Henneke Duistermaat – The Enchanting Copywriting Course

Henneke Duistermaat – The Enchanting Copywriting Course

Do you ever stare at a blank page?

Are you having trouble finding the right words to market without sounding sleazy?

You’re not alone.

The ability to persuade is perhaps the most important skill a person can have in business.

But at school, we’ve not learned the art of persuasion. We’ve not learned how to write compelling content. We’ve not learned how to sell without feeling pushy.

And that’s exactly what this course helps you to do—you learn how to engage and attract your ideal customers, and how to win more business.

Writing is not something you can do by yourself. It takes effort to be able to write well. David Ogilvy

Learning how to write sales copy is easier than you might think …

The The problem is that most books and courses teach only the theory behind copywriting.

They don’t demonstrate the copywriting process. They don’t teach you the practical skills and confidence to write copy. They may show you good copywriting examples but they don’t show you bad examples so you don’t learn how to turn so-So copy becomes persuasive copy that sells.

This course is different …
This is no ordinary copywriting course …

Based on my personal coaching experience with both clients and non-clients, this course is based upon my personal experience.-Copywriters and copywriters who can create their own copy.

You’ll learn the practical skills to become a confident copywriter—even if you think you’re no good with words:

One-on-one instruction in copywriting
Video tutorials + transcripts show you how to apply copywriting techniques
Sharpen your copy ‘X-ray’ skills
31 activities will teach you how evaluate and improve sales copy, including your own.
Structure a sales page like a pro
Templates, annotated samples, and detailed instructions show how to grab web visitors and push them to buy.
Follow a pain-Free copywriting
You can be confident in creating a non-invasive report with the help of checklists and a case study.-Selling icky pages

This course can help you get out of a rut and avoid common copywriting errors. It also helps you adopt a relaxed approach when selling and marketing.
The Enchanting Copywriting Course I

How to write persuasive sales pages. This is the first part.
1. Tap into customers’ desires

Use the Sunshine Method to write nonfiction.-Unsanitized sales copy that is sure to sell
Your customers should be the hero of your sales story, so they will be more inclined to hire you and to purchase your product.

2. Demonstrate your offer’s value

You can maximize your persuasiveness by balancing features and benefits, without overpromising.
You can communicate your competitive advantage using 3 proven methods so that you don’t have to compete on price.

3. Instill trust

Make your sales story more convincing by using specificity.
Three types of testimonials are sufficient proof. Most copywriters do not know this.
Be careful with the words you use to undermine your trustworthiness

4. Remove barriers

Four types of objections can thwart your sales.
Find out how to structure your pricing so that people believe your offer’s worth it and click the Buy button.

The Enchanting Copywriting Course: Part II

The copywriting course includes 3 templates. The second part of the course gives you the tools and techniques to create your sales page. This will allow you to clearly communicate your marketing messages.

What you’ll get:

3 templates demonstrate how to structure sales pages for products, services, and courses & books
8 annotated examples show you how the templates work—and how sales pages tap into desires, demonstrate value, overcome barriers, and build trust
You will find detailed guidance for each of the six sections of a sale page to help you decide what to include.
The Use the 4W method to create headlines and subtitles that are captivating new visitors to your website
How to write an opening that engages the reader emotionally
How to create powerful bullet points that convey a lot of persuasive arguments. Plus, how to use curiosity and get more people to buy.
The These are the three ingredients of a concise, persuasive bio (without sounding arrogant).
How to create a FAQ section and how to avoid common mistakes made by copwriters
The 5 final steps to a YES!—or how to overcome buyer inertia to get more sales

The Enchanting Copywriting Course: Part III

The third part of the course teaches you the 4-Step by step copywriting process that will allow you to write your page quickly and without hassles.

What you’ll get:

The Pre-Copywriting checklist The Two types of information are required before you can start writing
The copy assembly process: How to assemble a persuasive sales page, even if you’re no good with words
The 8-Checklist: How to Do X-Make sure you scan your copy to ensure it addresses the needs and pain points of your ideal customers. This will help you sell more.

Do you feel like it is too much?

Yep, it’s a lot. But you’ll work step by step so you won’t feel overwhelmed. The video tutorials are to the point and short (under 11 mins each); the activities reinforce what you’ve learned with real life examples; and the cheat sheets and templates provide helpful reminders.

