Dan Kennedy & Bill Glazer – Marketing Blueprint Seminar

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Dan Kennedy & Bill Glazer – Marketing Blueprint Seminar

Even if you’re an experienced, successful pro, there was plenty to gain by attending. Mike Crow, for example, runs ‘Millionaire Inspector’This site has great information.-Home inspectors are a great business partner. Even though he’s an experienced, successful info-He is a biz professional and took the time to attend the Blueprint Seminar They said:

“This WILL take my business to the next level! Bill has a real formula for matching up back-ends with front-ends. Just a few of the advanced techniques are going to change the way I do business immediately.”

Later, you’ll find more information about the Blueprint SeminarThis is a partial listing of all that was covered during the Blueprint Seminar. If you’ll examine it, I think you’ll be blown away by the comprehensiveness of the list!

If you’re now thinking: geez, it would be a mistake to miss this — there is a remedy.
You can obtain an edited Audio Highlights Package on 6 CD’s, along with the
Actual information-Business blueprints Bill Prepared and delivered, with diagrams and step by step instructions. There are over 500 pages of manuals.-Out material

To attend the 1st, it cost $895.00-Day event. (Depending on Glazer-Kennedy Inner Circle Membership level This Home Study Package can be purchased at a $200 discount and for $697.00.

To be completely truthful, it was Bill’s idea to make it this cheap. The CDs and course books can easily be worth ten times as much.

Want to see what you missed… Here’s a partial list of topics discussed, by Bill Glazer Check out the Information Marketing Business Development Blueprint Seminar:
• Seven Decisions the New Info-Marketers Must Make An Impact
• How to Evaluate a Niche or Subculture Market
• How to Thoroughly ‘Profile’ The Prospective Customer
• How to Leverage the Affinity You Have with a Niche
• How to Create a Relationship with a Niche You Have NO Affinity With
• How to Get Testimonials When You Just Start Out in a Niche
• How to Get GREAT Testimonials From Customers/Members
• How to Use Your Lead Generation Strategies to Give You a Whole Lot More Information About Your Market Than JUST New Leads
• A Close Look at a Beginning, Simple Marketing Funnel
• An Inside Look at the 6 Year Evolution of Bill’s Marketing Funnel
• An Inside Look at Bill’s 2004 Marketing Funnel
• How to Create Joint Ventures That Produce Good Leads @ Bargain Cost
• How to Work Effectively With Trade Journals and Associations
• How to Systemize and Automate the Entire Marketing Funnel
• How to Grow Rapidly with Minimum Staff
• How to Find the Right Staff for an Info-Marketing Business is the #1 headache I hear!
• When to Give Up the Front-Stop focusing on the back, and instead focus on the end-End
• The Easiest Ways to Create Back-End Products
• Different Coaching Program Models to Consider
• Outside-The-Box Lead Generation Strategies (Like “The Industry Survey”)
• Successful Uses of Audio-As sales tools, tapes and CDs
• How to Sell Via Trade Shows, Seminars and Speaking Opportunities
• How to (Legally) Use Broadcast FAX
• How to Mine Unconverted Leads 12 To 36 Months After Acquisition
• How to Build the Most Saleable Info-Products/Kits
• How to Minimize Refunds
• How to Maximize Referrals
• THE COMPLETE BUSINESS BLUEPRINT – Used for Bill’s ‘BGS Marketing’ Business
• How to Maximize Profits AND Customer Value with ‘Forced Continuity’
• How to Front-End a Newsletter
• How an “Offline Guy” The internet can be used to your advantage and it is painless
• An Inside Look at the Financial Truths of Info-Businesses: Actual Revenues, Costs, Profits, etc. (Real Case History)
• How to Identify Missed Opportunities in Your Info-Business Plan
• 7 Most Frequently Made Mistakes to Avoid
• How to Expand from One Niche to Multiple Niches – How I’m Doing It Now
• How to ‘Negotiate’ with Media to Make Sure You Get the Best Deal…Even After They Already Said You’ve Got the Best Price
• How to Analyze New Vendors to Avoid a Business Nightmare
• Copywriting Formulas and Shortcuts (Bill He will provide you with his copywriting questionnaire, which he uses to create copy for clients and himself. Frank Discussion about Outsourcing vs. Doing it In-House (The Pros and Cons of)
• When Do You Give Up on a Niche

Dan Kennedy & Bill Glazer – Marketing Blueprint – 6 CDs and 35 MP3s
Contents:

1. Make a Product
-Affinity
-Research Market
-Invest in Other People’s Products
-Dedicate time

2. Lead generation
-Trade Journals
-Broadcast Fax
Direct Mail
-4-Page Personalized Letter
-Postcards
-Magazine Tearsheet with Personalized Post-It
-Third Party Endorsements
-Articles
-Referrale
-Joint Ventures
-The Internet

3. Marketing Funnel
A. Original: (1999)
-Day 1: Mail 1st Report
Day 15: Mail 2nd Report
(3-Pay Option
-Day 30, Mail 3rd Report
Try before you buy
B. B.
Day 1: Fax/Email and a Free Report
Day 4: Postcard #1
-Day 10 – Postcard #2
Fax
-Day 22: Bank Big using Tape/CD (3-Option to Pay
Day 30: Fax
Day 37: Final Notice – Tuit letter
Try before you buy
-Day 46 Fax
-Day 48: Outbound Call

4. Backend
-Monthly Newsletters/CD interviews
New Products Sales
-Sales Of Other People’s Products
-Barry Shamis – Hiring
-T.J. Rohleder – Ruthless Marketing
-Larry Conn, Yellow Pages
-Seminars for Own and Other
Coaching Program
-Voice Broadcast Commissions
-Repeat Rewards Compensations
-Thanksgiving Greeting Card Promotion
-Premium
-GKIC Memberships