“This course is available and delivery within one day!” Have you learnt why electronic mail continues to be the popular methodology of direct communication of thousands and thousands of companies each day?
Guillermo Rubio – How to Write High Impact Emails
The Finest “Hidden in Plain Sight” Alternative for Writers… Bar None!
Why hundreds of corporations (like mine) are comfortable to pay writers $3,000, $4,000, $5,000 per 30 days — and extra…
For one thing you already know the way to write!
Hello, Rebecca Matter right here…
I’m not one to toss trade statistics round…
However I’m going to throw one at you now…
As a result of it’s one of the simplest ways for you to IMMEDIATELY see why the writing talent I’m about to present you is so worthwhile.
Prepared?
Right here it’s:
For each $1 your consumer spends hiring writers with this talent — they get $38 again.
Please take into consideration that for a minute.
One greenback spent…
$38 comes again in chilly, laborious “money in the door” money.
That’s an unbelievable quantity…
One which as a copywriter, YOU want to know.
Think about going to a slot machine in a on line casino realizing that whenever you slide your greenback in — $38 will come again to you…
Every time.
You’d be enjoying that machine all day lengthy, proper?!
And that’s not a random quantity “made up” by some blogger.
It’s a statistic from the extremely revered Direct Advertising and marketing Affiliation based mostly on trade averages over a few years of reporting and evaluation.
More moderen research peg the return even larger — $42 for each $1 spent…
And relying on the variety of firm — the returns might be far larger: $50… $68… even $90!
Is it any surprise corporations are keen to spend BIG on this writing talent?
That’s why — in the event you’re a brand new author…
Studying this easy writing talent is the surest and FASTEST manner to break into our trade…
And one of the simplest ways to make your self indispensable to any enterprise.
No person is aware of this higher than I do…
As president of the corporate and somebody who works with the AWAI advertising crew each day, the No. 1 problem I’ve is discovering expert writers to write the handfuls of those writing tasks wanted for each marketing campaign we run.
It’s such a vital a part of our enterprise, actually, that I’ll rent a author expert at writing these on the spot…
And fortunately pay her or him $3,000 to $5,000 in month-to-month retainer charges simply to write them!
So think about…
Slightly than having to scramble each month for brand new work and new purchasers…
You may get up each day realizing you may have a by no means-ending stream of excessive-paying writing tasks — and as many as you select to tackle…
Writing tasks which you could write from anyplace on this planet…
And have that uncommon means to make your personal schedule — whether or not it’s selecting to write a couple of hours within the morning and have the remainder of the day to your self…
Or make it extra of a “full-time” writing job and make much more cash.
And right here’s even higher information…
When you perceive the easy method behind this writing challenge…
It might simply be…
The EASIEST Writing
You’ll Ever Do!
These tasks are hardly ever longer than a web page or two…
You may write them in half-hour or much less…
The most effective ones are centered on ONE SINGLE thought…
They don’t do any direct or “hard” promoting…
But they’re important to thousands and thousands of companies that do enterprise on-line, regardless of in the event that they’re massive or small.
And right here’s one thing else…
No enterprise is ever simply “one and done” when it comes to these.
Firms ship them out to clients and potential clients each day…
Some corporations, actually, ship three, 4, and 5 a day…
Which implies that when you turn into expert at writing them — there’s an excellent likelihood that not a single day will go by the place you don’t have a full calendar of nice-paying work as a author!
Have You Guessed It?
Care to take a guess on the writing challenge I’m speaking about?
Yup…
I’m speaking emails!
Good outdated boring, been-round-for-ages advertising EMAIL — one of many BEST expertise a brand new author can study immediately!
Have you learnt why electronic mail continues to be the popular methodology of direct communication of thousands and thousands of companies each day?
As a result ofPEOPLE READ THEM!
Research present that 99% of individuals examine their electronic mail EVERY DAY…
And greater than half of these folks examine electronic mail as many as 20 instances all through the day — from the minute they get up to the time they go to mattress.
In truth, in the event you’re like most individuals — electronic mail is the FIRST factor you take a look at on-line every day…
Earlier than social media…
Earlier than the information and climate…
Earlier than logging on to firm web sites…
Earlier than something else
Individuals reply to electronic mail messages as nicely…
Which is why these easy one-to-two-web page writing tasks are the “drivers” of billions of {dollars} in on-line gross sales EVERY DAY…
Producing $38 in income for each $1 spent!
