GoodUI DATASTORIES Updated October 2017

We explored 6 amazing Transitions & ways to increase More Contrast and share with you which ones performed the best.

GoodUI DATASTORIES Updated October 2017

All These detailed PDF stories are yours:
#26
JUN 2016
Thumbnail: Giving the Best Price Issue Thumbnail
+2.6% Sales
On a Shopping Cart Page
Adoramapix.com
This article will show you how to optimize your shopping cart using 5 variations and 3 more ideas.
#25
MAY 2016
Thumbnail for Gradual Reassurance Issue
+20% Sale Starts
On a Homepage
WPallimport.com
To score a win, learn how to use Gradual Engagement and Reassurances. Five different variations of video were presented.
#24
APR 2016
In less than 5 days of pressure issue thumbnail
Purchases – 4%
On a Homepage
5DayDeal.com
Take a look at a case study where sales of a deal site went well but then vanished in a very short time period (5 variations).
#23
MAR 2016
A Gradually Engaging Quiz Topic Thumbnail
Sign Ups – -14%
On a Homepage
Theorytestpro.co.uk
Find out how we were skeptical about a +25% increase in Signups, only to have it disappear in a subsequent retest. This test tested the idea of gradual engagement.
#22
FEB 2016
Persistence & Iteration For More Signups Issue Thumbnail
Sign up to receive +22%
On a Homepage
Checkineasy.com
We increased signups by +22% using 8 variations, many insights and 4 different iterations.
#21
JAN 2016
Better Than A Modal Popup Issue Thumbnail
Sign up for +191%
On a Homepage
Goodui.org
Find out how we raised signups by +191% using 4 different variations and challenged the modal popup.
#20
DEC 2015
Six Reassurances to Increase Sales Issue Thumbnail
Paid Accounts +17%
On a Homepage
Covenanteyes.com
Discover how Paid Signups increased by +17% using 4 variations and an interesting reassurance-based UI layout.
#19
NOV 2015
The Thumbnail: When our First Best was Not Enough
Sign up to receive +15%
Sign up page
Checkineasy.com
This interesting test required us to do 3 more times and 4 more variations before we found a +15 percent increase in signups. Sometimes it pays off to do it again.
#18
OCT 2015
Thumbnail: Improve Now, Measure Later
Sign up for +33%
Sign up funnel
Massagebook.com
This is how we increased Account Signups to +33% by redesigning our funnel. A/B testing was eliminated in favor of sequential analysis.
#17
SEP 2015
Best Shot for More Signups Issue Thumbnail
Sign up for +15%
On a Homepage
Scoutapp.com
Find out how we increased account signups by +15% using one best shot variation. This variant highlighted key benefits.
#16
AUG 2015
Customer Reviews In A Sea Of Noise Issue Thumbnail
+7.8% on All Purchases
On a Homepage
Event Ticket Site
We tested four different customer review options to increase sales while maintaining a low impact. Tested ideas included: Social Proof & Authenticity.
#15
JUL 2015
Failures, Retesting, and 1 Winning Issue Thumbnail
Buys up to +17%
At a Checkout
Site for Event Tickets
We wanted to see if we could lift the purchase rate even more with a series of smaller varations (including Price Illusions & Useful Calculations).
#14
JUN 2015
Certain things don’t need to be tested Thumbnail
+58% Leads
On a Dashboard
Theorytestpro.co.uk
Learn how obvious UI adjustements were separated from uncertainties that were A/B tested (using Smaller Commitments & Loss Aversion).
#13
MAY 2015
Thumbnail: First Issue Thumbnail – Lowest Effort
+25% Paid Accounts
On a Homepage
Olark.com
Learn about our lowest effort test yet, that made use of Recommending & Reaffirming Freedom. Sometimes it is as simple as a link change.

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#12
2015 APR
Better Usability, better Business Issue Thumbnail
+24% Discount on Purchases
On a Seat Selection page
Event Ticket Website
This was a follow-up test to Issue #11, where Scarcity was applied and many usability improvements were made to the filtering UI.
#11
MAR 2015
Skeumorphic Issue Thumbnail
+34% on All Purchases
Checkout Page
Event Ticket Site
This test examined skeumorphism, and used best practices like Urgency and One Column Layouts.
#10
FEB 2015
Finding the Winner in Thin Traffic Issue Thumbnail
+46% on All Purchases
On an E-Book Page
Busyteacher.org
After a few weeks, it became obvious that we had underestimated traffic. Here’s how we handled the situation.
#9
JAN 2015
Thumbnail: Covering The Basics
+232% Account Signups
On a Homepage
Nousdecor.com
These landing page basics were also covered in this issue. Gradual Engagement was also a success.
#8
DEC 2014
Can We Have Your Attention? Issue Thumbnail
+31% Email Signup
On a Homepage
Goodui.org
We explored 6 amazing Transitions & ways to increase More Contrast and share with you which ones performed the best.
#7
NOV 2014
Thumbnail: One Thing leads to another
Sign up for the trial to receive a +21% discount
On a Homepage
Findsomeone.com.au
Take a look at this double-page test that used Smart Defaults and Benefits. It will give you two winning ideas.
#6
OCT 2014
Closing The Checkout Gap issue Thumbnail
+8% Revenue
On a Price Page/Plan
Findsomeone.com.au
This story shows a 3 test struggle to raise revenue, while finally achieving it by merging the Plan & Checkout pages and Exposing Fields.
#5
SEP 2014
When Words & Forms Collide Issue Thumbnail
+28% Contest Signups
On a Contest Lead Page
Prizegrab.com
Learn how Natural Language can help you increase the effectiveness and efficiency of your forms.
#4
AUG 2014
Thumbnail: A Push for the Better Plan Issue
Save up to 48% on all Purchases
On Plan / Pricing Page
Poll-app.com
We show you how Anchoring & Price Illusions were applied to lift purchases of the most expensive plan.
#3
JUL 2014.
Broadening The Funnel Issue Thumbnail
Sign up for email at +49%
A Lead Page
Deedgrabber.com
Find out how Urgency and Repeating Your Primary Action were used on a double-page funnel test to achieve a lift.
#2
JUN 2014
Thumbnail: Third Time’s the Charm
Sign up for a trial at +12%
On a Homepage
Managewp.com
Find out how we used three rounds of testing to get reliable results. We also used Social Proof, Selling Benefits.
#1
MAY 2014
Our First Issue Thumbnail
Get +53% off Quotes
On a Quoter Page
Insurance Company
We will show you how to apply the best form design practices, such as fewer form fields, larger click areas, and benefit buttons.