You’ll see that solid copywriting and salesmanship skills are already implanted deep inside your brain and that this “secret” They will allow you to unlock these and help you achieve copywriting freedom.
You can see that the testimonials are very positive. “secret” has something to do with what’s inside my creation called CopyHour…
Derek Johanson – Copy Hour 2016 Edition
…But, those are famous wealthy copywriters & entrepreneurs.
What happens if the just-Start-Out-Copywriting is simple for hustlers “secret”?
The freelance copywriter has now too many clients. “secret”.
This freelance copywriter is a master at it.
Imagine…
Copywriting freedom for sixty days (or less)
What does this mean?
…No more pulling your hair out trying to write a sales letter or ad that converts…
…No more failed attempts at coming up with a good selling angle…
…No more FEAR and hesitation about what to write…
Put this in your browser “secret” You won’t need to worry about the rest of it. You’ll know exactly what you need to write to compel your prospects to act.
You’ll realize that you don’t need a template.
There is no perfect script.
You’ll see that solid copywriting and salesmanship skills are already implanted deep inside your brain and that this “secret” They will allow you to unlock these and help you achieve copywriting freedom.
As you can see, the testimonials are quite impressive. “secret” has something to do with what’s inside my creation called CopyHour…
… but before I tell you about that, I’m going to mess with you a little… but in a good way because you’ll learn a valuable copywriting lesson from it.
I’m NOT going to tell you exactly what the “secret” is just yet because I’ve opened up what’s known to us in the copywriting biz as an ‘open loop’.
An ‘open loop’ is any aspect of your sales letter or story that doesn’t tie up immediately.
The end of the show will reveal how. “LOST” when something crazy happened and you’d feel a deep urge to watch again the next week.
Calling this strategy that I’m about to show you a “secret”I used the arrows to open a loop, and get you to continue reading down the page.
It is important to understand the meaning of “secret” is…
And you’ll read on to find out more because…
YOU have a copywriting problem…
We all have this problem, or perhaps more accurately,
Copywriting can be difficult. It takes effort. It requires concentration and mental effort.
Most of the time, it takes a lot research to determine who our ideal client is, and how we can speak to them in ways that encourage them to take action.
Writing sales copy is difficult.
You don’t know how to start…
You don’t know how to finish…
It’s easy to think you have to add more “power words”…
How do you get started? ‘frame’ the offer…
You scream that you need a template to work off of… but you can’t find one…
Start thinking about how to. “trick” your prospect… then you stop… and say, “I’m not trying to trick my potential client. I have a valuable product or service. I just need to know how to express that.”
Writing a sales letter is not easy. If it were, everyone would do them.
If it were as easy as 1.2.3. people wouldn’t pay me a minimum of $10,000 per copywriting assignment… and smile when they sent me the check.
And here’s the vicious truth that you might be avoiding…
Copywriting = Freedom
Do you want to make more than you have now?
Write great sales copy.
Writing good copy will make you money. Your work will be appreciated by clients who will pay top dollar. If you make your own products, you won’t be subject to Google, penguins, algorithm changes or any other SEO stuff.
You won’t be building an empire on quicksand.
And you’ll have the unique ability to say to yourself, “Hmm, I want to make a bunch of money today.” You can then create a simple sales brochure in as little as 30 minutes to an hours. And freaking make money with it that day… and for years afterward!
With confidence, you can then move onto the next project. And so on. The next.
For a few people, this is a reality.-This is the front page “secret”.
CopyHour members were asked to rate their copywriting skills on a scale from 1 to 5 before and after they started implementing this simple task. “secret”.
Look at it again — a 89% increase in copywriting knowledge…
Are you surprised that these people still struggle to launch a marketing campaign or create a sales page? CopyHour delivers incredible clarity in any marketing effort.
This is the Story of How I Unlocked My Copywriting Skills “Secret”
I’m Derek Johanson, and I’m an addict.
I’m addicted to CopyHour and the “secret” because it continually helps make me money… that I tend to lose… see the sidebar –>
(Currently, I have two main jobs: the first is a small consultancy agency that I co-own.-own, and another is publishing a Hollywood actor who helps other actors develop a career strategy… This is a pretty standard “information publishing” business. Don’t ask me how I got into this b/c I know nothing about acting.)
