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First, let’s get down to brass tacks. I’m probably known as one of the top five webinar sellers of all time – many respected marketers put me at the very top as the best in the world at selling on webinars.
Jason Fladlien – Pure Webinars
How to Make a Website Webinars This is how you sell
Jason Fladlien here and I’ve relied on a 4-Part outline to script webinars, which have earned over $20,000,000+ in annual sales. In this sales letter, I will provide you with the outline.
First, let’s get down to brass tacks. I’m probably known as one of the top five webinar sellers of all time – many respected marketers put me at the very top as the best in the world at selling on webinars.
Because of my unique position, I’m going to take an interesting approach to selling my latest webinar secrets. Here it is…
- There is no shortage. It costs $2,000 and there is no payment plan.
- There are no refunds. Don’t buy if you’re not 100% certain you want this.
- No Webinars. I’m using an old fashioned sales letter to sell you on a product on how to do webinars. There is a reason for this…
Why is it so hard?-Lined approach?
This training was designed for one person. Who? Who is it?
The smartest thing that person could do is buy this before their next webinar… because I know with absolute certainty that this webinar training program will pay itself…
Ten-fold. Immediately.
Consider this: I receive referrals all the while because my rep is a cold webinar closer. I hope that people will refer me to anyone who needs help with a webinar.
Then we’ll see if they’re actually serious about making money or not. If they are, they’ll buy this without much thought.
With that out of the way, let’s get down to business. My new training is called Pure Webinars, we dissect in depth this formula which has made me a…
Multi-Millionaire at the age 31
Here’s the outline of the webinar pitch:
- Section Introduction
- Interaction immediately
- Induce Greed
- Chip Away Your Objections
- Establishing Authority
- Section Content
- The “One Thing” Road Map
- Action through Imagination
- Cement Authority
- Dismantle Objection
- Advance Results
- Agree, Commit, Tie-Down
- Validation Vs. Declaration
- Show, not Just Tell
- Section on Transition
- 60 minutes in 60 second
- You can create a positive momentum
- Introduce “The Problem”
- Give them something to do.
- Close Section
- Get the Present Deal
- Price to Offer an Anchor in Scarcity
- Bonus Stack
- Disable Objections
- Risk Elimination
- Controlled Q & A
- The Kitchen Sink
Believe it or not, almost every webinar I’ve scripted in the last two years – including the “famous” one that sold over a million dollars in a 24 hour period… followed this outline.
This is why it’s instructive
Time. You’ll Never have the ability to craft the perfect webinar if you’re a true blue blooded money getting business person. Why? Because you have more opportunities and responsibilities that you can manage.
It is important to do what you have to do in order for things to get done. The outline is the result. It’s not just that webinars sell like crazy… but you can knock them out in a weekend. You can even do it in a single day. Or for just a few minutes.
As crazy as it may sound, I have never spent more that 3 days creating a webinar. Would you? Maybe. This outline however takes the 90% of the effort and thought out of creating the webinar.
After many webinars, I finally figured out the outline.
Let’s take a deeper look at each part of this webinar outline:
The Introduction Section
Here’s a mistake almost every webinar pitch person makes – they take too long to sell. I sell from the first minute of the webinar, and I don’t stop selling. I just increase.
Everybody focuses only on the good. “closes” The pitch portion of this webinar.
Even though your introduction will generally be less than 10 minutes long if you do it right… I’ll spend more time and focus on crafting the intro than I ever do the close.
Let’s look a little deeper into the introduction:
- Interaction immediately Buying is the ultimate interaction. This is the beginning foreplay. Here is the beginning. We will continue to make small promises throughout the presentation.
- Induce Greed We set a frame for you to keep it short-You can bypass the critical and logical mind and instead address the immediate problem. “emotional” All the buying decisions are made by your mind.
- Chip Away Your Objections There are very few objections that can be raised about any purchase decision. These objections matter so much that we treat them differently in each section. This is done in the introduction. Often I will short circuit objections in the first few minutes… most marketers wait too long to do this!
- Establishing Authority This is obvious, right? There are so many things that can go wrong.-obvious (aka better) ways to establish authority on a webinar that most people don’t know about. Hint: “engineered epiphany”.
You can see how it’s a simple formula we just follow right? And…
In a few minutes you’ve accomplished a lot
You’ve destroyed or at least softened buying objections in advance… removed their pre-built biases they brought into the webinar… got them comfortable with buying even if they don’t know you’re selling them something…
And we’ve set up the impulsive buying frame. Powerful.
What do you think? “go to” Are there ways to create greed? To achieve the strongest form of immediate interaction Techniques to remove objections in a matter of seconds
Sure. That’s behind the pay wall. It’s all available to you when you buy Pure Webinars below.
