Keith Hafner – Small Business Mastery

Keith Hafner – Small Business Mastery

Small Business Mastery
How Keith Hafner’s “Small Business Mastery” will change your business life forever — Amazingly Powerful Strategies for the Small Business Entrepreneur REVEALED…
Dear Friend
What would you do if you owned a small business?
1. Eliminate Cash Flow problems…once and for all
2. A steady stream of pre-qualified customers…who seek you
out!
3. Employee problems can be solved once and for everything
4. Autopilot can make your business run
5. Transform your experiences into real wealth
6. Finally…have the type of entrepreneurial freedom that you once
expected; once dreamed of…and that has proven to be so elusive?
It doesn’t matter if you own a retail store or a service business; a professional practice; an internet business; a high tech company or a low tech one.
Incredibly, what I’m about to reveal to you will work for virtually any of these businesses. Why? Easy. Entrepreneurs are all of us.
My name’s Keith Hafner. I’ve been a small business owner since 1979.
My first business was a martial arts school in Ann Arbor, Michigan, which I bought at 22. Now, the school is called “Keith Hafner’s Karate,” The organization has grown to be one the biggest in the world, and has set many records in the martial arts industry.
Many articles and magazines have covered me. I’m often asked to speak and consult with businesses outside the martial arts industry. For my achievements in martial arts, I was inducted into The Educational Funding Company Hall of Fame in 1995.
I’m the author of many books, including “How to Build Rock Solid Kids,” “The Ultimate Collection,” “Street Smart Self-Defense.” Furthermore, the column is written by me. “Message From The Master” “The Rock Solid Kids Newsletter.”
Currently, I keep a “coaching group” of business owners representing fifteen industries. Through one-On-One-on-one consulting, group meetings and phone consultations are some of the ways I help business owners to develop strategies and systems that allow them to grow their companies to new and exciting heights.
I’m rich and I’m free. But — it’s not always been this way. Young, wet-Behind-The-ears entrepreneur, I had a TON of obstacles…and some nearly fatal business problems.
You can take, for instance:
– How come, even when I was doing a pretty good amount of business, the cash flow was still so bad?
– Why is it that, every time I got a good employee, they leave me to go work somewhere else?
– I never seemed to have enough time to do all the things I needed to do to make my business run successfully.
– And, my goodness, the marketing. It was a mystery in those early days. I would run ads, and nothing would happen. Then more advertising salespeople will show up. I would buy MORE ads…and still, nothing would happen.
– And, if I am supposed to be living the American dream by owning my own small business, how come I’m running myself ragged, exhausted and broke?
Do you remember any of these terrible experiences? I bet you have.
I felt discouraged and began to wonder if my business would ever be the success I had always envisioned.
I would take two steps forward…and one step back. Sometimes I would take two forward…and take two back. Sometimes I would even take three. Are you familiar with this?
So, here’s what I did. In the mid 1980’s, I began an intensive study of success principles for small businesses.
I read every book that I could. I spent a lot on audio tapes, books, and video programs. I went to seminars across the country.
I studied everything I could get my hands on from the world’s top business teachers: Ted Nicholas; Dan Kennedy; Jay Abraham; Brian Keith Voiles and Gary Halbert
And — most significantly, I TRIED the things I learned.
You might be able to see, it was quite expensive. In the past few years, I spent more than $200,000 on seminars, copywriting courses, running and testing ads and assembling direct marketing pieces. And — it was worth every penny.

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But — in many ways, it was a frustrating experience. Why? Because I had to sift and sort thru a virtual MOUNTAIN of material that didn’t apply to me!
My search began when I was a novice. “Hey, I’ll just go to the bookstore and find a book that tells me everything I need to know.”
You probably started there, too, didn’t you?
But here’s the problem. Did you know that a lot of the stuff you find in bookstores is:
· Written by MBA types…people who have only worked in very large companies
· Written for businesses with thousands of employees. You will be pleased to know that there are only a few books written specifically for this purpose. “small” Businesses, did you know that there are a number of ways to increase your revenue? “Small Business” A small business with less than 450 employees is considered to be a “small business.” This sounds like your small business. I like reading about Home Depot or Starbucks. But I never get the feeling that I’m reading anything that has to do with MY small business!
