Dan O’Day – How to Create Maximum Impact Radio Advertising

Dan O’Day – How to Create Maximum Impact Radio Advertising

This comprehensive, ultimate guide is for you to Radio advertising that generates results for the advertiser…and re-Orders for radio stations and/or advertising agencies

Radio advertising guru Dan O’Day This amazing, detailed 7-hour audio seminar — the equivalent of six CDs, painstakingly indexed to Maximize your ability to find the information you need quickly.

Tap the “Play ” button for a video introduction from Day O’Day

The most valuable tool for the producer
The real definition of “real” “Radio Advertising”
One thing every commercial must do
The “branding” mistake
The foolishness of selling the product/service
These are the three goals every commercial should achieve
Advertiser-Focused vs. Consumptive-Focused
Identifying your Unique Selling Proposition
Differentiation is crucial
Advertising Problem-Problem Solving
Radio As a Visual Medium
“Test Drive” Commercials
Painting Pictures vs. Selling Facts & Features
The key difference between Radio Newspaper Advertising
Radio Advertising Linear Experience
The WHAM Principle
Advertising = Educating
Intersecting Common Human Behavior & Experience
Giving people an Excuse to You can buy (two key methods).
How to get people to Get on board with your sales message right away
Selling with Emotions
Fourteen key questions to Ask before you start writing
Active Language’s motivating power
Avoiding Commercial Babble
Speaking Your Audience’s Language
Your campaign’s core message is what will make or break it!
Call to Take Action
Anticipating (and overcoming) objections
Selling is as simple as telling the truth
Selling via Story Telling
Everybody needs to know “story” commercial must do (but most do not)
Showing vs. Telling
Soft Sell vs. None Sell
Comedy Commercials (and why they fail most of the time)
How to Use the following “announcer” In a comedy spot
How to Use “characters” to Sell
Audio Image Generators
Using A Child’s Voice
Use music effectively
One thing to avoid when using music in an area is using it as a sound system
GET Dan O’Day – How to Create Maximum Impact Radio Advertising Download

Music in Commercials: What Is Legal? What is Illegal? (Dan These eight misconceptions could lead to huge legal fees!
Your Headline
Use Questions to Get Attention
The “Perfect” Length Radio Commercial
Do you need to mention the advertiser’s site?
How to advertise websites
Client-Voiced Commercials
Telephone numbers in commercials
Commercials featuring addresses
An Underused Advertising Straight Talk Commercials are the Weapon
Identify Your Target Audience
Seven Deadly Sins Radio Advertising

Dan O’Day is widely recognized as Radio’s “Advertising Guru,” I have taught radio stations, advertising agencies, and businesses in 37 countries. to Create money-Advertising. He’s the person who does the advertising. Radio Advertising Bureau turned to to Create the industry’s first copywriter certification course (the CPCC).

This is just the beginning “ultimate audio seminar” You can get him illustrated with over 200 commercials “on call” You can access our services 24 hours a days to Let us help you and our staff create commercials that are a profit-center for the advertiser and not an expenditure!