Jon Buchan – Always Be Winning

Teacher

Jon Buchan – Always Be Winning

Jon Buchan - Always Be Winning

Finally, Cold Leads Can Be Transformed

A foolproof way to get your foot in any door is cold cash

Dear Charmer

There’s a research finding going around that humans have all the attention of a goldfish, which is to say about 8 seconds. I’m not a math guy and I don’t know if that number it too high or too low, but I do know one thing for sure – getting the attention of busy people is one of the hardest jobs in business. It doesn’t matter if you’re a billion dollar giant or a sole proprietor working out of your home. If you can’t get the attention of the people you want to attract, you might as well be invisible.

As you can see, the funnel is wider at its top than it is at its bottom. That’s because there are more people coming into your funnel than will end up taking Action. Another way of looking at it is that Attention is the opening of the sale, and Action is closing the sale. Here are the “Sale” You could opt in to an email newsletter, make a call, redeem a coupon or donate to charity. We call this the “sales cycle,” It could take a few seconds or even a whole year to get from Opening to Closing. You don’t need to think about buying a bag of potato chips at half price, but you should consider signing a contract for multi-packs.-Millions of enterprise software applications involving thousands are a much more complicated decision.

If you’re a well-known celebrity like Tiger Woods or Julia Roberts, you don’t have to work very hard to get attention. Imagine Tiger tweeting out that he is offering private golf lessons. Julia telling the media that she is teaching acting classes. It is likely that many people will pay attention to these offers. People listen when people have credibility and visibility.

People like you and I may be well-known in our own circles, but they are not known to the wider audience we seek. We can’t build a predictable and scalable business on Word of Mouth Marketing alone.

Our job may be harder than Tiger’s or Julia’s, but that doesn’t mean we can’t be successful. Everyone starts out as a nobody, and we’ve all heard of people who have come out of nowhere and become household names. Justin Bieber was an unknown, as was Susan Boyle.

The problem is that we’re all bombarded with noise everywhere we go, and it’s only getting worse.

According to Time Well Spent. “We live in an arms race for attention. Because we only have so much attention in our lives, everything has to fight harder to get it. YouTube autoplays more videos, so we forget to leave. Instagram shows new likes one at a time, so we keep checking in. Facebook shows whatever keeps us on screen, whether it’s true or not. News media turns everything into instant, breaking news.”

It’s harder than ever to GET ATTENTION in an age of overwhelm and clutter.

Many people believe that shouting louder than anyone else is the way to success. This might be fine for a baby hungry and unable to communicate with anyone else except by shouting at the top of their lungs. However, an adult who shouts can be considered a loudmouth and a braggart or a pest. This can make you successful. You can be a success in this way, no matter how you feel about them. People like Rush Limbaugh or Howard Stern take pride being offensive but they also alienate large segments of the population. I doubt you’d want to do that.

There’s a better way

I’ve found a better way, a system based on immutable human nature, not hacks and tricks that will be obsolete as soon as the next Facebook algorithm comes along. A system that isn’t obnoxious, loud, and boorish. A system that makes use of involuntary human reactions and allows you turn predictable behavior into predictable income.

I’m talking about a way of getting attention based on Laughter. Humour. Making People Smile.

Who am I? Why should you listen to me?

Allow me to introduce myself. I’m Jon Buchan. I specialize in creative b2b campaigns that achieve results. Charm Offensive, a Facebook group I run, is dedicated to my unique approach in new business.

Here’s my story.

A few years ago, I was in desperate need of sales after my word-of mouth work had dried up.

One night, I was so drunk that I wrote an absurd cold email. The next morning, I was still drunk and decided that it would be a good idea for me to send it to senior marketing directors at large brands.

To my surprise, it worked!

My favorite one is succinctly stated “My colleague forwarded me your spam email and we would like to meet you to discuss opportunities.”

I’ve met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC and Barclays are just a few of the exciting global brands that make it possible to start an innovative business.-ups and regular ol’ SMEs.

I’ve used this same style to get senior editors at large publications to respond to me and publish my clients content.

I’ve used it to help people get as many job interviews as they want – and to meet people I really look up to.

I’ve recently used it to get booked on some awesome podcasts too. Kevin Rogers and Michael Senoff interviewed me this year. They’d never heard of me until I cold emailed them.

I am so excited about this…

I want to put you in a position where you are never worried about how you’re gonna find new clients. You’re always going to have opportunities. You can get involved in any type of business. It doesn’t matter if it’s a local business, an exciting and innovative start up, or a global brand. You can meet any type of person – even if they’re a journalist at a national publication, an industry expert you look up to, or the CEO of a gigantic corporation. You will be able to open opportunities for yourself whenever you want – and when you’re able to do that, life gets really exciting.