The Enchanting Copywriting The course increases your confidence as a marketer/writer because it shows how to write your copy. You also learn how to evaluate copy so that you can improve your own copy.
About your tutor

Henneke Duistermaat An irreverent copywriter who is on a mission of eliminating gobbledygook.

She is the author of 5-star rated book How to Write Seductive Web Copy, and she’s written about copywriting for popular sites such as Copyblogger and Kissmetrics.

Henneke Has a MBA and a Post-Graduate Diploma in Marketing. She stumbled upon her life’s passion when she quit her corporate marketing job and founded Enchanting Marketing for small business owners and freelancers to find their writing voice.

Henneke knows how to engage and inspire readers, and she’s an excellent teacher.
Copyblogger was founded by Brian Clark

Henneke She is already one my favorite bloggers. Now, I know she’s an excellent copywriting coach, too.

This course is incredible because it takes you by your hand and shows you step-by-step how to create a sales page. Henrietta (my favorite) is my favorite.Henneke’s cartoon character) features in the course videos, making the learning fun. But above all, the course is well structured so it’s easy to get inspired, implement the techniques, and write your own persuasive sales page.
Kevin J. Duncan, editor-In-Chief Smart Blogger

What other people have to say Enchanting Copywriting …

The Enchanting Copywriting The 2020 edition is completely new. This is the copywriting process used by students to create earlier editions.

I’ve published the new copy on my website; and it has already increased both calls and leads coming through the web form.
~ Michael V. Pavuk, Point of Sale & Merchant Services

Our teacher training program is almost complete for this year. It’s still a couple of months before it starts, but I have already filled 15 of the 18 spots.
~ Jessica Blanchard, Balance Yoga & Wellness

I am confident that I have the right messages to help me grow my business. A rewritten email just helped me win my biggest ever project!
Chris Conner is a Content Marketing Strategist

I applied the skills learned in the course to revamp a complicated sales brochure. This helped my company win the first phase of a bid for a large and lucrative project.
~ Liza Montesi, German-English Translator

I created a sales page that we loved so much that we decided to add it to our homepage. Because it does the most of their selling, my sales team loves it.
Danny Ashton from Neomam

Imagine you’d also write a sales page that gets you more leads and more sales …
Who are you? Enchanting Copywriting course is for …

This course is designed for solo entrepreneurs and small business owners.-flyers—whether you run a niche e-commerce site or small agency, whether you’re a consultant, coach, online teacher, personal trainer, interior designer, copywriter, or other service provider, this course helps you write more compelling copy so you can grow your business.
This course is for busy people

You can learn at your own pace. Even if your time is limited to 15 minutes, it’s possible to watch a video and complete (part) of an activity.

Videos and transcripts from the copywriting course
What you’ll get

The Enchanting Copywriting This course includes:

32 illustrated videos and transcripts that teach you copywriting techniques one by one—plus cheat sheets for quick reference
31 activities, with more than 60 examples, that will help you to refine your knowledge.-tune your copy X-Ray skills are required to be able to evaluate and improve copy.
3 handy templates and 8 annotated examples that show how to structure your sales page, whether it’s a service page, a product description, a book or course page
+ 3 free bonuses:

Companion email series
Get reminders about essential copywriting tips, and get re-alerts-You will feel inspired to go back and continue the course.
Recorded Q&A Webinar (59 mins)
Learn how to use your copywriting skills in emails and blog posts to get answers to common copywriting questions.
A peek-Hinter-The-Scenes
This is a complete case study that demonstrates how I created this sales webpage, step-by step.

The The course of action is one’s own.-You can learn at your own pace so that you have the freedom to live life as you wish.-Access to time.

The course comes with an online learning outline where you can tick off the videos you’ve watched and the activities you’ve completed so it’s easy to keep track and hold yourself accountable.

Get Henneke Duistermaat – The Enchanting Copywriting Course Download

Get started Enchanting Copywriting Course today
Learn how to write convincing copy
So you can sell more
Price: $397

You can also pay $79 in six monthly installments

30-day moneyback guarantee

The All prices are quoted in US Dollars. Teachable, Inc. will process your enrollment.

See what others have to say about this course

★★★★★

Glenda Crawford

The Enchanting Copywriting Course is an incredible course with many great examples and steps-By-Step-by-step instructions Easy to follow. I love them! HennekeThe writing style of. This course is highly recommended. It will transform the way you see your website and other writing.

