Drayton Bird – The Golden Key

“Have any of you ever wondered why you ordered so many things in a restaurant?”

I know that I have.

Over the years, I’ve created a huge amount of marketing material: videos, PDFs, case studies and Q&As.;

I’m hugely biased, naturally. But I believe these little gems will help you solve any marketing conundrum – and come out with a profit. They were so excited that I created a membership website.

The problem was that I didn’t have enough time.

Many people signed up. But hardly any – and I mean this – used all that material. The majority of subscribers watched no more than 30 minutes per month. They just didn’t have the time.

Some poor souls made a lot of money each month but never logged in. It’s a classic case where other people’s money is involved – much like their bosses, I suspect.

I would have loved this arrangement in my younger years. This arrangement is not for me now. The Teaching is my biggest pleasure and greatest joy.

So I began to wonder what I could do.

Maybe you could give it all away? It’s not possible. Who values information free of charge? Although I admit that it is smart to give some away.

You can lower the price This seemed to me obvious. My age, I prefer people who are able to afford to learn, over those who cannot.

There’s also a bigger problem: subscribers not using the information.

That was also obvious to me.

You get a sense of what people want, what is useful and what is not, after decades of giving seminars and mastermind group meetings.

These little nuggets will be available for 1 hour every month. You also get free access (or ‘the vault’) to all the PDFs and videos on the old site. I wondered, “What can I do to make it even more valuable?”

“Ask” was what I was thinking of. Drayton’. Ask me a question that is reasonable and I will reply in person.

These are questions:

“Dear Drayton,

This may sound ridiculous. But, since you asked me questions, I thought it would be a good idea to send this one in.

If you could go back in history and share three secrets (perhaps about success, making large amounts of money, being happy, or living well… you can’t pick all 3), it would be your 18-year-Old self, what would you be?

Aaron”

It was a great question. Here is my answer:

Aaron, it’s not absurd at all

Download immediately Drayton Bird – The Golden Key

1. “Aim for the top. It is less crowded there” – General De Gaulle. You’re probably capable of doing more than you think. “The great problem with the mass of men is the poverty of their desires” Someone said it.

2. Learn – especially if you are a student. That’s what you will have to do for the most part. Ignorance is the biggest enemy of progress.

3. Don’t give up. You may not see success, but it is possible.

Here’s another:

“Hi Drayton,

Your work is admirable.

I have 2 questions I don’t understand, which I believe could be of benefit to your readers. These questions could be answered in future emails if you would.

What are the top 2 marketing challenges for small and medium businesses?

What does this economic problem mean?

What are the changes in marketing at a high socio-economic, technological, and/or technological level? Non-profitable organizations-obvious)

Your insight into the changing world of marketing and the reasons for it is happening since the days of Ogilvy and Caples, I’m sure, would be a valuable contribution.

Although there are unchanging undercurrents in the human psyche there are still external forces like clutter, which is much harder to attract consumers’ attention.

Thanks.

Respect.

Scott”

Here’s my answer:

“The Problems for smes are just as serious for businesses.

Finding prospects and turning them in to customers.

Enhancing the quality of their service and product offerings

The The advantage to being small is that it allows you to be more efficient than large fat, bloated companies.

I don’t think there is anything that can be done to change what isn’t already obvious.

The The problem is that even though things seem obvious (e.g. The problem is that although things may seem obvious (e.g., the need to keep up the pace of online change), the details of how to deal with them and how to get there are not easy or obvious.

D”

I’m not sure if I should make comments about grammar. However, I’m sure that many people are asking the same question.

If you found my answers to your questions helpful, I strongly believe you will get more value from this site than you pay.

You can also archive your questions.

While I may be biased, the content is great. I find it to be a steal at $29 for an hour each month. I also offer personal answers to your questions and an Aladdin’s cave of marketing gold (the vault).

It gets even better: do you know how much it will cost to get on the road and change your tyres? $1.

You get month 1 for only $1. There are no strings attached. You can cancel anytime. You can cancel the day you join, if desired.

You can also cancel your subscription on day 29 after downloading everything.

