Dave Kaminski – The Idea Course

Two websites existed not long ago.

Although they were located in different markets, both featured the same design and almost identical appearances. Both used the same sales copy. Both used the same technology. Both websites sold identical digital products at the exact same prices. Both websites saw the same amount traffic.

The first website was created after 30 days $149 on sales.

The second website was created after just 30 days. Sales: $50,362.

Why was one website more popular than the other? This was the inspiration behind the product’s sale. One website had an excellent product idea. The other website, however, was not as good.

I know because I’m the guy who built and owned those websites…those were my products being sold…and they were my good (and not so good) ideas.

Which camera should you choose? Do you want to use LeadPages landing pages? SamCart or LeadPages? Which web hosting company should I use? What sales video style should you choose? You can go on and on about all the things you worry about.

Get this straight right now – those things do NOT matter. They can be arbitrary. You can swap out one camera for another, one landing page service for another and one web host for another…and it will have no impact on your success or failure.

However, your product or business plan will make a huge impact.…it will be the difference between failure or success.

If your idea is great, you can have the crappiest looking website, on the slowest running web host and with the worst marketing ever…and your product will still sell.

But if you’re idea is bad, you can throw all the money in the world at it and it won’t make one bit of difference.

Let’s start with what you DON’T DO. If you have a new, hot idea, ask your partner, your neighbor, or your friends at the coffee shop. Unless they’ve sold a crap-There are so many products on the internet that it is hard to believe their opinions.

Guessing won’t do you any good either. While that idea in your head may seem like a surefire winner while you’re laying in bed at midnight, the Internet has other plans for it. It’s already seen your idea 10,000 times and won’t be impressed.

There’s a science to producing good product ideas…a science that is both technical and mental.

Technical research requires a special type of research. Not just checking if other people already have the same idea or if the domain you want is available, but a specific formula that will tell you if people will stop in their tracks to look at your idea, if they’ll open up their wallet to pay you for that idea, and how much profit that little idea in your head could actually generate. There is no guessing or dreamy projections. Instead, you will get actionable numbers.

Mentally, I recommend IDEA CIRCUMVENTION.. There’s nothing original on the Internet anymore. It’s all been done and plenty of people have already had your idea. You can avoid this by Recasting your idea’s intent into another form…where to your prospects, you have something they’ve never seen and that no one else offers. Idea Circumvention is dark, scary stuff. But it’s one of the most powerful skills you can possess.

Your problems will change when you combine technical and mental processes. No longer do you struggle trying to come up with good ideas for products that will sell…Your biggest problem is deciding which ideas will bring you the greatest profit for the least effort and the fastest time.. It’s a good “problem” To have.

If you’re like most people, you fall into one of two categories.

THE HOPELESS – It seems that you can’t come up with an idea for anything. You might find that all your ideas are already being used by businesses. Or you’ve actually tried out an idea or two and the results were disastrous. Or you might be too busy or financially strapped to implement all your ideas. Whatever the case, you’re dead in the water. You aren’t sure what to do next. You feel…hopeless.

THE DELUSIONAL – You rolled out a complete launch for your product idea and it bombed, big-time. But it wasn’t your fault. A different marketing guru should have offered advice. A different funnel should have been used. A different landing page should have been used. A different Facebook ad should have been run. You should have offered a different product. Whatever the excuse, here’s the bottom line: your product idea sucked. That’s it. And by not accepting that fact, you have become…delusional.