Because these myths continue to persist Facebook This is the place where you can be dreadful, depressing and full of promise. You might get lured to death or be met by magical mermaids.
Joanna Wiebe – 10x Facebook Ads
After wasting $1000s on FB ads, my top of funnel still wasn’t bringing in leads. I was stuck.
Stuck on top relying upon others-This is-Expertise in funnel design.
Stuck deflecting opportunities that are rightfully mine, if only capturing those leads weren’t so painful.
Stuck living with a deeply troubling partner Facebook relationship. Uncertainty about what compliant is, what converts, and what role ads play in a kick-Assist campaign.
Your reputation is not only about converting warm leads, but also attracting a steady stream.-cold variety…
If your bank account does, too…
You must conquer your persistent anxiety if you feel it. Facebook ad copy if you’re ever going to get a fraction of the results your clients expect…
This is what you need to know:There’s a real, proven way to get unstuck.
There is a way out of the ad copy ‘dabbler’ Status and top-This is-Inadequacy in the funnel
Into sustainable, scalable mastery of ad copy that converts on the world’s largest social platform.
Because you Should Be the smartest person in your room when it comes crafting profitable products Facebook Copy the campaign.
- It is your responsibility to be the one who actually does.-informed opinions on what really converts get an eyebrow raise of admiration – from your clients, from your team, from your partner. Hell, from your cat, who’s been watching and judging as you stress eat in front of a blank page that was supposed to be filled with ad copy three hours ago.
- Even in the most difficult industries.
- Despite Facebook’s constant changes.
- Even more if until now you could barely get your ad copy displayed while telling yourself you’d rather take a fork in the eye over writing Another. Single. Ad.
It’s high time you channelled that Facebook “love-hate, but mostly hate” Put your efforts into mastery and profit.
I’ve seen it for years. I’ve felt it for years.
I knew that I had to do something.
FOMO and the self-doubt. Copyhackers are entrepreneurs, marketers, and copywriters who want to find answers. Facebook ads.
Sometimes, we also need to seek absolution. We want to be able to repeat all the misinformation and doubts out there.
- Facebook just won’t work for my niche/audience/industry.
- I can’t write ads because it’s impossible to keep up with the changes.
- If I don’t know every detail, it is impossible to understand. Facebook Ads Manager works at this moment in time, I can’t even start.
- Facebook has removed ad copy. It’s impossible to write to the problem without getting disapproved.
- I can’t set fire to what little advertising budget I have.
Because these myths continue to persist Facebook This is the place where you can be dragged to death by a siren or met by magical mermaids who welcome you into their great blue ocean of doom, doom, and promise. You might get lured to death or be met by magical mermaids.
Writing was something I struggled with for years. Facebook ads. I was a waste of money. And it wasn’t until I met people who actually get serious results with Facebook I began to pick their brains, and this is what I came across:
There have been There was always one truth to the noise.
People can see through BS.
They will not believe you if your FB posts are fake. Try to imitate what other marketers are doing. Y’know, the things that felt like marketing. (Which should’ve been your first hint that they wouldn’t work on FB, but we’ll get into that.)
The counter to BS, however, is authenticity.
But let’s admit it:
It’s hard to be authentic on demand. It’s hard to be authentic when you have a business goal breathing down your neck.
So “be authentic” just isn’t enough. It’s not gonna take your ads where they need to go.
A framework is necessary.
Copyhackers readers will appreciate the science behind Facebook Copywriting for ads
You deserve a framework for writing high-Converting Facebook ads… a system for mapping ad copy to any funnel… and formulas that work without coming across as sleazy or setting off Facebook’s ad review alarm bells.
- Know your funnel
- Find your messages
- Plan your messages
- Your messages are welcome
- You deserve to invest in a Facebook Ad system… and everything you have worked so hard to master goes up in a puff. “it all changes.”
- This is why we decided to demystify Facebook Advertising copywriting, done once and for all
- Publication of the little-Social advertising is changing.
- To share our knowledge beyond tutorials and blog posts, and to give you the key for conversion ad copy social.
