Become an Advanced Technical SEO Professional
(even if you don’t have coding skills or a development background)
This course is available and delivery within a few hours!
File Size: 5.38 GB
Kristina Azarenko – Tech SEO Pro Premium
You have a solid foundation as an SEO.
You’ve proven you can solve complex problems on the content side, so now you’re ready to take on bigger challenges.
Maybe you invested in some courses that made big promises but only offered surface-level value.
Actionable examples? The specific scenarios you face every day on the job? They didn’t address any of those.
Instead, they left you with more questions than answers—still searching for a solution.
If this sounds like you —Tech SEO Pro is the roadmap you need to gain confidence and tackle complex SEO challenges like a pro.
Are you ready to level up your technical SEO skills, gain more confidence, and increase your earning power?
Isn’t it time you became a pro at technical SEO?
So you can SHOW UP like the expert you are and solve complex problems for your company or client without needing to learn code to do it.
So you can confidently describe your SEO recommendations to a developer and clearly explain why that should be the priority based on the business goal.
At this point in your career, you probably feel like you should know all this already…
Technical SEO shouldn’t be this mythical thing that confuses you and makes you second-guess your skills and knowledge.
“I’m not sure/I don’t know” shouldn’t be the thing most frequently uttered from your lips.
The constant doubting and second-guessing should be replaced with confident strategies and recommendations that position you as the expert you are—leading to salary increases, job promotions, and greater freelance opportunities.
3 Things you need to understand right now if you want to master technical SEO, boost your confidence, and increase your earning potential as an SEO Pro:
1. No one is born a technical SEO Pro
There’s no sugarcoating it. Technical SEO is complex, which can sometimes lead to overwhelm if you’re trying to understand it on your own.
But you don’t need to have 10 years of experience in order to learn and master technical SEO.
Tech SEO Pro was designed to develop your technical SEO superpower.
With so many websites and Youtube videos offering different opinions on how to do the same thing, it’s easy to just put it off and say, “Maybe I’ll try tomorrow.”
But we all know tomorrow never comes.
A comprehensive course like Tech SEO Pro makes it easier to understand topics with a step-by-step framework.
2. You don’t need to be a dev or coder
It’s easy to get tripped up by jargon, like “canonical tags”, “crawling”, “page experience and core web vitals”, and “server configuration.”
Plus, many people in the industry say you need to learn HTML, CSS, Javascript… and now Python (!) to be a good technical SEO.
But that’s simply not true.
Tech SEO Pro makes it easier to tackle complex projects and answer difficult questions.
Question like…
How do you prioritize your findings after you do a crawl?
How do you know what actions will actually move the needle?
When you’re not a developer, it can be scary to look at code and decide on a course of action. Tech SEO Pro was designed to give you the confidence to make these technical decisions.
3. All those random Google searches aren’t taking you closer to your goal
When faced with a technical SEO challenge, running to Google or asking a boss or colleague may seem like a logical option.
So you end up spending hours watching YouTube videos, reading Twitter threads, talking to colleagues, and reading forums.
The result is always more confusion than answers.
It’s time-consuming and frustrating.
And even if you do get an answer, you still don’t know the WHY or HOW behind a solution. So if it happens again—and it always does—you’re right back at square one where you started.
A structured approach to learning technical SEO will set you up for success by answering all your big questions, teaching you how to think technically, and providing clear explanations supported by practical examples and downloadable resources.
Becoming a Skilled Technical SEO Is Easier (and More Critical) Than Ever
If you’ve made it this far, you ALREADY know that mastering technical SEO is critical to your success as a pro in your field.
But maybe you didn’t know that by understanding my 3 fundamental pillars of technical SEO, you will also have the confidence to:
- Explain and justify your SEO recommendations so key stakeholders and developers will listen to you and take you seriously
- Apply to SEO jobs that require technical SEO skills
- Grow your business and offer technical SEO audit services
- Handle website pages and choose the right approach for your specific scenario in just 1 minute
- Become a trusted SEO Pro who understands how to prioritize SEO fixes based on the business needs
YES, these outcomes are totally within reach for you (whether you’re in your first few years or you’ve been an SEO for over 5 years).
… but they DO depend on taking a straight-line, step-by-step approach.
One that uses only the most current, proven technical SEO strategies while avoiding the endless maze of googling and guessing that constantly kills your confidence.
Tech SEO Pro is based on the 3-step Technical SEO Power Method
✔ STEP 1: Advanced Technical SEO formula
The Advanced Technical SEO Formula will teach you how to solve any SEO problem with a proven process that works. You’ll learn how to think critically about technical SEO challenges instead of just guessing at solutions without truly understanding why.
