Grow & Convert – Customers From Content

“This course is available and delivery within a few hours!”But do you really need a whole course to teach you things like this? You could just Google “Intro to Content Marketing” and be up to speed in 30 minutes.

Grow & Convert – Customers From Content

The problem with most online courses about content marketing is that they’re too theoretical. They teach high-level concepts, but they don’t teach you how to actually do content marketing to grow your own business (or one that you work for).

For example, many of the courses we analyze below teach you things such as:

• Search engine traffic is “free” traffic that keeps coming without you doing anything (True).
• You should write about things your audience cares about (True).
• Content can build authority (True).

All of those statements may be true, but they’re all kinds of obvious for anyone who has even the slightest knowledge of content marketing. Sure, if you’re an absolute beginner and have no idea what content marketing is, then it could be good to give you some context. But do you really need a whole course to teach you things like this? You could just Google “Intro to Content Marketing” and be up to speed in 30 minutes.

Also, this kind of high-level theory doesn’t teach you how to come up with an actionable content strategy and execute on it. What keywords should you focus on that will drive business? If you’re trying to rank for “best accounting software,” what type of article do you write to do that? Yes, “writing about stuff your audience cares about” is good, but which topics do you prioritize? Yes, “content should build authority,” but how do you actually measure if it’s working?

The content marketing courses we’ve taken — discussed in depth below — don’t go into this level of detail. Few of them teach the practical, actionable parts of content marketing in detail.

So if you’re looking for a good content marketing course, or say, the best content marketing course, what should you look for?

This article will cover what to look for in a top content marketing course, then we’ll analyze four of the most popular content marketing courses using this criteria, including our own, and discuss pros and cons.

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