· Relevant to businesses that spend other people’s money (like stock holders). I suspect that those people feel differently about spending money than you and I do…who spend only OUR OWN hard earned money!
Yes, there are millions of books about business on the book shelves. However, most of them are written:
People who have never tried it. Or, people who used to do it…and don’t do it any more. Or, worse, people from corporate America…who have no idea what it’s like for SMALL business entrepreneurs… People who are actually in the trenches. There are no stockholders. There is no board of directors.
(And just to let you know, it is still my business. My business can be found at 214 S. Main Street. Ann Arbor, Michigan. Drop in if you’re in the area. You can also call us at 734.-994-0333!)
But — I pushed through this mountain of material…sorting and sifting… experimenting; trial and error…and, like I said, often taking two steps forward and one step backward.
After a long, tedious time, I saw the results of my investment in these strategies. When it finally paid off, I was a soaring success. “plateau.” My monthly income grew from $12,000 to more than $100,000 per month.
This is a great deal for a small service business with low overhead. And — not only that…it’s spun off two other highly profitable businesses!
Finally — I was living the life of my dreams. I was rich, and I was free.
Next, we need to get to the most important part.
While I was enjoying the success of my success (wealth, freedom), I found myself often asking “Why?” “Why isn’t there a training course that people can take that will show them everything they need to know to get their small business off the ground?”
Is it really necessary for the small business owner to read hundreds, thousands of books…travel all around the world attending seminars…spending tens and tens of thousands of dollars…to get the education he or she needs?
This is why I started “Small Business Mastery.” You see, it’s EXACTLY the type of education… the type of toolkit…I wish I had as a young entrepreneur.
“Small Business Mastery”
It is unlike any other business product.
…regardless of the hype and promises the other products might make.
Why? Simple. It’s exactly what I needed in the early days of my business career.
d — I’m sure you will find that it’s exactly the right product, at the right time, for you. Why?
Because “Small Business Mastery” is actually a complete toolkit…a Business It’s education in a box! This book is packed with real tools that you can immediately use in your business. And — once you begin implementing these powerhouse tools, strategies, and systems in your business… your profits will soar…just like mine did!
When I made the decision to create “Small Business Mastery,” My goal was easy:
1. To distill everything I had learned inTo simple, easy to use concepts that can be successfully applied by anybody, anywhere…regardless of their previous business background
2. To put it all in one place…in an easy-to-Master System
3. It is affordable for small business owners
4. To provide ACTUAL tools…not a bunch of theories or pie-In-The-Sky ideas
I promise that you will be amazed at the power of the ideas…they can transform your business into a
Cash Generating Machine
These strategies can be put to use immediately if you take action quickly.
Even if you’ve read a lot of books, attended a lot of seminars, listened to a bunch of audio programs, I guarantee you that you’ve never gotten your hands on anything quite as powerful and practical as my Small Business Mastery Program.
Here’s just a small sample of the powerhouse tools and strategies you will receive in “Small Business Mastery”:
· How to master the secrets of effective marketing – no matter how inexperienced you think you are!
· How to use simple service strategies to turn your clients into lifetime customers
· The 4 crucial moves you must make when hiring new employees
· How to quickly determine your target customer
· How to judge—for yourself—how much your average customer is worth to you (So you are instantly in control of your marketing budget)
· The secrets of direct mail marketing
· How to find the hidden benefits of your product or service
· The natural “guides” This will automatically ensure a successful marketing strategy
Take a look at what else is included…
· How to avoid the devastating mistakes even experts make when hiring new employees! (and how to use the professional tricks of team building – one of the surest ways of hiring only winners!)
· The 20 marketing tricks that are never taught in business school!
· Marketing “Short Cuts” you can use immediately…no matter how inexperienced you are!
· Simple customer service strategies (And how to turn customers into lifetime supporters!)
· How rookie marketers let thousands of dollars slip through their fingers… and how not to do it yourself
· How to reverse the worst cash flow position you could ever find yourself in!
· The simplest way to gain a “life customer” If you are the victim of a service problem!
· Exactly how and what to teach your employees, week after week, month after month, so you are completely in control of your results and employees’ potential!