You’ll learn exactly how to troubleshoot indexing issues, how to master internal linking, and other more complex topics including advanced page speed optimization, and JavaScript SEO.
✔ STEP 2: Easy Tech SEO website audit
Learn how to conduct technical SEO website audits like a pro and find any technical issue on a website using the Perfect Technical SEO Website Audit Checklist.
This checklist will become your go-to resource and guide you through the best and fastest approach to audit websites —including those with thousands or even millions of pages.
✔ STEP 3: Prioritization for the win
The Easy Fixes & Opportunities Prioritization Framework will make it easy for you to organize the fixes for a website by priority so that you can provide the right recommendations at the right time.
As you advocate for specific fixes to be implemented, you’ll be seen as a real technical SEO pro who understands how to prioritize fixes based on business needs.
✔ Video breakdowns
You’ll get video breakdowns of each step of the framework along with the resources so you never have to guess how to use them.
✔ Tech SEO Pro Templates and Checklists
With these templates and checklists, you’ll never have to start from scratch when working on a project.
✔ Bonus guest speaker sessions
Learn about page speed optimization from a developer’s perspective and discover the right way to structure the <head> section of a page for SEO and page speed optimization.
✔ Certificate of Completion
Show off your skills and demonstrate your expertise. Feel free to add it to your Linkedin Profile or your CV!
Future-proof your career
Join the top 1% of the SEO industry professionals who are good at technical SEO:
What’s inside Tech SEO Pro
Module 1: Welcome
This module will set you up for success by setting expectations and walking you through how to make the most of the course.
Videos included:
- Your Success in the Course
You’ll:
- Understand the structure of the course
- Understand how to get the most out of it
- Discover a community of like-minded SEOs
Module 2: Falling in Love with Technical SEO
In Module 2, you’ll start realizing that Technical SEO is not this complicated thing to be feared.
From this new place of clarity, you’ll be empowered to start thinking about your role as an SEO in an entirely new way. You’ll also gain immediate insight as to HOW your role as a Technical SEO contributes to a website’s performance in search engine results.
Videos included:
- Technical SEO vs Content SEO
- 3 pillars of Technical SEO – Preview for free
You’ll:
- Identify the fundamental difference between on-page and Technical SEO
- Understand and implement the ultimate framework that covers the 3 pillars of technical SEO
- Become immediately aware of the power you have over a website’s ranking as a technical SEO
Module 3: How Google Works
Module 3 will take you leaps and bounds ahead of most SEOs who can’t explain crawling, indexing, rendering, and ranking with this comprehensive look at Google search.
Videos included:
- What happens before a page can rank: 5 stages you must know – Preview for free
- Crawling: robots.txt
- Indexing: meta robots index, noindex
You’ll:
- Get a full picture of all the stages a page goes through before it appears in the search results
- Be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing
- See the unexpected results of my SEO experiment with page indexing
Module 4: Controlling Crawling and Indexing of a Website Like a Pro
This module will set you up to identify, understand, and resolve indexing issues. My ultimate guide on handling any page on a website will help you understand how to approach a page in different situations—Do you leave it as is? Redirect it? Noindex? Set up a canonical?
The guide includes a perfect mindmap that will lead you to the right answer depending on your specific scenario.
Videos included:
- How to check if a page is indexed and how to get a page indexed quickly
- 3 Types of canonical tags and their purpose
- Why did Google choose a different canonical tag?
- Using HTTP status codes for the win – Preview for free
- Redirects and redirect chains (how to use + bad examples)
- Setting up redirects (via plugins, cPanel and .htaccess)
- How to use cURL for HTTP Requests
- How to fix duplicate content issues (common + eCommerce examples) – Preview for free
- The ultimate guide to handling website pages
- Sitemap.xml
You’ll:
- Understand how Google chooses canonical pages and how you can influence that (hint: it’s not only about canonical tags)
- Discover 5 possible reasons why Google chooses the wrong canonical tags on your website
- You’ll learn everything you need to know about HTTP status codes (and the best analogy for them), redirect chains, duplicate content and so much more!
- Know how to fix duplicate content issues, including eCommerce-specific ones
Module 5: Internal Linking: the Devil is In the Detail
In this module, we’ll go over the fundamentals of internal linking. I’ll share 7 actionable ways to analyze and improve internal links that you can start using right away.
