You’ll have exclusive access to our private student community with on-Get in touch Julia As you move up the ladder, her and her team will assist you.
Julia McCoy – The Content Strategy & Marketing Course
The Practical Content Strategy & Marketing Course
Master practical content strategy & marketing in under 45 days with content marketing leader Julia McCoy.
The blueprint and training for freelancers, agencies, and entrepreneurs who want to master every aspect of a brand’s content strategy.
These are the most common problems content strategists and marketers face:
It is difficult to create, plan and publish content.
When it comes to topics that will appeal to your audience and provide them with REAL VALUE, you are a complete blank.
You don’t know how to target your ideal audience and get in their head so you can create for them.
You’re missing a part of the process “SEO” Content marketing is a key component. Are you able to do high-quality research?-What are the ROI keywords?
You’re confused about which tools to use, and how to use them.
You aren’t sure how to build a brand “content strategy” Your boss or client will be pleased with everything from start to finish.
If you can answer that affirmatively, then The Practical Content Strategy & Marketing Course This is the right choice for you.
The Practical Content Strategy & Marketing Course This is a tried and tested 6-Online training course for a week that teaches you Actual, market-ready content skills Following actionable steps.
This is not your usual course.
This is more than just about learning a textbook and getting a certificate.
What’s inside is an actionable program with very Specific, clearly defined steps.
Steps for you to follow and learn from.
Steps that will teach you wildly profitable content marketing and strategy skills.
Skills that guarantee you will thrive.
Skills you can take to the bank, to earn respect from your boss or win even more clients with.
Inside each module, as you learn each progressive skill, you’ll complete a Brand Strategy Exercise.
You’ll have exclusive access to our private student community with on-Get in touch Julia As you move up the ladder, her team will assist you.
What this means is that by the time you complete the course, you’ll have a completed, working brand content strategy! You can use it to build your client portfolio, or you can create your own strategy to boost your own brand while you’re completing the course.
Meet the Instructor Lead Julia McCoy
Mentoring and growing the skills my strategists is one the most rewarding aspects of my job.-In-Training: both my students as well as the agency strategists who I mentor at Express Writers.
You’ve heard it countless times: Content King is the best. But what if I told you this isn’t true?
What if I told you content simply isn’t enough to make you win online?
Because it isn’t. What I’ve learned over the years:
No matter how rich and mouthwatering your content is, it’ll get you nowhere unless you know what to publish, how to publish it, who you’re targeting, and how to maintain a great content ecosystem.
Content Your audience and place of publication are what rule the kingdom. You might be the king. And wouldn’t you rather own a castle in a kingdom, rather than wear an empty crown?
This is what you learn from me.
Step-By-step skills that empower YOU, as a marketer, creator, and intuitive, smart person — to know and arm yourself with content skills.
And this is what you WON’T find in the other content strategy courses out there.
Read Julia’s full story.
Meet the Course Instructors The Content Strategy & Marketing Course
Tops available in a variety of styles-Nose experts said yes Julia’s invitation to co-Inscrive-depth, expert lessons you won’t find anywhere else online. We’ve included summary cheat sheets for each guest expert lesson. Steve Rayson from BuzzSumo; Sujan Palel, pioneer in content marketing; Content Marketing Institute’s Michele Linn; SEMRush’s Ryan West; Unbounce’s Dan Levy; Airtable’s Shani Taylor; Ryan Stewart of The SEO Blueprint, David Martin of UX Hacks, Diana Richardson from Semrush, and Veronica Camara… These are the rockstar guest experts that joined Julia McCoy In developing lessons for her industry-Leading six-Week-long program The Content Strategy & Marketing Course.
Learn more about your teachers
Proven processes for content creation, marketing and promotion. Real SKILLS.
The Content Strategy & Marketing Course The Only one course Proven strategies and content marketing are the cornerstones of the strategy and content marketing industry. Skills-System of teaching Hand-Made by Julia McCoy She has worked with hundreds of students and started with Express Writers’ agency staff. This means that you’ll emerge from the course with a fully-built brand content strategy in your hands–every piece built through one of the core Brand Strategy The course also includes exercises (BSEs). Do the work and take the time. You will be able to use your skills. Guaranteed. Or your money back
Get your instant download Julia McCoy – The Content Strategy & Marketing Course
Here are the skills you’ll learn from A-Z This is the ultimate course in content marketing:
Week 1 – Introduction and Module 1 (SKILL : CDF, TOPIC ARE)
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- (SKILL : CONTENT MARKETING FUNDAMENTALS RETRESHER) + Module 1
- Learn the basics. Industry definitions, how you can set goals for success in your industry and an introduction to today’s landscape and structure of content-marketing.
- Next, find out how to Find out what makes YOU DIFFERENT (or your client, if you’re setting up their strategy) from everyone else with a Content Differentiation factor, Complete with hands-on exercises where you’re actually learning all the steps. (You’re building an actual skill by crafting your very own Content Differentiation Factor
- Define your online topic How to create topic cores your audience will love. (You’re building your own topic area, and learning a skill you can prove to clients and/or employers)
- Be clear about your expectations regarding content ROI High!-ROI content in action
Two modules are included with videos, worksheets, and PDFs. Strategy Templates and exercises. You’ll be able to get through both modules inside a week if you spend just 10-Every day, 15 minutes
Week 2 – Module 2. (SKILL: AUDIENCE, PERSONA).