So, it’s no surprise…
Greater than 30 years after AOL made the phrase “You’ve Got Mail” well-known…
Electronic mail STILL ranks as the simplest manner for companies to have interaction present clients and appeal to new ones!
Which is why I’ve been saying for years…
In case you nonetheless haven’t realized how to write an electronic mail that connects with folks…
You’re lacking out on what’s the quickest, surest, and most profitable manner to make a residing as a author.
You Already Write Emails…
(A Few “Tweaks” and You Can Be Paid!)
Emails are among the many best copywriting tasks to study as nicely — and never simply because they’re quick and to the purpose.
It’s since you most likely write emails each day already…
- Emails to mates…
- To colleagues…
- To your boss…
- To firm customer support departments…
And the thrilling information for you is…
The emails companies want immediately aren’t that far off from the emails you write now…
Emails you might be paid between $250 and $350 to write…
$1,500 to $1,750 for a typical electronic mail sequence…
Or — like we like to do right here at AWAI — companies can rent writers to write emails as a part of a retainer that may pay anyplace from $3,000 to $5,000 a month.
In a minute, I’ll present you PRECISELY the sorts of emails companies like AWAI and others want written… the fundamental construction behind them… and the way corporations use electronic mail to generate thousands and thousands of {dollars} in gross sales…
That manner, you will get a way of what’s wanted available in the market — and how one can begin “rethinking” emails from this present day ahead.
I’m additionally going to introduce you to a well-liked “study-at-your-own-pace” program CREATED by one of many BEST electronic mail writers within the enterprise…
It is a program I consider EVERY severe copywriter wants to take, since emails are an important a part of any copywriter’s repertoire…
However I feel you’ll be much more enthusiastic about electronic mail writing as a specialty — and simply how a lot of a brand new revenue supply writing these quick however extremely essential writing tasks might be.
So — are you prepared?
Let’s get to it.
The Easy Secret to Writing
HIGH-IMPACT Emails
Now, I discussed above that you just doubtless already write emails in your private {and professional} life…
And that the emails you’re writing aren’t far off from the sorts of emails companies want.
I do know that may sound laborious to consider… that companies are keen to pay you for one thing you already know the way to do…
Nevertheless it’s true.
Simply take into consideration why you write just about any electronic mail you write…
The reply is easy:
It’s to move on a chunk of essential data to somebody who you realize — both to a good friend or a colleague — and for them to take some type of “action.”
Possibly it’s to get a good friend to watch a film you simply noticed…
Possibly it’s to get your boss or a colleague to purchase into a brand new thought you may have…
Possibly it’s to organize a dinner date at a selected restaurant you need to strive.
Companies write the exact same kinds of emails to their clients.
Solely as a substitute of a film, dinner, or enterprise thought…
It is likely to be an electronic mail that encourages folks to examine a particular supply…
It is likely to be an electronic mail that welcomes a brand new buyer to your consumer’s enterprise…
It is likely to be an electronic mail that encourages clients to learn a weblog publish or article simply printed in your consumer’s web site…
It is likely to be an electronic mail to thank a buyer for purchasing one thing — and to congratulate them on making such a very good choice.
It is likely to be an electronic mail to let folks know that an essential deadline is approaching — or time is working out to benefit from particular pricing.
These emails sometimes have one objective…
To encourage your reader to TAKE AN ACTION — which usually is just to click on on a hyperlink to “learn more.”
—————
A Profitable Electronic mail’s
“4-Part Structure”
The ONLY distinction between an electronic mail YOU may write a good friend or a colleague — and an electronic mail a enterprise writes to a buyer is a easy 4-half construction…
- Half 1 — Seize your readers consideration.
- Half 2 — Clarify why the message issues to them.
- Half 3 — Present “why you” — and why it’s essential that they take motion NOW.
- Half 4 — Inform them what they want to do, or a “call to action.”
Easy, proper?
Which is why writing emails is EASIER than many different types of copywriting…
As a result of all you basically do is “fill in the blanks.”
Right here’s an instance… so you possibly can see the way it works and the way easy writing these emails might be…
And what higher instance to use than an electronic mail we’d have despatched you to warn you to THIS alternative and our greatest-promoting house-research course on writing emails…
—————
From: Rebecca Matter, AWAI
Topic Line: Receives a commission — for one thing you most likely write each day!
