Copyblogger, Brian Clark – Teaching Sells

Teacher

Copyblogger, Brian Clark – Teaching Sells

Copyblogger, Brian Clark - Teaching Sells

What is it? Teaching Sells?

The Teaching Sells Training program is a detailed and comprehensive step.-By-Step-by-step guide to creating online training programs and multilingual membership sites. It’s a complete methodology for choosing profitable topics, developing dazzling content, attracting paid members and building air-Websites with tight restrictions

Instructors

Brian Clark Tony Clark

Contents

Module 1
Power and profit in Teaching
Creativity meets commercial education
The Secret No One Can Tell You
Holy Grail for Information Marketers
The Market is the Customer
How to Find a Market
Seven Ways to Identify Learning Needs in a Market
For success, position your Interactive Training
Six Proven Methods to Position Your Training Program Uniquely
A Guide to the Pricing of Membership Sites
Instructional Design: A Business Plan That Benefits Learners
The Learner Profile – Feel the Pain and Find the Cure
How to recognize the benefits of knowledge that your learner seeks
Three Steps to Writing Learning Objectives That Work

Module 2
Business Model One: The End of Days Strategy
Business Model Two Affiliate Marketing Squared
The Ghost of Business Model Three Teaching Strategy
Business Model Four: The Generation A Strategy
Take the summer off from Business Model Five
Business Model Six: Lead a Horse to the Water
Business Model Seven Formerly known as Prince Strategy
Business Model Eight Velvet Rope
Business Model Nine: Free Prize Inside
Virtual Conference Business Model Ten

Module 3
Minimum Viable Product Part One
Minimum Viable Product Education Design
What’s in an MVP
Paralysis of Minimum Viable Product Defeating Analysis Paralysis

Module 4
Four Content Sourcing Strategies For ILEs
With research and synthesis, you can create expert content
Expert Interviewing Strategies
How to Outsource Content Creation Effectively
Create a Curriculum to Support Your ILE
The 4MAT Approach to Connecting With Learners
Content Strategies That Engage the Whole Brain
The secret to content that Sells

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Module 5
A Guide to the Pricing of Membership Sites
Creating an Introductory offer and Launch Strategy for Your ILE
The Money’s in the List Creating an Effective Prospect Marketing Strategy
The Six Keys To Effective Copywriting for Membership Sites
Three Ways to Copy a Membership Site
Marketing Joint Ventures How To Tap into Other People’s Money Lists
How to attract Super Affiliates and Joint Venture Marketing Partners
How to build a learning community
ROI Advertising Marketing Strategies That Work

Module 6
How to create quick and easy content in multiple media formats
7 Steps to create an audio product
How to quickly and easily create video content using audio tracks
Quick and easy written content

Module 7
How to Record Professional Style Interviews
With great audio content, speak your mind (literally)
Capture your screen and illustrate your point
Beyond Bullet Points and Storytelling
Interactive Elements: Go beyond the Ordinary

Module 8
How to build your membership site Introduction and Overview
The Perfect Hosting Company
WordPress 101 The Foundation of Your Personal Media Empire
WordPress Design: The Essentials That Work
Bulk Email Providers
How to build a protected membership site that works
How to install and set up a forum with bbPress

Module 9
Introduction to Educational Marketing
How to hold teleseminars that are rockin’
Designing and presenting compelling visuals for presentations and videos.
Educational Marketing The Under-The-Radar Selling Strategy
Logic or emotion, both. But get personal too
How to structure persuasive content
Four under the radar content techniques that spark the buying process
Persuasive Blog Writing Beyond Authority and Trust
Marketing Video Under the Radar
Writing white papers that spread and sell
Persuasive podcasting for promotion and persuasion

Module 10
You can either find the winning difference or disappear
How to Make a Market Position that is irresistible and offer direct benefits
Conceptual benefits in winning the battle for position with metaphors and intersections
The Winning Difference Creative Adaptation Strategies and Advanced Positioning
Communicate and Create Evaluation

Module 11
Always Launch
Launch Strategies for Products
How do you tell your launch story?
The Reluctant Guru
Telling The Story On the Fly
Launch Sequence Checklist
The Radar Sales Letter
Seven Tips to Help JV Partners Work
Incremental Urgency
Increase your Revenue
Blueprint for Launch

Module 12
Five Key Elements of The Entreproducer Model
Ideas for the Entreproducer Model Ideas are the Lifeblood
Selling Strategies For Entreproducers
Strategic Alliances
Effective Outsourcing to Entreproducers
The Entreproducer Guide: Legal Issues

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Module 13
Three Crucial Steps to Success in Affiliate Marketing
Presell without Selling: Changing the frame
Dominate the classroom with education

Module 14
Live Events
Event Planning Logistics
Elite Retreat Behind the Scenes
Market a Super Conference
Start Profitable Workshops
Engaging Live Presentations