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- (SKILLS AUDIENCE DSCOVERY: PERSONA. SALES FUNNEL STAGES. BRAND GUIDELINES.
- You can identify and create personas of audience members for any target audience.
- Learn from the hands-on video exercises how to build surveys to get real-time, valuable data about an audience you’re serving (and incentive for higher response rates).
- How to use Facebook Audience Intelsights to create new audiences
- Map your persona to the stages of awareness in the sales cycle, and learn HOW and WHY to create content that SOLVES PROBLEMS at the specific stage they’re in.
- You will learn how to leverage a sales team to nurture leads and get the information you need in order to create valuable, profitable content.
- Learn how to create a brand guidebook of content that can be used to direct content creation for any brand.
- Here’s a list of the top email marketing tools, and how to use them.
Module 3 Week 3 (SKILL SEO)
- Learn how to set goals for success in content creation and inbound rankings.
- Explore Google’s standards for content – find out why organic search is far higher ROI and more valuable to today’s search audience than paid PPC.
- These are the top mistakes that keyword research can make.
- Effectively conduct in-You can do extensive keyword research by using the best industry tools. Plus learn why and how to choose an SEO tool to track ranking and ongoing positions.
- Watch as I demonstrate proven methods on how I find a MONTH of SEO content for my agency that ranks without question!
- Watch guest speaker Ryan West from SEMrush show you how to find a great keyword, and pull live brand keyword reports.
- Get in-depth guidance on all aspects of SEO keyword research, including geo-Targeted location content
- You will learn how to spot potential low-quality opportunities by checking for ranking factors.-Hanging SEO content is easy to create for any client.
Increase your understanding with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise and video lessons
Week 4 – Module 4 (SKILL: BUILDING ONLINE AUTHORITY)
- Learn how strong online content looks.
- Learn all the nuances of how to build content that ranks high in search results for YEARS and how to maintain this authority over time.
- Skip all the strategies that DON’T work: in this week, we’ll cover only the keys of what DOES work when it comes to building true authoritative online content.
- Find out about the core content obligations and how to define them.
- Discover why one of the content commitments we discuss matters more than anything, and learn how to leverage that for long-Long-term gain.
- Learn the importance of content structure and internal and external linking.
- Get confident with social media and how to combine the right social media platforms with the right brand (for clients you work with or your business).
- Find out the best ways to make guest blogging profitable.
- Learn from Guest Expert Dan Levy of Unbounce as he shares secrets on how they built authority solely through blogging.
- Learn from Guest Expert Michele Linn of Content Marketing Institute as she explains how to lay the groundwork for business blogging.
Jump up a level with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise and video lessons
Week 5 – Module 5 (SKILL : CONTENT CREATATION)
- With a outlined process for creating content, you won’t be stuck again.
- Learn how to build strong brand awareness topics for any brand.
- You can use techniques such as a web crawl for finding questions that readers ask online and creating content to answer them.
- Get proficient on professional industry tools such as BuzzSumo and Hawkeye to identify trends in ANY industry to write about! These are also great for guest blogs that editors will love.
- Get to know the buyer-Focused content. How to create content that matches the stage of your customer.
- Learn how to create content that is both SEO-friendly and brand-related.
- Learn the secrets of SEO content optimization. Live demonstrations of content that has been designed for success.
- You can see the anatomy of web pages and blog webpages to learn how you can create consistent content.
- Learn more about 10x content and what it really means. Also, learn how to make your content stand out for your reader.
- Become an expert at guest blogging! Learn how to reach editors and how to send captivating content and topics to publications.
- Find out how to optimize content for conversions and how to add value. “list building” For more information about content creation
- Steve Rayson, guest expert, shares his tips on how to create strong headlines and find hot topics.
You can make real savings with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise and video lessons
Module 6 (SKILLS: EDITORIAL).
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- (SKILLS POST-PUBLISHING CONTENT PROMOTION and BUDGETING, THE EDITORIAL CALENDAR AND CONTENT MAINTENANCE
- Sujan Patel is our Guest Expert and he will start the last week by sharing his tips on how to make your content more visible to increase its visibility.
- Find out about the structure of social media posts and how to optimize them for maximum brand exposure.
- Study the intricate workings of effective email marketing, best practices for writing, scheduling and sending emails to your list.
- Learn how to establish realistic expectations for clients and set a budget for content advertising.
- To streamline your hiring process, you can learn how to find reliable and professional talent to join your writing team.
- Be gone, ugly editorial calendars Find out the easiest tool EVER that’ll become your new secret weapon!
- How to keep your content current for success and why your old content is your MONEY Content
- Learn how to monitor and instantly report on content rankings for clients.
- How to make a content strategy for clients
- Learn from Guest speaker Dan Levy as he shares insights on the cost and return of 10x blogging.
- Learn from Guest speaker Shani Taylor’s tutorial on creating an advanced editorial calendar.