Videos included:
- URL structure: what works and what doesn’t
- How to approach URLs with parameters
- What makes a perfect website structure
- Everything you need to know about internal linking – Preview for free
- Actionable ways to improve internal links
- Internal linking at scale
- Pagination: how to handle it the right way
You’ll:
- Learn all secrets of creating a winning URL structure (including one thing that 99% of SEOs don’t know)
- Understand how to handle URLs with parameters (heads up: it’s not always straightforward)
- Know how to build the right website structure and 1 of the most important things that should drive your decisions
- Learn the answers to the most discussed topic: Buttons vs. Links
- Learn how to set up internal linking at scale
- Understand how to set up pagination the right way
- Learn the best ways to use faceted navigation for eCommerce websites
Module 6: Page Experience from a Technical Point of View
This is where we start diving into the technical elements of SEO and consider how those elements impact the user’s on-page experience.
Videos included:
- SSL, HTTPS and security
- Mobile-friendliness
- Valid HTML Page Structure – Preview for free
- Structured data: important things you need to know
- The best ways to implement structured data manually and at scale
You’ll:
- Understand what Secure Sockets Layer is and how it’s related to SEO
- Learn unexpected things about mobile-friendliness
- Understand what valid page structure is and how to make it work for SEO
- Know what tags should never ever be found in the
- Get my simple process to implement structured data
Module 7: Advanced Page Speed Optimization
We’ll take improving the loading time of web pages a step further in this module. We’ll talk about how to analyze and improve page speed from an SEO perspective.
Videos included:
- Core Web Vitals: facts and secrets – Preview for free
- Analyze Core Web Vitals like a pro
- Advanced page speed optimization
- How to approach page speed optimization as an SEO
- How browsers work – Preview for free
- PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman
You’ll:
- Understand CVW and the 2 ways they are measured
- Learn secrets about your Core Web Vitals scores
- Get all tools you need to properly analyze page speed
- Learn how to provide meaningful page speed recommendations
- Understand the right way to approach CWV optimization efficiently
- Get the ultimate scheme for page speed improvements that will save you time
- Learn how browsers work and what you can do to optimize critical rendering path
Module 8: Javascript SEO
In this module, we’ll dive even further into the more technical aspect of SEO by looking at Javascript. We’ll break down some key elements to look out for so you’re never confused and I’ll share a 3-step framework to help you master Javascript debugging.
Videos included:
- Google rendering. Client-side rendering vs server-side rendering – Preview for free
- Source code vs rendered HTML: how to check it the right way
- JavaScript SEO issues: examples and explanations
- SEO-friendly JavaScript: best practices
- Using Screaming Frog for JS debugging
- 3 steps to debug JavaScript issues and win
- Debugging a NextJS website + infinite scroll
- Debugging an eCommerce website
- Debugging link blocks on a website
- Debugging a pop-up and content in tabs
- Bonus video: Lazy Loading debugging on Search Central Live
You’ll:
- Understand how Google renders websites (and why it’s different from how browsers do it)
- Learn why JavaScript can be tricky and what SEO issues it can cause
- Understand the difference between client-side and server-side rendering
- Learn the 3-step framework of JavaScript debugging (so you’ll know exactly how to do it in different settings and with any frameworks)
- Know how to make sure the JavaScript used on a website is SEO-friendly
Module 9: Technical SEO Website Audit
You’ll walk away from this module with all the skills to conduct an efficient technical SEO audit, including what pitfalls to look out for, as well as how to diagnose them and make recommendations.
Videos included:
- The technical SEO audit checklist
- How to not get overwhelmed (even if you audit a website with millions of pages) – Preview for free
- Importance of a manual check (and how not to fall into the rabbit hole)
- Technical SEO Audit template: putting everything together
You’ll:
- Get an ultimate checklist for a technical SEO audit with reference to the course lessons
- Learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages)
- Get an audit template that you can use for your clients
Module 10: Prioritizing technical SEO recommendations
When multiple issues pop up in your audit, you will quickly learn that not everything can be tackled at once. This final module in this course will set you up for success as a technical SEO expert by teaching you how to prioritize SEO issues.
Videos included:
- An ultimate framework for prioritizing your technical SEO recommendations – Preview for free
You’ll:
- Discover how to prioritize SEO issues so that you can provide the right recommendations at the right time
- Understand the thing you need to consider to prioritize your recommendations
- Get an ultimate framework for prioritizing technical SEO issues
Module 11: Your Technical SEO certification
After completing the Tech SEO Pro course, you’ll get a certificate to prove that. You can add it to LinkedIn and/or your CV!
Module 12: Working with Headless CMS Successfully
Guest speaker – Sam Torres
Videos included:
- SEO for Headless CMS
- Ultimate Pointers for Configuring SEO for a Headless CMS
- Working on a headless CMS-powered website
You’ll:
- Understand the key differences between a traditional and a headless CMS
- Learn to build SEO requirements for configuring a headless CMS
- Know how to audit and document your findings when you inherit a website with a headless CMS
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 65
- Assessments Yes