· How to increase the effectiveness of your staff so you pile on profits like you’ve struck oil!
· How the myths of marketing have completely ruined the careers of entrepreneurs trying to build their businesses! (And how you can avoid this trap yourself, no matter what kind of business you’re in!)
· How to get away forever from the business owner’s nightmare where employees are costing you money!
· Why you’ve had problems with your marketing even though you religiously used ads designed by “professionals!” (“They” told you it was the way to go, so why aren’t you getting an avalanche of new customers?)
It’s not just that. You can also check out
These are some of the amazing benefits you get:
· How to manipulate your cash flow for monster gains!
· How to manage your marketing funds even if you’re on a tight budget!
· Why 99% of all business owners totally miss the boat when it comes to gaining a customer’s loyalty & repeat business… how you can easily manipulate these 34 secrets to get massive growth without limit!
· How to blast your financial growth through the roof by making a few cash flow changes!
· Why it’s actually more simple to work based on statistics (once you know the secrets) than it is to follow the goofy hit-and-Marketing is not working “fads” That you can find out there.
· How a simple adjustment in your marketing can give you an explosive edge over your competitors!
Additionally, I’ll be teaching you…

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· How to get better (and faster) results than the bozo’s who are paid top dollar for creating “professionally designed” ads!
· How to reach, in just 4 weeks, the point of getting steady, permanent and phenomenal gains that don’t stop!
· Why the so-Experts are not dead-wrong in their ridiculous theories on marketing….and how to use what really works to pack another 50% of permanent results into every ad, postcard, and direct mail piece!
· The truth why only entrepreneurs who are working “on the edge” never see any results through their marketing. How to do that? “edge” quickly yourself…where you can stop wasting money on ineffective ad campaigns)
· A dirt-Do it cheaply and easily-It-This tool will allow you to rate your statistics 100% accurately! This is especially important when you are looking to increase your net profit!
· The one mistake even pro copywriters make that kills the power in their marketing…and how to use a simple, easy “adjustment” You will see a 200% increase in your results.
· How a “secret” A change in your budget will result in massive cash flow. One in a thousand business owners doesn’t realize the power of this simple adjustment!
· How to instantly diagnose mistakes in your budget — so you’ll never have cash flow problems again! (the most common mistakes you’re likely to make… and a complete “fail safe” Corrective actions to take!
And that’s not all…
· These strategies are incredibly easy to master in a short time! (People who have only been shown these strategies—and never actually done them—have nevertheless had tremendous success in “crunch time”… with an avalanche of results in their business!)
· This system is so simple you can actually “learn it and forget it”…and yet it will be there for you whenever you need it! There are only eight components to the whole system! In fact, you can learn more business skills in one short hour than you’d learn in a month of business school classes!
· How to put together your own ad campaigns that bring you a flood of new customers…
· How to take advantage of the critical “Window of Opportunity” after each sale to create a lifetime customer…
Here’s how you can…
· Become immune to the slavery of the rat race…
· In 2 minutes you’ll learn the secrets of time management that will give you the Holy Grail of business: Freedom!
· What if you could build a money-making machine that operates all the time – even when you’re at the beach or sleeping?
· Imagine what it would be like if you had enough free time each week to open a new business, work an additional job, or just relax?
· The #1 mistake business owners make when hiring new employees – and how to stop making it
As you continue to read this report, you will begin to realize that you can have entrepreneurial freedom as well as wealth. Imagine a completely new way to run your business. This product’s beauty is its simplicity and ease of use. I could even have used it when I was 22 years old!
Here’s what you get when you invest in “Small Business Mastery.”
Tool #1: The Small Business Mastery Audio Curriculum
This is an audio program that can be downloaded to eight compact discs. There are 8 major money-making components. Small Business Mastery. And — I’m going to walk you thru each of them.
Mastery Component 1: Building a Team. Create a loyal, skilled staff.
Imagine your success with motivated and energetic employees!
Mastery Component #2: Marketing. The biggest component for many of us is marketing.
Business challenge What would you do if customers were looking for your products?
YOU…instead of you looking for THEM?
Mastery Component #3: Customer Service: Retention…the key to net
profit!
