Dan Kennedy – 40th Compilation – Dan Kennedy Archives V.1

In Celebration of His 40th Anniversaries in Information Marketing Dan Kennedy Goes Deep, Deep and Delve Into The Archives… “Discover Dan Kennedy’s Lifetime Of Work–Including 356 Examples And 1556 TOTAL Pages Of Ads, Notes, Samples, Photos And Artifacts–Accumulated Over 40+ Years In Marketing, Copywriting, Speaking And Authorship…”

Dan Kennedy – 40th Compilation – Dan Kennedy Archives V.1

In Celebration of His 40th Birthday^Th Anniversaries in Information Marketing Dan Kennedy Deep, Deep, Deep, Deeeeep into The Archives…

“Discover Dan Kennedy’s Lifetime Of Work–Including 356 Examples And 1556 TOTAL Pages Of Ads, Notes, Samples, Photos And Artifacts–Accumulated Over 40+ Years In Marketing, Copywriting, Speaking And Authorship…”

Thursday, 3:12 pm
From the desk of Dan Kennedy

Dear Renegade Marketer,

Let’s get to it without any “warm up”.   What I’ve done is perform a thorough excavation of literally rooms of files, notes, samples, photos, artifacts and more, accumulated throughout 40+ years in marketing.

Then, I compiled all the data into a 1556-page tome you’ll be able to examine and swipe ideas from for your own promotions and business.

Best part: Each item has my personal notes.This article was written by me in 2013 to teach a concept or provide context.

This commentary will result in multiple “a-ha” As you peruse this huge collection, you will find moments that you’ll cherish for the rest of your life.   This is like 40 years worth of my marketing “know how” All in one package, so you can peruse, get inspired, and Take action Promote your products and services.

Listen to these “teaching examples” Have stood and WILL They will stand the test of age.   I also included odd and curious items, personal items, and items of historical significance.  The museum is like a museum. Different items will appeal to different visitors at different times.

You could say that this is the mother lode. “Dan Kennedy stuff” You will EVER encounter.  I warn you:

This is what you can only get RARE Collection
Of My Lifetime Of Work For A Very Limited Time…

These are good examples of the changes in style and technique over the years, 1970 to present.  These pieces include pieces that have been extremely successful, pieces of historical interest, and personal favorites.

This collection also includes my First B2B Full-page trade journal ad I wrote back in 1973…all the way to recent promotions I wrote this year.

It also includes my first ads I wrote for Magnetic Marketing…my most successful product to date.  Even the script of the speech I used to promote Magnetic Marketing from the podium was included.

Some of the pieces I used in my seminar marketing campaigns for Rory Fatt (Restaurant Marketing Systems) – 2005-2006 through 2010 were also included.

You’ll get a bigger snapshot later on of This archive contains 1554 pages that’ll generate TONS of:

•  Ideas for copy angles What to write in your marketing copy and how to position your product.   It is not a good idea to start from scratch when creating copy or designing a marketing campaign.   The Archive will help you save a lot of time and money when it comes to marketing your product. “figure things out” You can do it yourself.

• Ideas for offering you’ll be able to “swipe and deploy” You can also create your own promotions.  The offer is THE most important element of a promotion…without a good offer the copy falls flat.  You’ll see 40+ years of offers that have converted well for my clients and me.  And you’ll be able to spark tons of ideas for your own offers for products, services and seminars.

• Ideas for promotions you’ll be able to implement for your own ads.  Most of these are print ads and magalogs that will spark ideas for your own promotions so you don’t have to wonder what works and what doesn’t.

•  Headlines, closes, bullets, stories, etc. You can swipe You can use them to promote your products.  This could be a literal marketing godsend for you since you’ll be able to flip through all 1556 pages of examples and “swipe” Ideas for your own.

Also, if you Take action now The big box with this Archive arrives at your door:

Do NOT Do not ignore campaigns
That Are Not In Your Market…

For example, if you’re not a seminar marketer, don’t ignore Rory’s campaigns or any other campaign you’ll come across in this Archive.  This information is adaptable and transferable to your own business.

Marketing professionals can’t fail to find gems within this huge collection. Yes, these items were not in perfect condition. I had them in my files, drawers, cardboard boxes and storage.  You might need a magnifying glasses to inspect some of their reproductions.   Trust me, you will be rewarded for your diligence.

