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FullFunnel – B2B Marketing Strategy Playbook
For predictable growth, this training is actionable B2B sales
Harmonize your sales and marketing teams on the target market, positioning and channels. Use this information to attract ideal customers and grow your pipeline.
Here’s the brutal truth about this topic B2B MARKETING:
Marketing is seen as an effort that produces little results in the majority of companies. It is a waste. Sales teams don’t believe in marketing because they simply don’t see the marketing impact on sales and revenue.
They think that marketing is all about visiting trade shows and conferences, designing slides, working on branding, and spreading the content on social media — without helping them generate high-High quality leads and more closings
Every team meeting ends with the marketers turning red.-Sales and executive leaders are faced with the following questions:
“WHERE are the leads?”
Are you familiar with these shoes?
If yes, you know what’s going to happen next.
You will become an order taker and receive tasks from sales executives and managers.
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Gated e-Books to obtain contacts that can be transferred to sales “leads”
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Landing pages that promote demos without providing any details about the product or pricing, such as use cases and features, are not recommended.
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SDR scripts can be written and automated cadences set up
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Publishing company news and selling content about product features that isn’t of any value to your market
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Webinars are often sold as educational events, but are in fact product pitches.
You know how lousy it feels and that this “marketing” is doomed, but you’re blamed for poor performance.
You realize that you are burning out your market, but you can’t stop because this is the only way to not get red-During team meetings.
You understand that marketing should be done differently and try to present the ideas, but they get shut down in the process.
The worst part is when you begin to doubt your ability and credibility to deliver.
INTRODUCING: THE B2B PLAYBOOK MARKETING STATEGY
Since 2013, we (Andrei Zinkevich & Vladimir Blagojevic) have worked with 100+ B2B Service and tech-Based companies in Europe and the United States that have long sales cycles and high ACV.
We created a go-To-Market strategy framework was successfully implemented in production automation and fintech software development.
We created a framework to document the process and an all-inclusive guide.-Action course B2B This guide is for entrepreneurs and startups. It contains all the information you need to create a marketing strategy that will grow your business.
You’ll get a distilled knowledge and a playbook that we’d use if you had hired us.
Here is how your marketing will look like after implementing just a fraction of what you’ll get from the playbook.
YOU WILL:
Don’t trust your instincts or copy other people when making strategic decisions.
It is easy to identify and concentrate on the most profitable segments and channels.
Executives and sales buyers available-In, then gaining marketing, sales and development resources to commit for a specific launch date
Select & double down on the right channels for sustainable growth instead of trying to be everywhere and wasting time and money
Sales and execs should agree on what success looks to them
Develop a marketing dashboard with leading indicators to set up the right expectations for marketing and avoid rash decisions about what works and what doesn’t
Create a unique value proposition, and choose the best positioning strategy to make your company stand out and appeal to customers
Build a client-centric marketing plan to create awareness, generate & capture the demand, educate and nurture buyers to fill in the pipeline with sales-Qualified opportunities
Estimate the budget, team and tools required to meet revenue goals.
You can ensure a solid ROI for marketing programs with a smaller budget, without having to experiment or guess.
Get your instant download FullFunnel – B2B Marketing Strategy Playbook
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 45
- Assessments Yes