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(This course is easily accessible and delivered within one day!You’ll learn how to use your audience to create compelling brand messages that grab attention and persuade people to act.
Jennifer Bourn – Content Camp Brand Messaging 2022
You’re brilliant and skilled in what you do
Although you know that your solution is transformative and you are confident in its value, you struggle to sell it. You don’t know what it is, but you feel there is something missing.
If this sounds like you, youâre in the right place â and youâre not alone.
If youâre like most small business owners, freelancers, and digital entrepreneurs, you dove into your business head-They skipped the work involved in defining clear brand messaging. Itâs super common and whyâŠ
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- You have bold goals and a clear vision of where you going â and youâre passionate, excited, driven, and yes, a little impatient.
- You know in your heart how fabulous your offer is and you canât wait to start working with clients and seeing their results.
- Youâre doing all of the right things â networking, blogging or podcasting, posting to social media, creating freebies, hosting webinars, engaging in niche groups, and even sliding into strangersâ DMs (ew).
Itâs also why youâre working your tail off and not seeing much for itâŠ
- Although many people may be interested initially, they don’t end up signing up or taking any action.
- Sales arenât where you want or need them to be, and youâre tired of not seeing the results in your business you know youâre capable of creating.
- And maybe â even it was fleeting â you thought of throwing in the towel and getting a job and maybe making this a side hustle.
Hereâs the thing:Â When youâre the creator, you spend months or years thinking about your business and how you are going to help people â and you spend hours upon hours agonizing over every little detail and nuance, getting it just right.
When a potential client is interested in your services, tell them everything. THE. THINGS.
This leads to overwhelming prospects with too many details and failing to explain the frustrating problem you solve or the deep desire you satisfy â and because those are the things that drive buying decisions, theyâre uninterested in learning more or taking the next step.
Yikes! Letâs fix that, shall we?
Clear Communication is Key to Effective Communication Brand MessagingClear, and… Brand Start Your Message With Content Camp
Communicate clearly in order to get more clients and increase sales.
Before anyone else can understand your brand value, how you can help, and if theyâre a good fit, YOU have to understand your brand value, who you serve, what you have to offer, why it matters, the results you create, and how those results can impact lives and businesses in meaningful ways.
To make someone feel comfortable hiring you, buying from or learning from you, as well as joining your email and community lists,
- They must relate to your message, and be able to connect with your story on an emotional level.
- They need to feel like you understand them â that youâve been where they are and know what theyâre going through.
- They must believe in you and trust that you can help them overcome obstacles and reach their goals quicker than if they tried to do it on their own.
How can that be achieved? Effective brand messaging that is compelling and persuasive.
Brand Messaging This is The Foundation For All Communication, Marketing, And Content Creation In Your Business
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You can get the brand message right and you will attract the right leads and clients.
Clear brand messaging is key to success
- Your words and how you describe what you do.
- How to communicate your uniqueness, competitive differentiation and creativity
- How you help people realize youâre the best choice to eliminate pain or meet desire.
- How you shape brand perception, your reputation, and what youâre known for.
- Through your stories and experiences, you can connect with others.
Relevant, resonant, emotion-Brand messaging that is driven by passion is key to capturing the hearts of your ideal clients. This is why I founded Content Camp: Brand Messaging.
Content Camp: Brand Messaging Three days of hands on the job-Workshops to clarify your brand and create your brand messaging
Together, weâll work on your brand and establish a strong foundation that supports your biggest goals and dreams.
- On day one, youâll define your audience, their problems and desires, and what matters to them the most.
- On day two, youâll align your offer with your audience to ensure it is positioned as a no-brainer for ideal clients.
- On day three, youâll tie all of your work from days one and two together to craft powerful messages and build a strong foundation for your brand, website copy, content, and marketing efforts.
Plus, because every workshop combines training and interactive Q&A, youâll have help available every step of the way. This allows you to make significant progress without worrying if you get stuck or don’t know what to do.
Itâs time to say goodBye to overwhelming conferences that leave you hanging and not knowing what to do, and hello to step-by-Step training, worksheets and personal support.
More importantly, itâs time to say goodbye to ineffective messaging and wasted time, and hello to confident messaging that makes ideal clients seek you out and ask to learn more.
Brand Messaging Day 1 Agenda
To understand your audience better, you will need to focus on them and get to know them more deeply. This will help you discover what motivates them, whether they want to learn from you, hire you, or buy from you.
8:30 am â 8:45 am Pacific
Kick off and Opening Remarks
The entire area is covered in detail. Content Camp Event details, review session instructions, and guidelines for participants. Get tips and tricks to help you reduce overwhelm, improve participation, and get the best results.
Kick off and Opening Remarks
The entire area is covered in detail. Content Camp Event details, review session instructions, and guidelines for participants. Get tips and tricks to help you reduce overwhelm, improve participation, and get the best results.
9:00 am â 10:00 am Pacific
Define your Audience and Ideal Buyers
Broad messages aimed at everyone attract no one and if your ideal clients canât relate, they wonât buy. In this workshop, youâll identify your target audience and its micro-segments so you know exactly who youâre selling, speaking, and marketing to.