Here’s what else you’ll discover in this 1556-Page archive could be a great resource for your business.

• A collection of content taken from presentations, speeches, speeches and seminars. These items are of historical importance and could have value if they were modified and used today.  This includes entire sales presentations Learn from other people, take their ideas and put them into practice for your presentations.

• Products covers, and even whole productsYou will receive a copy of my complete version. “63 Killer Marketing Strategies” manual.  This Archive could be more valuable than you think!

• Books and book promotions Publishers are not promoters. I used to bring life to my books.  You can find a large selection of activities I used to promote my books here.  “swipe and deploy” Promote your products and services.

• Newsletters and other publications These have been the cornerstone of my entire career.  I don’t think there is any single thing as vital to a person or business’ success than its own print media.  And you’ll get an unfair “head start” This collection will help you win over your competition.

• Photos With me, I met many celebrities such as Joe Theismann, Ronald Reagan and Paul Harvey. We also went on location to many events. These photos helped me to create a collection. “celebrity aura” My business and I. You’ll also discover cartoons I’ve used for my marketing as well.

• Personal items related to my personal life and interests, and correspondence I’ve had throughout my 40 years in information marketing that will be a huge interest to you

While I could certainly go through every one of these 356 examples one-by-one, instead, here:

Here’s The Actual Table Of Contents Of This Massive
Archive That’ll Summon TOUS Here are some ideas to help you start your own ads or business.

MARKETING PIECES                                                                                                                     

1:         1968: Best Lead Generation Letter, Not By Me

2:         1973: My First B2B Full-Ad Page Trade Journal for Environmental Structures                 

3:         1973: The Other B2B Ad For Same Product

4-5-6:    1974: Correspondence with Kemmons Wilson, Founder of Holiday Inn re.

Environmental Structures

7:         1974: Franchise Lead Generation Memo for Environmental Structures

8:         1974: Photos of Environmental Structures

9:         1972: First media about ESI – ‘Keeping House In A Plastic Bubble”

10:        1976 & 1977: My First Full-Page Magazine Ads For An Info-Marketing Client

First Ad for My First Information-Products and other ads from the same media

11:        1975: LIFT NOTE EXAMPLE – from Success Education Corp.

12:        1975: ORDER FORM EXAMPLE – from Success Education Corp.

13:        1977: Another Version – First Info-Product Ad for Client (Success Education Corp.

14:        1978: Typical Article of many I wrote and had published in mid and late 70’s

15:        1978: The first Dan Kennedy postcard promoting seminars

16:        1978: Membership Order Form used at my retail Self-Improvement Center                         

17:        1978First Full-Page Ad for My Own “Success Company”                                                

18:        1979: My First Brochure Public Seminar Brochure                                                                            

19:        1979: My First Copywriting job for a professional speaker (Buster Crabbe).                       

20:        1979: My First General Cassette Corp Paid Copywriting Jobs – To Success Readers      

21:        1980: My Mini-Catalog for our “Brass Eagle” Business awards                                          

22:        1981: My version of the famous Thank-U-Gram® – The Thanks-A-Millions of Notes

23:        1982: PROMOTIONAL NEWSLETTER, “Generally Speaking”, for General Cassette – a

Marketing piece for a niche market (professional speakers).

24:        1983: ‘Road Show” direct-mail piece for seminars for speakers featuring Nido Qubein

25:        1983: “Success Spoken Here” Package Insert

26:        1982: First Niche Market Catalog – for chiropractors

27:        1982: My (very successful) EXPENSIVE EXPERIENCE $1 CASSETTE magazine ad*          

             (*The advertised cassette and transcript are in Deluxe Edition of Archives)

28:        1982: The Course sold by the EXPENSIVE EXPERIENCE CASSETTE, shown in a             

              staged product photo

29:        1982: 2-Page Ad in SUCCESS General Cassette (3 Ads in 1)

30:        1982: Smaller Ad, SUCCESS

31:        1982: Catalog of “Special Reports” – to niche (professional speakers)

32:        1983: POSITIONING PRODUCT – Clever product comprised of interviews

33-35:  1987: Info-Product Brochures/Mini-Catalogs

36:        1984: 2-Sided Order form I created for Success Education Training Company

