way to confidence, then this is the masterclass for you…

• What Your Copy Clients Really Want from You: The TRUTH Behind Why Business Say They Want Copy When They Really, Secretly Want a Funnel
• ​Cash now or cash later? Depending on the business, one might be more profitable. Once you understand the Two Major Funnel Types (Plus Where They Fail & Where They Succeed), you’ll know which to deploy.
• ​WARNING: You have a narrow Timeframe to Market to an Engaged Customer. Here’s How…
• ​How to create your own “treasure map” by Effectively Using Upsells, Downsells, Crosssells, & More to Ramp Up Cart Value (Peek Over Sean’s Shoulder as He Shares Two Funnels He Created, Plus Why One Pulled More Money)
• ​The Optimal Funnel Exit: When to Let Someone OUT of the Funnel​
• When it’s time to add something to your funnel (and how to do it profitably)
• ​How to “sneak” into your competitors’ funnels (even if they don’t want you in there)
• ​How to Distinguish Between Front and Back of Funnel Copy
• ​The “Nice Guy” Funnel versus the “Hey Baby, Wanna Get in My Funnel?” Funnel: Which one gets more action? You’ll know by the end of this masterclass.​
• Good funnels need 18 types of copy. Here’s how to see examples of all of them.

Video Masterclass | 57 minutes

Up Your Income: The Best Marketing Skills for Increasing Your Earning Power

These 5 marketing skills were directly responsible for taking Alex from $5,000 per month to $19,000+ per month… Without working any more hours.

It’s crazy what people will pay you when you’re the only one who knows about a few fundamentals.

(Fair to say that Alex is pretty excited about sharing these with more people…)

• FS, EA, OB, GA < These are the four marketing skills that are most worth knowing (according to someone who used them to earn his first five figure month.)
• Discover how suggesting just one re-frame of what a business sells can lead to “10x results…” Literally.
• “Should I be a funnel builder?” Yes. But not in the way you think. Check out slide 2 to see what we mean.
• ​A $19k project at 21 years old? That’s the power of marketing skills, baby. But PLEASE don’t waste your time on the fluff Alex warns you against at the end of the masterclass…
• ​FINALLY UNDERSTAND WHY YOU DON’T NEED TO KNOW CODING OR DESIGN TO BE A GOOD MARKETER. (Or SEO for that matter…)
• ​(By the way, make sure you combine this masterclass with the advice in “video mini lessons” for the best results…)

Cheatsheet | 25 Quick Lessons

Everything You Need to Know About Marketing Metrics

34 pages of nothing but facts.

This could be the difference between you feeling ultra-confident in your next pitch call… and having no idea what to say.

Enjoy your new guide on almost everything you need to know about KPIs, metrics, and marketing acronyms.

• ​Why “Vibes-based” Marketing Doesn’t Work & Won’t Make You Rich
• 2 Years to Learn a New Language? Learn “Marketing Speak” in 34 Pages.
• ​25 Terms, Plus How to Use, Interpret, & Calculate Each and Every One.
• ​Discover the One Metric That Represents the Business’s “Report Card” for Its Advertising Campaigns
• ​How to Use the “Fruit Tree” Metric to Determine Your Marketing Budget
• ​Why the “Lemonade Stand” Metric is Best for Monitoring Your Front-End Ad Campaigns

Video Mini Lessons | 3 Extra Mini-Masterclasses

Fill In The Gaps: The Things They Don’t Teach You at Marketing School

Despite how super important the “theory” of marketing strategy is, there are a few lessons you just don’t understand until you’ve seen them first-hand.

So we want to give you a headstart.

These mini-lessons will share some insanely valuable insights that often get overlooked.

• The Passive-Active Marketing Dynamic: Strategy Works Best When One Hand Shakes the Other
• ​How to Turn the “Sleepiest,” Most Passive Components of Your Marketing into Active Moneymakers
• The Anvil & the Hammer: The Ideal Marketing Ecosystem for Virtually Any Product Promotion
• ​What Most Marketers Get Wrong About the Front-End & The Back-End
• ​5 “Black Holes” in Your Marketing Strategy & How to Fix Them

“This is Basically a 0-to-100 Crash Course On Marketing Strategy – Rammed Full of Lessons You Won’t Hear Anywhere Else…”

Oddly enough, we don’t want everyone to buy this.

We ONLY want you to get this course if you’re either one of the following:

1. Interested in increasing your income through more than just copywriting (but still within the world of marketing…)
2. Already curious about marketing strategy and excited to learn everything you can…

If you don’t fit into one of those categories, then this isn’t for you.

But if what you’ve read so far is right up your alley, then this could be the best decision you make all year.

This course gives you everything Copy That! thinks you need to be a great marketer.

And as always, we’ve packed it with as much value as we possibly can…