Recently, however, I woken up to find out the following facts “path” It was easy to achieve the business freedom that I desired.
I wanted to make more money from my business and all my efforts. To do this, I needed to improve my copywriting skills.
And I’d known about Halbert’s “secret” You can count on it for many years!
Others had also told me that it worked almost like magic.
But I was one. “those people”… who knew how powerful this “secret” was, and how important it was, and how valuable it was…
And how it was one of the only things that could directly make all my marketing efforts worth 2x to 10x more than they are now, without any boosts in traffic or other changes…
But, for whatever reason, I still wasn’t just freaking doing it!
Like every other struggling entrepreneur.
Probably like you if you’ve heard of this “secret” before…
It’s a great idea! “Secret”?
Here’s the “secret” Gary Halbert popularized this phrase:
- Make a swipe folder of high-Converting, winning, and tested ads
- Copy Each of these ads Your own handwriting To “internalize” Incorporate the style into your unconscious
- And do it every… single… day, for a minimum of 30 days, to “program” Your brain will develop persuasive copywriting skills (longer = best)
Maybe you’ve read this advice before. Every single copywriter and entrepreneur will tell you over and over again how it’s almost like magic, it works so well… It’s possible if you really do it.
In fact, maybe it’s old hat to you by now. “Duh… I know all this already. Tell me a new trick.”
But wait… have you ever actually DONE THIS ONE?
And I mean **really** done it…
Take a look at this quote by Dan Kennedy, taken straight from his book “No BS Wealth Attraction”:
“I’m often asked by other, much less wealthy copywriters what they need to do to [make money] like I do… I tell them the advice I got from famous copywriter Gary Halbert — which I followed — about rewriting in longhand at least 500 long-running, successful direct response ads and sales letters in order to train your subconscious mind.”
You can also check out this interview featuring two prominent copywriters.
Ben Settle: [talking about his early days copywriting] … just thinkin’ ahead, “I should get on second shift,” because now I had all this time at work where, yeah, I’m doin’ a job, but I’m also studying copywriting and marketing stuff and I’m writing ads. I spent a lot of time handwriting ads out back then —
Doberman Dan: I’m sorry to interrupt. That was really what you did?
Ben Settle: Yeah.
Doberman Dan: That’s awesome. I’m sorry. Keep goin’ ‘cause I tell people to do that all the time, very few actually do.
Ben Settle: Yes, that’s what I would do. This was an integral part of my education.. … I would just handwrite ads out. … I mean, it’s just a real good way to get it ingrained in your head how to structure ads and that sort of thing.
Doberman Dan: Wow, I didn’t know you’d done all that, but a lot of people have been told to do that and they don’t but, yet, you did. Look at the result: You’ve been making your fulltime living from this for quite a while now.
Ben Settle: … I think copying out ads is essential, but the problem is most people aren’t that into it. So unless someone’s really into it, they’re probably not gonna do it.
And here’s a quote taken from copywriter Ted Nicholas’s “87 Marketing Secrets Of The Written Word”:
Below is an email for an 8-Figure ‘underground’ Copywriter wrote to me, a member of a marketing mastermind. He was talking about how to improve sales copy.
… And the really cool part, even famous authors (not just copywriters) talk about the benefits of copying great writing.
Dan writes:
He copied the success stories of people who did exactly what he wanted. Donald said that he didn’t learn to write during his college education (go figure), instead he started typing out— verbatim— his favorite stories from authors like Hemmingway, Flannery O’conner, and others. Who says we don’t have the opportunity to learn directly from the best and brightest? This he did for several years. Link
… And these authors might have even improved their learning if they’d have written books out by hand. Here’s a recent news headline:
“Mediocrity Rules The Marketplace”
I was fortunate to meet an underground marketer who is extremely successful and gave me some very powerful advice.
He told me… “Mediocrity rules the marketplace.” Most people won’t ever put in the time to become better at what they do. They settle for mediocre abilities and mediocre results.
The 1% that are truly exceptional. Do put in the time, even if it’s just a little bit, absolutely clean up… almost effortlessly.