This month I present:

• Where to spend your marketing budget. Sometimes it is smart to zig when everyone is zigging.
• Planning can go a long ways in ensuring your success.. When I plan, I have always been surprised by myself and my financial director.
• Laziness is a waste of money. This is what drives me crazy.
• How to avoid writing vampires who steal your writing material. These ghouls keep my eyes open at night.
• Two ways to replicate disaster. They are not as you think.
• What makes people respond?. It’s all in their hands…
• This is a great way to create landing pages and sales letters.. Although I am biased, this subscription is well worth it.
• Time is money. Copy is especially important..
• The 5 keys to success. Although only four are necessary, the fifth is helpful.
• We can all learn something from Leonardo da Vinci. The genius explains how marketers should think.
• The market stages. Critically important – but often overlooked. Avoid making it too complicated for yourself by making this error.

That’s not important. One demonstration is more valuable than a mountainful of promises. Here’s a little bit from the first month.

Are you still not convinced?

The vault contains a lot of stuff you won’t find anywhere else.

Month 1

• Your Profit Center
• Let’s get on with it
• Interview – Rowan Gormley is the founder of Naked Wines.-Founding founder of three Virgin businesses
• Introduction to Marketing – Part 1.
• Introduction to Marketing – Part 2
• Introduction to Marketing – Part 3.
• Introduction to Marketing – Part 4.

Month 2

• Long copy versus Short copy
• Use an editorial style.
• The Surprise!
• Do as a salesman.
• Don’t ever give up…
• Treat customers as people
• Introduction to Marketing Part 5 – Testing Your Judgment
• Introduction to Marketing Part 6: How much does a customer value to you?
• The Customer as an Individual
• The Incentives are valuable
• Business emotion

Month 3

• Month 3 Short video 1
• Month 3 Video 1
• Month 3: Short Video 3
• Interview – Srikumar Rao – best-Author selling – and only professor from a business school to have his own Alumni Association

The list doesn’t end here. It’s information overload.

Month 4

• Introduction to Marketing Part 7 The Magic Crossroads
• Introduction to Marketing – Part 8 – Your Priorities
• The Most powerful word in marketing
• The It is easy to overlook the obvious.
• Audio Interview – Clayton Makepeace
• Audio Interview – Ken McCarthy

Month 5

• Introduction to Marketing – Part 9 – Your Priorities
• Who?
• Who, What Why, and When?
• Typefaces
• How long should your copy take?
• Ask for a response
• Avoid jargon
• How to get started

Month 6

• The Most powerful word in marketing
• Three Steps
• Your people are your business
• Headlines
• Book ideas

Month 7

• Learn from my mistakes and learn from them
• Persistence
• Failure to measure

Month 8

• Two important lessons from Edit and Charm
• Nature is the same for everyone

Month 9

• What is great selling? – New podcast
• Rory Sutherland talks Branding
• Troy White Audio Interview
• Brian Thomas Interview
• Interview with Peter Hobday

Month 10

• Michael Leander Webinar
• B2B Webinar
• Analysis of Hargreaves Lansdown’s Letter
• Rory Sutherland Video

Download immediately Drayton Bird – The Golden Key

If you’re serious in studying marketing, I’ll bet your shirt that you won’t find any better resource than the ‘the vault.

The vault is not the main event.

Each month, you will also get an hour of brand new content just like the one above.

This will be on a subject that I am confident will have an impact upon your business. Because these principles work any business – large or small, in any country, no matter what you sell, or what it costs, whether it’s a product or a service.

It’s the stuff I wish I was spoon fed when I was running around like a mad man in my first business – which went broke, by the way – a nightmare it took me seven years to recover from

All this is possible:

Sound good? Sign up now to get the launch price at $1 per month and $29 for each subsequent month.

You won’t get this deal if you sit too long on the fence!

Don’t waste your time, sign up today and get the locked bag-After your 1 month trial, the monthly price is $29.97

Is it too good to be true?! Are you sure that you will get all of the things I said?

Well, you get my usual 60 day money back guarantee.

If you feel it is not worth the money, for any reason whatsoever, tell me. I will refund you 100%, no questions asked.

I really look forward to answering your questions, and making sure you don’t make some of the ghastly mistakes I have in the last 50 odd years of marketing at the sharp end.

I guarantee My short bits of brain food are a godsend for busy marketing executives and business owners.

You can also go into the vault and get lost. I can promise you that in there you’ll find priceless lessons that will pay off – in more profit, less loss – and wisdom from some of the business world’s cleverest people.

However, if you still aren’t sure, I’ll give you my favourite testimonial, by marketing legend David Ogilvy.

“Drayton Bird knows more about direct marketing than anyone else in the world”

I think I’ve done all that I can.

Register now to get the launch price. There is nothing to lose. Click the button to proceed.

Best

Drayton.