Preview Textual content: Demand for this writing won’t ever wane
Hello Reader,
Think about…
Having the ability to earn between $3,000 and $5,000 in month-to-month retainer charges…
For a easy type of writing that you just’re doubtless already writing!
It is a writing challenge that’s in HUGE demand immediately.
And for good motive:
Companies that ship them see a staggering 3,800% return on the cash they pay writers to write them…
Which explains why an organization may ship hundreds of those writing tasks to their clients yr after yr.
This infinite, by no means-ending demand makes THIS the very best and quickest manner to break in as a paid author.
What’s extra, these writing tasks are based mostly on a easy and repeatable method, in order that they’re simple to study.
They’re quick — often not more than 200 phrases… which suggests you possibly can write them in half-hour or much less.
And no direct promoting!
Curious?
Go right here now to study extra!
To your success,
Rebecca Matter
President, AWAI
—————
See that?
162 phrases in whole — or roughly one web page of writing in a Phrase doc.
But it’s ESSENTIAL to AWAI as our primary manner of introducing you to our new house-research electronic mail writing program…
Which is why I’d fortunately pay a author $350 — simply to write an electronic mail like this!
Now let’s break it down so that you perceive what’s at play right here:
Seize Consideration…
You see the topic line — essential.
Receives a commission — to write one thing you most likely write on a regular basis
The entire objective of the topic line is to say one thing intriguing sufficient to get your electronic mail learn — with out deceiving your reader…
Which is precisely what this topic line does.
You NEVER need to disrespect your reader by saying one thing outrageous or unrelated to your core message simply to get somebody to learn your electronic mail.
There’s the salutation:
Hello Reader,
ALWAYS, when doable, tackle your consumer by identify.
Then comes the primary three strains from the physique of the e-mail:
Think about…
Having the ability to earn between $3,000 and $5,000 in month-to-month retainer charges…
For a easy type of writing that you just’re doubtless already writing!
It’s all about grabbing your reader’s consideration… making you cease and suppose:
“That kind of money — for something I already know how to write?”
For somebody who desires to be a author (you!) it’s very laborious not to cease and surprise what it could possibly be!
Why it Issues…
The subsequent few strains:
It is a writing challenge that’s in HUGE demand immediately.
And for good motive:
Companies that ship them see a staggering 3,800% return on the cash they pay writers to write them…
Which explains why a one firm may ship hundreds of those writing tasks to their clients yr after yr.
Half 2 of the e-mail construction is all about “why this matters…”
Or to put in one other manner — PROOF that that is REAL.
On this case, the truth that emails generate such a fantastic return — and that hundreds of those get written and despatched — confirms that demand for this sort of writing may be very excessive.
Why You, Why Now…
Constructing on the why it issues, subsequent comes the “why you” and “why now” half.
This infinite, by no means-ending demand makes THIS the very best and quickest manner to break in as a paid author.
What’s extra, these writing tasks are based mostly on a easy and repeatable method, in order that they’re simple to study.
They’re quick — often not more than 200 phrases… which suggests you possibly can write them in half-hour or much less.
And no direct promoting!
Writing emails is ideal for brand new writers as a result of the copy is brief, it’s based mostly on a easy method, and you may write them shortly.
Mix that with the demand talked about above and it’s laborious not to need to know extra… particularly in the event you’re new to writing and searching for a spot to begin.
However discover…
No point out of the phrase “email”!
That’s as a result of the complete goal of an electronic mail like this one is to attraction to the reader’s curiosity — and get her or him to “click” and see what it’s all about.
Name to Motion…
Which brings us to the ultimate a part of the e-mail, which is the “call to action” or “what to do next,” which on this case is brief and candy:
Curious?
Go right here now to study extra!
Which in flip hyperlinks to a letter like this one, written by you or one other copywriter… or a particular article… or a web site… or maybe a touchdown web page.
There you may have it!
The core components upon which just about all emails are based mostly!
You now know extra about writing skilled emails than 999 out of 1,000 folks — much more than most copywriters, fairly frankly.
And did you discover?
No Promoting!
The ONLY goal of this electronic mail was to pique your reader’s consideration sufficient to do one factor: “learn more” by clicking the hyperlink!