Mastery Component #4: Time Management. These strategies can help you achieve your goals.
Learning to focus will improve your productivity many times over.
on what really gets the results…while eliminating all non-productive efforts!
Mastery Component #5: Statistics. When you master this area…no
There is less guesswork involved in running your business. The numbers will always tell you the truth
You have the answer!
Mastery Component #6 Creating Systems to Put Your Business On The Map
auto-pilot…systems that operate for you…day in and day out. Hint: This is
Entrepreneurship freedom is possible by being a good entrepreneur!
Mastery Component #7: Cash Flow. Cash flow is the life blood of a business that succeeds.
business. How to maintain it steady through your business.
Mastery Component #8: Lifestyle. The ultimate goal of the
entrepreneur…lifestyle FREEDOM. Learn how to run your business by yourself
terms…instead of your business running YOU!
And, it’s going to be so convenient and so easy for you to master these vitally important strategies.
Why? These discs can be put in your car and you can listen to them repeatedly.
Place them in your iPod’s discman.
Just think about it…
Soon, the ideas are so solidified and understood that it seems like the implementation happens automatically.
Tool #2: Small Business Mastery Curriculum Transcript
Yup. You are correct. Now, with this hefty manual, you will be able to review what you’ve listened to…and use the handy space provided to jot down notes, plans, and questions.
Research proves time and time again that being exposed to learning materials through different sensory experiences is the key to understanding, retaining, and applying what you’ve learned.
Because you are simultaneously listening and reading Small Business Mastery With the curriculum, you will surely acquire the essential skills.
Tool #3: Small Business Mastery Book of Exercises.
This powerful tool includes fifty exercises for entrepreneurs; thought-provoking questions; and activities you can use to train.
Gain clarity about your goals
Encourage your staff to think like you do
c. Turn your new ideas into an Action Plan!
d. Break through barriers and obstacles
e. anticipate future opportunities…and be ready for them
f., and many more!
Imagine these highly effective strategies at your disposal! They are yours to keep, and that’s the best part! They will be available for you to look at year after year, month after month!
Okay, So What’s the Cost for this Incredible Resource?
I’m getting to that…but let me give you a hint: it’s going to be a lot less than you think.
But first, I’d like to tell you about a knock-Your-Socks-You will receive a bonus, completely free of charge, for every investment you make in the “Small Business Mastery” program.

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It’s called the ” Marketing Ninja Newsletter.” And all twelve issues are yours, FREE of charge. Imagine. Nearly one hundred pages of high powered content…focused totally on MARKETING!
The “Marketing Ninja Newsletter” Realize your potential-Life, how-To-Do-it, nuts–Bolts and direct marketing know-how-how — information you can use!
Here’s a sample of what’s covered in this powerful newsletter:
· Generating Low-High Costs-Quality Leads · The Secrets of Writing Winning Headlines
· Direct Mail Tips & Strategies · Secrets of Customer Retention
· How to Use Free Publicity to Build Your Customer Base · The Anatomy of a Sales Letter
· Romancing Your Clients and Customers to Increase Referrals · The Ten Most Common Marketing Mistakes…and How to Avoid Them!
· Increasing Your Profits Thru Public Speaking · Strategies for Creating Powerful Newspaper Ads
· How to Write Your Unique Selling Proposition (USP)
· How to Work ON — and not IN — Your Business · How to Profitably Use Multi-Step Marketing
And — Much, Much More! Marketing Ninja Newsletter sells regularly for $197.00. However, if you act quickly, you’ll receive it completely free of charge as part of your investment. “Small Business Mastery!”
Okay. By now, you are probably becoming a little concerned about the price…
Most people guess we’re in the $1,200.00 to $1,800.00 price range. I’ve paid these amounts…and lots more…for similar training courses that were nowhere near as complete or as effective.
It is important to remember that “Small Business Mastery” You could sell these strategies for thousands of dollar. As I said, I’ve invested over $200,000 in developing these strategies. And — it took me twenty years of painful trial and error to do it!
But I’m not asking anywhere near that amount. Your total investment in this amazing toolkit is only $395.00
Now, let all this sink in for a moment…
The money you’ll earn as a result of these proven strategies can very easily pay you back hundreds (probably thousands) of times your initial investment in the first year. These powerful strategies will continue to work year after year.