Define your Audience and Ideal Buyers
Broad messages aimed at everyone attract no one and if your ideal clients canât relate, they wonât buy. In this workshop, youâll identify your target audience and its micro-segments so you know exactly who youâre selling, speaking, and marketing to.
10:15 am â 11:15 am Pacific
Find out the Audience Characteristics
Unless youâre a parenting coach, it doesnât matter how many kids your ideal client has. In this workshop, youâll brainstorm, organize, and document relevant audience characteristics to ensure your brand messaging resonates with the right people.
Find out the Audience Characteristics
Unless youâre a parenting coach, it doesnât matter how many kids your ideal client has. In this workshop, youâll brainstorm, organize, and document relevant audience characteristics to ensure your brand messaging resonates with the right people.
11:30 am â 12:30 pm Pacific
Learn about your Audience Buyer Journey
Map your ideal clientâs buyer journey and what they need to know, learn, and feel at each stage. In this workshop, youâll learn the type of messages that turn strangers into fans, fans into prospects, prospects into leads, and leads into clients.
Learn about your Audience Buyer Journey
Map your ideal clientâs buyer journey and what they need to know, learn, and feel at each stage. In this workshop, youâll learn the type of messages that turn strangers into fans, fans into prospects, prospects into leads, and leads into clients.
1:30 pm â 2:30 pm Pacific
Identify You âThatâs Meâ Statements
It takes time before people form a relationship with you and begin to understand why you are the right person to hire. In this workshop, youâll create a collection of âThatâs Meâ Statements to speed up the process and show clients that you are able to get them like no other.
Identify You âThatâs Meâ Statements
It takes time before people form a relationship with you and begin to understand why you are the right person to hire. In this workshop, youâll create a collection of âThatâs Meâ Statements to speed up the process and show clients that you are able to get them like no other.
2:45 pm â 4:00 pm Pacific
Extra Support From Content Camp Leaders
Are you feeling stuck? You want a fresh outlook? Do you need some help? Need feedback? In this final workshop session of the day, youâll be able to pick the brains of Content Camp Get feedback from experts and support your brand.
Extra Support From Content Camp Leaders
Are you feeling stuck? You want a fresh outlook? Do you need some help? Need feedback? In this final workshop session of the day, youâll be able to pick the brains of Content Camp Get feedback from experts and support your brand.
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Brand MessagingDay 2 Agenda
To remove any obstacles, you will focus on the product or service you are selling to position your offer as an irresistible deal.-Ideal clients and customers are our goal.
8:30 am â 8:45 am Pacific
Kick off and Opening Remarks
Share your Day 1 Ah-Get the lay of the ground for the second day with the accomplishments Content Camp. Get instructions and guidelines for workshop and review sessions. Also, get tips and support to keep you on track.
Kick off and Opening Remarks
Share your Day 1 Ah-Get the lay of the ground for the second day with the accomplishments Content Camp. Get instructions and guidelines for workshop and review sessions. Also, get tips and support to keep you on track.
9:00 am â 10:00 am Pacific
Align your offer with your audience
Your solution must be unique and compelling to clients in order to make them want to use it. In this workshop, youâll define the must-You can find it here âwhatâs in it for meâ Consider these factors when preparing your offer.
Align your offer with your audience
Your solution must be unique and compelling to clients in order to make them want to use it. In this workshop, youâll define the must-You can find it here âwhatâs in it for meâ Consider these factors when preparing your offer.
10:15 am â 11:15 am Pacific
Identify the Value of Your Offer
Communicating the benefits of your offer is more difficult than choosing which features to include. In this workshop, youâll flip the script to turn features into benefits, explore the results possible for clients, and identify the greater impact your offer will have.
Identify the Value of Your Offer
Communicating the benefits of your offer is more difficult than choosing which features to include. In this workshop, youâll flip the script to turn features into benefits, explore the results possible for clients, and identify the greater impact your offer will have.
11:30 am â 12:30 pm Pacific
Avoid Objections that Prevent You From Saying Yes
Although benefits are important, it is also important to understand the obstacles and objections that can prevent you from saying yes. In this workshop, youâll explore the reasons prospective clients feel hesitant, identify whatâs at risk if they say no, and learn to overcome objections.
Avoid Objections that Prevent You From Saying Yes
Although benefits are important, it is also important to understand the obstacles and objections that can prevent you from saying yes. In this workshop, youâll explore the reasons prospective clients feel hesitant, identify whatâs at risk if they say no, and learn to overcome objections.
1:30 pm â 2:30 pm Pacific
Write Your Offer Description And Benefit Bullets
You know what youâre selling, who youâre selling it to, and the value you deliver. In this workshop, youâll create a compelling offer description and benefit-Use these bullet points to effectively communicate with your ideal clients and to inspire them to act.
Write Your Offer Description And Benefit Bullets
You know what youâre selling, who youâre selling it to, and the value you deliver. In this workshop, youâll create a compelling offer description and benefit-Use these bullet points to effectively communicate with your ideal clients and to inspire them to act.
