Ezra Firestone – Ambassador Blueprint

Hey, I’m Ezra Firestone. I am a marketing educator and the founder and CEO for Shopify. We just hit $85 Million in revenue.

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Ezra Firestone – Ambassador Blueprint

 

Hey, I’m Ezra Firestone. I am a marketing educator and the founder and CEO for Shopify. We just hit $85 Million in revenue.

We’re enjoying our best year yet, despite the fact that many people are having difficulty getting their Facebook ads working right now.

Here are the results of a Facebook campaign we ran from Nov. 2019–April 2020 that generated over 36,000 new customers:

We spent $1.5M over four months and made $2.85M — all from cold traffic.

It was as easy as one Facebook ad.

In this article, I’m going to show you our most profitable cold traffic campaign ever and give you the very simple formula we’re using to generate these ads.

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Our Top-Perform an Ad:
20K Likes, 4K Comment, 3.4K Sharing, $355,092 in sales

This is the best!-Executing an ad for the entire campaign with more than 3,000 shares, comments, 4,300 purchase and a ROAS exceeding 200%

In just seconds, I will tell you why this advertisement is so powerful…

Let me first say that we were astonished by the results.

Advertisements targeting the most profitable segments of your customer base, such as repeat customers or abandoned carts, can have a high ROAS.

How can you advertise to people who do not know your brand? That’s hard.

Many businesses deliberately acquire customers at a loss to ensure they can return their investment over the lifetime of the customers.

That’s not a bad strategy.

However, if you are able to acquire customers without losing any money (or even better at a profit), that is a campaign you could build a profitable business.

With the video ad formula I’m about to show you, we were able to scale this cold traffic campaign to $22k a day in spend, acquire over 36,000 new customers and get a 189% return.

My #1 Ad Formula “Love-Demo-Love”

The ad you see above generated around $355,000. We made $1.5 Million with other variations.

Amazingly, all of these ads use the same video structure.

Part 1: Customer Testimonial
Part 2: Product Demonstration
Part 3: More Testimonials

This is the ad formula. “Love-Demo-Love”. Here’s how it works.

Part 1: Testimonial (aka, “Love”)

Here are three of the most popular ads from this campaign. These videos are exactly what we are using on Facebook. Together they led to $700,000 worth of purchases.

All of them start with a face.-To-camera customer testimonial.

Why does every ad start in this manner?

Facebook ads focus on the wrong message.

The key to advertising — especially to cold traffic that isn’t familiar with your products — is that you must communicate the ownership benefit.

People don’t care about what your product looks or does. It is what your product can do to solve a problem that they are facing or change their lives in some way. This is the ownership advantage.

This is how we found the best way to communicate it to prospects. We simply asked a customer who had experienced the ownership benefits to do it for us.

The woman at my top-What is an ad? Kim is a real client that my social media team met on Facebook. She was so enthusiastic about our products that they reached out to her to get a testimonial.

Her videos not only made one of our most memorable ads, but also provided us with sales copy that we have used in our ads as well as throughout our funnel.

(We have just discovered a new method to get the best testimonials for almost nothing. You’ll learn how.

These creatives are also more likely to resonate with prospects. It doesn’t look like an advertisement (plus it gets tons of engagement), which may help it get more views.

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Part 2: Product Demonstration “Demo”)

We introduce the ownership benefits in part 1. Part two will show you how your product delivers this benefit.

In this example Kim’s makeup demo is quite long, almost 3 minutes. She continues to demonstrate the makeup as she talks about the benefits she believes in, such as getting compliments.-It’s possible to create beautiful makeup without spending too much time.

You can also use this video in multiple ads. After you have created customer testimonials (part 1), all you need to do is to swap them out for new introductions.

That’s all we did to make our second best ad, and it generated $138k and got 12k likes, 1.7k comments and over 2k shares.

Notable: Kim’s product demonstration changes to another in the video.-Demonstrations of products professionally prepared.

However, part 2 of your “Love-Demo-Love” Only one product demo is required for an ad. We decided to add a clip that tells the story of our brand. But, you don’t have to use it for a great commercial.

Part 3: Additional Testimonials (aka More “Love”)

The formula may also be known as “The Testimonial Sandwich” because each ad begins and ends the same way — with a customer testimonial.

