Jon Buchan – Convert Like A Charm

Teacher

Jon Buchan – Convert Like A Charm

Jon Buchan - Convert Like A Charm

The Charm As a way of getting responses to cold emails, offensive style started its existence.

This context is different than writing pitches for an email list or social media.

In the last year, I’ve blended my disarming humorous style with rhetorical devices and the persuasive concepts of direct response copywriting to great effect.

I’ve developed a style which stands out, entertains, and most importantly, converts.

I’ve never released a training that specifically talks about this potent blend of charm and persuasion.

Until, as you may have guessed, now…

This pack is packed with great information, including:

How to use these cleverly coy bullet points that evoke curiosity through their combination of specificity and vagueness. *ahem*
Jokes such as “The hyperbole pack pedal”, “Words in their mouth”, “2 Hands” There are many other ways to add some swagger, chutzpah, or moxie to your copy.
Copy that uses conflicting words to keep attention and make people smile is possible by using contradicting word combinations
The counter-Intuitive way to talk up your self-Interest goals can have a powerful persuasive effect
The ability to discredit prospects’ objections is the best way to do it. “absurd scenario” technique
To maximize clicks, make unorthodox calls for action-Rates through
Thwart the enemies of good copy: the immovable object(writer’s block) and the irresistible force(imposter syndrome)
Making scarcity more enjoyable for all involved while maintaining its effectiveness.
A Simple clever trick that combines informal and formal copy to make humorous sentences
Common mindset issues that people face that keep them from writing high.-Converting, charming, and funny copy
How do you provide? ‘silly’ Reasons for people laughing and reaching for their wallets when they receive sales offers
A These are some tricks that will maximize the open rates at your most critical time.-Emails to sensitive pitches
These are the 5 essential elements of a charming sales pitch
The ‘scenic route’ To celebrate your success without appearing arrogant or to criticise others without being direct.
The ‘creative pattern interrupt’ Social media techniques that I use to stop people scrolling
To increase engagement and reach on social media, I add these charming lines to posts.
The awkward, herky clumsy-A jerky sentence structure which, when used, adds an extra layer of ‘comic-timing’ Copy it
The strange ‘metric humour’ Cheers was my favorite sitcom growing up. This is the trick I learned.
A Cunning but lazy, this technique uses specificity to make sure your copy resonates with more people.
You can post something unorthodox on Facebook and get a lot of reach.
A You can generate huge responses by using a simple technique in your autoresponder sequence.
How to write emails even when you’re in a bad mood or have no motivation or are recklessly hungover
To maximize your client testimonials’ persuasive impact, ask for the following key elements
How to get people interested in clicking on the links to your video testimonials. Engage with them on social networks.
The most expensive-Effective cosmetics that anyone can include to their copy to make them more approachable and generate more sales
You can use the power to recognize funny words-Jokes that resonate with your audience will help build a strong level relationship.
Humorous storytelling is a great way to increase your ROI. (Even the bad ones!)
This clever rhetorical trick was used by several former US Presidents and the UK Prime Minister to make them seem more likeable. Here’s how you can implement it in your copy
Send funny P.S. Use these lines to close your email with a funny P.S.
A summary of the different types of email that I send and how they are structured.
Hunter S. Thompson, one of my favorite authors, taught me how to write more compelling and entertaining copy.
How to make your own version of my top-selling products for your market, including the reasons they are so popular.
It’s amusing “tenuous transition” Techniques you can use not to gently enter your pitch
The tiny but crucial change I made to my pitch emails after seeing Ben Settle’s that completely changed how I wrote emails to my list
How to maximize the reach of any social-media pitch post by doing something a little different
How to do subtle “soft” Promoting your product will increase awareness and create anticipation
Generate genuine testimonials for your product before you’ve even sold a copy