In truth, that’s what so much of copywriters who concentrate on electronic mail writing love about it…
You don’t have to write l-o-n-g gross sales letters that take weeks and months to write…
But, as an electronic mail author, you’re simply as essential to the gross sales course of.
As a result of the extra individuals who click on over to learn that gross sales letter, particular report, internet web page, or article… the extra gross sales and the extra engagement your consumer could have!
And since I’ve a enterprise whose lifeblood is on-line gross sales and engagement… there’s nothing higher than realizing I’ve a copywriter I can name on to write efficient emails for any of the lots of of campaigns I run yearly…
Which is why right here at AWAI — and the identical is true for entrepreneurs I do know in every single place…
We NEVER cease searching for writers who can write these sorts of emails.
—————
Large Flexibility —
and Writing Initiatives That Give You
a By no means-Ending Stream of Earnings
However being in excessive demand is only one of MANY benefits to turning into an electronic mail specialist.
One other is — you’ll by no means run out of labor!
Take an organization like AWAI.
At any given time, we could have three or 4 campaigns working to completely different “categories” of patrons who’ve completely different pursuits — new writers, skilled writers, B2B writers, people who find themselves a part of our superior applications, and so forth.
These campaigns sometimes run anyplace for 3 to seven consecutive days…
Which implies each marketing campaign wants a NEW and DIFFERENT electronic mail written every day.
Some fast math tells you the potential right here:
4 campaigns a month to three completely different teams… multiplied a median of 5 to six emails every…
That’s a median of 72 emails per 30 days…
And that’s not together with the handfuls of different emails we’d like written — like “thank-you” and “welcome” emails, that are simply as essential to buyer satisfaction and the constructive “customer journey” each firm strives to present!
Now we’re speaking over 100 distinctive emails a month…
1,200 + per yr!
And at $250 to $350 for a typical electronic mail — that’s about $35,000 a small firm like AWAI may spend JUST on new emails every month!
And we’re simply ONE firm!
Which is the place the “flexibility” I talked about is available in…
Figuring out there’s an infinite quantity of demand for emails each day — you possibly can construction your writing enterprise any manner you please!
If you would like to write half-time, you may select to tackle a few electronic mail campaigns every month… and be paid a $3,000 month-to-month “retainer” to be accessible to write a set variety of emails every month.
If you would like to write full-time, you possibly can tackle extra emails and extra campaigns, and cost a better price — say, $5,000 per 30 days.
You may turn into an electronic mail specialist — or combine and match.
Keep in mind, as a result of a talented electronic mail author can write a method-based mostly electronic mail in as little as half-hour… you possibly can rattle off six to 10 emails in a morning — and nonetheless have time to do different writing within the afternoon.
You may write for one firm…
Or, in the event you want selection, you possibly can combine issues up and write emails for a number of corporations providing a number of services…
And as a substitute of being paid only one retainer of $3,000 — be paid two, three, even 4 and 5 of them…
It’s all a matter of how formidable you need to be!
So that you see — there’s no proper or flawed manner to arrange your enterprise as knowledgeable electronic mail author.
Simply know one factor:
Firms NEED a stream of recent, new, efficient emails day after day…
As long as 99 out of 100 folks preserve checking their electronic mail each day — some as a lot as 20 instances…
And electronic mail messaging retains delivering extraordinary returns of $38… $42… $60… and extra for each $1 entrepreneurs spend…
Demand for emails and expert electronic mail writers is NEVER going to subside.
However there’s ANOTHER motive it’s important you know the way to write a fantastic electronic mail as a copywriter…
One which’s only a actuality of being a copywriter immediately:
Sooner or later…
You WILL Be Requested
to Write an Electronic mail…
Whether or not for a chunk of content material or a gross sales letter that you just’ve written — a consumer will need you to write emails, also referred to as “lift notes,” in help of it.
However that is excellent news. ?
For one factor, you possibly can invoice an additional $250 to $350 for each electronic mail you write.
However extra importantly…
The extra folks you get to READ what you’ve written… the higher the RESPONSE might be… the extra gross sales you’ll generate… the extra doubtless your consumer is to rent you once more… and the extra you possibly can cost on your writing sooner or later!
So even in the event you determine not to specialize as an electronic mail author…
Electronic mail writing expertise are completely, 100% important in immediately’s digital advertising world.
And right here’s another reason:
Studying to write emails will make you a STRONGER WRITER throughout.