When you actually sit down and do this exercise… it’s deceivingly hard.
I mean, it’s simple to do in theory. But in practice… not so much.
It’s a lot like going to the gym.
In theory it’s a great idea. But when it’s time to lace up your sneakers and head out… well, your mind will find any reason not to do it.
But if you’ve got something to keep you Accountable to it… you’ll go. Every day. You will be so grateful that you did it after just a few weeks!
CopyHour’s VERY Simple Method…
What I’ve done is taken Gary Halbert’s “secret” and set up a system of accountability for you to complete these exercises.
I have a VERY simple method… one that doesn’t give you the option of “giving up” and screwing yourself over… and if you’re really serious about this, I’m going to let you in in a second.
It is very easy to understand.
Every single week day you’ll receive an e-Send a complete copy of an TESTED PROVEN, WINNING advertisement to be mailed.
You simply need to make time for 30 minutes to an hr (I recommend this first thing in the AM, right after you get up). do it.
What’s the point of doing this?
It is a great way to create accountability, especially when you see how many other people have done these exercises.
You are more determined to do the exercises than to let yourself relax.
It is simple but powerful.
Also, if you’re an smart phone user, CopyHour members have been using Coach.me – a habit tracking app, to check-Give each other props.
If you miss a day, it’s no big deal.
You have to take things seriously.
If you can do the exercises 5 days a week, that’s awesome. If you can only do them 1 day a week, that’s fine too.
This is a great opportunity to get as much out of it as you want.
The Most Important Measure of Accountability
Listen, this isn’t a “biz-op” offer.
It is simply an “automated” way to force yourself to perform what may be the single most lucrative business exercise on earth… and NOT allow yourself to slack off.
And you’re not following MY instructions… you’re following Halbert’s.
Just “programmed the machine”.
But… on the other hand, we know that no one takes seriously things that they get for free. And we don’t want a hundred free-Loaders clog up the process, ruining forums and Facebook groups (where there are some seriously badass company discussions).
Does my system work? Just look at the testimonials above & down below.
CopyHour was a great opportunity that I discovered. I could spend an hour per day on CopyHour. Copy Hour Exercises for 60 days and your copywriting skills are sure to skyrocket
I had read a couple of books on copywriting, and I would say I knew more about copywriting more than the average person, but I didn’t know what it’s like to write a great ad. I’m still far from being able to write great ads that would make me a millionaire, but now I have more intuitive understanding of how great ads work–my hand knows how.
It’s been only a month and a bit since I started CopyHour, and I’m surprised by how much I learned Copy Hour. Using my new skills, I was able to spot what was missing from my friend’s sales page, and also I managed to write my first copy for another friend’s project. What’s more exciting is that this knowledge is expanding everyday thanks to CopyHour.
What can I do in one year if I am able to do this in one month? I really wish I knew more about it. Copy Hour earlier!
– Anonymous
How much does it cost to be an incredible copywriter?
CopyHour is a very unique system – there’s really nothing like it on the market.
I will say that my good buddy Clay (who you’ll see below) spent over $2,000 For training materials by a renowned copywriter (also appears on this page).
Clay shared with me that he learned quite a bit from that $2,000 course, but that it was not worth his time. CopyHour was more valuable to him and cost a fraction of what it did.
Before I tell you how much CopyHour is, let me total up the value of all the components you’re getting.
Over next several weeks (which will be the best of your life because you’ll become an INSANE copywriter) you’ll get about 65 lessons.
Each lesson takes around an hour for me to compile. My time is valued at $500/hr. That’s a $32,500 value ?
There’s the accountability forum and Facebook group. Hosting costs me approximately $10 per year. I’ll only charge you 10 cents for that though because we’ll split up the costs amongst members. It could be said that the forum is Priceless because you’ll also get to interact with other CopyHour members…
Then, you can access the tested sales letter swipes. You’ll have access to hundreds of them. Some of these sales letters are hard to find… but let’s talk about the value of these swipes.
If you look at how much money these sales letters and ads pulled in for various people and companies, you’re looking into the BILLIONS. That’s not an exaggeration.
