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This course can be delivered immediately by Professor Mark Ritson, Mini MBA in Marketing Guides you through the core MBA Marketing content in Just 10-Modules for demandÂ
Mark Ritson – Mini MBA in Marketing
Training in marketing makes you better at marketing
95% of our alumni have agreed
Our course is designed for marketers from all backgrounds, nationalities, and educational levels. More than 90% of our alumni finish the course feeling inspired and confident. Mini MBA in Marketing.
Course features
You need the skills to make your mark.
10-Demand lessons that cover core modules
Q & A sessions with Mark Ritson
Access to Marketing Week & Harvard Business Review case studies
MBA Standard end-of-term assessment
Modules
Download immediately Mark Ritson – Mini MBA in Marketing
Complete the Mini MBA in Marketing in 10-changing modules.
Led by Professor Mark Ritson, Mini MBA in Marketing Guides you through the core MBA Marketing content in Just 10-Modules that address demand. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.
Module 1
Market orientation
Customer focus/business culture/predictive marketing
Module length: 45 mins
Readings: 4
Time to study: 2 hours
Module 2
Market Research
research design / qualitative methods / quantitative methods / backwards market research
Module length: 40 mins
Readings: 4
Time to study: 2 hours
Module 3
Segmentation
Market mapping/demographics/firmographics/behavioural
Module length: 47 mins
Readings: 4
Time to study: 2 hours
Module 4
Targeting
strategic decisions / mass marketing / target segment portraits / targeting criteria
Module length: 41 mins
Readings: 4
Time to study: 2 hours
Module 5
Positioning
Positioning of brand / articulation/ disruptive execution / perceptual mapping
Module length: 53 mins
Readings: 6
Time to study: 2 hours
Module 6
Objectives
Buy funnel / The right goals / Strategic decision-making
Module length: 44 mins
Readings: 4
Study time: 2 hours
Module 7
Product
Product creation/product evaluation / NPS scores
Module length: 53 mins
Readings: 4
Time to study: 2 hours
Module 8
Price
Price setting / Using mathematical models to determine a price/Deeping and price wars
Module length: 42 mins
Readings: 4
Time to study: 2 hours
Module 9
Integrated Marketing Communications
The S curve / Profitability matrix/ Price setting/ Elasticity
Module length: 45 mins
Readings: 4
Time to study: 2 hours
Module 10
Distribution
Omnichannel / Direct and Indirect Channel Models / D2C Sector
Module length: 50 mins
Readings: 5
Time to study: 2 hours
Marketing
Download the calendar
The detailed schedule of the upcoming installments is available here.
Your Professor
Mark RitsonA leading figure in the field in The world of marketing
A BSc or PhD in Computer Science. in marketing, Mark He has been teaching his unique method for 25 years. MBA students at some of the world’s top business schools, including award-You could win courses at MIT, London Business School, and Melbourne Business School.
These prestigious programs have been taught by him, and his teachings are widely praised. Mark These institutions won the teaching award.
He has been a private consultant in marketing for clients like Subaru, De Beers and Ericsson.
 Here’s what you’ll get in Mark Ritson – Mini MBA in Marketing
Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Students 171
- Assessments Yes