The key takeaway here is that we do all of these things in our introduction “different” You will get better results than 95% percent of the webinar presenters. If you’re doing it like everybody else does them, you’re going to get the results they get – which are “so so”.
You want…
million dollar results
You want to be a leader in your industry’s sales of webinars.
It begins with the introduction. The introduction is actually the most crucial part of this process. Follow my example and you will create a greased chute leading to the add-to-cart button.
Before we move on to the next section, let me remind you of one thing. Two sales are essential in any webinar. One is the sale today, the other tomorrow.
The way you’ll do your introduction based on my formula… in addition to getting the sale today – will create a favorable association of pleasure to you and your brand and make your future sales even easier.
Moving on…
The Content Section
It is a fascinating dichotomy to find the content portion of a webinar.
The more self-sufficient-reliant you make your attendees the less likely they’ll need to buy from you. You can make them less dependent on you, but you will get more sales.
Pretending these diametrically opposed forces don’t exist will limit your money making ability.
How can we solve this problem? It’s simple: we teach emotionally, not logically. It all starts with the…
“One Thing” Road Map
One of the biggest mistakes I see is when marketers try to teach multiple subjects in a pitch webinar. Sigh.
This is what you get when you do it. You create an emotional state in the prospect’s mind called confusion. A confused mind will often say no. They associate uncertainty and pain with you. You are best to do that.
Your pitch webinar should only teach one thing, unless you have very good reasons to do so.
Here’s the deal:
You’ll make that one thing something the audience will conclude you are the foremost authority… and best at presenting in the world.
We make the “one thing” You will be unmatched by the competition. And if the customer doesn’t have something to compare it to, they only compare you to you. Then it’s just a matter of technique to close the sale.
This is evidently the exact way to do it. Pure Webinars Program.
Here’s how you can do it. “One Thing” In just 3 to 7 steps, you can show the customer what they want. Start by displaying all the steps on one slide. Next, you will begin to break down each step using the “why, what, how” formula. Once you have covered the first step, which you do with “mini-steps” Or “criteria” You tie it down, then get agreement and finally get commitment.
Next, break each step down. You can continue the process with each step.
After you have done this, follow the steps in Pure Webinars…
Guess what happens?
Now your audience feels more confident about their ability to do the things you have asked. “taught” They will be available on the webinar.
And if they feel confident about doing it… and you continually induced commitment throughout the content portion… it’s inconsistent for them NOT to buy at the end. It will be difficult for them to invest with you if they are not willing to make the effort. If it’s easier for them to buy than not buy… well that’s why your webinar close rates will shoot up dramatically.
In the context of teaching, “one thing” We also consider the following:
- Action through Imagination – If they can see in their mind doing what you’re teaching, it’s physiologically that same as if they actually did it. This makes the value of what you have to offer even more “real” They are more likely to purchase from them.
- Cement Authority – The best way to do this is for your audience to think to themselves “this is the most insightful info I’ve ever heard on this subject” – the “one thing” This is made much easier by the road map. There are other ways to cement authority.
- Remove Objections – We worked at them in the intro. Now we are closer to the throat. In the next section, you’ll see how this is done. Pure Webinars We use a simple technique which makes the audience feel stupid for having even considered the objection.
- Advance Results – Anyone would buy a $100 bill for $10… if they believed it wasn’t counterfeit or there was no other funny business. This belief is created by showing our clients the results of following our instructions well before we sell them. “content”. These best practices are also available. Pure Webinars.
- Tie-Accept, Agree, Make a commitment – Any powerful point you make you tie down. Don’t move forward until the audience understands how important this is for them. Get agreement from them that they understand how powerful this is – (hint: don’t do this in the cheesy, overtly manipulative way most presenters do) – and most important, commitment. Simple as: “and when are you going to start doing this?” can work wonders…
- Validation Vs. Declaration – If you act like everything you present is a fact and hammer them with statement after statement, you’ll get push back. However, if you aren’t forceful and aggressive you’ll lose a chunk of sales. There is a middle ground. We tell the audience some things, then we agree with them. We boldly proclaim other things. You Must Pay attention to this balance when you present webinars. I’ll lay out of you the ‘best” balance and how to easily dial it in.
- Show, not Just Tell This is the easiest way to make your webinars more effective. Real world examples of how training can be applied in real life will show you the benefits. Pure Webinars.
- Other products available Jason Fladlien Right now
All of this is done within the context. “One Thing”.
Apart from making whatever, “content” you present (even basic, mundane stuff) put your audience in a confident, receptive, consistent to acting on it by buying your offer… it’s also easier for you to script out. The relationship is self-sustaining, I believe.-This is evident: The easier it is to create content, the better it will appear to your audience. Does this make sense?
Once you go through the content – which usually covers 45 to 60 minutes of the webinar – then we move onto…
The Transition Section
This is probably the most overlooked section of a webinar.
