Harlan Kilstein – Real Estate Marketing

Teacher

Harlan Kilstein – Real Estate Marketing

Harlan Kilstein - Real Estate Marketing

From: Harlan Kilstein

Unless you are in a coma, you are aware the real estate market is seriously in the toilet.

There is a crisis chain that starts at the local level with the homeowners and moves to the realtors, real-estate agency owners, mortgage brokers and real estate investors. Finally, the real estate gurus as well as the banks and stock firms who purchased the junk mortgages.

When I was doing a quick search on the internet for homes for rent in my area, it dawned upon me. In my zip code, there were 732 condos or homes for sale.

I was curious about the number of foreclosures. In Boca Raton, 742.9% of foreclosures were recorded in 2007. This number is increasing and it continues to rise. Deerfield Beach is just a few blocks from my office and the foreclosure rate rose by a remarkable 950% last year. The analysts predict that this year, the percentage of foreclosures will rise by 950%. It’s only going to get worse.

This is the second downward trend in housing market since I wrote these words a few weeks back. My area is experiencing a shortage of homes and it’s becoming difficult for people to sell their houses for half the price they paid a year ago.

If you have been following the news regarding the effects of the sub, then this is the right place for you.-Prime mortgage market, the government is ready to act. You’d be able to understand if I showed you the ingredients. It’s similar to putting a band together-Aide on someone whose head was cut off by the guillotine.

Bear your name now-Stearns, you are in luck; else, you are seriously screwed.

Here are some examples

Jeff, one of my best friends, is a Mortgage broker. He was cruising along an easy road two years ago. He was a very picky person. He considered marketing to his mailing list at one point but decided it wasn’t worth the time. He didn’t need to do anything in order to keep the money coming. He thought that he could do it all. But now, things are so tight.

Mitch, another close friend, is a Realtor. He was actually the top realtor in our area. He and his partner sold far more homes than all other realtors in our area combined. It was from January 2007 to April 2007. “Glory Days.” From April through December 2007, he did not sell a single house. It’s worse this year.

Mark is an investor in real estate. He attended seminars, purchased the programs, and began applying the information he learned. The money didn’t just flow. It was like a geyser. He was able to make so much money quickly using the one strategy I taught him that he called me a year later complaining about how much he owed in taxes. These days are gone. He’s stuck with properties that he cannot sell, and he has to pay taxes and other fixed expenses.

Some of my clients were real property gurus. I wrote many letters to them, and they were able to make a lot of money. It was easy to make money in real estate. Even Internet marketers could get in on the lucrative business. Today, many real estate gurus hide from their customers to avoid being sued in a class-action lawsuit.

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It also gets personal. My home was worth around $850,000 in 2008, two years before I bought it. Today, similar houses on my block are asking for $675,000. And…

There is no quick fix.

Benjamin Franklin once called insanity “the person who repeats a behavior expecting to get a completely different result.” If this is true, then the whole real estate industry is insane. Clinically insane.

When the money was rolling inThe real estate industry didn’t need to do anything other than cash their checks. Now they are abandoning this business in great numbers.

When the money was rolling inEveryone wanted to become real estate brokers. They ran in the opposite direction when the market plunged.

When the money was rolling inThey had bad websites, ran nonsense ads and hosted open houses. Now the market has changed. Yep, insanity. They’re doing the same things last week, last month and all year expecting something to change.

Attention! This is very important!

We are witnessing a cycle in real estate today. These are the stages of the cycle:

The Up Market

The Down Market

The Peak Market

The Bottom Market

From 1995 to today, the market was the biggest up market in history. 2005 was the peak year for the market.-2006 and then, like a nuclear submarine being attacked dove for the bottom.

Things are not good today. They are only going to get worse. Here’s why.

Only the earliest bad-credit loans have begun to become due. Rest of the bad credit loan are due to roll in for 2008 and 2009.

Only then will the market reach its true bottom.

This is when investors will return to the market like scavengers picking through a carcass. It’s not going to look pretty…

Except for You

Realtors They don’t know what to do differently. They want the same things they did when the market was at its peak and still do them now. They want to sell more properties and get new listings. Their properties sit on multiple listings and do not move until they expire.

If you think that realtors are trying to solve the problem, then you are wrong.

Mortgage brokers If you can find one, they will still shout about the lowest rates, no down payment, and no credit needed. They know only one song, and they continue to play it endlessly, just like the band that played as the Titanic fell beneath the waves.

You may be wrong if you believe that mortgage brokers are desperate to find a solution.

Real Estate Investors They are looking for the next big deal and are in a scramble to find it. They have jumped from short sales to foreclosures to renting properties with no money down. Dan Kennedy said that they’re walking around with their umbilical chords in their hands, looking for somewhere to plug them in.

