Copyhackers – Copy School 2020

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Copyhackers – Copy School 2020

If you guessed…

… how life-It is easy to change your digital course, software, or coaching program.
You’d be wrong.

… how many upsells, downsells, tripwires, surveys, pixels and ninja stars you’ve managed to sprinkle across the world’s most “epic” funnel.
You’d be wrong.

… how many 5-figure checks you’ve anxiously signed off on for high-Level coaches, masterminds, and consultants to help you know WHAT to do, but not HOW to do it.
You’d be wrong.

… how many late nights curled up in fetal, praying to all that’s good and pixely that your copy somehow converts.
You’d still be wrong.
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Amy Porterfield photo

“Ry Schwartz has been my not-so-secret weapon for six years. He’s the copywriting genius behind five separate multi-million dollar sales pages for my digital course launches. In my early years, way before I could afford to hire Ry, I invested in learning how to craft my own copy. I knew that copy was the lifeblood of any business and when you know what to say and how to say it, you instantly connect with your audience. Copy creates connection and connection creates conversions. I learned that from Ry.”

— Amy porterfield

Copyhackers training is used and trusted by…
sproutsocial logo shopify logo freshbooks logo balsamiq logo deadline funnel logo typeform logo marie forleo logo convertkit logo mailchimp logo canva logo

Because as every top-In-class marketer, copywriter or business owner will tell you… cash doesn’t change hands, lives don’t get impacted, and YOUR biz doesn’t get rewarded with record-breaking profits until… YOUR COPY CONVERTS.

Which is also…
The reason marketers and copywriters drink is simple.

Don’t let Don Draper’s fictional swag fool you.

Drinking is not a drunken rite of passage-To celebrate a job well done, clink.

It’s to calm the PTSD from that last time you hit “share” Create a Google Doc with your client and the top executives. Then pray to the copy gods for it to convert.
It’s to grapple with the existential crisis that comes from stress-Cliff bars for dinner on Sunday night, and sifting through Spotify playlists in search of inspiration.
It’s to feign the confidence that you actually know what you’re doing when you get assigned an email sequence or sales page – while on the inside you’re helplessly trying to pacify a pitchfork-A mob of inner voices. (Was that last win ?… fluke? Can I do it again?… Are I like the Macarena dudes ?…? Am I a one-hit wonder? Do I have to quit my job while my reputation is intact?

Or if you’re a business owner…

It’s to soothe the shot nerves from the last time you had to patch together a 5-Minute copy education from the blogs to help you create landing pages, sales pages and sales emails that will get your product in front of customers.

So, yea.. pressure is real

Insta-Pot on high, real.

Overtaxed adrenals without any amount of adaptogens to fix it real

And it’s justified.

Because it is true that everything you do in your business and career depends on it.
Business owner
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Permit me to be blunt.

Download immediately Copyhackers – Copy School 2020

The lofty acquisition goals that you had outlined for the SaaS that you spent 19-months coding don’t have the copy. Goals.
Without the copy, your online course (aka the reason your friends and family barely recognize you anymore) doesn’t enroll a single student.
Without the copy, the cash you’re sending to Zucks to put you in front of a hyper-The targeted audience helps him reach 50 additional people.-Estate measuring a quarter of an acre on the Amalfi coast.
You cannot use the copy without it. “next level” funnel that you spent all of last quarter’s marketing budget on is nothing but a set of lines and empty boxes spread out across an overpriced flow chart.

The skeleton for a real-Worldwide marketing campaign

A digital carcass with decaying bones.

Without the beating heart and flesh that make things move, it is impossible to have flesh and connective tissues.

The “STUFF” This actually makes the cash register ring.

In summary, until your copy converts, nothing happens.

Your copy must be consistent and predictable until it gets the results you want. “yes.” And it is scaled.

And that’s why…
Writing High-Convert placeholder
Writing high-Conversion Copy This is the single most profitable skill you will ever learn in your career or business.
We’ve proven it over and over again.

In our businesses. In the businesses of clients. Our students’ businesses.

If you can write quickly and confidently, you will achieve high levels of writing ability-converting copy, you’re arming yourself and your company with an invaluable $1,000 per hour skill.
Andrew

“Andrew Capland achieved a 350% uplift on Wistia’s trial-to-paid email sequence.”
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Andrew

Andrew Capland saw a 350% increase in Wistia’s trial.-To-paid email sequence.