37:        1984: “VALUE BUILD” Side of Order form for my co. SuccessTrak

38:        1984: Full Page Print Ad For My Client, “Gold By The Inch”                                            

39:        1986: Winning Version of Full Sales Letter I Wrote for Gold By The Inch                          

40:       1986: Unique Testimonial Story Booklet I Created for Gold By The Inch                          

41:        1991: DROP-Directly, DOWN OFFER-Mail Piece For Gold By The Inch

42:        1986: 2-Sided “Renewal” For SuccessTrak, Order Form I

43:        1987: Cover Letter w. “Check Gambit”Empire Cassette – Gift with Purchase

44:        1987: Canada target market letter – General Cassette

45:        1988: STICK LETTER – Magnetic Marketing System®

46:        1990: Article of mine, in DM NEWS, re. infomercials

47:        1990: POSITIONING ARTICLE of mine, in a niche (chiropractic) + much more

recent Positioning Article, generic, in SUCCESS

48:        1991: Sales Letter for Psycho-Cybernetics Home Study Course

49:        1991: Ad for My Cassette Programs in ENTREPRENEUR

50:        1992: Workshop Brochure for Small Business Emergency Survival System

51:        1992: Original SUCCESS EVENT Brochure – with Zig Ziglar, Peter Lowe and Me            

52:        1993: BUCK SLIP with Big Bonus Offer

53:        1993: BOOK AD TO ENTER NICHE (MLM industry)

54:        1993: ADERTORIAL/AD HYBRID EXAMPLE

55:        1993: Original Version, My Famous “$4,000.00 A Day In Your Underwear Ad” For           

              JPDK (Jeff Paul)

56:        1993: Cover of the original “Little Yellow Book” JPDK

57:        1993: OPPORTUNITY AD – for another client

58:        1993: TESTIMONIAL LIFT NOTE EXAMPLE

59:        1993: One of my most clever pieces – VIP DISCOUNT LIST EXAMPLE

60:        1993: “Atlanta Sinkhole Kills 2” Lift Note

61:        1994: MAGALOG: Original Magalog for No B.S. Marketing Letter                                     

62:        1994: Original Masthead Photo, No B.S. Marketing Letter

63:        1994: Evolved SUCCESS EVENT Brochure – with addition of celebrity speakers

64:        1994: ORDER FORM – Mine, from the Success Events

65:        1994: “ONE SHEET” My Speaker ‘Brochure’

66-68:  1994: LITTLE YELLOW BOOKS – I believe the first two to “copycat” The Jeff Paul/

JPDK Little Yellow book.

69:        1990: IRRESISTIBLE OFFER AD – Free Las Vegas Vacation by Bob Stupak                    

70:        1990: LIST BUILDING “TRICK” Bob Stupak                                                                  

71:        1994: IRRESISTIBLE OFFER DIRECT-MAIL PIECE – Bob Stupak                                    

72:        1995: My Fax-On-Demand Reports/Sales Notes Catalog (UNIQUE Piece).

73:        1996: My Seminar Ad – “Double Your Income – Fast”

74:        1996: TESTIMONIAL LIFT NOTE – from Greg Renker + complete sales letter to

It was the first time it was used with speakers

75-76:  1996: “ANNUAL REPORT”-FORMAT Personal Brochures                                     

77:        1996: EARLY NICHE MARKET BOOT CAMP Promotion (photography studio owners)

78:        1996: ENVELOPE TEASER COPY EXAMPLE – from Gary Halbert

79:        1996: REFUSAL OF MY AD – Letter from Nat’l Infomercial Association & “The Ad

They Refused To Run”

80:        1997: ANTI-COPYCAT COMPETITION A – I wrote it for Joe Polish

81:        1996: “READ THIS ONLY” Cover – I designed it for Joe Polish

82:        1997: “EXPOSED!” Ad – I wrote it for Joe Polish (since taken by many).                              