Right here’s why.
Electronic mail embodies all the weather of nice copywriting.
It’s like a microcosm of each piece of writing you’ll do as knowledgeable author.
You want to know your reader… you want to have the option to “meet them where they are” so far as their wants, desires, and needs are involved… you want to have the option to seize their consideration utilizing curiosity… you want to present proof and credibility… and final however not least… you want to get them to take motion!
And consider me…
As soon as you know the way to do all of this in a one- or two-web page electronic mail…
You’ll have completely no downside working all these components into an extended weblog or content material piece… or perhaps a 20-web page gross sales letter.
So, in the event you’re searching for a fantastic place to hone your expertise as a copywriter — there’s no higher place to begin than with electronic mail writing.
Which is why I couldn’t be extra excited to let you know about one among our latest house-research applications for copywriters:
It’s referred to as How to Write High Impact Emails!
AWAI’s Latest Self-Paced Program Centered ENTIRELY on Writing Nice Emails!
High Impact Emails is your alternative to grasp the core expertise you want to write efficient emails for ANY scenario a consumer throws at you…
Whether or not they be electronic mail “lift notes” that lead to a gross sales promotion… a particular occasion… a particular touchdown web page…
A sequence of welcome emails — thanking clients for purchasing one thing or registering with an organization…
Or emails that “nurture” a possible buyer by serving to to construct belief and credibility.
High Impact Emails was created from the standpoint that the simplest emails make actual connections with actual folks — by providing to take them to data they’ve requested to see that’s related to their wants, desires, and needs.
By no means is it about spam or clickbait or something intrusive or unethical.
Emails that work are that each one-essential hyperlink between what you may have to supply as an organization — and what your buyer wants to make his or her life higher.
And How to Write High Impact Emails is the one course AWAI provides that’s 100% centered on writing emails confirmed to work in immediately’s digital world.
—————
✨Meet Your Teacher✨
To ensure you have every part, we’ve employed one of many prime electronic mail writers within the trade to work with us on this program — Guillermo Rubio.
If that’s a mouthful to say — simply do what we do round right here and name him G!
G’s story will encourage you.
After shopping for and finding out AWAI’s Accelerated Program for Six-Determine Copywriting program practically 15 years in the past, G walked into our headquarters right here in Delray Seashore, Florida… knocked on Katie Yeakle’s workplace door… and requested for a job.
He was sensible, well mannered, eloquent, and — most impressively — hell-bent on turning into a profitable author…
So Katie did what anybody who met G that day would have carried out…
She employed him!
After a couple of years of studying to write copy alongside the good Mark Ford, AWAI co-founder Paul Hollingshead, the legendary Clayton Makepeace, and others, G began taking over new and larger purchasers…
And earlier than lengthy was writing profitable copy for a number of the prime direct-response corporations round, together with Cash Map Press, Weiss Analysis, Worldwide Residing, and, nonetheless to this present day, AWAI!
A consummate learner, G has been a pupil of “everything copywriting” because the day he walked into our workplaces… taking grasp lessons, consuming dozens of applications, attending conferences…
All this as well as to a nonstop string of writing assignments.
Alongside the best way, G turned recognized within the trade for writing wonderful emails…
For the very motive I simply shared with you.
He acknowledged early on in his profession that “all roads in the copywriting world lead back to emails…” and in the event you can study to write a fantastic one, you’ll haven’t any downside writing ANY project a consumer provides you.
$173K — in a Single Day!
One instance of his prowess:
A single electronic mail he wrote for one consumer led to over $173,700 in gross sales in a single day — whereas the e-mail marketing campaign he wrote helped generate $1.2 million in gross sales in simply 35 days.
Round right here — G is the “lead” author we all the time flip to after we want surefire emails written for our personal campaigns.
And to this present day, he’s the creator of at the least 5 of our most profitable electronic mail campaigns when it comes to gross sales and engagement.
In truth, we’ve come to depend on G’s writing expertise right here at AWAI a lot that we’re more than pleased to pay him lots of of {dollars} per electronic mail and a beneficiant retainer to practice our writers in how he does it…
And that’s on prime of the five- and 6-determine retainers at the least three different purchasers are paying him!
G’s secret to success?
Writing sincere emails which might be enjoyable, energetic, and join with folks in an genuine manner.
And the excellent news for you is…
College students Love G!
