In this session, we’ll start By setting up an A/B test and a multivariate test, step-by-Step, to increase conversions. We’ll explore
Guy Yalif – Conversionxl – Using Personalization for More Conversions
Personalization can be used to increase conversions and improve customer service throughout the entire customer lifecycle.
This course is practical. for Those who are experts in website optimization and wish to use intelligent targeting to increase ROI.
Register for this 8-To learn more about class personalization, take this class
Start a personalization strategy
Choose the right technology and tools by evaluating them. for Your business
To evangelize wins, analyze and frame the results
Personalization can be used in conjunction with other technologies such as account.-To achieve outstanding business results, A/B testing, search engine optimization, and marketing based on data are all key components.
…and so much more.
This is the right course for you if…
You know the basics of website A/B Testing. You don’t have to be an expert in A/B testing.
This course will be of great benefit to advanced A/B testers.
You’ve tried A/B testing and thought “it didn’t work for me”
You’re accountable for Driving site visitors to perform a specific action. This can often indicate that you have growth, demand generation, or acquisition in your title.
In just 4 short weeks, you’ll be able to…
Understanding personalization from a deeper level is key. It includes how it fits into and enhances many parts of the customer’s lifecycle.
Learn how to use personalization for Both B2B as well as B2C environments
Personalization and analytics can be combined to create an account.-Marketing based on the customer and creative agency/teamwork
Create a strategy, and then put in place the tools. This will enable personalization for Your business
Avoid common pitfalls that marketers face when using personalization
Optimize more of your investments. That’s what it’s all about, right?
8-class schedule
Personalizing for Conversion
Class 1: What is it? Personalization?
We’ll get started with an overview of mobile and desktop website personalization as an approach to driving better conversions. We’ll help you discern which one is right for You will learn as you deal with different situations.
These topics are:
What are the different forms of web optimization, and what do they mean? A/B testing. Multivariate testing. Personalization based on rules. Predictive personalization.
Which approach is best in what situation?
These are just a few of the tools you could use today for Each
Personalization You can use it in many verticals such as ecommerce and financial services, lead generation, B2B, etc.
What data and how many do I need? for effective personalization?
What are the best places for marketers to add value?
Class 2 : Customer Segmentation & Deciding What to Optimize for
In this session, we’ll talk about different approaches to segmenting your customers and what that means for Your personalization strategy.
These topics are:
Segmentation approaches
What’s ideal and what’s practical?
How does your personalization approach fit with the customer’s lifecycle?
How can you decide what optimizations to make? for? What effect does your optimization objective have on your work?
Class 3: Deciding what to personalize: Creative Approaches
What are the best places to start? What experiences should you focus your attention on? What experiences should we be focusing on once we have the data?
Download immediately Guy Yalif – Conversionxl – Using Personalization for More Conversions
Creativity is essential for personalization. Foundational are the words, images, layouts, and layouts that transform both desktop and mobile web experiences. for personalization. How can we do this practically? What workflow is most important?
These topics are:
How to come up with variation ideas
Personalization: Examples of common creative types
Workflow for Creating personalized creative
Both working in-house and with agencies
Setting expectations and managing approvals
Class 4 : A/B & MVT Testing to Enable Personalization
In this session, we’ll start By setting up an A/B test and a multivariate test, step-by-To drive higher conversions, we need to take the following steps. We’ll explore what kind of personalization is possible using these tools. We’ll then talk about where we, as marketers, can add the most value.
These topics are:
Conversions in action with an A/B Test
A/B testing: Advantages and drawbacks
Multivariate Testing (MVT): Advantages and Disadvantages
What marketers and agencies can do to add value with A/B testing and MVT
Class 5: B2C Personalization
In this session, we’ll dive deeper into personalization approaches with a focus on driving consumer behavior. We’ll walk through example setups with rules-Predictive and based personalization.
These topics are:
Personalization goals for B2C
An in-depth look at driving conversions using rules-based personalization (RBP).
The hands-on view of driving conversions through predictive personalization (PP).
How RBP and PP can be used to add value by agencies and marketers
Class 6: B2B Personalization
In this session, we’ll dive deeper into personalization approaches with a focus on driving the behavior of business customers. We’ll address the unique challenges of B2B personalization, which often include low traffic volume and low conversion rates. We’ll walk through example setups with rules-Predictive and based personalization.
These topics are:
B2B personalization goals and key differences to B2C personalization
An in-depth look at driving conversions using rules-based personalization (RBP).
The hands-on view of driving conversions through predictive personalization (PP).
Anonymous marketing and Account Based Marketing
How agencies and marketers add value to RBP, PP and ABM
Class 7 : Analyzing Results & Iterating
In this session, we’ll talk about the typical ways marketers demonstrate lift, progress, and insight. We want to make you, the marketer, a hero.
These topics are:
Integrating with Mixpanel or Google Analytics
Incorporating with-House systems
What is the appropriate granularity?
What is the best time frame for analysis?
What is the difference between A/B testing and personalization analysis?
What do takeaways mean when you’re continually personalizing?
What should my next focus be?
The connection to paid media
Class 8 – How to Bring Your Business to Life
In this last session, we will tie all of it together. In this final session, we will discuss practical guidelines to follow when implementing personalization in your company. We’ll cover things to watch out for These are the most common pitfalls.
These topics are:
How to get yourself set up for Early success
Avoid these common pitfalls
All it takes
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 0
- Assessments Yes
