Laura Palladino – Smart Social

Are you ready for the next level in scale?

Socialis is the key.

You may be asking yourself, “Is social media still relevant to a modern digital brand?”

Social It’s not just important, it’s the most important part a sustainable marketing strategy. For brands that have reached a plateau and are looking to grow, it’s often the missing piece.

A solid social strategy can help you:

Make Facebook your friend.

Social media sites don’t like it when you take users off their platforms. It’s why it is so difficult for them to scale their ad campaigns-To-You can offer cold traffic campaigns. So instead, use our Engage & Filter Method to segment your fans with content (which social sites love) then monetize them with offers. This is how we lowered our CPA 50% and received 2,000,000 impressions for free.

You will be different from your competitors

It becomes more difficult to offer a unique product or service in a crowded marketplace. Most competitors can match you on price, shipping and features, but if you use content to establish your authority in the marketplace and build a community of loyal fans — like BOOM!The 355 000 Facebook fans and 700,000.-person email list — that’s something they can’t copy.

Future-Your brand should be proofed

A brand without content will not be a brand. “business”A business can cease to exist at any moment. They are unable to make repeat purchases, or grow their customer base. This makes them vulnerable to algorithm updates and platform updates. A real “brand” They have a large email list, a market authority, and loyal fans who purchase their products over and over again. They are practically immune to any changes in the market.

Every aspect of your marketing can be supercharged

Good social marketing doesn’t just benefit your Facebook page. It also benefits your emails, website, and ads. They all depend on constant fresh content. Good social marketing will ensure that you have this. BOOM!BOOM! generated $2.4 Million in sales directly from social media. We also used it to create the content for our most successful email and ad campaigns.

To do this, you must create engaging content. Next, you will need a method to convert all those likes/shares and retweets in real dollars for your business.

Most businesses don’t know how to make content, what to do with it, and how to best leverage it once it’s created.

That’s where the ICOSA Framework comes in: it’s a system that gives any team a reliable way to create an unlimited amount of content that drives engagement and generates loyal customers.

Here’s the framework we added to our social strategy to generate $7.5 million worth of sales & visibility in just 12 months.

The I.C.O.S.A. was used last year. Framework to generate $2.4million in direct sales from organic and social media.

But, by leveraging this same social content in ads and emails, we generated an additional $5.1 million, bringing social media’s total impact to $7.5 million in value across the business — not bad for a 5-Person team!!

• 5-Step I.C.O.S.A. Social Framework
• STEP 1: Define Your Brand Voice Ideation: Start by listening to your customers (and your data) and join the conversation they’re already having.
• STEP 2: Identify Major Content Themes Creation: Produce content that drives that conversation and captures customer attention.
• STEP 3: Maximize Campaign Visibility & Impact Optimization: Optimize your creative so it’s easily accessible on every platform your customers use.
• STEP 4: Leverage All Platforms Syndication: Post content on all relevant channels and in all media formats.
• STEP 5 – Scale the Winners. Recycle the losers. Amplification: Use paid ads to amplify your content to engage more customers and grow the conversation. You can repeat this process for greater scale.

I.C.O.S.A. It is a simple, 5–Step-by-step process to transform ineffective tweets and scattered Facebook posts into high quality content-Impact social media machine

This framework is not just useful for social media. This machine can drive every department within your company.

These campaigns not only generate measurable dollars for our company, but they also create the content we use in our top products.-As well as performing ads and email campaigns, you can also find them on our sales pages or throughout our website.