You can reach almost anyone in the world for free, build a presence in any niche, and monetise in so many ways that making 6 or 7 figures through content is no longer a surprising statistic.
Kieran Drew – High Impact Writing 2.0
Social media is a business-building cheat code.
I’ve used it to grow a 30,000+ newsletter and gross over $800,000 without any cold outreach, paid advertising, or freelancing (in under four years).
But today’s problem?
Everyone wants an audience.
More than 200 million creators are now competing for the same slice of attention. And studies predict the market size will double by 2027.
The window for taking advantage of the online opportunity is shrinking.
But it isn’t closed—you just need to play a different game to the crowd.
If you want an effective way to grow your online audience, brand, and business, give me 5 minutes and I’ll explain a smarter approach.
Let’s talk about the great online opportunity
The internet might be crowded and social media saturated, but things have never been better.
You can reach almost anyone in the world for free, build a presence in any niche, and monetise in so many ways that making 6 or 7 figures through content is no longer a surprising statistic.
You might think you’re too late to take advantage, but betting on the internet today is like betting on Apple stock 20 years ago.
This is reflected in the statistics:
Digital advertising spending has increased from $293 billion to $667 billion in the past 5 years alone.
There’s a reason:
Attention is valuable.
But the audience game has changed
A decade ago, social media growth was easy because demand outstripped supply—audiences were starved of content.
But the opposite is now true.
These days, timelines are filled with everyone saying the same thing. It’s boring, repetitive, and entirely ineffective for growing your business.
Because when markets saturate, the solution is not to do the same thing as everyone else…
You must set yourself apart instead.
Whilst the crowd is chasing followers with generic content (a race to the bottom), you stand out by creating fans.
Because it’s your job to build a bond, not just an audience.
The quality of your business is directly related to the quality of your relationships.
And I can show you how to connect with your audience better than anyone else in our space using my ‘magnetic writing’ approach—sharing personality-based, story-infused advice to slice through the noise.
To explain, let me introduce myself.
How I went from burned-out dentist to building a $500k/year online writing business in under 4 years
Hey, I’m Kieran Drew.
Four years ago, I used to be a dentist (sorry). But I was desperate for a different career.
Don’t get me wrong, the pay was good and parents were proud. But society expects you to pick a career before you can pick a car.
After 6 years of training, I couldn’t shake the feeling I’d made the wrong choice.
I wanted freedom, flexibility, and creative fulfilment. I wanted to work where I wanted, when I wanted, with who I wanted—sharing ideas I believed in.
By 2020, I’d invested a decade and over 6 figures becoming a dentist
I felt trapped.
But then a friend sent me Naval Ravikant’s podcast—my first taste of online business.
Naval explains that the internet has changed the world of work.
If you can attract an audience around your interests, you can build a business serving them.
As you can imagine, my ears perked up.
I began learning stand-up comedy because I thought making people laugh would be a brilliant career.
Unfortunately, my jokes were terrible. Fortunately, it was COVID so only my girlfriend and hairbrush had to suffer.
One lesson I learned about building online is that you’ve just gotta things a go.
But I loved every second of the writing process—I’d never had so much fun.
So I started writing online instead.
One mistake cost me a year of progress
I enjoyed writing, but I was overwhelmed by the online world.
There was so much to learn, so much conflicting advice. I didn’t know where to start and had no clear blueprint on what to do (and more importantly, what not to do).
The result?
I was bland, generic, and forgettable—a digital death sentence.
After a year of posting, I still hadn’t crossed 1,000 followers and I’d made zero dollars—quite possibly the world’s slowest 9-5 escape plan.
Those 12 months were hell.
I squeezed writing into early mornings before work, engaged during my lunch breaks, and studied in the evenings and weekends.
Every week that dragged by without momentum made me reconsider my plans.
Seeing most of my ideas disappear into the void was frustrating and the lack of growth was disappointing.
Especially when everyone else was making it look easy.
I wasn’t sure if my efforts would pay off, so I’d often hit these slumps where I’d think about giving up (what I call ‘writing wabbles’).
I didn’t even tell my friends or family what I was doing because I was so embarrassed about what they would think.
But everything changed on the 21st of August, 2021.
I posted my first story about myself.
It had been gathering dust in my drafts for months. I was scared to be vulnerable and I didn’t think people would care about what I had to say.
How wrong I was.
I hit publish, headed to bed, and woke the next day in shock.
I had 2,000 new followers.
I can’t describe how good it felt after such a long slog. The relief and joy made it almost impossible to focus at work that day.
