Daniel Raposo – Communicating Visually

This book examines the many vectors of visual communication. It focuses on current brands as social phenomena, culture, and how people communicate and create meanings. This book brings together experts in international brand management and creation. File Size: 11.27 MB 

Daniel Raposo – Communicating Visually

This book examines the many vectors of visual communication. It focuses on current brands as social phenomena, culture, and how people communicate and create meanings. This book brings together experts in international brand management and creation. This book combines the knowledge gained through professional design with the research process to give a unique holistic view of brands and brand names, illustrated with concrete examples. The brand is seen from different perspectives, including communication, design and symbolic, as well as culture, aesthetics, visual perception, brand management, and cultural, symbolic, symbolic, cultural, aesthetics, and rhetoric. Each chapter is arranged in a sequential logic that explains the relationships between visual communication and design. This helps to understand the impact of the brand on people’s lives.