83:        1997: TESTIMONIAL AD – I wrote for Joe Polish

84:        1997: “LITTLE KNOWN” Opportunity Ad – Brian Kay

85:        1998: “TOXIC WASTE DISPOSAL BAG” Direct-Mail Piece

86:        1998: Nightingale-Conant Sales Letter to my Psycho-Cybernetics Info-Product               

87:        1998: Nightingale-Conant “TRUE STORIES”Testimonials from P-C                       

88:         1998: “STEAL – WITHOUT A GUN” Sales Letter

89:         1998: “LITTLE MONEY” GRABBER Sales Letter (for power)-Points)

90:         1998: Sales Letter Sequence Step (for Power Points)

91-93:     1998: My Catalog Business DISCOUNT OFFERS

94:         1998: Further Evolved SUCCESS EVENT Brochure (New Buy 6, Get 1 Free Offer)

95:         1998: “Scariest Direct-Mail Piece I’ve Ever Received”

96:         1998: My Version of ‘Desperate Housewife’ Ad

97:         1998: “#1 PRACTICE GROWTH GURU” Front Page Promotional Product

98:         1999: NEWSPAPER PAGE FORMAT SEMINAR BROCHURE (My SuperConference)      

99:         1999: “NAME YOUR PRICE” SuperConference: Offer

100:       1999: POST-SUPERCONFERENCE REPORT – Sales Letter

101-102: 1999: CATALOG PAGE, Nightingale-Conant, for my Magnetic Marketing System®

103:       1999: POSITIONING ARTICLE to niche (MLM)

104:       1999: CATALOG ADS for two of my products (Nightingale-Conant)

105:       1999: The Nightingale-Conant version of my main sales letter                             

               Magnetic MarketIng System®

106:       1999: THEMED SALES LETTER for You can find more information at seminar-in-a-box info-Product

107:       1999: NO B.S. MAKE-LEARN MORE-MONEY CATALOG

108:       2000: “I VOTED MYSELF OFF THE ISLAND!” Gold-Plus Coaching Sales Letter

109:       2000: SEMINAR LEAD GENERATION INSERT EXAMPLE

110:       2000: Cover of Package for Testimonial Audio Cassettes

111:       2000: “WHAT IF?…” HEADLINE/SALESLETTER EXAMPLE: I Wrote for

Greg Stanley.

112:       2000: “MISSING OUT ON” BOOT CAMP IN BOX SALESLETTER – I Wrote for

Joe Polish

113:       2000: My Favorite Sales Letter That Was Never Mailed – I Wrote For Joe Polish

114:       2000: BIG BRIBE LETTER – for No B.S. Marketing Letter

115:       2000: “THE FREE MONEY LETTER” For joint ventures – I Wrote for Michael Kimble

116:       2000: CATALOG of Psycho-Cybernetics Products

117:       2000: Testimonial Collection Form, Version ‘A’

118:       2000: Testimonial Collection Form, Version ‘B’

119:       2000: POLITICAL AD – My Anti-Gore Ad                                                                         

120:       2000: POLITICAL AD – My Anti-Hillary Ad                                                                      

121-122: 2000: “HOW TO GET RICH” Lift Notes – Written For Joe Polish and Rory Fatt

123:       2001: FIRST CONTINUITY SALES LETTER for No B.S. Marketing Letter                        

124:       2001: BOOT CAMP IN BOX Sales Letter – “confrontational approach”

125:       2001: TELE-SEMINAR RECORDINGS Sales Letter

126:       2001: “S. MOUSE LETTER”                                                                                            

127-129: 2001: RENEWAL LETTERS for No B.S. Marketing Letter

130:       2001: “LIFETIME OF SECRETS” Sales Letter

131:       2001: Australia Version of Lifetime Of Secrets

132:       2002: LIFT NOTE – Outstanding example from Dr. Tom Orent

133:       2002: The VERY UGLY Letter

134:       2002: “JAMES BOND ENVY” Letter – I Wrote For Michael Kimble

135:        2002: “OPEN LETTER TO” Full-Page Lead Generation Ad

136:        2004: Re-Celebrity: Work on the same ad

137:        2003: SPECIALTY BOOT CAMP Sales Letter for Consulting/Coaching Business

138:        2003: CUSTOMIZED ORDER FORM for a ‘Host”

139:        2005: CELEBRITY ENDORSER AD for a local business

140:        2005: “WHY – COACHES” Article I Wrote, widely used to market coaching                    