As nice an electronic mail author as G is…
He’s a fantastic instructor too.
His temperament and quiet demeanor…
His innate understanding of the place new writers are within the course of and the way “scary” studying a brand new talent might be…
Together with having labored with the greats of our trade and consumed practically each writing program underneath the solar…
You received’t discover a higher information to writing nice emails than G.
In truth, we love G’s instructing talents a lot that we pay him an extra retainer to mentor our new writers, who’ve thrived underneath his instruction.
“I never understood the power of pre-framing an email until G explained it to me and it’s made a huge difference in my writing. On top of that he’s fun to work with, explains everything clearly and is really invested in helping others succeed!”
— Bonnie Fanning, AWAI author
“I absolutely love getting on a call with new writers because, even after 30 years in the business I always learn something new. Nobody is as “up-to-the-minute” with what’s working within the quick-paced world of copywriting than G!”
— Copywriter and AWAI
Co-founder Paul Hollingshead
AND we employed him to lead a small group of AWAI members by way of our $5,000 electronic mail writing certification program — which was one of many all-time favourite certification applications we’ve ever provided in accordance to our members.
“Thank you G — an exceptional experience! It helped me understand the goals of email, how to match them to the audience type, how to organize and write a campaign — so much rich content. But the BEST part was how you gave us so much of your time and attention, always being attentive and answering questions. We really appreciate it!”
— AWAI Member Ralph McGinnis
So after we needed a NEW house-research program to introduce AWAI members to the massive alternative for studying to write emails — G was the ONLY knowledgeable we thought-about.
And this system he’s put collectively for you?
Second to none.
—————
How to Write High Impact Emails takes every part G has realized about writing excessive-efficiency emails — and distilled it into one, simple-to-comply with, study-at-your-personal-tempo writing program.
Revealed on this 10-half “all-in” studying program are G’s unique, tried-and-true, market-examined electronic mail writing methods…
- Like his C+B+P method for writing an electronic mail topic line — based mostly partially on a Russian psychologist’s “open loop” concept G found — that may rocket electronic mail open charges tenfold and extra…
- G’s groundbreaking pre-framing method the place you select the phrases and construction your electronic mail so your reader is within the perfect “emotional frame” to view the article or gross sales web page you’re sending her to…
- To be a fantastic electronic mail author you MUST know your reader… so G provides you his 9 questions he asks so as to get to know his readers higher than they know themselves…
- PLUS eight locations to go to on-line to get an immediate laser-centered learn on any prospect you’re writing to…
- Really feel one million lightbulbs go off in your head as G applies grasp copywriter Gene Schwartz’s “five stages of prospect awareness” to electronic mail writing. Notice: This information will show you how to write not solely robust emails, however stronger copy throughout the board!
- You’ll study the distinction between writing “direct” and “indirect” emails — and the exact time in each marketing campaign you need to use one or the opposite for max impact…
- You’ll learn the way to construction your electronic mail and arrange the “body” of your electronic mail utilizing G’s LSF Precept of logic, construction, and stream…
- You’ll grasp the artwork of writing an irresistible name to motion that will get your reader to click on that hyperlink — a robust “measuring stick” your purchasers will use to see how nicely your emails carry out…
- G will introduce you to the number of electronic mail varieties a consumer may ask you to write… knowledgeable methods to construction any electronic mail… delicate variations between emails that lead to gross sales messages, welcome emails, and emails meant to “nurture”…
- Greater than a dozen electronic mail writing “do’s and don’ts” — and an electronic mail guidelines you possibly can maintain up in opposition to each electronic mail you write to ensure you’ve coated all of the bases!
And that is only a small style of the proprietary data G will share with you… unbelievable electronic mail writing insights you received’t discover anyplace…
Every core method comes with tons of actual-life examples, so you possibly can see “theory” in motion…
Every part of the course closes out with writing and follow assignments that’ll assist every part you’re studying sink in deeper…
And also you’ll have the option to “look over G’s shoulder” as he writes an electronic mail from scratch, explaining his course of as he goes.
YES! You’ll Get Written Suggestions on Your Writing!
I can let you know from working with lots of of writers through the years…
There isn’t a higher manner to know in the event you’re “getting it” than to truly do the writing — and have an knowledgeable learn your work — and offer you customized, WRITTEN, constructive ideas for bettering it!