Wistia hired Andrew as a rehabilitator.-Send them a trial-To-paid email sequence. Andrew achieved a 350% boost in Wistia’s revenue within just 10 hours.
Prerna

Prerna Malik sold nearly $18,000 of her agency’s services with just TWO… yes… TWO email sends.
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Prerna

Prerna Malik sold nearly $18,000 of her agency’s services with just TWO… yes… TWO email sends.

Prerna is an A.-Name the copywriter responsible for running the agency “Content Bistro”. Prerna sold her new productized service using just TWO email messages (using the templates of 10x Launches).
Tarzan

Tarzan Kay tripled her rates and made $15K in her first affiliate launch
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Tarzan

Tarzan Kay tripled her rates, and earned 15K from her first affiliate launch.

Tarzan Kay, a copywriter, has a strong foundation and talent. Here’s how this training helped her 3x her rates…

“I’m such a believer in this program. When I first got 10x Emails, I was nervously quoting $75 or $100 per email without really knowing what I was doing. After 10x Emails, I’m so clear on my strategy. I know exactly what to charge and how to get amazing results for my clients. This has given me the confidence to bump my rate to $275 per email and offer full sequences and packages instead of less profitable one-offs.”

Tarzan increased her knowledge and eliminated guesswork. “The email templates are so gold. Anytime I’m about to write a new sequence for a client, the first thing I do is pull out Ry’s templates and get to work. They take so much guesswork out of the equation, and have saved me hours and hours of time.”

Just finished my first campaign for an extremely competitive affiliate launch. I was able hit more than $15K in revenue using both the 10x Emails templates and 10x Landing Page strategies. These programs are making money for me over and over again.”
Brad

Brad Wages was able to help his client make $228,717 by using 10x sales pages.
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Brad

Brad Wages was able to help his client make $228,717 by using 10x sales pages.

“I’ve written just one sales letter using 10X Sales Pages, but it was a huge success. Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”
Ry

“I used the 15-Point Sales Page in a Day framework on a full-day intensive (that I sold for $3k). I updated my client’s sales page. And since re-launching it, she’s brought in $56,000 in one week.”
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Ry

I have confidence because I follow the framework step-by-step. I know Ry and Joanna’s stuff works. It’s been used in successful, profitable campaigns in the past. These are just a few examples. This is important.

It is easier to comprehend the psychology behind certain actions and have a proven process. They are now more strategically positioned.

I followed their process so closely, to the point that if it didn’t convert, I’d question the offer, not the copy. 10x Sales Pages is my favorite. I’m so happy to have it as a resource.

I’m not only using it with clients but also for my own programs and products. Right now, I’m writing a sales page for my quiz program, and I’m definitely using everything that Ry teaches.”
Tara

Tara Gentile sold 24 spots to her high school-Ticket live workshop in 15 minutes… 3x her revenue
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Tara

Tara Gentile sold 24 spots to her high school-Tickets live workshop in just 15 minutes… 3xing her income.

Tara Gentile is not a copywriter, but a business owner. This is what happened to her when she received this training…

Tara Gentile is a Creative Live instructor and podcaster. She has created an amazing brand and a dedicated, quick team.-Growing tribe She had a problem.-tier course that was perfectly suited for her audience – except her audience wasn’t signing up for it.

Tara gave it another chance after struggling to sell 12 seats for this live training. She’d launch the program again and, if it didn’t sell out, she’d close it down for good.

She bought 10x Emails, 10x Landing Pages to increase her chances of success. After taking just a FRACTION of the training you’ll find inside Copy School 2020Tara updated her launch materials, her landing pages and emails. She focused on finding the messages that were most likely to convert, using everything she’d learned in our message-Locating modules.

She launched the program again and offered 12 seats to applicants.

Within 15 minutes of opening applications, she had more than double the number of applications she’d had during the last launch. What was the end result? She was able to sell all 12 seats, and then opened 12 more seats, thereby tripling her revenue.
Marian

Marian Schembari was able to help her client Teachable raise over half a million dollars by using the themeplates in 10x Emails, 10x Launches
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Marian

Marian Schembari was able to help her client Teachable make over half a billion dollars by using the themeplates in 10x Emails, 10x Launches.

“Before 10X I knew how to write a good email. But, I didn’t know how to write a 10x Email. Holy crap, this course lived up to its promise. Yes, I was able to 10x ….. I actually did 10x the client’s investment. (I helped Teachable reach $500k with this sequence). I increased my hourly rate by 10x. I 10xed my available daylight hours. (It is true. I charge $500 per email. Ry’s themplates takes me about an hour to write.