But the virality wasn’t important, although it was greatly appreciated.
It was what I found in the DMs.
What your audience really wants
I had hundreds of genuine, authentic messages from people explaining how my ideas had helped.
They told me their stories and struggles despite being strangers on the internet.
It made me realise something:
Not all content is created equal.
The crap I’d been writing for a year was what I thought you had to post. Pointless platitudes and soulless templates.
But one story had 1000x the impact.
Why?
Because people follow people.
If you can get your audience to know, like, and trust you by being real, by being authentic—you’ll have a much stronger connection for your brand and business.
So I threw away the cookie-cutter advice and began testing angles to reach my readers on a deeper emotional level.
There was no crazy overnight transformation. I’ve never been great at hacking algorithms (there’re many social media ‘experts’ who can teach you that).
But every day I chipped away at my message.
And the more I focused on writing with the human touch, the better the response became.
I got noticed by some of the best writers…
I spoke on some of the most popular podcasts in our space:
- The Copywriter Club
- The Calum Johnson Show
- The Danny Miranda Podcast
- The Creator Science Podcast
- I Want to Know with Josh Spector
- Newsletter Operator with Matt McGarry
But most importantly, I started attracting one of the most engaged audiences in our space.
*A lot of writing is about patience, but it’s also about using the right systems. When you focus on the right areas, you can shave years off your progress when you focus on the right things.
I quit dentistry at the end of 2021 to go all in on writing.
I was terrified but obsessed.
I released my first digital product on March 31st, 2022, expecting crickets.
But I made $5,000 that launch, which as my first non-dentistry-related income, felt incredible.
Then people began to ask for writing coaching. But my imposter syndrome reared its ugly head, so I started helping friends for free.
My first paid client?
I charged $500 for almost 15 hours work!
But I loved teaching my clients how to write, and kept refining my systems until I had a blueprint for any entrepreneur looking to grow their business through writing online.
That year, I grossed $100,000 and crossed 100,000 followers.
But it was the next year when things truly took off.
An exciting part about the writing business is freedom. To generate this revenue, I only have 2-4 calls per month and focus on digital products.
I’m grateful to say I’ve now worked with 71 clients, and have sold over 2,900 digital products all focused on one idea:
How to create fans using the 3 pillars of magnetic writing
Because writing is like going to the gym.
It takes repetition to get results.
But like the gym, some approaches are 100x more effective than others.
It’s why some can lift for a decade and get nowhere, whilst others train for two years and get yolked.
When you train, the big lifts are squat, bench, and deadlift.
When you write?
It’s actionable advice, personality, and storytelling.
Written SPECIFICALLY to one person—your One True Fan.
Because people want to be educated, entertained, and inspired. They want to feel like you’re speaking directly to them.
The reason most creators struggle online is because they’re not reaching their audience on a deep emotional level. They lack one or all of these pillars.
They teach, but their advice is boring. It’s just generic listicles and steps that ChatGPT can pump out in seconds—so they never build a connection.
Or they entertain, but they’re not useful. They get likes, but they never manage to monetize because they don’t establish authority.
Or they want their ideas to stand out and stick in their audience’s mind, but they don’t tell stories.
And it’s storytelling that slices through the noise.
If you follow a magnetic writing approach, you won’t just attract followers.
You create fans.
And it’s fans that support your message and build your business.
You get more customers, connections, and opportunities. And you can build your business on your terms—dictating who you work with, when you work, and how much you charge.
Simply put: magnetic writing will help you win a much juicier slice of the market.
But don’t just take my word for it.
All of these clients are building freedom-first businesses around their unique interests and skills.
They’re being rewarded for making an impact—for writing about their ideas.
Let me run you through how I can help you do the same.
Introducing the only social media writing course you’ll ever need:
High Impact Writing
High Impact Writing is a high-quality video course with zero fluff or filler that you can take in one weekend.
Most lessons are less than 5 minutes long and come with plenty of examples and templates from a wide range of niches, so you will see an immediate improvement in your writing from day 1.
It’s highly actionable and practical, a blueprint for you to get better at writing whilst growing your business through content.
And if you prefer reading to learn like I do, there’s also a fully written version of the course too (not just a transcript—I never understood writers who don’t write their courses!).
What’s more, it’s designed for the busy entrepreneur.
The last thing you want to do is waste all of your time on social media.
So I don’t teach you growth hacks like commenting 2000 times per day.
Instead, you’ll build the evergreen skill of clear and concise written communication in a systemised, time-efficient approach.
