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This course is available immediately and delivered within one day.It’s one thing just to be able to compile a bunch data. It’s quite another thing to feel confident. Interpreting Using the data to determine how to use it.Â
Justin Borge – TURNING SEARCHES INTO TRAFFIC
CONTENTS
Get started
Intro to Course
•2 mins
How to Get Help & Make Requests
1. How to Get Setup
After demonstrating how to set up the exact template that we use for paying clients, we will show you Ahrefs and give you a tour of its main features throughout the course.
Installing our Google Sheets Template
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•1 min
A Note about Free Trials
•2 mins
Ahrefs Keyword Research Overview
•13 mins
2. Identify Your True Competitors
The first step in completing your spreadsheet is to identify the *right* competitors to analyze. These three steps are essential.
Ask your client directly (using these questions).
•6 mins
Sparktoro can help you find sites that your audience trusts
•3 mins
Ahrefs is a great tool to find similar domains
•2 mins
3 Creating a master listing of all your competitors ranked for
Once you have identified the correct competitors, it’s time for you to export all their SEO data into a searchable Master List. Search for a term that you wish to rank. You can use the Master List to view the exact page on the competitor site. This will allow you to make notes and take better decisions.
Exporting (Relevant) SEO Data Per Each Competitor
•8 mins
Add the data to Google Sheets, Remove duplicates and organize
•10 mins
Styling, formatting, and making the data understandable
•6 mins
How to interpret the Master List (and how to put it to good work)
•6 mins
4. It’s easy to plan your marketing funnel-To-Rank-Keywords
First, let’s look at the structure of a marketing funnel. Next, we will walk through the steps of organizing each phase of your funnel based on traffic.-Keyword opportunities for driving traffic.
To make it filterable, import your master list into Ahrefs
•5 mins
 Resource: Save this Funnel Photo
•94.2 KB
Informational Intent Filters and Back Exporting to Google Sheets
•8 mins
Use Commercial Intent Filters to Export Back into Google Sheets
•7 mins
Organizing Data and Making Every Tab Readable
•10 mins
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5. How to create an expert-Level Content Strategy
It’s one thing for a group of data to be compiled. It’s quite another to be confident. Interpreting Using the data to determine how to use it.
What topic clusters are and why they’re important for growing your traffic
How to plan a topic group using your completed spreadsheet
•13 mins
6. Calculating ROI in SEO/Content Marketing
SEO professionals often find forecasting ROI difficult. However, managing expectations is key to avoiding disappointment clients. To justify the increase in cost, everyone needs to agree on how long it will take to see significant results.-Front investment
This section will show you how we forecast future traffic and earnings for businesses that we consult. Don’t be too conservative with your estimates. Show that you are knowledgeable and allow for your clients to be surprised by the results. It’s always better not to overestimate.-Over and beyond-Deliver, not vice versa.
Use the ROI Calculator
•6 mins
 BONUS: Locate the Keywords Your Competitors Use (that you are missing)
Ahrefs Content Gap lets you analyze multiple websites and compare them against each other. This tool will show you which keywords Site A, Site B, and Site C share with each other that Site D…doesn’t. You can also filter the keywords that you find by difficulty, volume and cost per Click.
If you are familiar with what you are doing, it doesn’t take much time to accomplish. However, this type of information can help you be more productive. Extremely valuable To a company, and we know it from the first-Hand experience they are willing to pay. (We charge $299 per report. It wouldn’t surprise us if we charged more, but it’s not something we do very often.
Archive: https://archive.ph/6qLd2
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Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes