Laura Busche – Writing Killer Copy for Boring Industries

It’s pretty easy to write compelling stories about a headline making company. But what if your company isn’t figuring out how to shoot humans from one city to the next in a giant vacuum tube or curing cancer File Size: 643.31 MB

Laura Busche – Writing Killer Copy for Boring Industries

It’s pretty easy to write compelling stories about a headline making company. But what if your company isn’t figuring out how to shoot humans from one city to the next in a giant vacuum tube or curing cancer or cracking encryption codes? What if your company is boring? How can you tell engaging stories about napping?-How to induct enterprise? Content marketing is ace Laura Busche This video explains how with humor, grace, humor and lots of sage examples.

    Discover four simple questions that reveal the un-boring topics hidden inside your brand
Discover the top techniques for You need to identify the right tone and voice for your copy
Learn the basics of brand personality. Human speech is more important than robot talk.
You can spice up your content by borrowing topics and ideas from entertainment and fashion industries.
Check out these other nots-So-Escape stories from exciting companies-From-snoresville stories

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Laura BuscheCreative Market director of content strategy and co-author-Ozone Labs is the interactive agency founded by Ozone Labs. He has worked in content marketing, branding and social media.-line marketing since 2008 She was the author of O’Reilly’s title “Lean Branding”Contributes regularly to Smashing Magazine & Sitepoint; and is part of the Global Shaper Program at the World Economic Forum. American University awarded her a business degree and an M.A. Savannah College of Art and Design.