Marketing Sherpa – Online Marketing Benchmark Reports

Available within 1-2 hours. The following pie charts are based upon survey results. They can be found in the Pay per Sale Affiliate Programs, Pay per Lead Affiliate Programs and Bounty Affiliate Programms Subsections.

Marketing Sherpa – Online Marketing Benchmark Reports

Real-Life data (and some anecdotes), available from 189 mid-level affiliate marketing managers-Large merchants, including gambling, finance, and travel sites. Learn how your peers run their affiliate programs.

• 56 color charts starting in Jan 2006

MarketingSherpa’s Review:

The fourth edition, 2006 AffStat Report, is this comprehensive study about the affiliate marketing industry. One hundred eighty-Nine affiliate managers are drawn from across the company.-A portion of merchants were asked about their overall statistics as well as the practical aspects and effectiveness of their affiliate marketing channels.

The 2006 report covers areas such as affiliate networks, staffing and affiliate recruitment. Affstat 2006 reports include a section in which affiliate managers speak out on a variety industry issues. A guide to affiliate recruitment is also included. There are 32 hotlinks for affiliate marketers, blogs, newsletters, and marketing message boards.

TABLE DES CONTENTS

SECTION 1. THE SURVEY
Affiliate Program Models
Pay Per Sale Affiliate Programs
Pay Per Lead Affiliate Programs
Bounty Affiliate Programs
Affiliate Manager Compensation

SECTION 2 – THEIR WORDS
Agent Managers Have a Conversation

SECTION 3 – RECRUITING
Prospecting Software
Commission Structure
Directories of Affiliate Programs
Bulk Affiliate Recruiting
Blogging & RSS
Contextual Ad Affiliate Recruiting
Affiliate Verticals

SECTION 4 – RESOURCES
Glossary
Message Boards
Blogs
Newsletters
Outsourcing

Download immediately Marketing Sherpa – Online Marketing Benchmark Reports

COMPLETE LIST of CHARTS & GRAPHS
Section 1:

Affiliate Program Models:

• How does your program determine the commissions

The following pie charts are based upon survey results. They can be found in the Pay per Sale Affiliate Programs and Pay Per Lead Affiliate Programms Subsections.

• Do you have dedicated management for your program
• How many affiliates are you able to have
• How many new associates do you get per month
• How many clicks?-How many throughs do your affiliates generate per month
• What is your conversion rate for affiliate programs?
• What percent of your affiliates are active (defined as having generated at least one click last month)
• What percent of your affiliates earned commission last month?
• What percent of your site’s total transactions are generated by affiliates?
• Do you approve affiliates automatically or manually?
• To track your affiliate program(s), which network(s), solution provider(s), or software program(s) do you use?
• Do you have a blog to promote your affiliate program
• What was the highest commission you paid an individual affiliate in one month?
• Does your Affiliate Program Allow Your Trademark Names to Be Bid on in Pay Per click Search Engines?
• What types of rewards and/or incentives do you offer your affiliates?
• What is the biggest challenge in affiliate marketing? Marketing
• Which is your most effective method of recruiting affiliates?
• Do you manage the affiliate program in-Are you a House Manager or an Outsourced Program Manager?

  Affiliate Manager Compensation:

• What is your Annual Salary (Including Bonuses and Incentives) as an Insurer?-House Affiliate Manager
• How much do you earn each month from the affiliate program that you manage (plus a percentage of transactions if applicable)?

Section 3

• Daily Traffic Rank Trend
• What do you most often find out about an affiliate program and then join it?

ABOUT THE AUTHOR

Shawn Collins has been an affiliate since 1997. As an affiliate manager since 1998, Shawn is familiar with all interfaces for the various affiliate solution providers.

As Director of Affiliate Marketing ClubMom was his first affiliate program. He launched it in March 2000. In this role at ClubMom, he was also a ‘super affiliate’ as he handled more than 120 affiliate relationships with brands such as Barnes & Noble.com, Dell, and the Gap.

Download immediately Marketing Sherpa – Online Marketing Benchmark Reports

His most popular book is “Successful Affiliate Marketing for Merchants” Managers of affiliates consider this required reading.

Shawn is a co-Affiliate Summit founder, the premier industry conference for affiliate marketing. This conference regularly sells to capacity and features some of the most important names in performance market. Shawn has been quoted by many publications, including DM News, Internet Retailer, Inc. Magazine, Washington Times, and the New York Times. He has also spoken at more than thirty affiliate marketing events.