- Ryan West, Guest Speaker at SEMrush, will teach you how to track rankings and research competitors.
- Get professional knowledge with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise and video lessons
8 Bonuses (Worth Over $1250!)
- Bonus #1: Software Discounts for Partners – Up to $350 BuzzSumo, SEMrush, KWFinder, Airtable, Mailshake & more. Included PDFs with specific codes Worth $350
- Bonus #2 The Content Creator Pricing Guide Get MY spreadsheet access with over 45 content service prices, along with many options for clients. It’s perfect for outsourcing, setting up an agency, and charging freelance rates. Included is a video, PDF and spreadsheet. Worth $299
- Bonus #3: How to Close Clients [Video, PDF Guides, Live Call] Do you struggle with closing clients? This is the guide you need. Step by step, I will show you how to close clients.-By-step. Included are a live client call recording, video and PDF templates. Worth $495
- Bonus #4: Twitter Growth Hacking How I grew my twitter to 200% per month-After-month growth. These are strategies that will take you only a few hours a week — or if you don’t have the time, hire the person I hire! Includes a video lesson with-Demonstration of techniques on screen Worth $299
- Bonus #5 – Instagram Explosion You can use a few simple and consistent techniques to get Instagram clicks, blog readers, and REAL subscribers. Includes a video lesson with-Demonstration of techniques on screen Worth $299
- Bonus #6 The Amazing Portfolio Guide Learn how to create an amazing portfolio when you’re just starting out. Includes a PDF worksheet. Worth $299
- Bonus #7: Script swipe File for Getting a Killer Customer Video Testimonial How to get INCREDIBLE testimonials for your clients and sell more services instantly! Worth $99
- Bonus #8 Instagram: How to Get More Leads & Subscribers Instagram is the best place to learn how to do it! Worth $299
Targeted content strategy is essential for brands who want to create marketing that converts. It is important to know how you can deliver.
Content Marketing with offers real worth Its target audience is The Most annoying, most Valuable The most effective form of marketing currently on the planet. Kraft claimed that content marketing has a higher ROI than all other ad strategies.
What was the last time content marketing made you feel comfortable?
Are you tired of struggling to publish every piece? Are you tired of trying to build inbound content but failing?
Perhaps you feel overwhelmed, like you barely know what you’re doing.
It doesn’t have to be so frustrating.
You can save your time and stress.
Instead:
You can accomplish more with confidence, ease, and determination.
You can accurately track the leads that come in and learn from them all.
It is possible to make remarkable changes without having to sacrifice your passion for the daily grind.
You might be the perfect match for the Practical Content Strategy & Marketing Course.
This entire course was created to be your guide.
It can take you from start to finish – from Rock Bottom to Cloud Nine.
The Practical Content Strategy & Marketing Course It is a all-inclusive.-In-One approach to learning marketing and content strategy is that of a teacher. Add real value To This is a rapidly growing market.
My six-Week program will teach how to proven strategies These skills have enabled me and my students deliver real content value, build and execute our inbound rankings and increase revenue.
Get your instant download Julia McCoy – The Content Strategy & Marketing Course
1. Keep wasting your time with a misguided attitude “scattergun approach” for your marketing efforts.
OR
2. Use the 45-day investment to invest in your future. These steps have already brought me huge profits, as well as hundreds of other people. You will see your content marketing strategy take off.
I’ve done my best to teach content strategy and marketing from the ground up – for instance, in the Intro module we start with a bonus PDF glossary of common industry lingo.
So it doesn’t matter if you come in with little to no content marketing skills. All you need to know about content marketing is available step by step-By-This training course is for you.
I’ve also crafted this training program to help mid-Marketers at the level of the executive need to be able to reach higher levels.-level strategies because they aren’t seeing results. If that’s you, you can simply skip the intro glossary, and dive straight into the more advanced sections.
Still not sure if you’re the right fit? Chat with us in the chat box.
What is the Commitment?
The 6-Week (45-Day) is to make a commitment on your own initiative and time.-led. A private student group, which is very active, allows for accountability and check-in.-ins and QA: but you can go through the material at your own pace without needing much outside assistance – although it’s available on call for whenever you want!
I’ve had students that came in and soaked up all 6 modules inside a month, and I’ve had students take 4 months to get through it while working at a full time job.
It is up to you how you want to learn.
You can do the training at your own pace, or even around 9 o’clock.-5 job. The content is delivered through a series of videos, PDFs, and I’ve even published an accompanying guidebook published on Amazon that will help you save paper and avoid printing all the PDFs, if you prefer physically taking notes and writing out your exercises.
Each module contains 75 videos, each lasting 10 minutes. They cover every skill and question involved in creating profitable content marketing.
What you get
- The Practical Content Strategy & Marketing 6-Week Implementation Course (Lifetime Access) (Worth $3,997)
- Access to a Private Mastermind/Community of Others Doing this (Lifetime Access) ($1,997 Price)
- 1:1 Mentorship and Support from Julia McCoy ($499 value)
- Eight Bonuses included in the Seperate Module ($1250 Value).
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 295
- Assessments Yes
