Irrational Labs (Dan Ariely) – Behavioral Design Bootcamp

Actionable insights for leveraging the power of behavioral science

The “3B framework” For behavior change (used in companies like Google or Facebook)

Smart experiments: When and how should they be conducted?

Here are the top psychological biases that impact you (and your customers).

Use tools, such as a behavior diagnosis, to pinpoint where your efforts can make the most impact.

How to increase conversion and retention rates ethically, and often quite dramatically

The Curriculum
These were designed by behavioral scientists experts Irrational LabsTogether with top Silicon Valley companies, he is also a behavioral designer.

SESSION 01
Behavioral economics: A shortcut to product design and marketing

SESSION 02
These foundational principles will fundamentally transform your thinking.

SESSION 03
The Behavioral Design The process:-Step by step approach to designing products that actually drive behavior changes

SESSION 04
The most important and least understood step in behavior modification is the definition of a “key behavior”

SESSION 2005
The 3B framework for change: a simplified way to understand your customer’s psychology

SESSION 06
How to reduce cognitive overload in customer flows

SESSION 07
It’s all relative. Relativity drives our purchase decisions

SESSION 08
How to get someone’s attention and keep it (ethically)

SESSION 09
How to make the most of the “endowment effect” In your onboarding flow

SESSION 10
Benefits: Don’t do the right thing because it isn’t right for you

SESSION 11
Smart ways to keep customers happy (deep dive on) “concrete-ness” “identifiable victim”)

SESSION 12
It’s happening everywhere else: The impact of social norms

SESSION 13
Designing for incentives … and the mistakes most people make

SESSION 14
Pricing 101: How to convey your product’s value

SESSION 15
Mental Models: How to shape your customer’s narrative (great for new products and startups!)

SESSION 16
The Behavioral Design Process: Experimentation