Real estate investors want to solve the problem.

Real Estate Gurus are in severe pain. They used to rent out hotel rooms and promote their no-cost schemes. They sold boot camps, DVDs and coaching groups for thousands of dollars. They used the scorched earth strategy to dip into their prospects’ pockets and sell them millions of dollars worth of programs. None of these programs would have worked if the market changed. [I have to laugh. Every day on my short ride into work I hear a real estate guru pitching his tired old song and dance with the addition of one empty line “And these strategies work even better in a down market. Yeah right.]

If you think that real estate gurus are trying to solve the problem, then you are wrong.

The financial sector is in severe trouble. People are simply resigning and walking out of their homes. Banks have entered the real estate market against their will. A minimum of $45,000 is charged to the bank each time a house goes into foreclosure. Banks now have a glut of houses to sell and turn to real estate agents to help them.

You may be right if you believe banks are desperate to find a solution.

The best part?

They Are Their Solution!

There are two types of market in real estate: a buyer’s and seller’s market.

Sellers can be picky when the market is hot and they can name their price.

The buyers will often offer outrageous bids when the market is cold. They may even be the only offer they get.

If you want to know where the market is at present, I’ll tell ya…

It’s a market for copywriters!

You can choose the area in which you wish to be a specialist in real estate.

You will never run out clients.

Because there is a market for anything that works. You have the skills that no other person has. You are the answer.

Find the Solution to Their Problems and Make Money

It is a fact. Don’t forget the 80/20 principle. In cold markets, approximately 3% are real estate agents who do 97%.

What is their secret weapon? They have a marketing plan in place and use classic direct marketing techniques to draw clients.

Do you know how many people are trying to sell their houses using direct response copy to get the word out? You might be lucky if none.

All the ads in the real estate market look identical. They all read exactly the same, including number of bedrooms, square footage, bathrooms, hardwood floors, and blah,blah,blah.

My nine year-old daughter could have done better in sales letters during the boom years of the mortgage industry. They still made money. God knows just how low their response rates are! Today, however, these letters are gone as the easy money has disappeared.

I was just looking at the websites for some prominent real estate gurus. They don’t bother to adjust their copy to reflect the current market. They continue to push the same horse manure, hoping that someone will purchase it.

Heck, I even responded to a radio advertisement promising a lot of things just the other day “new strategies for today’s market.” I was shocked to discover that the CD I received was from three years ago when I opened it. What’s that? “untruth” Advertisement

Are you ready to make serious moola?

My recent Real Estate Marketing Seminar, I connected all the dots and revealed the most effective direct response marketing system to sell real estate in the current crisis market.

WARNING! Real Estate Some very obscure rules are in place to protect real estate agents from competition. You could be subject to serious civil and/or financial penalties if you don’t follow the steps that I have outlined.

This is a short summary of what I covered at my seminar:

24 Secret Strategies to Sell Any House in ANY Market. These secrets are not known by anyone and you will make a huge profit on real estate sales regardless of the economy.
How to create a single sales letter, and then license it so that you can get paid for the same work multiple times. These strategies work so well that they won’t stop working no matter how the market changes.
What realtors should be doing right now that isn’t working, and how to increase your sales by one twist.
This is the one word that will be the foundation of all sales letters you ever write. It cannot be found in any real estate sales materials.
Cialdini developed powerful influence strategies. None of these strategies are used in real estate marketing. If you only use one, you will be an inspiration to the market. You could create a riot if you combine more than one buyer to purchase the property.
What all real estate agents are doing online, and why it isn’t working. What you should do instead.
It’s hard not to giggle when you see how many realtors use YouTube. Learn how to make your videos about real estate sales stand out.
How to create a website that sells houses. These strategies are not being used by anyone, even though over 80% of potential buyers search for homes online before contacting a realtor.
How to communicate with realtors in a language that they can understand. “an offer they can’t refuse.”
It’s a way to find desperate home sellers, and have them thank you for calling. It will be hard to believe that more people don’t know this trick online.
How to harness the power of NLP for your real estate copy. While there are many strategies that I don’t recommend, I do recommend these.
A single strategy, which can be used in sales to generate interest in real estate.
How to communicate with realtors in order to convince them to buy your letters of sales and refer others.
What Craigslist does for realtors and why it is doomed to fail. Also, what works. Attention, because…

The Mortgage Brokers Will Line Up and Give You Money!

