Kate – IG90: Connect + Convert

That’s what I found to be the biggest problem with Instagram courses. Without a clear plan of action on how you can keep going, they tell you what you should do.

Kate – IG90: Connect + Convert

Imagine if sales could be made without you constantly pitching yourself to Instagram.

Imagine if YOU were the go-to person!-To shop for your customers?
No questions.
She is a good friend, remembers you, comments on your Instagram and is eager to help you.

I’m not sure if you are, but I’m getting tired of Instagram.

No matter what new strategy or hack, your followers don’t change.

You are tired of playing the desperate “follow/unfollow” game and trying to keep up on confusing algorithm changes.

It can sometimes feel overwhelming and fake. But what about the great, vibrant community it was once?!

In fact, you are actually starting to love and hate Instagram.

It is more difficult to be noticed, the algorithm can leave you confused, and there are a lot of tricks and hacks promising to help you. “beat the algorithm!”

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You’ve tried everything.

Sign up to receive free courses and challenges. “grow your followers”.
Each day you diligently show up.
You have probably read every blog post, and hundreds of freebies promising to help you grow your account.
You may have even tried other Instagram courses, but weren’t completely satisfied.
It still feels like you don’t know how to use the algorithm.

What if I told you that it doesn’t matter? “beat the algorithm” Or, you can find the next hack to get around it…

There is a simple way to make the algorithm work. You can make the algorithm work for you.

Instagram was a thing I loved.

Yes, I wanted Instagram to help me grow my business and sell more. But, there was a better way.
I wanted to be able to connect with people. As I would in real-life, it was important to connect with people. I wanted Instagram to be fun again and have a positive impact on my business.

What’s the big deal? “secret” To get the algorithm working for your business?

Engagement.
Hyper, not any kind.-Personalized relationships.

Instagram is constantly improving the user experience. We need to do the same and put more emphasis on individual relationships with our audience.
What are they looking for from us? What keeps them talking? What can we do to encourage them?
Instagram is not just about popularity (YAY). They value real behavior over bot or spammy behavior.You are in complete control of your individual relationships, and they value them.

How can we achieve this level of engagement with our customers?

How can we meet our audience where they are? By learning what Instagram is used for by their audience.

They use Instagram to:

Inspiration
Discovery
Community

They don’t have one thing in common.
As a sales platform.
(Which is not to say you can’t or won’t make sales from it. It would be a huge waste of time!
This distinction can make a big difference in the way you approach your Instagram content, and the results you get.

Which is why I’m so excited to introduce
IG90 – Creative Instagram Plans for Etsy Sellers, Makers, Shop Owners and Makers

IG90 is all in storytelling. It’s about connecting with your customers and getting a conversation going.

Let’s put an end to random posting. “time-sucking engagement hacks”And sweaty palms stare at the blinking cursor.

Let’s put the emphasis on connection and then conversion.

Your IG90 program was so insightful! Your IG90 program was so insightful, OMG! I overhauled all our IG/FB pages. I am so thankful that we were able to get a celebrity’s attention and interest. Again, thank you! ❤

-Rene, @pureandcoco
Here’s where you can find Pure + Coco, her natural skincare store

I’m currently working through the Get to Know Your Customers part. The first worksheet was completed with. “aha moments” About connecting with my customers.

It has given me ideas for more than Instagram. I feel like it’s helping my whole brand to take shape in ways that no other thing has.

-Shanna, @bristol_and_breve
Bristol + Breve has her art.

I’m LOVING your course! I recommended it to several friends, and I know that one of them has purchased. I’ve taken many courses since starting my business including one super expensive one and yours is by far the best in terms of understanding ecommerce.
– Elisheva

Download immediately Kate – IG90: Connect + Convert
I won’t tell you why you should post beautiful images and great content every day.

All of this is possible because you are an expert!

That’s what I found to be the biggest problem with Instagram courses. Without a clear plan of action on how you can keep going, they tell you what you should do.

This course will not teach you how to beat the algorithm and work around Instagram loopholes.-off hacks.

It’s not a coincidence. “do this” tactic-Based approach.

