Donald Miller – The StoryBrand Online Marketing Workshop

Donald Miller – The StoryBrand Online Marketing Workshop

I had the honor of attending the inauguration earlier this year. StoryBrand Two-day workshop in Nashville, Tennessee. Donald Miller and his team do a fantastic job of helping business professionals from across the country clarify their message through his proprietary StoryBrand framework. Here are some key takeaways from this workshop.

The The Human Brain was designed to survive, thrive, and preserve calories. 

According to MillerClarity is essential for survival. People only purchase what they know in the market. Your message should not be confusing, difficult, or overly technical. This will make it impossible for people to buy your product or services. The The human brain is built to save calories. Complex messages require the brain to work harder to process and can shut down or move on to another message.

With regards to messaging, Simon Sinek author of Start With Why, describes it best when he said, “People don’t buy WHAT you do, they buy WHY you do it.” Sinek gives an example of Apple, and how they are so much more than a computer manufacturer. Apple communicates clearly the benefits of its technological options and why they may be able to make your life easier. Apple has outperformed Dell in positioning itself as an innovative technology company. However, Dell has struggled to position themselves as a computer company.

Clarity is the ultimate selling point.

The The Hook is Everything in a Great Story 

Digital storytelling at LuckyTamm Digital Marketing Our ethos is based on the concept of LTDM and it forms the basis of our work. We all love stories, whether it’s Old Yeller or A Christmas Story humans love characters, problems, and resolutions — or as Miller This is how to close the story loop.

All good stories begin with conflict… cue Mel Gibson aka William Wallace in Braveheart, “They can take our lives, but they can never take our freedom!” In business, your customers especially, have some type of problem they’re trying to solve. The customer is the key to your success. StoryBrand It is described as follows: A character faces a problem then meets a guide (you) who gives them advice and leads them to succeed or fail.

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