How to Build Sales Funnels

Step-By-Step Training This video shows you how to multiply the profits of your business. Marketing Automation

There are two levels of sales funnels.

1. Macro Sales Funnels
2. Micro Sales Funnels

Let’s start with the Macro level…

This is a Macro Level sales funnel

It is your basic identity. Complete business…

You’ve gotta Attract leads and prospects…

You’ve gotta build some sort of relationship with them to convert them into paying customers…

You must then maintain the relationship. Increase customer lifetime value

Macro Sales funnels are linked together Marketing Automation Retargeting. (the glue)

The Macro sales funnel is Micro Sales funnels

Micro Sales funnels are designed for specific purposes You can sell your stuff.

Micro sales funnels can look very different depending on what you’re trying to sell; however, here are a A few models are common…

1) The “Classic” Sales Funnel – Usually used for front selling-end products and services…

2) The “Webinar” Sales Funnel – Typically used to sell mid-level products and services…

3) The “Product Launch” Sales Funnel – Typically used to sell mid-level products and services…

It makes sense, doesn’t it?

There are two levels of sales funnels…

1. A Macro Sales funnel IS your business and…
2. Micro Sales funnels SELL your stuff!

The Ultimate Macro Sales Funnel Strategy Is Interest Driven

I’m going to say something stupid…

People care only about what they care about.

Think about this page you’re reading. You’re reading it because you care about your business, sales funnels, marketing automation, digital marketing, etc.

However, if I showed this page to my best friend, he wouldn’t give two (expletives).

He doesn’t have a business. He doesn’t care about sales funnels, marketing automation, etc.

He works for the government.

He has “job security”The pensioner, who works regular hours, just has to show-up and get paid.

If I showed him a page about how to make more money in his government job while working less than he already does, he’d eat that up in a heartbeat.

Of course, that page would teach him about how he can automate certain portions of his job to become more efficient, stand out and get promoted, and since it’s automated … he’d work less.

I would basically teach him about funnels but in a different way.

People are different They must be listened to differently.

What is the best way to determine these differences?

It is possible to “watch” them.

You watch how they interact with your business, your content, your products & services…

Based on their interactions, you can present content, services, and products that they care about via Marketing Automation Retargeting. (the glue)

Since you’re showing them stuff they care about, they’ll engage with you more often and convert at a much higher rate.

But, don’t just take my word for it – check out these stats from MailChimp on the power of sending segmented (tailored) campaigns:

• Open Rate: 14.31% Increase
• Click-Through-Rate: 100.95% increase

CTR has increased by 100.95%

When they are shown something that interests them, two times as many people click through!

And check out this stat from CMO.com with regard to retargeting:

• Retargeted web site visitors are Conversions are 70% more likely Your web site

Again, people only care about what they care about…

So, you need a strategy to extract that information…

I call it the strategy The Interest Driven Sales Funnel.

Aaron’s Interest Driven Results

Here are some examples of the results obtained by following the Interest Driven method. Sales Funnel strategy:

Key:

• Open Rate% of people who opened the email after receiving it
• CTR (Click Through Ratio): % of people who received the email, opened it, AND clicked the link inside
• EPC (Earnings per Click): The Average amount that an individual spent after clicking the link within the email
• Main Series His general email autoresponder series. Sent links to both content and products
• AS # (Action Series) [Micro Sales Funnel]): Three emails that were sent to an individual following the click of a link to the product sales page in one his emails They indicated that they were interested in a specific product

All told, he wrote 21 emails in about 2 days, added them to his autoresponder tool … and Engagement and EPC rose across the board

What’s It is really cool is that … it’s done.

He doesn’t have to actively manage it.

He doesn’t have to manually move people around.

His autoresponder tool automatically builds a relationship and segments people based upon their interactions with products. It sends 3 emails to people who have looked at a product to see if they want to sell it.

Simple.

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