Let’s just say they’re worth 1 million for simplicity sake though.
Thus, $17 500 + 10 Cents + 1,000,000 = $1,032,500.10.
The total value of CopyHour is $1,032,500.10 but you’ll be able to join today only for well under that! haha.
But seriously, wouldn’t you agree, that paying $2,000 to become a Master salesman and copywriter… to literally change the way you think and structure the way you speak, write and present offers, would be an absolute game-changer for you… and be worth every single penny?
If you use just one snippet of knowledge from doing these exercises you’ll make huge multiples of your money back.
But I’m not going to charge you $1,000… heck I wont even charge you $500. I’d be justified in charging that much and most dedicated entrepreneurs would hand that amount to me without batting an eyelash. Especially considering how much a good copywriter is worth… and how much money they demand to write a converting sales letter.
And obviously, the higher amount you pay, the more committed you’ll be squeezing the most value out of your time with CopyHour.
But I want CopyHour to be accessible to every entrepreneur, consultant, & freelancer who wants it.
That’s why you can join right now for just a few bucks per day.
Exploit My Double-Your-Money-Back Guarantee… & Stay In The System Even If You Refund
I have received less 20 refunds during the entire 4-year history of CopyHour. All of them came from people who refused the exercises.
So that’s why I’m confident enough to offer this guarantee:
If you don’t think CopyHour is helping you become a better copywriter, then I’ll give you double your money back. That means I’ll refund your purchase price and on top of that, send you the same amount that you paid.
There is one catch. To get twice your money back, I need to see copies of all 90 of the handwritten sales letters and assignments you sent me. CopyHour is a service that I need to prove you have tried.
I’m doing this because I know how much people love CopyHour when they actually do the assignments.
And, on top of that, if you don’t think CopyHour is worth pennies a day, just e-mail me (hit ‘respond’ You can access any of the daily electronic e-mails you get)… I’ll give you your money back (double with proof)… and If you don’t want to leave, you can still be in the system.
Can you trust me?
This interaction was posted on Twitter. The first man is curious about CopyHour. He thinks it may be a scam. Rob replies that CopyHour was recommended by John, whose testimonial can be found at the top.
John replied with the following:
Marcus joined.
Like I said… this is not about the money.
The money acts just like a weapon. “people filter” A psychological commitment mechanism. It increases the community’s quality and your willingness to perform these exercises, which will give you an exponential return on your investment.
You must TAKE ACTION if you want to join the club of hustlers.
When you TAKE ACTION and join right now, you’ll also get 2 interviews that I did with successful copywriters.
These interviews are usually reserved for the “CopyHour Cartel” (my group & training course for freelance copywriters).
Bonus Interview #1: Ashley Ambirge
Ashley is an outspoken copywriter living & running her copywriting agency in Costa Rica. When she first got started, she was broke & living in a car. She rose from $0 down to close to $100,000 within a year. Watch her explain how a beginning copywriter should get their first job.
Bonus Interview #2: Ben Settle
You’ll notice Ben’s face from up above. He’s a highly respected email copywriter. You’ll also get Ben’s take on how to get freelance work… how to get good at copywriting really fast… and how to negotiate copywriting fees.
If you ACT on the info you’ll learn during these interviews, I’d say they’re easily worth $99. You mean, what is your first job?
Which brings me to this question…
Do you know the value of these activities?
I know that some people don’t care about becoming a bad-Assisting copywriter
They don’t care about having the ability to pump out a short letter in two hours that could make them tens of thousands of dollars.
And they don’t care about having the ability to do that over, and over, and over again.
They don’t “get it”.
But if you’re one of the rare **SMART** entrepreneurs who understands the huge, huge, HUGE value that being a top-tier marketing mind will have on your business (95% of people on this page now don’t get this)… or you understand that even a 10% improvement in your copywriting ability now will turn into an exponentially BIGGER improvement in your income levels…
This is why it’s a complete no-brainer.
Here’s an email friend & entrepreneur Clay Rogers sent to me:
But Wait! There’s More In 2016!
I’ve added another incredible bonus:
You can find almost everything in the article.
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 0
- Assessments Yes