This is a creative, intentional road map that will help you to understand your customer and start a conversation. Then, show up again + again with the exact information she needs before she buys from you.

This course will enable you to CONNECT with + CONVERT YOUR FOLLOWERS TO PAYING CUSTOMERS.

This sounds better than vague! “double your followers”?

Because I see you trying to connect with me on Instagram.
…. You’re tired of useless follow/unfollows
…. empty “love!” comments,
…. the crickets that you hear even as your followers grow.

Real engagement, genuine followers and genuine comments are what you want. These will make you smile, get you excited about chatting with your friends every day. You want to be able to sell on Instagram in an engaging way for both you and your customers.

Additionally, you want your account to show up in your followers’ feeds.

So, I decided to remove the confusing “engagement hacks” and get back to our customer.

I created IG90 Creative Instagram Plans to assist shop owners in planning their content in 90-day segments. You can also serve your customers in a way which is going to hit the mark (in the gentlest way possible) while getting them excited about your brand.

Seriously.

This is not an online course that covers only theory and information. This is a roadmap that will help you put the information to use.

You’ll create your 90 day content plan over the course of a few days and then have an exact road map of the content and images you need to create.

What does that translate into for you?

I’ll take a few guesses…

Never staring at that blinking cursor, cursing that you don’t know what to say #puncity
Instead of worrying about what to write each day, you can focus on your business and not worry about it.
Never run out ideas again! (Because I’m sharing over 100 of mine)
Posts are no longer forgotten or avoided
AND THE BIG ONE… having an intentional content strategy that will actually turn followers into customers and support your business goals.

I honestly haven’t been more excited than I was while creating IG90. It will be re-instated, I am certain.-Your Instagram approach will determine how you use it. Finally, you’ll get a social strategy that works for your business.
I am thrilled to share that those who have completed the course have seen the benefits.

What are people saying?
“I posted one of my products to Instagram in under 30 minutes, after only a fraction of what I learned in the first part of the course.
Nearly two months later, people still contact me regarding that post
I struggled with what to post in my posts. That is why I took the course. I gained insight from IG90 that helped me write Instagram post descriptions that sell. Knowing what to say helped me form hashtags that would reach clients, not just Etsy sellers and stationery designers.
– Valerie, @bettylupaperie
BettyLuPaperie has her shop
You are the best. You have changed my business and how I use Instagram, completely.
– Karyn, @siggiclothier
SiggiClothier has her shop

THIS AMAZING LITTLE NUGGET IS FROM AUTUMN!
– Autumn, @dupreandmoore
Find her shop at Du Pré and Moore
What should you expect?
We will set up your Instagram account as a micro-reporter.-Blog platform that handles all of your content creation needs.
Instagram is a platform for inspiration, discovery, and community. Online shops can be positioned to deliver on each of these three elements.
IG90: Creative Instagram Plans has 4 sections. Each section is designed to complement each other.
These are the pre-requisites.-Sections for work:
1 | Positioning Your Product
Who are Your Customers?| Who is Your Customer?
This will help you to understand who your target audience is and what messages you should be sending about your brand.

We’ll help you understand your product from the consumer’s viewpoint.
What your customer really wants (what you are actually selling)
This is a great way to tell your story in a way that your customer cares about.

These are the sections where you will build your content strategy.
3 | The 90 Day Strategy Session
This guide will help you to know what you should cover and when.
We’ll examine five areas to make sure that your business is protected and you don’t feel the regret of not being able to cover it.

4 | Create Your Content Strategy
Three lessons will be covered that discuss the content types we create and how to position our brand messaging.
These lessons include Writing Captions that Matter, How To Convert Turn your Shop Lurkers into customers with these 4 Content Pillars that Every Instagram Account Should Have

Let me share with you 4 methods to make captions that matter
The 5 Call will be discussed.-To-You should know which action (CTAs) you should be using and what to do if crickets are ringing in your ears. Plus, there are over 20 examples to choose from.
How to get your customers to trust, like and trust you.
These are the four types of content that you should be sharing in order to convert your audience from casual observer to an excited fan into a loyal customer.