Introducing…10x Facebook Ads Copyhackers
Instagram Copywriting Tips Ads
This masterclass in writing was previously only available through Copy School 2019. 10x More persuasive ads will help you #convertallthepeople to #winallthesales
In just hours, you’ll learn the copywriting system for converting casual Facebook scrollers into leads, subscribers and buyers – while other advertisers get the cold indifference that once made you shudder at the very mention of Facebook.
I’m Joanna Wiebe – I am not the creator 10x Facebook Ads. I was the person who sought out and tracked down the best. Facebook ad copywriter I’d ever heard of. I then asked her to teach me. Facebook Ad copywriting. Then I asked her to train me.
This is her method for getting ads to convert on Facebook. It was difficult.-Earned starting at:
- Test and craft 30+ Facebook One day of ad messages Every day. Three years. That’s more testing than most copywriters run in a year. And there’s no harsher feedback loop than FacebookThanks to an apparently inexplicable algorithm, ads can skyrocket, or crash within hours.-Impenetrable algorithm.
- These are the proven methods for sales psychology (The same ones that have persuaded buyers for 120 years) – the latest message-Finding ways to save expensive failures from happening again
- Clearness in funnel maps It would be a difficult task for even the most experienced CRO to stop the bleeding from ads targeting the wrong people with the wrong offer at the wrong time. Instead, create ads that feel like a well.-Perfectly timed-For-You can give me a gift for every prospect.
- Research obsession on the psychology behind ad creativityThis will stop the blame game of copy when images or videos make eyes glaze over. You can then dig deeper to learn why certain visual styles always attract clicks.
- Pushing past successful ad copy to find what’s really exploding Budgets for the ‘big swinging door’ of landing pages slams shut – and stops prospects on the brink of opting-in.
- Conducting forensic-Campaigns cut short: Grade analysis By Facebook’s high-Handed slap-downs. Finding simple, specific principles that keep advertiser safe is at the core of each.
What comes out of the crucible? All the lessons learned through creating, testing, and optimizing Facebook Ad copy to win an award 10x return…
It’s for the taking in 10x Facebook Ads: a crystal-Clear system to write ads on the most challenging portal for 2.83 billion buyers.
Meet your trainer
Wahida Lakhani
The Facebook Ad copywriter with unrelenting, skilled hands of $1M+-Copy testing for ads
Wahida Lakhani has Multipliere-Clients make millions of dollarsOver $1 million in ad spending across some of the most difficult and competitive verticals worldwide.
Her 10x Facebook Ads Copy system was created through many years of hard work and dedication-on testing to deliver high returns – consistently and with very little room for error.
Wahida is more than an ad strategist.-A funnel optimization expert. She’s also a conversion copywriting consultant hired by some of the best-There are many coaches, consultants, and entrepreneurs who are well-known digital marketers.
Wahida was a former employee of a tech startup before she started her own agency. There, she gained persuasion experience working with Fortune 500 companies and household brands like Coca Cola.-Cola and L’Oréal.
No matter your industry, no matter your market. Now you can get The system for writing Facebook Ad copy that is based on proven conversion principles.
Those words are rare in the English language Facebook advertising.
Overblown claims about making a profit every day are made daily Facebook. But they’re built on shifting sands if those techniques tell you nothing more than how to tinker with Ads Manager.
The tools will evolve.
The algorithms are even faster.
But the techniques of persuasion you’ll have with 10x Facebook Ads? These aren’t just slick tricks or gloss-Over treatments of what it takes to write a high-quality essay-How to convert an ad-campaign.
They’re principles of persuasion based on what consistently works on Facebook. Aka, home to nearly 3 billion people who come together on the regular, including buyers from all industries.
Only with 10x Facebook Ads: you get a clear, step-By-Step by step breakdown of everything involved in writing a winning social media campaign – from a copywriter who has actually earned 10x Results for clients in all industries
That means you can master whatever it is that you do. 10x Facebook Ads…
You could be the one driving the ad campaign wins confidently.
You’ll have an unfair advantage over Return on Ad Spend – an edge over brands with bigger budgets.