Get insider information on the mortgage market and why loan agents are dying to help.
These are three letters that most loan officers have never heard of. They are all in the alphabet, but somehow these letters were not known by loan officers.
What is the secret to getting mortgage brokers to change their tune? (If they won’t, you can ask them if their furniture is available for you to take with you when their offices close.
Understanding radio commercials and why you should use them for your mortgage clients if…they do things your way only.
Forgive them Father! They have sinned! Your brokers should stop sending those mass market letters that they bought for $50 on Ebay. Let me show you what they should be doing instead.
How to approach mortgage brokers and loan officers. What NOT to say.
All of this is just a warm-up so you can tap into…

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The Most Lucrative Real Estate All Markets

Real Pavlov’s dogs are now the estate investors. They have been programmed to invest in real-estate programs that promise huge profits. However, they do have one small problem…

They have many properties that are white elephants. These properties have lost their value and are now stuck between two rocks.

People who were caught up in the Miami condo craze have been really sucked into the river. The smart ones walk away from the Miami condo craze and leave their deposits. Others are hoping for a miracle. You are the miracle.

I not only showed you how to find investors in real estate who are looking for your services but I also demonstrated how to make them pay for your services.

Case History 1: I taught a copywriter to write a letter for a real-estate investor. This letter was a big success, and the investor made a cool one million dollars in six months.-8 weeks. The copywriter reversed his decision and resold the exact same letter multiple times for $10,000 each.

Case History 2: A large estate was being sold quickly by a homeowner. The house was not listed with a broker. The website was designed by a long-form copywriter. Ads were placed to direct prospects to the website using an unusual URL. The house was sold at a 10x higher price than expected.

Case History #3: An expert in teaching developers how sell new homes was terrified of a new competitor. I not only redesigned his website but also taught him a NLP technique that is crucial to sales. At first, he was a bit sceptical about the importance of this technique. I demanded that he experiment with it with a few clients. They were excited to tell him that sales had increased. His seminar sold out quickly and his business boomed.

Tens of thousands of potential customers are out there asking for CPR to help their business. You can be the one to help them.

Copywriting for The Real Estate Market

It shouldn’t take much to convince you that there is a desperate market for real estate. Just listen to the news.

This is the best opportunity in copywriting. Never.

Since I started talking about this program, I have been inundated with requests from realtors to help me (and myself).

These 24 strategies will prove to be extremely effective in any market.

You’ve never been to my seminars? Don’t worry, it’s all meat. There was never any downtime. I over delivered.

This will result in bigger paychecks for you.

Your New Clients Await You

You won’t find my revelations in any copywriting books. These strategies for sales letters are new.

Watch out for these sales strategies when you incorporate them into your real estate copy.

Amazingly low price

When I asked my mentor group what price they would charge me for the seminar, they said $5000 per week. But, I thought that maybe it was beyond the capabilities of some people.

To lower the cost, I decided to compress the information into three days and then asked my wife how much I should charge. She agreed. “How about $2477?” That was the price I had in mind, and then I thought it would be. “How about I cut the price just a bit more and let some more folks in the door?”

Here’s the deal. This was a once-in-a-lifetime event. Participants at this seminar will never be short of clients for the next few years.

Let me show you how to hook them up.

There will also be 24 sales strategies that no one knows about.

Follow my steps and you’ll be a pro at copywriting. You’ll be at top of the copywriting dog list. You can even make more than those who write for big copywriting mailers.

The DVDs cost just $1977 $997. $650 Closed!

This deal will not be available again. Don’t miss it.

You’ve probably been to one my seminars or watched one of my copywriting DVDs. This material is truly unique. This material is not going to be found in any program or book.

I have always been OVER DELIVER, and I know that I did it here.

People who thought I was exaggerating the situation at this seminar had the chance to inform me that I was available to instantly refund their money, and also give them 500 extra dollars for wasting their time.

Nobody asked for a return.

This is a promise I make at every seminar that I give. And no one ever takes it up. Let me tell you why.

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The Opportunity Time is Limited

There are many stories about the housing crisis. If you pick up a newspaper, or look at a news website regularly, there will be many. You’ll learn how to cash in.

Two words of warning!

It is possible to manipulate the material I will reveal. This powerful material can only be used with the highest ethics.

The material in this seminar/DVD are unique. You agree not to resell the DVDs or copy or share their contents.

Please do not purchase if you disagree with any of these conditions.

This seminar is for you if you’re ready to make a lot of money, which is a technical term.

It was a great kick!-ass seminar.

Peace.

Harlan

PS. The Wall Street Journal reported home construction at its lowest level in 17 year. Sellers are desperate to sell as there is an oversupply of homes for sale. The builders are continuing to do the exact same thing as when the market was in its prime. Perhaps you could show them a few tricks?

PPS. Because I cannot guarantee that you will actually use this information, I cannot make income guarantees. I can however guarantee that you will get double the money back if these strategies don’t work for you. (You’ll need to prove that you have used these strategies.