LeadCraft by Scott Olford

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Find out how to make internet marketing work FOR your business and generate qualified leads over time. “potential”)…

This step-by-step method is a proven successbyThis simple, step-by-step process will stop the feasting/famine rollercoaster. You can build a successful business and convert complete strangers to loyal customers.

(Even if you’re an established business owner, don’t have a clue where to start, or you’re new to online marketing without a mailing list)

If you’re serious about increasing your revenue and creating a sustainable model that amplifies your impact, then the next few minutes will be one of the best investments you’ll ever make.

Instead of trying to force everyone through the same funnel, hoping and praying that they buy, you guide them effortlessly?

You used a “smarter funnel” that’s important to people right where they are NOW?

You joined the conversation that’s already going on in people’s heads, so you could deliver EXACTLY what they need at precisely the right moment, turning strangers into passionate, loyal customers?

Have you built 1-to-many relationships that are trustworthy and make people want to work with your company?

Even better, what IF…

With the technology you have right now, it would be EASY.

You can build powerful online marketing funnels without spending a fortune.

Could you AUTOMATE everything and have a steady stream of qualified leads?

Did you have a strategy that allowed you to maximize your time and then let you increase your VALUE?

This EXACT strategy was what took me from a broke to millions of dollars.

This method is new, it’s different, and the best in the business – online game-changers and superstars – not only love it but USE it in their own lead generation.
LeadCraft is a ground-breaking, battle-tested approach to lead generation that’s helped over 1,000 entrepreneurs (and counting) generate explosive results in their businesses, and has traditional online marketing “gurus” Their boots shake.

It’s a 12-week program that delivers everything you need to know, step-by-step, to create 3 high-powered online marketing funnels that will amplify lead generation for your business…

The EXACT steps you need to take to implement them…

HOW TO optimize and fine-tune them…

You can also increase your bottom line.

1. Funnel fundamentals

You will start your journey by understanding the basics of creating a marketing funnel using the SSF Method or the Funnels2.0 methodology.

You’ll discover:

Your leads will want to become customers because of your psychological hooks. You can position yourself and your products to be different by understanding what makes people tick.

These are the 3 types of leads that can enter your business relationship and how you can create the best experience for them. Understanding where each of these people are in their relationship with you will ensure they value and trust your expertise…giving you the opportunity to serve them better and prep them to buy.

This proven framework will help you strategize, plan, and create your funnel. It eliminates all the guesswork. No more throwing ideas at walls to see which ones stick.

Your business will determine the type of funnel that works best. LeadCraft funnel methodology. Every business is unique, which is why cookie-cutter, one-size-fits-all approaches don’t work.

Fully developed “funnel map” It allows you to view your entire strategy as it develops throughout your online marketing. This visual representation will show you how your funnel works. It will also help you identify any missing or weak points.

Feedback from our team on your funnel strategy to ensure you do it RIGHT the first time…instead of revisiting over and over…and over.

This module is all about establishing the foundation you need to create a successful funnel, and that’s what I’ll show you how to do.

Next, we’ll dive into…

2. Business Secrets
Online marketing and lead generation work only if your business is functioning. This means that you must spend time making sure your business is ready for lead generation. “gurus” don’t even whisper about.

That’s why I’ll share:

How to understand your business model, and how it integrates online marketing to achieve the greatest profitability. Because if your business isn’t profitable, there’s not much point to being in business.

How to make online marketing work in today’s world of sleazy, douchey and slimy marketing. People like to BUY, but they don’t like to be SOLD to.

How to make a website? “value ladder” What you need to do to increase your monthly recurring revenue. You’ll know exactly what to deliver at every phase in the funnel process.

The importance and value of “right” How branding can help you create an online marketing funnel. “mood board” For it. First impressions are everything…something hugely underestimated by most online entrepreneurs.

How to make your online marketing funnel more efficient and get set up for success. You could spend hours writing your funnel components…or you could follow my tried-and-tested productivity hacks to get them done faster. You can then move on to other tasks.

This module will teach you the dangers of overlooking the most important components of a profitable marketing funnel.

Next, we’ll dive into…

3. Conversion Methods

New qualified leads are great…but totally useless if they don’t turn into paying customers!

You’ll learn:

The 8 conversion methods…and specifically the one(s) that will work best for your business.

The conversion “stack” Strategy that allows you work backwards in marketing funnels

The exact “math” Your marketing funnel should be able to make sure that everything you do makes sense for each of your 3 lanes.

Be ready in this module to dive head-first into the deeper pieces of your marketing funnel – you’ll come away with full knowledge how well it will work.

Then, once you’ve got the foundation in place, you need to start attracting people into your funnel.