You’ll have the leverage to hike your rates if you’re a copywriter – and see demand match your price hike. (Because it’s a rare breed that can systematically apply conversion principles to Facebook ads.)
All this while maintaining control-You can shatter your copy in less than the time it took to scroll for inspiration ads.
If you are the one who has the sixth sense of high, then you will be known as “The One with the 6th Sense.”-Converting Facebook Ad copy?
Smile and nod. You’ll know full well that instinct comes from a bedrock foundation.
With 10x Facebook Ads, you’ll be able to…
- First, focus on nailing the ONE thing that’s money in the bank for an ad (skip this and it’s over)
- Navigate easily The anatomy of a high-Converting an ad even if you’ve never written for that format or placement
- Tell the Difference between a message that is successful and one that does not And “booster” Words that work but are not enough
- Advertisements that aren’t boring Give your audience what they really want, when they need it (By entering the conversation that is already taking place in their heads)
- Guide prospects From zero awareness to offer-Ready to go, even up-Sells – with no ick-Factor, because their newsfeed makes you feel natural at every step
- Forever, end all debates What is the most important ad element? This might surprise you. long vs. short copy
- Send your ad copy to “threshold of awesome” With complete control over the following essential factors
- For on, avoid the risk of writing-thin-ice industries such as business and health coaching to help you avoid the dreaded
Disapproval - Use sneaky tactics, but always above the law-board ninja copywriting tactics To increase click-Through-Lower rates, relevance scores, and conversions
- Spy ethically on competitor ads Find your hook, points-of-different and a stand-Find out the value proposition
- You must be irresistible authentic Your audience is drowning in Spammy McSpammerson ads.
- Make it easier to write ads. With templates and frameworks for every stage of your customer journey
And even if you’re *only* writing the copy that drives the sales, with 10x Facebook Ads, you’ll Also, be prepared with a campaign strategy. Which means you’ll…
- Learn how to Integrate ad copy in every stage of any funnel (See how you’re not *just* an ad writer anymore? You’re an ad copy strategist.)
- You will be able to Zero in on the right Facebook Placement and type of ad on Instagram Everytime (thanks cheat sheet!)
- Rescue underperforming ad copy from Zuck’s wall of shame Change one thing
- Avoid the BIGGEST mistakes You will lose conversions and your performance will suffer.
- When it comes to Targeting and Retargeting You can then work the call with your ads manager like an expert
- You will need to set the right rules for your copy to pass the testsAvoid scattershot testing. ‘little bets’ First, save big money
- You can determine if your ad copy actually WORKS by waiting for the right amount time. – and snag a simple, repeatable process for optimizing copy that isn’t
- Spot the Red flag situations in which ads won’t work, whether you’re a copywriter or you own the campaign
Download it immediately Joanna Wiebe – 10x Facebook Ads
See how you’ll master Facebook Ad copy ready in 6 hours or less
The Module-By-Module Breakdown
Module 1
Mapping the Social Journey Against Any Funnel
This is where you’ll cut through the noise about Facebook and Instagram ads, to understand the essence of what these campaigns should be doing, when, how, and why.
Social ad copy is often sloppy because it lacks strategy.-To-Be-Expectation (but not reality) that the click will generate profits.
By the time you’ve finished Module 1, you’ll understand Facebook As part of an integrated marketing campaign, you can use Insta ads and Instagram ads. Plus, you’ll know how to spot and map common funnels and use conversion-Optimized ads copy at every touchpoint in order to move prospects to their next best action.
You’ll get there with:
“The gold standard of advertising” tutorial:
You’ll learn how to enter the conversation on social naturally, so your copy makes the right offer at the right stage in any customer journey. The result? A frictionless experience for customers and mo’ money in the bank for you.
The four-To win ad copy, follow these steps:
To end ad writer’s block forever, you’ll learn why copy is the final step and the three earlier steps that set you up for a win from the start.
Here’s a detailed guide for mapping your funnel.
To propel leads along the path, you need to know what ad copy to place at each stage of the funnel. (Take a look at our walkthrough.-It explains how it works in some of the most popular funnels: webinar funnels; classic lead generation funnels; challenge funnels; video series funnels; e-Commerce funnels and funnels made from scratch.
Module 2
The goal of achieving the “Threshold of Awesome”
What makes an advertisement so compelling that it converts right away? It all boils down to one lever. After Module 2, you’ll know how.
No matter the constraints of your ad type, you’ll know the formula for grabbing attention and winning the most clicks for the lowest cost.
Plus, you’ll be confident talking to clients or your ads manager without getting tripped up by adspeak.
These lessons will guide you.
The breakdown of advertising
anatomy:
There are so many elements that can change between ad placements, formats, and layouts that it is easy to get lost in writing ads. Learn how to zero-Stop worrying about what is important in every ad type, and focus on what really matters.
More-The-Shoulder
walkthrough:
You can play with different types of ads with the first-The options are available to you by hand. Find the easiest way to stay up-To-date even as Facebook You can make a mess of your old favorites.
An ad placement cheat
sheet:
Don’t have 10 minutes for the walkthrough each time? Take at-A-glance certainty when it comes to where your ads should appear on social, so you’ll never have to guess again.
Module 3
Mind Reading for Messages
In Module 3, you’ll learn to break out of the habit that keeps pay out of the pockets of almost everyone attempting to write ads for social.
We’ll be side-stepping guesswork and showing you how to write ads that enter right into the conversation happening in your prospects’ minds. You can create creatively with real insight.
You could still make a lot more clicks if you just watched this module.-Through rates, relevance scores, and costs to acquire.
You’ll get there with:
Here’s a quick way to focus your research:
Even if you have multiple avatars, answer these three questions before you dive into research and you’ll save hours!
Ninja techniques for message discovery:
Learn how to scoop conversion using these four methods-Messages that are important and the best tricks for any situation.
Voice of customer cheat sheet
Know what to ask, when with a targeted checklist, then drop your findings into the premade template so you’ll never get research-Overcome again.
Module 4
Mapping Your Messages
There’s a right way and a wrong way to organize all the conversion intel you’ve just collected. You don’t have to do it all. Your ads might come off as someone who is off the mark in timing.
In Module 4, you’ll learn to quickly map those messages to a matrix of awareness. Ultimately, you’ll be discovering how to support and create a customer journey ending in the “cha-ching!” we’re all looking to hear.
Find out how to:
This guide will help you to line up the messages that have been scooped Customer awareness and funnel stage. This allows you to say the right things, at the right times, to the right prospects on social.
You only need one template to keep your messages organized.
Module 5
Writing high-Converting Ad Copy
How to write high-Convert social ads faster and with less effort. Only start when you’ve graduated to this module.
You’ll save countless hours agonizing over what to write (only to see ad costs skyrocket despite your blood, sweat and tears) when you follow the steps in Module 5.
No cross-checking-Referring to blog posts to put together headlines or body copy is a common mistake. However, this can lead to analysis paralysis when you realize that there are at least six schools to the right formula.
Instead, you’ll pull tested and proven formulas and templates into your ad copy – fast. And you’ll know exactly which to use for what stage of the customer journey.
The result? You’ll be able to write conversion-Optimized ads in less time using proven frameworks Huh. It didn’t have to be so hard all along.
You’ll get there with:
The biggest lever – and
point of failure – in any ad:
(Hint, the copywriter is responsible for the images and videos. They are a support role. You’ll learn how to nail the opportunity and win the conversions with thorough examples and a checksheet to guide you.
The body copy length rule:
Don’t be tied down by character count. Learn the principles behind copy length conversions and under what conditions.
Four-Step-by-step writing process
From the best place to start to the most effective core, to creating headlines and body copy to sell, to where to end up. Stepwise to win! For every stage of your funnel, you’ll know what copy frameworks and hooks work best.
Copy of Ad Copy:
You learn best from examples. Open the Google Doc worksheet to see the Ad copy broken down into its essential components. Next, create your copy using the template.
Emojis made easy
All your questions regarding emojis answered Even if cute doesn’t come naturally, you’ll know when to use them and how to come across as emoji-Always on the cutting edge of technology
Module 6
How to choose the right images and videos
Images and videos can increase the reach of your ad and raise costs.