★★★★★

Urs Frei

It is true, I spent more time with this course that I would have expected from a $400 course. Henneke The material covers copywriting in depth (in a practical way that is not overwhelming). I didn’t want anything to be missed and I will definitely refer back to the materials when I write sales-oriented texts in the future.

I enjoy the sales approach as a personal conversation with my reader (future customers) and the metaphor of a guided trip out of the rainy environment to a sunny destination.

In addition, I appreciate HennekeI fell in love with Henrietta’s professional training method with the videos and sketched transcripts. The practical examples.

Bravo Henneke – I can’t think of anything that you could have done better. It might be worth raising the price.

GET Henneke Duistermaat – The Enchanting Copywriting Course Download
★★★★★

Karyn Greenstreet

Henneke’s course inspired me to re-Write several pages for my sales page. The Easy-To-I found digest format easy to use and allowed me to learn at my pace.

I was able to identify gaps in my copywriting. I also discovered areas where I had repeatedly missed important copywriting elements. You can use Henneke’s checklist of copywriting steps and techniques, I plugged holes that were letting sales slip past me.

I’m running my refreshed marketing campaign right now and I’m seeing increased open and click-Through rates for newly written emails. Better yet, I’m seeing increased sales and less questions from prospective customers, which tells me I answered all their questions and inspired them to buy through my more compelling copywriting.

This course is a smart and profitable investment that will pay off quickly.

★★★★★

Bethan

Henneke This is brilliant. This is essential if you are a professional writer or want to create content for your business.

★★★★★

Claudia Schalkx

I have purchased so many digital courses that I had to be very disciplined to complete them. But, I always lose the ball and they end up in an unidentified digital drawer.

This is a different course.

Henneke The teaching has been broken down in a logical manner to keep you on track. I find myself wondering what the next module will be and am eager to take the pedal to the metal!

This course is more than just a way to write persuasive sales pages. I began to incorporate right away from module 1. HennekeI integrated his teachings into every piece of writing. My communication, not just what I wrote but also how I presented ideas, became much clearer and more concise, which made it much easier to communicate effectively.

Even if your page is not written by you but it is outsourced, this course will provide you with everything you need to create a draft, brief the writer, and assess the work.

★★★★★

Susanna Tham

I wasn’t sure if the Enchanting Copywriting Course would apply to my small business e-commerce store; I thought that it might be more appropriate for higher-Pricing options like an e-Coaching sessions or course. Both of these are also available to me. HennekeI was worried about the overlap in his copywriting books.

My product descriptions were all over the place. I needed to have a better understanding of how persuasive sales copy works.

Henneke You learn more than just how to create a sales page. This includes the psychology behind your customer buying your product and ways to guide them if necessary.

This course is very well organized and to the point. Henneke This course teaches complicated concepts in an easy to understand way that will help you navigate through it without any pain-free. The Pay attention-Listen-Write “triple punch” Format of the Enchanting Copywriting Not only does course work for different learning styles, but they can also be combined to give you the opportunity to actually learn. While doing the activities, my brain was growing. The teaching style alone is why I would buy this course again. Although I have taken many online courses, I can’t say that I have ever learned as much from an online course like this.

Many of the techniques that I have learned, I use in my blogs and emails. My writing is clearer and I have a system in place to ensure that my sales copy is concise and easy to understand.

★★★★★

Jerry Caldwell Albuquerque New Mexico USA

I’ve been following Henneke She had purchased her About Page course for a while. As a non-technical person, she can easily break down ideas into digestible nuggets.-Writer, it made it simple for me to organize and put together coherent words.

Recently, I was given information about her.-Study Copywriting The course was affordable for me and I could finish it on my own schedule. Both of those things are key for me…affordability & convenience so I jumped straight in.

I’ve been in sales for 20+ years. I thought I was an expert on benefits and features. HennekeMy expectations were exceeded by’s teaching. I’ve been “blown-away” About the course’s quality and depth. It’s such a thoughtful and intelligent design.

You’ll be learning copywriting in a structured way instead of wandering around a generic book about copywriting. The structured way I learned copywriting made me much more confident as a marketer. Period. It was well worth the price of this course.

P.S. You can work with the course for 10 minutes here, 20 minutes there, and 3 weeks later… I created a marketing document in an insurance company that is highly regulated. It was immediately approved by the regulators. By the way…that’s not easy to do, and that was tangible proof to me that I now know what I’m doing when it comes to copywriting.