That’s what’s coming up next…

4. Attraction Methods

Did you know the majority of entrepreneurs don’t get their lead magnets right? And, if you’re using the wrong attraction method, everything breaks down and online marketing just won’t work.

That’s why I’ll walk you through:

Discover which attraction strategies work best for Sidewalk, Slow Lane, Fast Lane stage customers and the customer type you have.

My team of experts will help you to create the outline for your three lead magnets.

This module will reveal why what you’ve been taught so far about creating lead magnets is wrong, and how to create kick-ass opt-ins your people will itch for.

When completed, you’ll have a selection of finished and reviewed lead magnets ready to be finalized and brought online to start attracting leads without ever having to guess if it’ll work.

But a great lead magnet is only half the battle…

5. Converting landing pages

Of course, you can have a great lead magnet already…but if no one understands what you’re talking about – or you can’t distribute the incredible value you want to share – it’s useless.

Which is why I’ll share:

This is a foolproof way to create high-converting landing pages. You can easily duplicate it to create more high-performing landing pages.

In this module, you’ll actually use this method to create the landing pages for your 3 lead magnets which will be launch-ready by The end of the module.

It can be costly to create landing pages. You will need to spend a lot of time tweaking and testing your ideas until you get the right results. My method generates high-converting landing pages every single time. It saves you thousands and hours of frustration.

6. Content that sells

Without a marketing funnel, producing content such as blog posts, podcasts, or videos is almost pointless. “why bother?”. Combining content and funnel creates a powerful machine.

You’ll discover how to effectively use content to power your marketing funnels and secure your position as the trusted authority in the marketplace.

Additionally, you’ll:

Free: Learn how to make a content hub that will increase your website’s conversions.

You can easily identify the core content you should include in your marketing strategy without spending hours creating it every week.

To attract qualified leads, determine what online content can you use with both paid and organic traffic generation strategies. Position yourself as an authority.

Make videos, audio, infographics and articles that will break the records for conversion.byStep-by-step guidance

You’ll finally start getting traction from all that content you’ve been slaving over creating that – so far – has felt like a giant waste of time. Plus, you’ll learn what pieces to focus on, so you’re not creating free content that won’t get you results.

Of course, online marketing isn’t just about content. It’s really about relationships…

 
7. Email Marketing and Automation

If you’re like most business owners, you know that building relationships isn’t always easy. Email marketing can help you build the relationships that are essential to your business’ success.

Here, you’ll learn to use email marketing, automation and technology to nurture your list and plan a relationship-building email sequence that makes them feel valued…not just another name on an email list.

Email marketing can be tricky…which is why I’ll walk you through:

These six emails are crucial to all 3 types of email sequences. Your funnel will fail without them.

Deploying the easy-to-use technology that will show you precisely what lane someone’s in and ensure your message is exactly what they want to hear at that moment.

You must create 4 email campaigns to guide people from complete strangers to customers. Each campaign will provide timely and relevant information and reduce unsubscribes.

Use the 10 “Hollywood story” Type in the following to your emails: Engage, entertain, educate, and direct your readers to the next step.

Absolutely everything you need to build, retain, engage and profit from every single lead, whether they’re ready to buy now…or 6 months from now.

Email marketing is essential to the survival and growth of any client’s business. Clients must also understand what it takes to do it right.

So…what about paid traffic?

8. Paid Traffic Generation

Paid traffic simply allows businesses scale. It can be difficult to decide which method to use and how you will get the best return on your investment.

You’ll discover:

How to generate leads on demand to help you grow your business.

How to manage online campaigns easily without spending a lot of money outsourcing.

How to plan and develop profitable online advertising campaigns.

The advanced SSF Lane Retargeting technology can quickly and easily generate qualified leads.

We’ll go deep here, laying down everything you need to use paid traffic to effectively generate leads that turn into immensely valuable customers and clients. And, you’ll have 4 paid campaigns launched by The end of the module

But before there was paid traffic, organic traffic ruled…

 
9. Organic Traffic Generation

Paid Advertising is great, but you can’t forget about organic traffic generation that draws in leads from other sources.

Here you’ll learn:

How to partner with affiliates to drive traffic into your marketing funnels. Transform them into nearly instant profit for your company.

How to harness content marketing and social media to intensify your online marketing engine, driving steady, FREE traffic that generates revenue…even while you sleep (every entrepreneur’s dream).

Your marketing funnel will have the perfect combination of content and partners and affiliates to generate leads, traffic and revenue all day long!

As a business owner, you need to keep track of what works and what doesn’t, but sometimes it’s hard to know exactly what numbers to pay close attention to.