Download immediately Kate – IG90: Connect + Convert

It ends with a short walk-This article explains how to use the prompt sheet and offers ideas for how to organize each month.
That’s where the real work begins.
This course was designed to be practical. It isn’t designed to make you do more work.
Starting with a caption, you’ll learn how to easily create images that stand out and speak to your brand’s messaging.
I’ve created over 100 caption prompts specifically for product sellers.
A copy of the document will be provided with actual examples to help you get started brainstorming. You will also receive a blank copy with prompts to fill out based on your brand and research. Spreadsheets can be used with Google Sheets, but they can also be Excel-based.
Have an image you can’t wait to share first, but not actually sure what to say? You don’t have to worry about that! To create compelling captions that matter, you can use the easy to sort feature to locate caption categories or ideas.

These categories will also be pulled into your monthly content calendar so that you know what day to post. (Plus it’s customizable, so if you don’t like a caption? Grab the next one.

Two Bonus Lessons:

Promotion Strategy/Event Strategy – Plug and Play Promotion Sequences, so you can be prepared with an Instagram strategy to launch your next sale.
Engagement Checklist: A monthly, weekly, or daily list that helps you keep track and plan what to do with your new strategies.

Plus, you will learn the secrets to Instagram. Yes, that’s right.
This entire course is designed to save your time and help create images that reflect your brand message.

Are you ready to use a simple, clear method for planning your Instagram account?

Then you’re in the right place my friend.

IG90 Creative Instagram Plans: This is the only Instagram course designed specifically for Etsy sellers or online shops.

gain a deeper understanding of who your customer truly is and why she’s buying your product
You can use over 100 prompts to create meaningful captions for online shopping.
You can plan ahead so that you don’t miss a holiday, key selling period, or special announcement.
naturally sell without feeling like you’re pitching your products constantly

If you’ve been following The Shop Files for a while (or helloyy girl, if you’re a newbie), you know what to expect.You know that I don’t like fluff.
This is not another Instagram 101. “How to create a killer bio” This is a type of course. It’s legit. It’s legal to use and reutilize.-These strategies and prompts can be used for a whole year. Then, start over.
IG90 will help you be there for your customer every single day.

Here’s what students have to say…
The IG90 is a game-changer!
I was able to work through the IG90 while I ate lunch and it was a great learning experience. I am eager to apply what I learned. It’s amazing! It will completely transform my business!
– Rachel, @nixxenrayneboutique
You can find her shop and the cutest mobile boutique! Nixxen Rayne
Your resources are amazing. It’s easy to grab your resources and go. I find your inverted approach to content creation so much easier.
This was so helpful. I’ve finished writing out the whole month of April for plans, I know what I’m going to say each day, I know what I’m targeting each day – including two promotions during the month and how I can manage to both hard sell and soft sell for them, and even better… I know what photos I need to take in advance so I don’t need to scramble to come up with something! One month! Planned! How much lighter my shoulders are now.
– Stephanie, @phylogenyartstephanie
Her work can be found at Phylogeny Art, and her Etsy shop Phylogeny.
Your IG course was amazing! I don’t understand why you charge twice as much… this is coming from someone who has 50.+K was stuck and needed assistance.
I am grateful that I took the course, and can’t WAIT to get into my new feed. This course is definitely for bigger accounts. There is often a lot of overwhelm as people grow and fans expect a lot from them. Although it is geared towards shop owners, it can be used for any account who wants better understanding of its customers and to grow their business faster. I learned so much from you about understanding my customers and followings, tracking important events and knowing my brand message. You also helped me schedule my posts and other tasks. Your course is amazing and I recommend it to everyone who cares about Insta. Go Kate!
– Sarah, @newleafwriter
Find her at New Leaf Writing
Hi girl! I just wanted to tell you that yesterday we had so many people stop at our booth to meet us at the market. I believe this is because I changed my Insta captions! Thank you so much for all your assistance.
– Ericka, @trulyhandmadeeverything
Visit Truly Handmade Everything to find her shop

Your instructor

Kate
Kate
HELLO, I’M KATE!
Retail buyer that helps shop owners and creatives understand the business side. So you can focus on the fun side. I believe that your passion lies in creating unique products and shopping experiences that customers love.
Although I was studying marketing, I found myself quickly falling in love with the retail industry. It was only then that I realized how important marketing was to me. I was annoyed by the slow sales in my area and tired of negotiating on price (because it was not my favorite part of my job to go back to haggle with vendors).
SO I STOPED.
Instead of focusing on who our customer was, what she was looking to solve (the problem we could solve), I learned to speak to her in a direct way.

