“This course is available and delivery within a few hours!”Add to that the rush to digital marketing we’ve seen over the past couple of years from brick-and-mortar companies that have been slow to switch, and a lot of people need a lot of help.
Copyblogger – Copyblogger Academy 2023
Introducing a powerful new resource
created by writers,
for writers, to put you on the fast
track to success:
created by writers,
for writers, to put you on the fast
track to success:
COPYBLOGGER ACADEMY
- Do more (and earn more) with your writing.
- Gain the skills to grow your business year after year.
- Create more freedom, land better clients, and future-proof your income.
Key Skill #1 — Strategy
The goal of content marketing is ultimately to make sales.
And you can’t do that if you focus only on creating great content.
Most content marketing efforts make this mistake. What are they missing?
Strategy.
It’s the reason why most content fails to convert as well as it should.
According to the Content Marketing Institute, only 41% of companies already doing content marketing have a documented strategy.
Add to that the rush to digital marketing we’ve seen over the past couple of years from brick-and-mortar companies that have been slow to switch, and a lot of people need a lot of help.
That’s a big opportunity for you as a writer.
An opportunity to get booked solid with only the kinds of clients you want to work with.
And that’s why you need to ensure you’ve got the right skills as well (not just writing).
Remember, about 60% of companies currently doing content marketing have no documented strategy, so they need way more than words.
They need someone who understands marketing and the strategy behind the content — and who can execute on creating that content at a high level.
Key Skill #2 — Traffic
If there’s one topic that bedevils content creators and digital marketers of all kinds, it’s traffic.
And although content and copy power site visits and opt-ins, it takes special expertise to get people to join an audience and eventually convert to a customer or client.
This is why it’s so crucial for you to also understand search engine optimization (SEO).
Well-placed ads can get you qualified prospects in a matter of days, but SEO is a long-term game that can eventually provide a steady stream of organic traffic.
It’s no surprise that search is more competitive than ever, and that’s why creativity plus technical skill is the key to attracting links and ranking well.
You also need to know how to read the data you’re collecting — i.e., understand analytics and conversion.
Get comfortable with the data side of things, so you can make decisions and adjust your content and your strategy.
Again — this, paired with the art of good copywriting, means you can convert cold traffic into leads. A highly valuable combination that pays very well.
Key Skill #3 — Audience & Technology
When it comes down to it, the audience is king, not content or traffic.
But, you still need those two to attract an engaged group of viable prospects.
Then, you’ve got to know how to grow, engage, and understand your audience… and implement smart automation that adds value both to the audience and to you (or your client).
The tools are not only very affordable but also easier to use than ever before. It takes some time to master them, but your value as a result of knowing how to use them in today’s marketplace will pay you back in spades.
This includes knowing how to gather and analyze email data…
And knowing how to segment an otherwise unified audience, so you can deliver personalized content experiences that people have come to expect from dealing with companies like Amazon and Netflix.
—————
“NOTE: The content above has been rewritten by our library.”
“To read more original content please visit here. ”
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 45
- Assessments Yes