I never thought I’d give this information away – which I guess is why I’m selling it instead.

Announcing “Always Be Winning“

So I’ve decided to put together a course that will help you.

I’ve designed three tiers of access. The pricing I’ve mentioned on this page is for Charter Members (that means you if you buy in this enrolment period.)

They’re incredibly affordable, and you could even recoup your investment by the time the course is over.

Module 1: Your pitch to the world

Part one is about creating your story, pitch and offering.

It’s not about creating a website, building a social media following, or building an email list. You don’t need those skills to succeed in this course.

Develop an offering that’s compelling and specific
Find out who your ideal customers are
Your prospects will love your story.
Create a succinct pitch that will grab the attention of your prospects
Create a LinkedIn profile that is creative and attracts attention.

Module 2: Start a Conversation with Your Ideal Customers

Locate your ideal client online and get their contact information.
How to create compelling copy for cold emails, direct mail, and LinkedIn.
This won’t be a generic, boring approach that gets ignored.
I’ll show you how to do it the “Charm Offensive” Way – A method that cuts-Your target customers will respond to your messages and be open to discussing your products and services.
When you want to grab the attention your dream clients, be willing to go the extra mile.
How to manage the entire process so you can create opportunities right now, as well as in the future months, years, and weeks.

Module 3: How to Build Your Influence Online

That’s the outbound stuff sorted, but you also want leads to come to you.

I’ll show you how to build your influence online using the same cold pitching tactics you use to generate leads.

Invite yourself to podcasts your clients enjoy listening to.
How to convince journalists and other influential people to write about you.
How to create content for social media that is engaging and builds interest over time.
How to create a tribe around your expertise.

Module 4: Transform Conversations into Cash

Lastly, and crucially, I’ll show you how to close deals. This is what you’ll learn:

How to impress prospects during sales calls and meetings
Before you call or meet, here are some things to do research on.
How to open a call or meet
Which questions should you ask
How to follow-up after a call or meeting
How to make a proposal stand out
How to send the perfect email and increase your chances of winning
How to make sure you win the clients you desire.

Success Obsessives – Private Facebook Group

All customers will have access to a private Facebook group.

Each month, there will be a mastermind session where I answer your questions, review campaign strategy and creativity, and hold each participant accountable. We’ll even have guest experts from time to time who bring valuable expertise that you can benefit from.

You’ll get a chance to interact with fellow Success Obsessives and share your stories, best practices, approaches, what’s working and not working, and anything else that will accelerate our success. Live a Charmed Lifestyle and Spread the Charm
To those who are not part of the program, this will cost you at least $97 per month. I am only inviting Always Be Winning At this point, customers!

The Charter Member Program

You will become Charter Members as soon as you sign up.

This offer expires on Sunday. I will then close enrollment.

My customers are my priority. I’ve even added an absurd money back guarantee. If you’re not happy for any reason, I’ll give you a full refund. You can keep all course materials and bonus material.

This course is available to anyone without an email list. Start winning as soon as you enroll. I can’t wait to help you do just that.

I want to see you win. It gives me a sense of accomplishment. I’m addicted to it. Let’s join forces.

I look forward to seeing you from the inside.

Thank you.

Jon

The enrollment period has ended!

RARELY GOOD

297

4 Live Training with Q&A Sessions:
(Plus Access To Recorded Editions)
Get your pitch ready for the world
Find Your Customers & Start A Conversation
Create your Influence Online
Convert Conversations into Cash – How to Close Deals
3 Months Access to Premium Facebook Group
3 Group Mastermind & Strategy Review Session
Very Good Template Pack
Template for Cold Email
Direct Mail Template
Guide to Podcasting
Get Journalists’ Attention Template

EVEN BETTER THEN RATHER GOOD

547

4 Live Training with Q&A Sessions
(Plus Access To Recorded Editions)
Get your pitch ready for the world
Find Your Customers & Start A Conversation
Create your Influence Online
Convert Conversations into Cash – How to Close Deals
6 Months Access to Premium Facebook Group
6 Monthly Group Mastermind & Strategy Review Sessions
Get a Better Template Pack
8-Part Cold Email Sequence
Direct Mail and Email Follow-Up Template
Get Journalists’ Attention Template
Booking Speaking Gigs Template
Booking Podcast Guests Template
Podcasts Guide – Getting On
LinkedIn Invite Template
LinkedIn 1st connections Template
Additional live training sessions available:
Cold Calling Live Training
More Information-tainment Live Training: How to Write Entertaining Opt-In Emails
Facebook Advertising & Funnels – Live Training
Private 1-2-1 Coaching:
One Private 1-2-1 Skype Session Jon