And in G’s How to Write High Impact Emails — not solely will you study to write knowledgeable advertising electronic mail based mostly on the construction he teaches you — however you’ll get to submit your closing project for evaluation and written suggestions on how to make it stronger!
That manner, you’ll wrap up this program with a cultured electronic mail you possibly can add to your portfolio — together with lifelong expertise you should use to apply to each electronic mail you write.
YES! You’ll Be taught from A few of AWAI’s the BEST-Performing Emails of All Time!
Once more, you possibly can study all the talents, all of the methods, all of the proprietary methods to writing nice emails…
However nothing beats seeing all that concept “in action” in a single actual-world instance after one other.
That’s why G insisted that How to Write High Impact Emails use dozens of examples of prime-performing emails to assist illustrate each idea he teaches you…
Not solely do you get to see profitable constructions and codecs enjoying out in actual-life conditions, however…
Seeing profitable emails you realize labored available in the market might be the right “inspiration” when it comes time to write your personal emails!
And bear in mind, How to Write High Impact Emails has you coated two methods when it comes to actual-life examples…
Not solely will you get G’s non-public assortment of prime-performing emails, however… you’ll additionally see particular person ideas and methods highlighted in prime-performing emails so you possibly can see precisely how they had been utilized and included!
Now, that’s a 30,000-foot view of what you’ll study from G in How to Write High Impact Emails…
Now let me drill down into it a bit for you — and present you what you’ll study as you progress by way of the ten sections of this system.
—————
What You’ll Be taught
Part 1: Your Gateway into the Enjoyable and Profitable World of Electronic mail Writing — You’ll hit the bottom working with a “big-picture” take a look at the position electronic mail performs in advertising… why electronic mail works… how advertising emails are completely different from the emails you is likely to be writing each day (and the way they’re related!)… in addition to particulars on how G’s distinctive holistic method to writing emails might be tailored to ANY consumer’s advertising technique.
Part 2: “Anatomy of an Email” — With a strong foundational data of the position electronic mail performs, we’ll dive straight into writing your first electronic mail… however not earlier than an in depth take a look at the “anatomy” of an electronic mail — all six components to each electronic mail — and a strong understanding of the GOAL of each electronic mail you write. Your first writing project will comply with… simply to preserve you on observe from the get-go.
Part 3: “The Email Subject Line” — Subsequent we begin tackling electronic mail writing part by part, piece by piece. Your first is simply — mastering the topic line! Listen — as a result of the topic line is what determines whether or not your electronic mail will get opened… one of the crucial essential metrics for any electronic mail author. You’ll study the best size for topic strains, why phrase selection issues, the ability of “curiosity” in topic strains, and the way to use “Preview Lines” as your surefire “second chance” to get your electronic mail opened… however it’s G’s amazingly efficient (and easy) C+B+P method and the ability of “open loop” psychology that’ll offer you an edge 99 out of 100 writers merely received’t have!
Part 4: “Who Are You Writing To?” — Together with your topic line written, it’s time to give attention to writing that each one-essential first sentence of your electronic mail. However one factor to do first — and that’s perceive your reader’s consciousness stage! That is the place G provides you way more than simply one other electronic mail writing tip. Slightly, it is a grasp’s class in copywriting! Figuring out your prospect and “meeting them where they are” in one of the crucial essential expertise you’ll ever have as a author. G exhibits you all the degrees of consciousness (made well-known by grasp copywriter Gene Schwartz) your reader can probably have. Right here’s the place G will share with you the 9 questions you MUST ask earlier than you sit down to write any electronic mail — and eight locations on the Web you possibly can go to to get a TOTAL AND COMPLETE UNDERSTANDING of the individual you’re writing to. A tour de pressure in copywriting perception not to be missed!
Part 5: “The Science of Pre-Framing” — Getting your electronic mail opened and browse is one factor… however getting ready your reader… getting her or him into the precise mind set to view the article or gross sales web page the e-mail will lead to — that’s an entire new “higher level” of electronic mail writing! Right here G shares with you the core guidelines of “pre-framing” your reader… how each electronic mail should have ONE main emotion, ONE main objective, and ONE main profit… and how one can guarantee each electronic mail you write does. There are tons of examples right here so you possibly can see this essential idea in motion!