Yes. This course is not for you. I don’t want my clients to know I’m not actually special at all.”
Amy

A total of 150K+ extra launch profits thanks to 3 emails that took less than an hour each.
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Amy

A total of 150K+ extra launch profits thanks to 3 emails that took less than an hour each.

Ry was Ry’s partner in creating all the funnel copy when Amy Porterfield launched her signature program Courses That Convert.

By writing a unique 3-Part show up sequence, which is now located in the bonus section 10x Emails Amy was capable of increasing her average webinar attendance from approximately 25% to 33%, which represents an additional profit of approximately 150K US dollars.
These wins didn’t come from months or years of learning and laboring.

These were achieved in minutes or hours of learning exactly what to do to create dramatic results. “we be moving our biz into a 2,500 square foot loft with exposed brick” results.
This skill is truly priceless.
Because…
It’s a huge step forward when you can confidently turn your words into sales.
It’s a huge step forward when your Macbook Pro can be used as a mass-conversion weapon.

When you finally get the Kanye-level confidence that comes from knowing what you’re doing rather than guessing and praying (aka the GAP method), you can hit “share” on that g- doc while sporting the world’s ugliest khakis and still feel like a million bucks. You can be anything you want. “socks and sandals” Guy and still walk out of the office at 5 :01pm with your middle fingers up. #dontbethatguy
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If you’re a marketer or business owner, this means:

Logging in to Hubspot or ActiveCampaign. Celebrate new sales notifications in Stripe and Paypal at 2:04 PM.
Being able to bootstrap more effectively instead of trying to find a copywriter who either doesn’t know their value or is looking to take 2% equity on something that doesn’t exist yet.
Being able to capitalize on flash sales, new campaigns and, yes, the world’s most epic funnel – without worrying about how those “hungry empty boxes” You will be fed.

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If you’re an in-This can be either a house or freelance copywriter.

Be proactive and pursue bigger projects than you are.-You can sabotage your ability to deliver because you fear not being able.
Because you KNOW your copy, you are able and willing to offer higher prices or negotiate a significant raise.
You can pinpoint the areas where clients are wasting money and then swoop in to save them. This will allow you to cash bigger checks.

Get a quote
Sarah Jones

“Huge thank you! “Huge thank you! I completed the Minimum Viable Funnel last week and it really resonated with me. This was a record number of enrollments. We exceeded 7 enrollments in March, which was our previous record. Amazing. THANK YOU. Coaching the Conversion is 100% aligned with me, and it was the easiest thing I’ve ever implemented.

61 pages of copy just flew out with the themeplates, the passion, and the empathy you coached me to coach with.”

– Sarah Jones, Business Owner

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Molly Mac

“Copy School I was given tools, templates, processes, and procedures that helped me move forward.-By-How to improve my copy skills step by step. Now I never have to start from a blank page again and I am completely confident in my copy because I know it’s based on data and experience, not guesses. The results speak for themselves. My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups.”

Molly Mac, Copywriter

If the rewards are so high, then why does most marketers and some copywriters treat copy like a close?-Talking Lepper
Simple. It’s kinda scary. It’s not scary, but it is very frightening.

Double root canal, without laughing gas – SCARY.

Cause even though it’s the most profitable skill, it’s also the most subjective and confronting.

You wonder what it is like to sit at your computer with a Google Doc open.

… Am I doing this right?

… Does this sound too salesy?

… Are these words gonna convert? Or am I wasting my time with something that’s already dead before I even hit send or publish?

You can find apps that will tell you which grade your writing is at. Some plugins will let you know if a word spelling is incorrect. Bots can autocomplete common sentences.

But there’s NO plugin, app or bot that will tell you if your copy is any good.

Only the market and your merchant accounts can tell you. They will, and you can rest assured.

Each and every time.

In cold hard numbers that don’t CARE how many Saturday nights you spent stress-An example of how you can eat cliff bars from a computer. Or how much time and money you spent creating that thing you’re trying to sell.

That’s why it’s far safer to share a social post and pat yourself on the back for those 300 likes than it is to fire off a 300 word sales email and feel like a helpless hack as the Mailchimp monkey laughs at your whopping 1% CTR.

Confronting? Yep.

High stakes? Absolutely.

Anyone who is brave enough to learn it has an unfair advantage. You already know the answer.

Simply put…

If you’re responsible for generating revenue inside your business or a client’s business – you’re responsible for gaining outcome-This skill is based mastery.