Learn to carefully curate visuals that create an instant emotional connection – and draw more eyes to the juicy copy you’ve engineered to convert.
Whether you’re only on point for copywriting or you’re directing the entire campaign, Module 6 is an essential education. Because imagery and copy go hand in hand-In-hand.
After this module, you’ll be able to find, choose and deploy images that support your conversion messaging and set your ad up to reach full potential.
You’ll master ad imagery with:
The five criteria of ad
creative:
These five strategies can be used to stop your audience scrolling, even if they aren’t paying attention to most ads. Find out why they work and when – with examples from winning ads.
The anatomy of a Social
video:
Video ad templates and outlines available. “Um. I can do this. Bring it on.” And you’ll get a better payoff when your video hits the key messages proven to persuade.
Here’s a cheat sheet for images and videos:
At-A-Take a look at your creativity and decide what you want to do.
Livestream scripts
For more connection, get real with your audience. It’s easier with these four scripts tailored to the types of livestream video that are working now.
Creativity:
Get the tools that simplify creative direction. Even if your skills are not in graphic design, you can create creative ads.
Module 7
Landing pages that convert
Oft called the “big swinging door,” Landing pages can be a gateway to leads, or a way to reach your advertising goals.
In Module 7, you’ll get a crash course on the essentials of a landing page that converts, so each click on your ad drives more revenue.
Even if someone else is writing it, you’ll be in a position to flag issues with the landing page that could pull down the performance of an otherwise amazing ad. And you’ll be able to identify the components that make a landing page convert up to 80% of cold traffic.
You’ll get:
The anatomy of a
High-Converting landing page
You need to be clear about what information should go where, and what information should you leave out in order to increase conversions. How to avoid friction in your next profitable click
More information? Here is a cheat sheet
opt-ins:
This quick reference guide will help you remember the six elements that are present in every high school.-Landing page.
A checklist to help you grade
Landing pages
Make sure your campaign is ready before they go live. This will ensure that you get more conversions for a lower price. (Hey, Zuckerberg. We are glad to see you. We won.
Module 8
Testing, troubleshooting, and metrics
By now, you’ve created high-Converting copy for a multi-Touchpoint campaign. What’s next? Testing.
While others may fear the test, when you finish Module 8, you’ll have an enviable clarity. That’s because you’ll understand the strategy behind testing, not just techniques, so you can make small, smart bets with confidence.
You’ll also know how to troubleshoot and pull back the team when they jump to conclusions. ‘Cause you didn’Copy is not something you should be doing unsupervised.
In Module 8 you’ll get:
A copywriter’s guide to ad testing:
When you know the order in which to isolate variables, it takes the randomness out of testing. Critical: The most important element of testing is your ability to write.
Metrics that determine the winner:
You will be able to identify the metrics that indicate a problem and then change them first in order to systematically optimize. You’ll also discover what metrics shouldn’t keep you up at night, even when numbers drop and you’re tempted to scrap the campaign.
3 core cheat sheets:
One for testing, one to troubleshoot and one for metrics. When doubt strikes, you can overcome it with solid knowledge.
Module 9
Red Flags
Facebook ads are not a bag o’ magic beans. There’s no insta-You can climb the ladder to the land where you will make golden profits even if Facebook Advertising is highly profitable for the right advertiser.
Now you understand what makes a campaign a success. It’s time to learn the red flags, too – those undeniable signs that scream “stop” Before you sign any ad copywriting contract or spend your budget.
In Module 9, you’ll get:
Pro tip: Early warning signs are a lesson learned from the pros
When you see these, you’ll know to pull back stat to save time, frustration and avoid unprofitable work.
Red flag cheat sheet
If you are in the heat “we’re going to make so much money” moment, you can’t quite recall why you might say “no”This one is a good example.-pager for clarity.
Bonus 1
Navigating Facebook Ad Compliance
Even if you’re writing “safe”Knowing the principles Zuck & co. work can be like Russian Roulette. (Where the house always wins.
And no, you don’t have to water down your message.