We start with one long, the only difference being that we do not begin with it.-Form testimonial as seen above and finish with multiple shorts-form testimonials:

Each of these testimonials is only 10–20 seconds long.

Why? Part 1’s testimonial is supposed to explain the ownership benefit. These testimonials, however, are intended to show that your prospect likes your brand. You should keep them shorter and include more.

To make it easier for you to create our products, “Love-Demo-Love” ads, we usually keep parts 2 & 3 the same and just switch out the testimonial in part 1 to create new ad iterations.

That’s it. The whole thing.-A customer testimonial is followed by a product demonstration. Then, there are several short statements.-form testimonials! This year marks 10-My business celebrates its year anniversary. “Love-Demo-Love” we’re off to our best start ever.

Like I promised, I’m going now to share with you the new way we found to obtain amazing customer testimonials. It is almost free.

How to copy these ads for your brand

This is the secret to these ads: user-Generator generated content (UGC), includes testimonials, product demos, and other images or videos that are made by real customers.

These are probably the most valuable marketing assets you can ever create for your brand — if they’re high quality.

The problem is that the majority of UGC they get from customers isn’t very good, if at all.

We used to, for example, send a postal message-In return for a gift voucher, send us an email asking customers to take selfies or review videos. This resulted in a lot of content but low quality.

We also offered to invite our customers to professional photo shoots. It produced better content but cost $100,000 and required a lot more work.

Then we discovered a better way of getting UGC. One that produces great content, and doesn’t take a lot time, money, nor energy.

This concludes the article. Ambassador Program.

See, the women in my ads aren’t regular customers (though they were at one point) — they’re brand ambassadors.

An summarized summary of the following is: Ambassador Program is a program that encourages members of your community and others to produce content that promotes your products or your brand.

We search for ambassadors, send them products to try (see the image), and then they send us product demonstrations and testimonials. Simple, right?

This system can help you generate better UGC by doing two things:

An Ambassador This program helps you identify the most talented content creators in your customer base. (Unfortunately, not all people are naturals.
An Ambassador Program can help you build relationships with your customers, so that you can offer creative input to the content they create. (Very important!)

Once you have it set up, you will be able to access an endless supply of high-quality information.-Quality creative for your “Love-Demo-Love” Advertisements can also be included in your emails, landing page, and sales materials.

In the past year, we have improved our Ambassador Programming down to a science. We decided to share the program with others. These programs are very easy to use, but setting them up can be difficult without any help.

We just launched our new website. Ambassador Blueprint.

Take the First Step-By-Step-by step training on how to set up your business Ambassador Program

Our Ambassador Blueprint Is an in-depth, 18-You will learn how to run and build a business with video training Ambassador Program.

The Ambassador Blueprint This will show you how to:

Your community can be a brand ambassador
Apply to our site to get the best possible candidates
Onboard ambassadors quickly
For ambassadors to be creative, provide guidelines that will help them produce the
best images & videos
Transform their content “Love-Demo-Love” Facebook ads
Leverage their content organically (via blog posts, emails & social)
This project can be managed so that it runs smoothly

Download it immediately Ezra Firestone – Ambassador Blueprint

Templates & Resources: My Best Ad Copy Templates; Legal Contracts; Pitch Deck for New Prospects, Brand Ambassador Application Form; Swag Box Contents & Design; And More

Bonus: To make the most of your love-Demo-Love ads, I’m throwing it in a 4.-Part training in Facebook advertising with videos on creative and copywriting, as well as a masterclass on targeting with Molly Pittman.
Can this ad formula work for your business model?

Whether you’re in ecommerce, info products, coaching, consulting, services, software, you name it — I’m certain that this formula works for every business model.

It is something I use in almost all of these types of businesses. Plus, it’s used by 100+ people.-My mastermind has many figure brand owners who use it with great success.

Register Now

You can copy one of my most popular campaigns by signing up for the Ambassador Blueprint now:

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Ambassador Blueprint Course

NEW OFFER

5.0

Your community can be a brand ambassador
Apply to our site to get the best possible candidates
Onboard ambassadors quickly
Give ambassadors creative guidelines to help them produce the best images & videos
Transform their content “Love-Demo-Love” Facebook ads
Leverage their content organically (via blog posts, emails & social)
This project can be managed so that it runs smoothly

Read more: https://archive.is/6JI96