★★★★★

Charlotte Cave (fashion retailer).

I’ve followed Henneke Her casual and conversational writing style has been a favorite of mine for many years. This was the style I wanted for myself, so I signed up to her copywriting course.

I found that the metaphor of the journey to a sunny place helped me organize my thoughts and helped me remember the lessons.

The I also found examples to be a good model. I was able to adapt them to my business, which helped me get rid of generic and unnecessary words. Now I am able market. “for” Not “to” My customers.

To borrow Henneke’s metaphor, this course has taken me to my sunny destination: Thinking and writing more clearly.

★★★★★

Jane Roberts, Financial Counselor

Only 37% of the way through the Enchanting Copywriting It’s incredible, of course. I’m not going to sound dramatic but this course has already transformed the way that I write.

Although I was aware of the potential benefits, I wasn’t prepared to love the videos as much. I was tempted to think that learning how to write is possible from a course. But, it’s not.

I was wrong.

To help me recall what I have learned, I first watch the videos and then I read the transcripts the following day. I enjoy the illustrations and examples of what to do and what not to do.

I like the short videos because they are easy to understand and I can absorb it all quickly.

I have already written four newsletters using the benefits and sunny destinations tips from this course.

I have a background in finance, so numbers are what interests me. Writing papers was something I used to detest back in college. People were surprised to hear that Accounting was my major. “I didn’t like to write.”

This is not the way I feel. I feel confident and more persuasive now.

★★★★★

Tim Gelhausen

It took me two years to complete this course.-Guessing what I wrote persuasively and with clarity.

This isn’t my first course in copywriting. I’ve taken many courses. This one is better than all the others because it helps you to write better copy faster.

The other courses are what I call “information-downloads”. You learn from them and become smarter. You get stuck when it comes time to write.

HennekeThis is a great step!-By-Step-by-step guide to creating charming copy quickly. It *actually* helps you get copy on your website and landing pages. It helped me get rid of my procrastination habits and eliminate my uncertainty.

One fatal flaw I found with it was the price. Don’t miss your chance to own it.

★★★★★

ken moo

I have taken several copywriting classes and found them all to be very helpful.

I am astonished. HennekeThis course is the most useful. She arranges the content in a logical order and literally holds your hand every step of way. No fluff. This is very practical.

PLUS. LOVE the hand-Drawings, accompanying pdf file for every video, worksheets, checklists. These take up much more time than recording videos.

I’m a new fan, Henneke. Thanks!

Ken Moo
Content-loop.com

Frequently Asked Questions

Is this course appropriate for beginners?
Yes, the course is suitable for anyone who’s running or starting a business or who wants to write copy for clients. You don’t need any writing or marketing experience to enjoy this course and learn how to write persuasive copy.

Is this course appropriate for non-native speakers?-Are you a native speaker?
The principles of persuasive writing are the same for different languages, so as long as you’re fine with watching videos in English or reading the transcripts, then you can enjoy the course and apply your learning to your native language.

How long does the course take?
The The course of action is one’s own.-It’s easy to move at your own pace. You can binge-watch the videos as if you were watching a Netflix series. Or work at a steady pace—even if you have only 15 minutes, you can dive in and watch a video or complete (part of) an activity.

What if I have to create my sales page in the next week?
You can skip to module 5 of the anatomy for persuasive sales pages. Use the annotated examples as a jumpstart to build your sales page.

What’s the difference with the previous versions of Enchanting Copywriting?
The old version was a coaching program, so you would get personal feedback on your writing—the cost was $1,099 (or more). In this new version, you don’t get individual feedback, so the price has come down a lot. The instructions in this new version are more detailed—with more examples and more activities, so it’s suitable for self-study. If a question does pop up, we’ll have a live Q&A session for Early Birds.

What time will I have to access the course materials?
You get life-time access—you keep access to all material for as long as the course is available.

Are video transcripts available?
Illustrated transcripts for all video tutorials are available. You can either watch the video or read it (or both).

PayPal allows me to pay
Teachable processes all orders and accepts major credit cards as well as PayPal.-Payments. For the payment plan, credit card payments only are accepted.

Can I get my money back?
You can absolutely try the course at your own risk-free. I’m confident you’ll love this course but if you decide it’s not for you, then you have a 30-Day money-back guarantee. No questions asked.

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