In this bonus module, you’ll discover how to write powerfully compelling ad copy that’s still compliant.
You’ll get:
This guide will help you to convert compliant copy.
Learn how to win in a video game Facebook Wants you to have fun, but not pull your hair-Trigger of manual ad review. Tamp down anxiety when you know what’s happening behind the scenes after you hit submit on your latest campaign.
The rules you should know:
You should follow both the simple rules and the more difficult to follow when writing great copy. You’ll never forget the “guess which ad was approved” We will be playing a game where we reveal the secrets to compliant advertising copy in difficult markets and niches.
Time taken to 10x your ad copy powers? 5 hours
(If there’s a faster way to upgrade your profitability, let us know.)
We could give you a 15-A quick crash course, or a longer course. “Top Tips” blog post, instead. But that wouldn’t equip you to navigate the minefield of Facebook campaigns.
This is crucial top-This is-The-You can funnel stuff, and once you are proficient in it, you will be able to tap into a large and steadily growing market of buyers.
Webinars, sales pages, email marketing – you need those, too. They only make sense if you have the ability to drive traffic.
SEO and authority building take TIME. Only a fraction of the time it takes to get deep.
But Facebook Are you interested in Instagram ads? These can convert faster, which will help you get more profits.
That’s a value proposition few copywriters can claim. (We know.) And it’s an enviable advantage for any entrepreneur or marketer.
Get Campaigns Up & Running Even Faster with the
Quick-Start Module
By the end of nine modules + one bonus, you’ve absorbed some solid know-how. But unless your memory is a mind palace, you’ll need refreshers.
That’s why you get four Quick-Start videos with 10x Facebook Ads.
Extracted from the main modules, these are the lessons you’ll need to whiz your way through the four parts of the entire framework to a profitable campaign.
Do you have to finish a campaign by tomorrow?
Skip straight to the Quick-Start creating videos and writing compelling ad content right away. You can then circle back to increase conversion rates for your next campaign.
Download immediately Joanna Wiebe – 10x Facebook Ads
10x Facebook Ads The only complete ads copywriting system that includes:
- Step-By-Step VideosWe will guide you quickly, but clearly, through the 10x Advertisements Framework, End-To-end. There’s no filler talk here, just the most direct path to winning more often with social ads.
You’ll get strategies and principles that are taught to stick, backed by visual breakdowns of actual campaigns, so you can draw authority from examples.
- Complete Course Workbook
This is better than a transcript. Everything you learn from the videos can be distilled into 37 pages. It includes templates, scripts and checklists as well as links to resources and cheat sheet.
It is easy to follow the exact copywriting structure behind the workbook, which has been organized sequentially. Facebook Converting ad campaigns
- Exercises and quizzesYou can learn by doing, and you’ll be able to test your knowledge when you spend money or your reputation is at stake. Simply follow the exercises for each module and you’ll have a completely written campaign by the end of the course.
You will be able to work the system more easily if you break it down into smaller steps.
- Google Docs Worksheet
You can skip the copy-paste job. Use 10x Facebook AdsYou will receive a pre-A populated copy worksheet which explains how the frameworks can be used in different situations. Simply click the link to make unlimited copies in your Google Drive.
When your own copy is easily crafted from a stellar example, you’ll feel 10x Your ad will be more popular.
So, when that critical moment comes and everyone is waiting… you’ll never forget what to write, for who, when and why. (Unlike GoT S8’s team. Ahem.)
What’s the Value of a Single High-How to convert an ad campaign?
You can master all things if you do. 10x Facebook Ads, you could immediately increase your copywriting fees – or, start making scalable income with your own funnels when you trade in One-on-One service for one-To-many programs.
Are you already an advertiser With 10x You can reduce the cost per ad by using better ad copy. And you’ll be in a better position to profit with ad copy created to convert.
As an example, 10x Facebook Ads You have access for life to the following:
- The tried-and-true framework 10x Facebook Copy of an advertisement
- Step-By-step video tutorials
- Complete Facebook Ads Conversion copy workbook
- These working documents are based on $1M in advertising spend
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 169
- Assessments Yes
