The real reason you are here Search Ads Profitability is not the goal

• It is quite simple. Your campaigns are too expensive for the amount of revenue they bring in.
• This might appear like a cop.-It is not the right answer but provides useful insight.
• Google – Making it work Ads Work is all about controlling costs.
• It all starts with not wasting money.
• Google may not know it, but Google optimized its system to make as many profit from uninformed advertisers as possible.
• These include new features and default options that can instantly lead to unprofitability.

This one is a good example:

• The screenshot shows advertisers how to improve their advertising. “Optimization Score” By 5%. Google ignores one small detail: clicking “Apply all” This campaign switches to a bid approach that would totally tank this campaign.
• Google is being called out for its BS by many people for years. Google continues to use shady tactics and advertisers continue being screwed.
• It isn’t just small advertisers. Advertisers spending $10k/mo or more are also making these same mistakes.
• Google Maps Ads accounts, I’ve consistently found that 10-25% of the advertising budget goes unused.
• So if you want to control cost, that’s the number one thing you need to handle ASAP!
• Once you’ve got that sorted, the return of your campaigns should already be a little bit better.
• At that point, the main thing that’s driving up costs is your competitors.
• Things like YouTube and Shopping are great examples. Ads Google has recently added these features to its site. Ads platform, Search Ads They have been in place since the beginning.
• That‘s already 20 years ago, which means that some advertisers have gotten really good at it.
• But how do you stand out against it? Even if this is your first attempt, it can be done.

How to Compete against 20 Years of Experience

• First, learn more about each piece of Google. Ads works.
• And if you start searching around, you’ll find plenty of advice and tips.
• However, most articles and videos are just superficial.
• Google’s whole certification program isn’t any different. It’s interesting to go through it, you can learn how to set up the first campaign, how to activate feature X or where to find a certain report.
• However, this program and other materials do not tell you what to do after all the basics are taken care of.
• Because Google’s main advice at that point is to encourage you to increase your cost per click or budget.

But if you’re losing money with every click, it’s pretty simple what will happen.

It might take a few months to finally pull the plug, but eventually, you’re going to stop advertising.

Or maybe you’ll keep your campaigns going for a couple of dollars a day. Because it’s inexpensive enough “it can’t hurt, right?”.

It is evident that Google has a clear vision at that point. Search Ads aren’t going to translate into a sales channel you can rely on and bank on.

Instead of having a steady stream of customers and revenue that you can use to build the rest of your business, you’ll have to look at some other channels to find traffic and sales.

However, some ecommerce companies do see Google results. Search Ads.

Is there an underlying strategy that these advertisers use in order to generate enough sales to cover the cost of what they spend? What is the secret to their success?

The $10M Google Ads Playbook 

It’s been about 12 years since I first heard of something called Google Adwords.

A friend asked me whether I could create advertisements for his software tool. He asked me because I’d studied marketing so he figured I must know a little bit more about it than he did.

In reality, I didn’t. However, I was able to create campaigns and get clicks to his site, which resulted in him receiving a $400 bill.

He didn’t sell any extra software because of it. And I’m pretty sure I made every mistake in the book. However, he was happy for the website visitors. I was happy to gain some experience. (And I’m sure Google was happy as well!)

A few years later, my job as a marketing consultant was over. I was asked by a client if I could help them with their advertising. Search Ads campaigns.

Not wanting to admit I didn’t really know what I was doing (and not mentioning my earlier attempts), I said: “Sure, I’ll have a look”.

I was both excited and a bit scared when I opened my first ad account.

This was a huge company that spent thousands of dollars on advertising every month and sometimes even paid a few dollars per click. I thought they were insane for wasting so much money.

They wanted me to help.

It was clear that I was way over my head.

So I started reading books, attending conferences, got my Google Ads I was certified and was even invited to the Google office in Brussels to receive advanced training.

Those things were a great help.

Step by step, I was now able to look at that same client’s account, understand what was going on, and even make some changes that improved the results.

But I was far less confident.

Only after doing the work did it happen.

Over the eight years that followed, I was involved in hundreds of ecommerce companies around the globe. They all sell different products in different countries with different economics.

Over time, the majority of campaigns I managed were successful, while others did really well and some failed completely.

You have a client who is willing to trust you with their hard earned money.-When you lose sales and earn profits, it can be very stressful.

Each time this happened, I tried to find the root cause. What caused this? What are some possible alternatives I could use in the future?

Slowly, I improved my process. It has been a continuous improvement that continues to this day.

This allows me to pinpoint what I need to do at each stage, which tactics to try and which metrics to be focused on.

The goal of this story is to tell you that you’re not going to become a Google Ads Expert overnight? You shouldn’t be.

There are no tricks, settings, or secrets that can instantly make you insanely rich.

However, if you have the right input and are patient, you can achieve amazing results.

While I can’t help you with the patience part, I can help you by providing the right inputs.

You are about to witness all of this knowledge and experience reduced to its essence.

What you need to know about Google, I break it down Search Ads in a way that I’ve tested to be easy to understand and apply to your own campaigns.