Part 6: “The Art of the First Sentence” — Just like the lead of any gross sales letter, an important a part of any electronic mail — alongside along with your topic line — is the primary sentence. It wants to seize your reader’s consideration, and generate simply sufficient curiosity to coax your reader to learn on — and finally click on on the “call to action.” That is the place G is a grasp — and on this all-essential part of the course, he shares with you his methods for crafting components of an efficient first sentence of an electronic mail.
Part 7: “The LSF Principle of Logic, Structure, and Flow” — The most important mistake new writers make is that they fight to cram an excessive amount of into an electronic mail. G exhibits you it doesn’t have to be laborious! Each electronic mail you write is organized and made up of simply three components that guarantee your electronic mail is “tight” and readable, and that it will get outcomes. And utilizing G’s unique LSF Precept — you possibly can’t go flawed as you map out your electronic mail and fill within the physique copy of your electronic mail!
Part 8: “Setting Up the Call to Action and the P.S.” — Any electronic mail you write has one objective: generate a name to motion! And till you’ve ready your reader… “met them where they are,” mentioned all the precise issues, utilizing the precise tone and construction — it’s much less doubtless to occur. Once more, G will take your writing to a brand new stage as he exhibits you the way to incorporate AWAI’s well-known “4 U’s” to completely make sure your reader will eagerly and fortunately comply with your request to “click through”!
The P.S. is one other essential a part of an electronic mail. Why? As a result of with so many emails flooding our inboxes, a reader’s eye will naturally transfer down the web page to see who the sender is first… and if there’s a correctly written P.S., you possibly can seize your reader’s consideration — earlier than she or he reads the physique of the e-mail! G calls it writing for the age of distraction — and writers who perceive this highly effective device get extra “opens” and extra gross sales.
Part 9: “The Bigger Picture” — It’s the folly of numerous new writers: They fight to write a challenge with out understanding the larger image. And by “bigger” image, G means the complete image when it comes to electronic mail and the numerous methods an electronic mail advertising, welcoming, engagement, and nurturing marketing campaign can enhance an organization’s enterprise and impression their backside line. In Part 9, you’ll get a useful “bonus lesson” on the finer factors of electronic mail advertising… and how one can deliver this data as “added value” to your purchasers — particularly these smaller companies who might be your perfect purchasers at first and can want your assist!
Part 10: “Putting It All Together!” — It is a enormous second… time to take every part you’ve realized — and make it pay! Right here G recaps what you’ve realized, hammering house the important thing factors, leaving you with closing “do’s and don’ts” when it comes to electronic mail writing. He’ll remind you of the huge alternative awaiting expert electronic mail writers… the position you’ll play… the BEST WAY to impress and land that each one-essential first consumer… how to carry your self like a professional as an A-stage electronic mail author… and the way to preserve mastering your craft when you’ve completed this system.
There you may have it…
From the “Sender” and the “Subject Line” on the very prime of the e-mail… all the best way to the “call to action” and the “P.S.” on the very finish…
From the “business” aspect of emails and electronic mail advertising campaigns… to what purchasers want — and the way to land them…
Every thing you want to learn about writing excessive-impression, excessive-efficiency, and excessive-changing emails — and the way to thrive as an electronic mail specialist — all on this “learn-at-your-own-pace” step-by-step program…
Taught to you by Guillermo Rubio, top-of-the-line and most sought-after electronic mail writers in our trade!
Now, in the event you’re questioning about value…
How to Write High Impact Emails joins AWAI’s rising library of PREMIUM house-research applications — at simply $497.
Given all you realize by now:
How important this talent is…
How a talented electronic mail author can simply be paid $250 to $350 for a single electronic mail…
$1,200 to $1,500 for a easy marketing campaign…
And the way a talented author can simply line up purchasers keen to pay anyplace from $3,000 to $5,000 per 30 days — JUST to write emails…
Tack on the by no means-ending demand for electronic mail writers and the lifetime of “job security” that brings…
And the way studying to write emails is like getting a crash course in “everything copywriting…”
Paying $497 for an training this efficient will look like a no-brainer to a severe author such as you.
That will help you even additional, G and the AWAI coaching crew has put collectively a library of particular bonuses to show you how to get “up and running” as a paid electronic mail author before you ever thought doable!
That is wonderful! These are the SAME excessive-stage assets he shares with writers he coaches and people who pay hundreds to attend his private coaching.
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Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 73
- Assessments Yes