Take this as an example: If you invest $395.00 in “Small Business Mastery,” and, as a result, gain just ONE new customer…or improve the skill of just ONE employee…or turn just ONE customer into a lifelong fan…you will have recaptured your initial investment immediately!
You could do exactly what I did. You could spend 20 years studying, buying tapes, watching videos, traveling all around the country attending seminars, testing different ads and letters — and spend tens of thousands of dollars. You are now able to build a portfolio of strategies that is similar to this one.
You could also do nothing. You can continue to believe that things will improve in the future. “explode from the plateau,” Without additional investment or effort
And — if you believe that will happen…I’ve got this bridge you might be interested in…it’s in Brooklyn…
It is clear that $395.00 is an investment. I also know that these strategies will not produce the results I promise, so you still have to take responsibility for your risk.
So, I’ll “Sweeten the Deal” Even More…
With My “10 Times, Risk Free Guarantee.” Here’s how it works.
Buy “Small Business Mastery” today. Study every strategy as soon it arrives. Each tool. Every exercise. Take your time. It is important to absorb it all. If you don’t think it will produce 10 times what you paid for it, simply send it back anytime within sixty days, and I will promptly refund your money.
You can be sure that I will use the tested strategies and concepts to your advantage. You can take the course for 60 days without any risk. You are completely at risk.
You can “test drive” Each business building component can be used as many times as needed. You will see the value in their knowledge for your business. If you aren’t completely satisfied, I want you to ask for, and get, your money back.
The truth is, you’ll never have to worry about asking for a refund. These proven strategies and techniques will immediately increase your income. It’s impossible to sell you these innovative, proven methods and strategies. “Small Business Mastery.”
Is it fair?
You can also try it! “Small Business Mastery” At my own risk, you will see if these strategies work for your situation. And if they don’t produce, I honestly want you to ask for your money back.
No matter how large or small your marketing budget,
You Really Can’t Afford Not to Invest in “Small Business Mastery.
This remarkable resource is similar to owning the Goose who laid the Golden Egg
How do you make it happen? “Small Business Mastery?”
So — don’t wait! You can start today to build your small business!
You are the key to your success
Keith Hafner
P.S. #1 Don’t forget, you are entirely responsible for the risks. You can use every strategy and technique for a full sixty days and prove to yourself that they work as well as I’ve promised. If you aren’t satisfied, for any reason, just return “Small Business Mastery” You will receive a prompt, complete refund. You’ve got absolutely nothing to lose – and a “profit explosion” To gain!
P.S. #2 Bonus Free. Bonus for investing Small Business Mastery, I’m enclosing a special FREE bonus worth $650.00!
Three certificates are very important and will be included in your kit.
These are the first two. “Small Business Mastery” Ad Critique Certificates. Each certificate allows you to submit any advertisement, sales letter or postcard for me to review. Although I charge $200.00 to critique your work, these certificates are free and will be used as an investment bonus. “Small Business Mastery.”
As a consultant, I frequently provide these Ad Critique Certificates to my clients and charge $200 per critique…so this IS a very real $400 value.
The third certificate can be used for a free phone consultation with me. Keith Hafner. You will get a twenty-minute, free trial when you redeem this certificate-On-one phone consultation! I will be available for you during this consultation. We can discuss any business problem, marketing challenge, personnel issue…anything that’s important to YOU! This certificate is worth $250
P.S. #3 So — to review. For your one-Time investment Small Business Mastery, you get
1. Part 1: The Small Business Mastery Curriculum Audio: Eight audio CD’s containing all essential Small Business Topics
2. Part 2: Small Business Mastery Curriculum Transcript. The transcription of the audio program in writing.
3. Part 3: The Small Business Mastery Book of Exercises. This is an amazing training tool that contains fifty exercises that will help you improve your entrepreneurial skills.
4. Part #4: Get $847 in Free Bonuses
Ninja Marketing Newsletter (a $197.00 worth)
Two Ad Critique Certificates valued at $200 each = $400
The One-on-One phone consultation certificate (value $250)
So — don’t wait! You know it in your gut — you must order now!

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