2:45 pm â 4:00 pm Pacific
Extra Support From Content Camp Leaders
Are you feeling stuck? You want a fresh outlook? Do you need some assistance? Do you want feedback? Take the hot seat, and share your progress. Content Camp Experts to provide feedback, tips and assistance so that you can make the right decisions.
Extra Support From Content Camp Leaders
Are you feeling stuck? You want a fresh outlook? Do you need some assistance? Do you want feedback? Take the hot seat, and share your progress. Content Camp Experts to provide feedback, tips and assistance so that you can make the right decisions.
Brand MessagingDay 3 Agenda
Your audience will be your guide and you’ll help them to create compelling brand messages that grab attention and convince the right people to act.
8:30 am â 8:45 am Pacific
Kick off and Opening Remarks
Share Day 2 Ah-Have and accomplices and get the layof the land for last day Content Camp. Receive instructions for the dayâs workshops, guidelines for participation, and tips for crafting brand messaging that attracts ideal clients.
Kick off and Opening Remarks
Share Day 2 Ah-Have and accomplices and get the layof the land for last day Content Camp. Receive instructions for the dayâs workshops, guidelines for participation, and tips for crafting brand messaging that attracts ideal clients.
9:00 am â 10:00 am Pacific
Establish Your Brand Language and Voice
Consistency in how you talk about your work is key to gaining recognition and being remembered. In this workshop, youâll focus on your brand personality and its tone, words, phrases, and statements to establish a clear, unique brand voice.
Establish Your Brand Language and Voice
Consistency in how you talk about your work is key to gaining recognition and being remembered. In this workshop, youâll focus on your brand personality and its tone, words, phrases, and statements to establish a clear, unique brand voice.
10:15 am â 11:15 am Pacific
Create your Marketing Message and Elevator Pitch
You are the one to be seen-After all, you’re brilliant, knowledgeable, and professional. In this workshop, youâll create a powerful brand marketing message that communicates everything ideal clients need to say yes with confidence.
Create your Marketing Message and Elevator Pitch
You are the one to be seen-After all, you’re brilliant, knowledgeable, and professional. In this workshop, youâll create a powerful brand marketing message that communicates everything ideal clients need to say yes with confidence.
11:30 am â 12:30 pm Pacific
Emotions can be created-Driven Risk and Benefit Statements
To emphasize the impact and value of your offer, combine the benefits of saying “yes” with the potential risks of saying “no.” In this workshop, youâll use the benefits/risks brainstormed on Day 2 to craft persuasive statements that amplify your brand message and sales copy.
Emotions can be created-Driven Risk and Benefit Statements
To emphasize the impact and value of your offer, combine the benefits of saying “yes” with the potential risks of saying “no.” In this workshop, youâll use the benefits/risks brainstormed on Day 2 to craft persuasive statements that amplify your brand message and sales copy.
1:30 pm â 2:30 pm Pacific
Send Your Personal, Powerful Notes Brand Story
Use a brand storytelling framework to position yourself as a trusted, helpful guide. At the end of this workshop, youâll have a personal brand story that builds trust, connects with ideal clients, and makes them think, âItâs like youâre reading my mind!â
Send Your Personal, Powerful Notes Brand Story
Use a brand storytelling framework to position yourself as a trusted, helpful guide. At the end of this workshop, youâll have a personal brand story that builds trust, connects with ideal clients, and makes them think, âItâs like youâre reading my mind!â
2:45 pm â 4:00 pm Pacific
Learn, share, and get feedback about your project Brand Messages
Is your brand message, benefit/risk statements and personal brand story clear, concise and compelling? Share your message, story, or statement to receive feedback and suggestions. Content Camp experts.
Learn, share, and get feedback about your project Brand Messages
Is your brand message, benefit/risk statements and personal brand story clear, concise and compelling? Share your message, story, or statement to receive feedback and suggestions. Content Camp experts.
Take Charge of Yourself Content Camp Three mini prep exercises are key to success
You will have all you need to know about your brand, business model and offers.
I want you to leave with all of your belongings. Brand Messaging Complete the guide. That means making sure youâre prepared to work on your business, focus on your brand, and participate fully in Content Camp On day 1. To do that, Iâve got three mini pre-Event prep exercises with workbooks to guide you through each step-By-step!
Three Mini Prep Exercises
- 1.Take a look at your Brand Assets:
Most likely, you already have marketing materials, profiles and copy for your brand. This exercise walks you through the process of assessing the messaging youâre already using to promote your offers and market your business. - 2.Understand Your Audience:
It is important to understand the language of your target audience in order to communicate messages that are memorable and attract attention. This exercise will allow you to get valuable insight from your audience and customers, which will be the basis of your messaging. - 3.Discover Your Unique Brand Story:
Although there may be people doing the same thing you do, there are no other people who do it as well. This exercise will help to identify the unique experiences, stories and value you bring to the table.
Archive: https://archive.ph/HUtHX
Download it immediately Jennifer Bourn – Content Camp Brand Messaging 2022
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
