Edwin Jacob Nijssen – Entrepreneurial Marketing

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Edwin Jacob Nijssen – Entrepreneurial Marketing

How do you sell a product that is innovative to a market where it does not exist yet? Entrepreneurial Businesses often develop products and services that are based on revolutionary technology that can change the market. These cases will make it hard for entrepreneurs to market and sell innovative new products, as existing market research data may be irrelevant. Entrepreneurial Marketing This challenge is the focus of this blog.

The marketing mix and core concepts of segmentation, positioning and segmentation are all revisited. ‘extreme makeover’ In the context of new products entering the market. Edwin J. Nijssen It emphasizes the principles of reasonable loss, experimentation and adjustment for new opportunities as well as cooperation, with first customers. This book contains many examples of cutting-edge marketing strategies.-Edge innovations (including videos and links to websites), useful lists with key issues and instructions on how you can make one-Page marketing plan Entrepreneurial Marketing This guide is a crucial guide for successfully developing customer demand as well as a market for new, innovative products.

The third edition of this book has been greatly expanded.

• • This expanded content focuses on digital technologies and new business models.

• • Additional practical tools include coverage of the Lean Canvas Model

• • Updated references, case studies, and new examples throughout.

• • Up-to-date online resources

This book provides advanced undergraduate and postgraduate marketing students with the essential tools they need to be successful in marketing.

Table of Contents
1. Use marketing to create new businesses with completely new ideas

2. Identifying an app and market

3. Segmentation of the market to maximize the value of product application

4. Adoption, diffusion and understanding of lead customers

5. Considerations that are important for the market and competitive landscape

6. Market research in entrepreneurial context

7. The customer development process

8. Marketing and sales programs:

9. Sales in customer development: What is their role?

10. Developing the new firm’s marketing and sales capabilities

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