And damn right there’s a path for that.
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The Proven 3-Step-by-step Guide to Success-Based mastery (and declaring that you are the Most Profitable Person In The Room)
Step one
Step 1: Learn the places where cash changes hands

The reason most founders, copywriters and marketers give up in their pursuit towards mastery is because they’re literally trying to master everything.

This is pure madness.

Unlike Facebook Ads or SEO – which are barely old enough to order a cheap whiskey from a Canadian dive – copywriting has been around for over 120 freakin’ years.

The variety of methods, philosophies, and schools-This is-The possibilities for applying them and their thought are almost limitless.

That’s why even seasoned copywriters never quite feel like they’ve “made it” or that they’re “good enough.” For those living in Bird Box, the goalposts for mastery are more blurred than a Jackson Pollock.

We say this because it is the truth. “screw it.” Don’t shoot for this elusive thing called “mastery.” Instead, develop results-Mastery of key marketing funnel assets, where cash changes hands.

Meaning…

1. Your website
2. Your Instagram and Facebook Ads (to convert strangers into traffic).
3. Your landing page (to convert traffic into leads).
4. Your emails (to convert leads to primed prospects)
5. Your Sales Page (to turn prospects into customers)

Get results-These 5 cash items can be mastered based on your knowledge-changing junctures, and you’ll NEVER have to worry about your ability to generate revenue in your business again. Or in your clients’ businesses again.
Step two
Step 2 – Need for Speed: Never begin from scratch. Never second-guess.

High-Converting copy should be done quickly. The method is fast.

It’s not a study game. It’s a speed game.

As a founder, marketer or business owner, or as a busy individual.-ass copywriter who wants to serve all those clients fighting for your keyboard, you don’t have endless hours to labor over your Macbook while throwing back 18 Starbucks refills.

You don’t have time to play a poor man’s game of copywriting chicken with the blinking cursor.

Your CMO – your client – your employees – they can’t “wait” until you feel inspired enough to write the copy that keeps everyone, including the company’s Bernese mountain dog, fed.

And that’s actually an advantage for you. Because killer sales copy happens fast. It’s methodical and fast. And that’s why the top-The best copywriters in the world don’t start from scratch. Instead, they use proven frameworks, templates and processes to create record-breaking copy.-Breaking copy takes half the time to do the same thing as labor over the stuff that makes you churn every second. “share.”
Step three
Step 3 – Recognize Copy Your Marketing Campaign’s Universal Blood Type

You’re probably just as sick as we are of every marketing person on the planet professing their thing as “the most important thing” – CRO, SEO, funnels, high-ticket services, ascension pathways, inbound marketing and conversational marketing

Endless, right?

However, they all have one thing in common: the need for high quality.-Converting copy

Copy It is the great unifier. It’s the O-Negative blood type that makes a lot of money-generating power into EVERYTHING you’ll ever do in your marketing.

It was the “thing” 1920. And it’ll still be the thing in 2020 All the way beyond.

When it comes to marketing, copy is an immortal Taoist sage who’s sipped from the fountain of youth and bottled that sh*t up for safekeeping.

You can’t blame it for being humble. You can resist it. You can pretend it doesn’t exist or that it doesn’t matter. But with that attitude, it’ll likely outlast you and your business.

It’s time to let bygones be bygones and finally make peace with this most profitable skill.

This means that you must commit to mastering these key assets.

Not just being “blog smart” Please enter your name-Drop Ogilvy whenever you can. Learning the language is not enough. “101” Udemy.

But it’s actually learning and using the consistent, evergreen strategies and skills that have created repeatable 6-and 7-year-old and 7-year-old results.-You are a brand, business or software program user who wins every day.

If you’re ready to do that… we’re initiating a brand new breed of copywriter and marketer:
The Most Profitable Person in the Room™ (noun)
Origin: Copy School 2020

Definition:

Confident, well-paid copywriter, marketer or business owner who’s developed the skills to generate profits on demand by mastering the 5 key junctures where cash changes hands: your website, ads, landing pages, emails and sales pages.

“Cool, but can you like… use that in a sentence?”

F-ya we can. Here’s what it means to be the “MPP”…

It means that…

… as a copywriter, you’ve de-Commoditize yourself and charge A-List fees for A-You can list clients by learning how to master the key junctures that cash changes hands.

… as a marketer or founder, you’ve given yourself and your team results-Do you have a symbiotic relationship with needles?-You can move assets to raise your in-house “profit quotient” Never be straight-Be confident in your ability achieve those ambitious goals you set last month.