141:        2006: By Bill Glazer – Full-Page Dan Kennedy Ad

142 -148: 2006: Assorted Advertising/Marketing I created for Miracle-Ear®                                   

149:        2007: APPOINTMENT, NO SALE FOLLOW-EXAMPLE UPLETTER                                

150:        2007: MEMBERSHIP UPGRADE LETTER – “Letter Of Regret”                                        

151:        2007: SUPERCONFERENCE BROCHURE Featuring Gene Simmons (KISS)                 

152:        2009: “Unsettling” Outer Envelope

153:        2009: By Bill Glazer – “RUSTY OLD TYPEWRITER” POSTCARD

154:        2010: “Penguin & Polar Bears” Letter’

155:        2010: CEO LIFT NOTE

156:        2010: LAST CHANCE To Get Off The Hamster Wheel

157:        2010: “IN CASE YOU ARE STILL UNDECIDED”

158:        2010:  PURLS, Drive To Web Site Picture Postcard

159:        2010: PROMOTIONAL BOOKLET EXAMPLE – Cover. (Complete booklet in Deluxe

Edition of Archives) + Sales Letter

160:        2011: One of the best INFO-Summit Sales Brochures

161:        2012: MAKING GUEST SPEAKER RELEVANT Copy Example

162:        2012: POSITIONING ARTICLE – from Success Magazine                                               

163:        2013: “Evergreen” SafetyTechnology.com: Opportunity Ad

164:        2013: COMIC BOOK FORMAT Marketing, done for me by Amazing Ad-Men

165:        Year Unknown: “For Adults Only”

166:        Year Unknown: Yellow Legal Pad Letter

167:        Year Unknown: “THIS LETTER IS GUARANTEED”

168:        “Last-Ever” Register Form

169-195:  Client Work – Examples from my work for Restaurant Marketing Systems

169:        2003: Giant Fold-For yourself-Mailer

170:        2005: “Binoculars Enclosed” Follow-Up Letter

171:        2005: “Free Magic Book Inside”

172:        2005: Rory Is Sawing Kathleen In Half! – Postcard

173:        2005: Wally ‘Famous’ Amos – Magical Life Booklet

174:        2005: Mike Ditka

175:        2006: How I’d Run The Circus (An Homage To Dr. Seuss)                                             

176:        2006: George Foreman CD Label

177:        2006: “Not All Members Are Receiving This Letter….”

178:        2006: “Red Clown Nose”

179:        2006: “Read This If You’re Going To Say No”

180:        2006: From Oscar The Obnoxious Elephant (my favorite created character)

181:        2007: The Angry Monkey Letter

182:        2007: The Zoom-Zoom Letter

183:        2008: Paris Hilton – “It’s Hot!” Envelope

184:        2008: Grabber Mailing

185-188: 2008 Five Alarm Fire

189:	2008: Call Me! Kristi
190:	2008: I Dare Your To Read
191:	2008: Example of Endorsed Mailing
192:	2008: Viva The Clumsy Cleaning Lady
193-195:	2009: Deal or No Deal?

PRODUCT                                                                                                                                    

196:        1960: Psycho-Cybernetics Record Album Cover

197:        1975: Answering Objections (MLM) Cassette Album Cover

198:        1979: Audio Cassette Care Instruction Card (!)

199:        1979: Foster Hibbard

200:        1979: Jack Canfield Cassette Album Cover

201:        1979: Success Trak: How To Talk….

202:        1979: Why People Fail Album Cover

203-209: 1985: SuccessTrak – my teaching notes

210:        1986: Training Album Given To Speakers, To Teach Them How To Sell Their Products

211:        1980: Typical back cover format for cassette albums

212:        1981: Top-Selling staff training products

213:        1983: Two products I developed for a major B2B catalog company

214:        1983: Cover, Course for speakers

215:        1983: SuccessTrak “Product Bundle” Notebook Cover

216:        1988: My product, Ready To Go Sales Meetings

217:        1990: $100,000.00 Target System cover – actually Magnetic Marketing for Real Estate

218:        1997: Magnetic Marketing for Chiropractors

219:        1989: Complete Copy: “63 Killer Marketing Strategies” Manual                                     

220:        1997: SUCCESS Events Souvenir Book

221:        2003: How The Renegade Millionaire System began…

222:        Date Unknown: “No B.S. Spray”

CONTENT