How to do you set up the close so you simultaneously put your audience in the most conducive state of buying… while manipulating your own emotional state to present the offer as confidently and strongly as possible?
Doing the transition is the answer This way.
- 60 minutes in 60 second – Recap the entire content in rapid fire succession so that you can fire off every word “anchor” You can set the content section. This section amplifies all powerful emotions that you have created during the webinar to this point.
- You can create a positive momentum – We aim for 10 to 20 “head nods” In the transition for the audience. If we get them to say yes to small stuff, then build on that to momentum to get them to say yes to big promises of benefits… then it’s natural they’ll say yes to the offer by buying.
- Introduce “the problem” – Now we fire off the final emotion… which is fear. Greed and fear are the two most powerful emotions to sell with and we’ve strategically held back fear until right before the offer. You’ll love the technique I reveal in Pure Webinars This is how you can make it happen.
- Do them a favor and give them something. – This last piece of the transition will show your audience that you care enough to make it easy for them to buy. Perfect.
If you follow this, then the easiest section of all to script is…
Other products available Jason Fladlien Right now
The Close Section
The reason you’ll find the close to be easiest part of creating your pitch webinar? It’s pure technique. Perfunctory. It is almost impossible to think of anything.
Take a look at the numerous examples that I have used when creating the closing.
It looks this way:
- Get the Present Deal – First, reveal the totality of the offer in one power-punch sentence. Modularize the core offering with a compelling headline and 3 to 5-benefit statements. This will be your shortest section. People don’t care “what it is”They don’t know what it can do for you. They need to know enough of what it is to justify their purchase, but it’s not the main reason they buy (huge insight here). This is how I demonstrate, with example after example, how we present offers. Pure Webinars.
- Price to Offer an Anchor in Scarcity – A psychological trick. You decide the price. “Core Deliverables” so the prospects weigh the money they’ll invest compared to what they get. Perfect. Then we can do whatever we want to top it off. “free” This shortens the value comparison and induces greed at its highest level. You will see examples after examples of how this works. Pure Webinars.
- Bonus Stack – There is a very specific way to present your bonuses. First, bonuses are more important than the core offer. The second is that you can easily reveal your bonuses. This can make a huge difference. If this is the only thing that you do, Pure Webinars It will be easy to pay off.
- Disable Objections – This is, by now the third time we’ve brought up objections. Since we’ve “warmed up” At this point we can get very aggresive massacring objections in a manner that the audience is responsive to. This article gives specific examples. Pure Webinars… including money, time, confidence, competence, procrastination and “alternative consideration” These are just a few of the objections.
- Risk Elimination – Including the guarantee I always use… how and when to use better than money back guarantees and an in-Deep dissection of the most important aspects “risk reversal” The single largest affiliate promotion in internet marketing history.
- Controlled Q & A – How do you discern from non-What are your buying questions and selling questions? Once you know how to do this, you’ll use every precious second answering questions that all lead to purchases. How to answer these questions? “active, not passive”… a technique I learned from some of the scummiest politicians to live – you’ll use it for good, though.
- The Kitchen Sink – This is where you reach into my grab bag of “go to closes” and pick and choose the ones that make the most sense to your specific webinar… and just use them. You will keep adding them one after another. The result? The result?
Also there are…
Two things that you should do during the closing
The first is to provide proof beyond a shadow or doubt. There are many ways to accomplish this, so you can choose any or all of the following: Story Boarding Testominials Dramatic Demonstrations Social Validation, Story Boarding Testominials
The second is that you must make frequent calls for actions. There is a specific time to reveal the URL of where they go to buy (or whatever the action is to facilitate the purchase…). Then, after you’ve done this, you need to adhere to a specific time limit to call for action for the rest of the close. These are all the details. Pure Webinars.
What do you get when your buy? Pure Webinars today?
Pure Webinars Course Materials
- Video Training The following core modules are broken down: (1) Overview of script (2) The Introduction Section (3) The Content Section (4) The Transition Section (5) The Close Section and ((6) The Advanced Section).
- Slides PDFs – for each video… including the slides of specific webinars we use to illustrate each example and teaching point
- Transcriptions – To each of the modules, so that you can grab and use word to word closes and pinpoint techniques to implement in your next webinar.
- Session Insights This will allow you to easily refer to specific methods for creating, enhancing and supercharging all your webinar presentations.
- Audio Downloads – for each session for easy listening on your computer, mobile phone, tablet… on the go, in the car, in bed, or wherever you want.
Other products available Jason F: ladlien right now!
Jason Fladlien – Pure Webinars Get a free download Pure Webinars Download, Pure Webinars Groupbuy, Pure Webinars Free, Pure Webinars Torrent, Pure Webinars Course free Pure Webinars Course Download
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