The modules run through simple, follow-along frameworks so you don’t feel overwhelmed or confused as you write.
I recently asked my customers to rate each module and the average score was 8.79/10.
Let me run you through what’s inside:
Module 1: Discover how to present yourself persuasively
If you’ve ever struggled to define your niche, this module will give you a quick and simple way to decide what to write about.
Inside:
How to use ‘The Tinder Test’ to summarise your unique message in one sentence to gain absolute clarity on the purpose of your writing and a way to set yourself apart from the crowd
The ‘One True Fan’ method to get a deep understanding of your audience so every word you write has an incredible magnetic pull for your future fans… even if you’re not an expert writer
Easy-to-use ChatGPT prompts to do 100s of hours of customer research in 2 minutes (this will give you endless content ideas specific to your brand—no generic crap)
Module 2: Get good at copywriting with the SUCKS framework
To sell your products, services, and ideas you must understand copywriting.
But you don’t need to spend thousands of hours or dollars to learn it like I did. This 26-minute module condenses everything you need to know into one simple framework.
A small taste:
The ‘trigger words’ you can sneak into your writing that will transform lukewarm followers into raving fans in next to no time
A simple 8-step checklist you can use to make any writing instantly more persuasive and powerful so you can get your readers to share more of your posts and buy more of your stuff
4 easy ways to make your content ooze with curiosity so you never struggle with ‘low attention spans’ ever again (people will read everything if you can keep them fascinated)
Module 3: Condense your thoughts into snappy short-form content
Short form is excellent for building relationships because it helps your audience get to know you fast.
But there’s an art to compressing your ideas—one I’ve spent years practising and teaching.
Inside, you’ll discover:
A step-by-step walkthrough for how to use the ‘3 pillars of magnetic writing’ to make your content irresistible, creating an army of fans behind your brand
The Sticky Statement Toolkit for crafting hard-hitting ideas that slice through the social media noise and stick in your audience’s mind (people remember powerful sentences the most!)
The Microstory Method for sharing interesting stories every day so that your audience feels ‘like they know you’ without every actually speaking! (great for your business)
3 simple questions to that unlock your personality and help you express your strongest views, beliefs, and quirks with confidence
How to write highly persuasive call to actions so you can land more clients, sell more products, and grow your newsletter for zero cost except time spent writing about ideas you enjoy
Module 4: Build authority through compelling long-form content
Long form content is how you showcase your knowledge.
But most people write posts that disappear into the void or make no impact. This module makes sure that won’t happen to you.
You’ll discover:
A simple 3-step approach to writing long-form as fast as possible (without impacting the quality of your writing)
My easy-to-follow system for transforming weak hooks into absolute scroll stoppers so you always catch your audience’s attention without using cheap gimmicks
How to create high-authority content to position yourself as a leader in your industry and the go-to source of information in your space
What writing will do for you
My coaching rate is now $1,000/hour, which I find crazy considering I started at $50 two years ago.
But that’s testament to the power of writing—it grows your reputation. As your brand strengthens you become more valuable to the market.
And I enjoy coaching.
But I became a writer for freedom and want to make an impact at scale.
That’s why I built High Impact Writing.
I genuinely believe writing is the greatest skill in the world and the best way for you to be rewarded for doing meaningful, fulfilling work.
Because an audience unlocks so many opportunities—in business growth, but also the freedom to align your lifestyle, passion, and vision.
The course gives you everything you need to get better at writing so you can connect with your audience without needing to invest thousands in coaching or waiting for my time.
And you can grab it for a steal on one condition:
As you get results, I want you to write to me with your story.
Because the downside of digital products is that I don’t get to see your progress. I love seeing people build online—your wins are my fuel, so it means the world when you keep in contact.
If this sounds fair, you can get lifetime access for just $397.
This includes all future updates too.
I’m always improving my own strategies and I don’t keep what I find secret.
For example, original customers have received these extra bonuses over the past year:
A webinar on how to build a writing business
A webinar on how to start and scale a newsletter
A webinar on the 5 pillars of leverage
A brand new version of course (fully rewritten and refilmed in 2024 to keep up to date with the evolving landscape—included in your purchase)
5 exclusive interviews with 6-8 figure writers (these are included in your purchase)
Not to mention frequent video material sharing more writing strategies.
It’s my aim to overdeliver, so you can expect a similar level of care if you decide to invest.
You can either grab the main course or pick up a consulting call if you’d prefer closer support (we’ll deep-dive into your brand and business and come up with a tailor-made plan of action—this option’s available at a later date, too).
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 173
- Assessments Yes
