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This course is available as a Pre-requisite-Order and delivery in a matter of days Available in 10 modules in 12 weeks, as well as interactive Q&A with Mark Each week, the course covers a lot of the same content that the second year. MBAFollow the brand’s entire journey, from diagnosis to execution and tracking.
Mark Ritson – Mini MBA in Brand Management
Your career can be enhanced by building better brands
“As addictive as Netflix during Lockdown…”
This is where bigger brand brains start.
Whether you’re already a brand manager, or a marketer interested in That’s the other side of things. Mini MBA in Brand Management Offers a variety of applied, well-rounded (and very enjoyable!) training in Brand Management.
This course will teach you how to plan a brand and create a brand strategy that you can use to improve your brand. It also includes a simulator that will test your skills. in A fully realized, competitive online environment.
Course features
You need the skills to make your mark.
10-Lessons on core modules are required
Q&A sessions with Mark Ritson
Access to Marketing Week & HBR case studies
Mini MBA 36 CPD credit hours and certificate
Modules
Get your instant download Mark Ritson – Mini MBA in Brand Management
Complete the Mini MBA in Brand Management in 10 eyes-Opening modules.
Over 10 modules in 12 weeks, as well as interactive Q&A with Mark Each week, the course covers a lot of the same content that the second year. MBAFollow the brand’s entire journey, from diagnosis to execution and tracking.
The What & Why of Brand
The concept of brand/brand equity/brand loyalty
Module length: 45 mins
Readings: 4
Time to study: 2 hours
Brand Management
Brand Management / Brand Planning / Brand Building
Module length: 40 mins
Readings: 4
Time to study: 2 hours
Brand Diagnosis
Brand heritage/founders/brand research
Module length: 47 mins
Readings: 4
Time to study: 2 hours
Targeting
Target marketing / mass advertising / two-Speed planning / The long and the short
Module length: 41 mins
Readings: 4
Time to study: 2 hours
Brand Positioning
relative differentiation / positioning statements / articulation
Module length: 53 mins
Readings: 6
Time to study: 2 hours
Brand Codes
Uniqueness / salience/ codifying / Brand execution
Module length: 44 mins
Readings: 4
Study time: 2 hours
Brand Goals
Marketing strategy / Strategic goals / Funnel building
Module length: 53 mins
Readings: 4
Time to study: 2 hours
Brand Architecture
Portfolios of brands / Consolidation / Diversification
Module length: 42 mins
Readings: 4
Time to study: 2 hours
Tactical Execution
From strategy to execution/disruptive consistency/codeification / exemplars
Module length: 45 min
Readings: 4
Time to study: 2 hours
Budgeting & Brand Tracking
Set the branding budget / Zero-Brand health / Budgets based on brand health
Module length: 50 mins
Readings: 5
Time to study: 2 hours
Brand Management
Get the calendar
You can see the full schedule for the next instalments.
Your professor
Mark RitsonThe leading authority on brand and marketing
Mark He was formerly an adjunct professor of marketing at Melbourne Business School. He holds a PhD. in He studied Marketing at Lancaster University, and was a visiting professor of Marketing at London Business School, MIT Sloan (visiting), or the University of Minnesota. He was the recipient of MBA Teaching awards at LBS and MIT in Singapore Management MBS and University
Mark He has been teaching brand administration to MBA Students from elite business schools have the opportunity to work as consultants for some of the top brands around the globe, including Subaru, De Beers Ericsson and Sephora.
Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Students 185
- Assessments Yes