We grew our sales by 70% using the same products we had carried for years.
Our profits increased (because we no longer had to compete on price).
It allowed us to stand out in the industry as a leader (we quickly observed our competitors take notice + copy)

You can do the same.
I love tacos and big dreams. I also love french fries. fine, all the food – maybe bring ice cream) and with over 9 years of corporate merchandising experience in both buying + planning roles, I’m here to spill the secrets of a buyer (let’s just call it SOB, right?) I’m here to help you reach your goals.
So if you’re looking for business advice tailored to the retail industry, this is the place to be!

Class Curriculum

Introduction

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Start
Getting Started
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Start
Real Quick Housekeeping!

Pre-Work #1: Positioning Your Product

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Start
It’s All about Him (or Her).
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Start
Understanding Your Product
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What is your customer’s desire for it?
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Start
What You Really Are Selling
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Start
Sharing your story authentically
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Start
Another Example

Pre-Work #2: Who’s your customer?

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Start
Profiling 101: Debunking the Big Myth
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Start
Worksheet: Who Are Your Customers?
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Start
Customer Up

Download immediately Kate – IG90: Connect + Convert

 Most Frequently Asked Questions

Oh, 90 days! It sounds daunting.
Don’t worry! You can count on the 90-Day content plans are designed to give you direction and set a goal for the next ninety days (so your Instagram messaging aligns well with your business). Although you can plan + create your posts for as long as 90 days, some students have done so!It’s not recommended. “requirement” This method is sure to work. These prompts will make it easier to write captions, and you may be able plan a bit more ahead of time. The truth is that the captions are actually a lot more accurate than you think. “magic” The 90-day roadmap provides direction and guidance to your business.
What makes this course different than other Instagram courses?
This course does not provide a complete overview of the subject. “Instagram 101” Here I will show you how to create an account and give you basic ideas for growing your following. Instead, we discuss how to use Instagram to win customers trust and convert sales. You’ll learn how to position and brand your product/brand to tell your story through targeted messaging that speaks directly with your ideal customer. And, unlike any other expert. “one size fits all” This course is for product sellers like you. It takes more than posting a picture to sell on Instagram. What makes IG90 different from others is how we create purposeful messaging to turn your audience from interested follower >>> to raving fan >>> into loyal customers.
Are the prompts dull or do they work? “fill in the blanks”?
It’s not possible! These writing prompts are meant to help you think and include specific ideas, but not a whole bunch.-written “fill in the blanks” One-worded prompts, such as “workspace”. You can use the prompts to get started on crafting your own brand story, using your insights from the Pre-Work modules. You can also see examples of many of them, so you can see how to incorporate your story and personality.
What time does the course begin and end?
It begins now and never ends. It is completely self-directed.-Online course that you can pace yourself – You decide when and how you want to start. What’s the best thing? It’s never been really “finished” All prompts can be re-entered.-Worked and re-used!
How long can I access the course?
What does lifetime access look like? Once you enroll, you will have unlimited access to the course on all your devices. You’ll also have unlimited access to the latest updates and additions at no additional cost.
Who is this course not for?
This course was created for shop owners + creatives selling physical products. Many of the lessons could be applied to other businesses. Please reach out if you are interested in this course so that we can assess if it is right for you.
What if I am not satisfied with the course?
While I stand by the course and the work that I have put into it, I understand that this may not be right for you. Please reach out if you have any questions before purchasing. We can discuss whether this course is a good fit for you. I am always open with people who ask, and would prefer to tell you. “this won’t be a good fit for you” If you are interested in a sale, please tell them why.