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All the coding has been done.-built – so you just need to answer the simple questions, and let the tool work its magic!
Lean Content Academy – Advanced Content Roadmap Generator
❌ Are you unsure how your videos, blogs and other materials relate to your customer journey?
Yup. We’ve been there.
✅ Best-case scenario: You are wasting your time and energy trying to accomplish a simple task.
❌ Worst-case scenario: It’s costing your customers, clients, sales… and money.
Complete the blanks. This tool takes care of the rest.
All the coding has been done.-built – so you just need to answer the simple questions, and let the tool work its magic!
✅ Create content ideas based upon the stages of your customer’s journey
✅ You can prioritise these ideas to make sure you use your resources wisely and efficiently.
I was having a little problem
I’m co-Founding Director and Managing Director Far From AvocadosOne of Ireland’s most respected content marketing agencies is.
And this tool I created.
It’s not because Excel is my favorite (though Excel is my favourite). Not because Excel is my favorite program, although I do love it. holding me back.
As a content strategist. As a content writer. As a marketer.
As a business owner.
My ideas were too abstract for me to put down on paper.
And because of that, I could never properly communicate them to the client – or even my own team.
And I was always being No problem A feeling of being missing something important. Too much was left to chance.
My problem was Getting ideas out of my head onto paper – through a logical, reliable and repeatable process.
This is why I resolved to end the problem.
I drew up a very basic process for mapping out my thoughts – based on the needs of the audience, as with everything we do in our agency.
First on paper.
Click on Excel.
At first, as a single 4×6 table, and then developed over time – as I added stages, automations and even colour-Programming to make it more user-friendly
The Advanced Content Roadmap Template was born
First, let me say so.
I spent less time looking for scraps of paper and more time delivering businesses.-I can add value to my clients.
I felt less stressed because I knew we had a. In place.
I wasn’t pressured to come up with amazing ideas from nowhere. I filled in the gaps, reviewed the outputs, then took the final decision. They came to me.
For the agency team
This was key, not only to a happier and a more efficient team – but to better and more successful client projects.
They were busier.
We got busier.
Within a year, six were achieved.-Figure revenues… in large part due to this small but powerful tool.
We didn’t stop there.
For our clients, we offer the following:
After all, their success equals ours.
We put it to the ultimate test. It was shared with potential clients, customers, and other people who were interested in our business.
They all fell in love instantly. Straight away.
‘This has saved me at least €3k’
– Logistics and shipping client
“It makes it feel like a content market pro!”
‘A tool that allows us give the inputs we need’
We knew the product and audience better than anyone else, so it wasn’t as strong. This tool lets us give the input we need, and give our agency a much stronger brief – so now we have the best of both worlds!
In 5 easy steps, chaos can be transformed into growth
Define the audience For the content you plan to create, answer simple questions regarding your key personsas.
What are they looking for? And how can you help them get it?
STEP 2
Your content journey can be broken down: You can use the framework already loaded into the spreadsheet to determine the content touchpoints needed for each stage in the persona’s journey.
What do your target audiences need to know? At this stage to progress their journey – and how can you influence this using your content?
Analyze your content categories Did you miss something? You missed something?-tune your personas – and let your content help you better understand your audience.
Organise your content roadmap: Based on the answers you have given in Steps 1, create a preloaded tableau.-4 to lay your content out in one place – then use in-Built formulas that will help you to identify the content themes that you should prioritize.
‘Highly recommended’
– Billie Jayne B C (via Facebook)
This Excel-The based tool is:
Proven
Unique
Smart
Course Features
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 402
- Assessments Yes
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1 Comment
I just purchased this but there is no download to the material or course avaialble. Please rectify this problem.