Lean Content Academy – Aidan Coughlan – The Driver-Barrier-Opportunity Content Planning Tool

This course can be delivered immediately The motivators – the things that make your customers want to take action. You can have a simpler life, more money, easier use, and a convenient location. Each product and customer is different. File size: 2.01 MB

Lean Content Academy – Aidan Coughlan – The Driver-Barrier-Opportunity Content Planning Tool

The Driver-Barrier-Opportunity Content Planning Tool
Do you want to learn how to make your content speak to your target customers?
It is about understanding their motivations and why they hesitate.
This tool allows you to break down your customers’ drivers and barriers – and convert them into clear messaging opportunities so that you can create more powerful and persuasive content.
Drivers
The motivators – the things that make your customers want to take action. You can have a simpler life, more money, easier use, and a convenient location. Every product and customer is different.
Barriers
These are the things that hold your customer back from taking action – they could be real, like high costs, or perceived, like the fact that people don’t realise you offer home delivery.
Opportunities
This part is simple – what would you say to enhance the drivers, and what would you say to show people that the barriers can be overcome (or that they’re not real!)

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 Here’s what you’ll get in Lean Content Academy – Aidan Coughlan – The Driver-Barrier-Opportunity Content Planning Tool