… as anyone directly responsible for generating revenue in your business, you’ve gained the confidence, clarity and processes for getting the “yes.” It’s important to get it done quickly. You can do it fast and on a large scale.
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We’ve Helped Over 1,500 Copywriters, Growth Marketers and Business Owners Become
The most profitable person in the room
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Suzanne Hamilton

The End of Guessing

“I called myself a copywriter before I enrolled in Copy School, but when Joanna shared her enormous amount of insights & practices – and Ry brilliantly took us through the process of converting readers to buyers – my copy became so much more effective and intentional.

After Copy School, I knew how to construct a strategic marketing plan for sales email sequence, I could explain the choices in copy I made in my copy – I wasn’t just sorta winging it anymore with my hodgepodge of collected knowledge. This confidence led to better clients and clients who saw more success.-ay in ma’ pocket!

Download immediately Copyhackers – Copy School 2020

I keep going back to the modules and videos inside – even a year later – there’s just SO much goodness inside. Jo and Ry are the best – you can’t go wrong! (Or actually, don’t enroll – let me keep all their conversion secrets & tactics for myself.)”

– Suzanne Hamilton, Copywriter

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Bayardo Barrios

TOOLS & PROCESSES THAT WORK

“Copy School’s given me all the tools and the process necessary to write high performing copy for my clients that keeps them coming back for more. I don’t know a better program. Thanks to it, I’ve been able to confidently land $3,000 projects from the get-go.”

– Bayardo Barrios

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Gin Walker

THE WAY FORWARD WHEN YOUR COPY’S IN A SLUMP

“Copy School transformed my life. It sounds so clichéd but it is 100% true. For years I had been languishing in my role as an editor and writer, doing nothing but edging around in unprofitable circles. I knew that there had to be a way for me to use my skills and make them work for my business.

Copy School showed me how to do that – big time! Like anyone, I battled with myself over the cost – it’s way more than pin money after all…! It was, however, the best investment I could have ever made.

The immense value of inside Copy School is BREATHTAKING – hours of super-Personal tutorial videos, workshops, webinars, titan templates and interviews. Insights and insights. List of top tips, cheatsheets, checklists

Joanna and Ry have emptied their heads into your brains and organized all their solid gold knowledge on small, simple items.-Skillz Shelves are available for you only!

Arm yourself with Copy School My confidence has allowed me to revolutionize my business in ways that I couldn’t have imagined. I have a brand new website, I’m already helping clients convert more prospects through deeply researched, targeted web and email copy – and I’m bloody loving it!!

Seriously, don’t be offended if you have any doubts. Copy School – just jump in. You will land in a World of Joy 🙂 .”

Gin Walker, Copywriter

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Greg Hickman

ROOTED IN REPEATABLE FRAMES

“This program has helped me by providing a framework for every time I need to engage my prospects online. The themeplates in 10x launches convert like a dream!

Greg Hickman is the founder of System.ly

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Lauren Van Mullem

BE BY YOUR SIDE, WHENEVER YOU WRITE

“I return to the course again and again, re-watching videos and re-reading lessons, just to brush up and sharpen my copy of the day. It’s that useful. You bring it with you into every word you write, and it makes those words better.”

– Lauren Van Mullem, Copywriter

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Stephan Hovnaniann

LIKE MIYAGI TRAINING KARATE KID

“With every lesson, Joanna and her team passed along their experience and tactical details that can only come from a kind of master-level, Tibetan monk-slash-Mr-Miyagi. I want whoever is reading this to have that same experience, and come away with the same sense of empowerment that you can use words to accomplish more than you’ll ever imagine.”

– Stephan Hovnanian – Social strategy consultant at Bambu By Sprout Social

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Mark Crosling

NO OTHER TRAINING COMPARES

“I’ve done many online courses, but nothing compares with Copy School. No kidding. All the courses are stimulating, thought-provoking and totally resonate with me. Yes, Copy School is about copy and conversion copy, but weaved throughout are outstanding concepts of contemporary marketing and the psychology of the buyer. My writing has improved and I have more confidence in going deeper to hit those psychological trigger points.”

– Mark Crosling Copywriter

Placeholder for The Most Profitable Person in the Space
Why There’s No Better Team To Help You Become the Most Profitable Person in the Room in 2020

Joanna’s the founder of Copyhackers Conversion copywriting is her specialty. She’s written copy for the likes of Metalab, Shopify, QuickSprout, Crazy Egg, BT, Tesco, Buffer, Edgar and Wistia. And she’s been invited to teach conversion copy on 50+ international stages including INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and ConversionXL Live.

Creator of the “coaching the conversion” method, Ry